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Tag: MediaVest

  • Publicis Media restructures organisation

    Publicis Media restructures organisation

    MUMBAI   Publicis Media CEO Steve King has unveiled structure and leadership appointments for the organization. “We are driven to get to the future first,” said King. “Publicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of scale and client value.”

    “The new Publicis Media imagined by Steve King is fully equipped to fit the future and best serve our clients,” Publicis Groupe chairman and CEO Maurice Lévy endorsed, “A leaner and simpler structure will bring more value to our clients and will further accelerate our growth.”

    Publicis Media’s structure will cover Top 20 markets, organised by three regions and led by Regional CEO for the Americas Tim Jones, Regional CEO for EMEA Iain Jacob, and Regional CEO for APAC, Gerry Boyle.

    At a global management level, Adrian Sayliss will become CFO for Publicis Media, Séverine Charbon will become the Chief Talent Officer for Publicis Media, and John Sheehy will oversee Global Clients for Publicis Media.

    Publicis Media will consolidate its six global agency brands: Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449 into four global agency brands namely Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449. Starcom and Zenith will each continue to operate as global agency brands while Mediavest | Spark will be a third large global agency brand and Optimedia | Blue 449 will be brought together to form a powerful global challenger brand.

    Each agency will be led by a Global Brand President with Lisa Donohue as Global Brand President for Starcom, Vittorio Bonori as Global Brand President for Zenith, Brian Terkelsen as Global Brand President for Mediavest | Spark, and Andras Vigh as Global Brand President for Optimedia | Blue 449. These

    Global Brand Presidents will be responsible for leading clients, driving growth and enabling best work.

    Additionally, there will be four US CEOs with Chris Boothe becoming CEO of Mediavest | Spark,

    Dave Ehlers of Optimedia | Blue 449, Lou Rossi continuing at Zenith and Lisa Donohue continuing as US CEO for Starcom until a successor is named. All US brand leadership will report into Tim Jones, CEO of Americas.

    Dave Penski will become Chief Investment Officer for Publicis Media in the U.S. overseeing all media investment and media vendor partnerships. He reports to Jones. Publicis Media’s U.S. consolidated investment power, estimated at $39 Billion and 33% market share, makes Publicis Media the largest media buying entity in the U.S., according to RECMA’s most recent Overall Activity Ranking Report.

    Powering Publicis Media will  be seven centralised ‘Global Practices’ that standardise approaches, scale quickly and deliver connectivity, consistency, that span geography, agency brands and clients.

    These Global Practices will be:

    •     Data, Technology & Innovation led by Stephan Beringer

    •     Content led by Belinda Rowe

    •     Trading & Buying led by Simon Pardon

    •     Performance led by Michael Kahn

    •     Business Development & Communications led by Lauren Hanrahan

    •     Business Transformation led by Richard Hartell

    •     Analytics, Research & Insight led by Steve Simpson

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. Publicis Media will deliver client value through combined scale and capabilities of our media agency brands.

    VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale across all agency brands.

    The reorganisation of Publicis Groupe’s media capabilities into a Publicis Media hub is part of Publicis Groupe’s transformation efforts previously announced. Publicis Groupe is organised into four Solutions hubs—Publicis Communications led by Arthur Sadoun, Publicis Media led by Steve King, Publicis.Sapient led by Alan Herrick and Publicis Health led by Nick Colucci—which are connected through a Chief Revenue Officer organization, led by Laura Desmond, which will deliver client satisfaction across Publicis Groupe’s entire range of services.

  • Publicis Media restructures organisation

    Publicis Media restructures organisation

    MUMBAI   Publicis Media CEO Steve King has unveiled structure and leadership appointments for the organization. “We are driven to get to the future first,” said King. “Publicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of scale and client value.”

    “The new Publicis Media imagined by Steve King is fully equipped to fit the future and best serve our clients,” Publicis Groupe chairman and CEO Maurice Lévy endorsed, “A leaner and simpler structure will bring more value to our clients and will further accelerate our growth.”

    Publicis Media’s structure will cover Top 20 markets, organised by three regions and led by Regional CEO for the Americas Tim Jones, Regional CEO for EMEA Iain Jacob, and Regional CEO for APAC, Gerry Boyle.

    At a global management level, Adrian Sayliss will become CFO for Publicis Media, Séverine Charbon will become the Chief Talent Officer for Publicis Media, and John Sheehy will oversee Global Clients for Publicis Media.

    Publicis Media will consolidate its six global agency brands: Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449 into four global agency brands namely Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449. Starcom and Zenith will each continue to operate as global agency brands while Mediavest | Spark will be a third large global agency brand and Optimedia | Blue 449 will be brought together to form a powerful global challenger brand.

    Each agency will be led by a Global Brand President with Lisa Donohue as Global Brand President for Starcom, Vittorio Bonori as Global Brand President for Zenith, Brian Terkelsen as Global Brand President for Mediavest | Spark, and Andras Vigh as Global Brand President for Optimedia | Blue 449. These

    Global Brand Presidents will be responsible for leading clients, driving growth and enabling best work.

    Additionally, there will be four US CEOs with Chris Boothe becoming CEO of Mediavest | Spark,

    Dave Ehlers of Optimedia | Blue 449, Lou Rossi continuing at Zenith and Lisa Donohue continuing as US CEO for Starcom until a successor is named. All US brand leadership will report into Tim Jones, CEO of Americas.

    Dave Penski will become Chief Investment Officer for Publicis Media in the U.S. overseeing all media investment and media vendor partnerships. He reports to Jones. Publicis Media’s U.S. consolidated investment power, estimated at $39 Billion and 33% market share, makes Publicis Media the largest media buying entity in the U.S., according to RECMA’s most recent Overall Activity Ranking Report.

    Powering Publicis Media will  be seven centralised ‘Global Practices’ that standardise approaches, scale quickly and deliver connectivity, consistency, that span geography, agency brands and clients.

    These Global Practices will be:

    •     Data, Technology & Innovation led by Stephan Beringer

    •     Content led by Belinda Rowe

    •     Trading & Buying led by Simon Pardon

    •     Performance led by Michael Kahn

    •     Business Development & Communications led by Lauren Hanrahan

    •     Business Transformation led by Richard Hartell

    •     Analytics, Research & Insight led by Steve Simpson

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. Publicis Media will deliver client value through combined scale and capabilities of our media agency brands.

    VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale across all agency brands.

    The reorganisation of Publicis Groupe’s media capabilities into a Publicis Media hub is part of Publicis Groupe’s transformation efforts previously announced. Publicis Groupe is organised into four Solutions hubs—Publicis Communications led by Arthur Sadoun, Publicis Media led by Steve King, Publicis.Sapient led by Alan Herrick and Publicis Health led by Nick Colucci—which are connected through a Chief Revenue Officer organization, led by Laura Desmond, which will deliver client satisfaction across Publicis Groupe’s entire range of services.

  • Starcom MediaVest seals a data deal with Acxiom

    Starcom MediaVest seals a data deal with Acxiom

    MUMBAI: Many mergers, partnerships and acquisitions happened in this year. Now, when the year is coming to an end, there’s another big deal that has been sealed between media agency Starcom MediaVest Group and marketing technology and services company Acxiom. A multi-year deal has been signed between the two.

    The deal will let Starcom use Acxiom’s Audience Operating System, which enables audience segmentation and targeting across online and offline media using first-party and third-party data. The two firms aim to develop new applications for the system, such as targeting TV advertising.

    The deal gives the Publicis Groupe an option to expand its services to other companies under the umbrella. It also gives Starcom MediaVest the first right of refusal for using Acxiom system in overseas markets when in becomes available outside US. Acxiom expects to roll out the audience targeting platform in the UK and China next.
    However, the deal isn’t exclusive and Starcom can test system with other companies as well.

    The time-frame of the deal hasn’t been revealed by the companies. And since Publicis and Omnicom are in the middle of a merger approval process, there’s no indication on how the Acxiom deal might extend over to Omnicom agencies once the merger is completed.

    The new partnership is followed by similar deals that have been signed earlier in the year. A pact gave Starcom MediaVest a first crack at premium Twitter ad inventory, and is intended to give the agency the ability to influence new Twitter products. Even last month, a deal between Starcom and Yahoo was announced which gave the agency exclusive access to Yahoo’s first-party data on its visitors.

  • MediaVest bags Ramdev Foods media biz

    MUMBAI: MediaVest Worldwide has won the media business for Ramdev Food Products.

    The agency will handle the media planning and buying duties for the Ramdev Chilly Powder and Ramdev Asafoetida (hing). It will service the account from its Mumbai office.

    Ramdev Food Products director Pradip Patel said, “We were impressed by MediaVest‘s strategic approach and the team was extremely focused and efficient with the ideas they shared with us. We are certain that our alliance with MediaVest will help us break the clutter and maintain a leadership position in the spices category.”

    MediaVest Worldwide vice president Dinesh Rathore said, “We are thrilled with the win and look forward to partnering with Ramdev Foods. With MediaVest, Ramdev Foods will certainly be able to achieve their communication objectives.”

    Ramdev Foods is a producer of spices and masala mixes since 1965 and offers a range of premium Indian spices turmeric, chilly powder and coriander – cumin powder.

  • MediaVest to handle Novartis’ media biz in India

    MediaVest to handle Novartis’ media biz in India

    MUMBAI: Novartis India has handed over its media duties to MediaVest Worldwide which belongs to the Starcom Mediavest Group (SMG).

    The account size in India is estimated to be around Rs 200 million.

    Globally Starcom MediaVest Group had won the $600 million account for Novartis in December 2011. According to the agreement SMG took over the Novartis account over the globe from MEC. While in some countries SMG will handle the account, MediaVest Woprldwide will hand the Novartis media account in others.

    In India MediaVest will be responsible for the pharmaceutical giant’s media business.

    A spokesperson from MediaVest confirmed the news to indiatelevision.com and informed that though the announcement for the win of the global account was made in December 2011, the two parties were in talks and ironing out creases for the final announcement.

  • Lodestar UM to handle Amar Remedies’ media duties

    Lodestar UM to handle Amar Remedies’ media duties

    MUMBAI: Lodestar UM has been appointed as the media agency for Amar Remedies, a manufacturer and exporter of premier personal hygiene products.

    Lodestar UM COO Nandini Dias confirmed the development. 
     
    MediaVest Worlwide is the incumbent agency.

    Beginning with a foray into the oral care market in India, today, Amar‘s products are exported to over 20 countries across the globe, engaging the developed markets of USA, Canada, Italy, France, UK among others.

  • MediaVest Worldwide wins SuperMax business

    MediaVest Worldwide wins SuperMax business

    MUMBAI: MediaVest Worldwide has bagged the media duties of SuperMax following a multi-agency pitch.


    MediaVest will handle the media planning and buying across all media for SuperMax from their Mumbai office with immediate effect, the agency said in a statement.
     
    MediaVest VP in Mumbai Dinesh Rathore said, “We are delighted to have won the SuperMax business and are looking forward to partnering them. This has been a good year for our agency. We are looking forward to building on this momentum in the coming year.”
     
    Starcom MediaVest Group (SMG) has picked up over 14 new businesses in the past few months from their Delhi, Mumbai and Bangalore offices including most recently the Aircel TV and Digital business.

  • Pix awards media duties to MediaVest and Zoom Advertising

    Pix awards media duties to MediaVest and Zoom Advertising

    MUMBAI: Multi Screen Media‘s (MSM) English movie channel Pix has shifted its media mandate from OMD to MediaVest and Zoom Advertising.

    Media Vest will handle television and radio while Zoom Advertising will look after print.

    The reason behind having two agencies was to segregate the media planing business based on their expertise, said a channel spokesperson.

    It has been learnt that seven agencies were in the fray.

    MediaVest, Mumbai VP Dinesh Rathore said, “We intend to drive the channel to a leadership position in the English genre with our human experience strategy framework and hardnosed analytics, and thereby providing simple, real-time and meaningful solutions. We are excited to be working with the brand and believe that this partnership will translate into a success story for the brand.”

    Zoom Advertising proprietor Chirag R Barasia added, “We are excited in bagging their print AOR and media buying duties which is a challenge and an opportunity for us to connect them to wider print options. We are positive on our media buying capabilities and thus we will strive hard to ensure Pix achieves significant progress and success in their print portfolios. Similarly, Pix has given us a big boost to venture out in exploring and implementing other media opportunities for them and our other client.”

  • Yahoo! appoints MediaVest as its AOR

    Yahoo! appoints MediaVest as its AOR

    MUMBAI: MediaVest, a division of Starcom MediaVest Group (SMG), has been appointed as the media agency-on-record by Yahoo!.
     
    Mindshare was handling the Yahoo! account globally.

    In October 2010, the account was moved to MediaVest in the US.

    Subsequently, the Internet giant has moved its business to MediaVest across eight countries in Asia.
     
    In India, the account will be managed by the agency‘s Delhi office.
     
    MediaVest will be the strategic lead and counsel for the digital media company’s media planning and buying across Taiwan, Hong Kong, Korea, India, Indonesia, Philippines, Vietnam and Singapore.