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Tag: MediaTech

  • Art-E MediaTech bags social media mandate for IndiaMART

    Art-E MediaTech bags social media mandate for IndiaMART

    Mumbai: IndiaMART has awarded its social media mandate to Noida-based full-stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its brand communication with its digital audience in a more strategic and effective manner.

    This social media mandate was accorded to Art-E MediaTech in a competitive multi-agency pitch. As a leading independent digital marketing and technology consulting firm, Art-E MediaTech will now be in charge of IndiaMart’s social media strategy, influencer marketing, strategy formulation, and media buying.

    Speaking about this partnership, IndiaMART, InterMESH chief operating officer Dinesh Gulati said, “We are pleased to partner with Art-E MediaTech for our social media handles with the aim of establishing a strong digital presence. This collaboration will significantly add value to IndiaMART’s brand awareness & loyalty and help us connect & engage with more potential customers.”

    “Art-E MediaTech has an excellent team that can assist IndiaMart in fulfilling its mission and vision by bridging the gap between the target audience and the brand. The team’s ideals brilliantly overlap with those of IndiaMart, and thus, the collaboration is destined to produce notable results. ArtE understands how to make a brand’s voice heard and I am sure that will aid us to further strengthen our positioning,” he added.

    Sharing his thoughts on the win, Art-E MediaTech co-founder Rohit Sakunia said, “IndiaMart pursues excellence in strengthening businesses in the MSME sector as the company’s major objective. The brand not only shapes the future of small businesses but also drives their business values. Hence, for ArtE, the partnership with IndiaMART is a testament to our expertise in providing result-oriented communication to the leading B2B companies of India while leveraging our detailed market insights.”

    “We help brands create meaningful, long-lasting, and impactful communication that drives growth for their businesses through our creative and strategic prowess. With this collaboration, we are looking forward to creating innumerable insight-led campaigns for IndiaMART, driving remarkable results and achieving new levels of success in the digital space,” he concluded.

  • U-TO onboards Wolfzhowl Strategic Instigation as business strategy partner

    U-TO onboards Wolfzhowl Strategic Instigation as business strategy partner

    Mumbai: MediaTech company U-TO Solutions is all set for its next phase of growth. Founded in 2000, U-TO has partnered with companies like Sony Pictures, Star TV, Viacom18, TataSky, Shemaroo and others in driving intelligence for profitable actions through technology. U-TO through their association with BroadView Software Canada and indigenously built RightsU are gearing up to enter Southeast Asia and Middle East and Africa this year. It has appointed Wolfzhowl Strategic Instigation as their business strategy partner.

    “As the media landscape becomes more complex, with the rise of streaming services and influencer-turned content creators, U-TO is looking at making in-roads by creating bespoke solutions for Media & Entertainment companies across India, Southeast Asia & Middle East and Africa. We were looking for a strategy consultancy that had expertise in B2B Technology and product marketing, who could become true partners in our success and not just work as external consultants,” said  U-TO co-founder CTO Sumit Suri on this appointment.

    Globally, the Digital Rights Management market is valued at $1.29 billion in 2018 and is expected to reach $2.05 billion by the end of 2024. India, South Korea, Southeast Asia and Africa will be driving this market growth with the increase in On-Demand Content and increased internet penetration.

    “U-TO is gearing up for the solidity of their success and we are happy to partner with them in this growth. As a behaviour change consultancy, we are excited to be working across the business’ value chain. Our deep understanding of culture and its impact on each stakeholder in the value chain along with our focus on outcomes ensures that we drive growth for U-TO. This growth will come through Brand Positioning 2.0, Service and Sales Design 2.0 and Product Branding and Marketing,” says Wolfzhowl partner and lead integrated strategy Prerna Dubey Gupta.

  • SureWaves looks to capture Kolkata ad market

    SureWaves looks to capture Kolkata ad market

    Kolkata: SureWaves MediaTech, a Bangalore-based digital media-technology company, which tied up with local cable regionals like Manthan, Den, Incable, WWIL among few others and started operating in Kolkata about six months ago, is now looking forward to further growth in the region.

     

    The company offers the SureWaves Media Grid, an integrated advertisement aggregation, content delivery, network management, media planning and reporting platform. The company has tied up with over 250 channels and has been able to penetrate in over 100 different markets across the country. Now, it plans to approach the satellite channels to extend its solution as with digitisation process, the country is expected to see satellite channels increasing in coming days.

     

    “National advertisers like HUL, Parle, Aircel, Vodafone, Nestle, Honda look at the West Bengal market because of its local flavour. We plan to have a physical office in Kolkata like Mumbai and Delhi once the market conditions are conducive,” said Rajendra Khare, founder of SureWaves.

     

    The total amount spent on television advertisements is somewhere close to Rs 15,000 crore and the eastern region, which is primarily dominated by West Bengal accounts to around 20 per cent of the market. “In next three to five years, we are looking at a share of eight to ten per cent of the Bengal market once things are stable. It can be achieved only when we know how fast we educate the clients,” Khare said.

     

    The penetration of TV in Bihar too is good, says Khare, talking about other markets in the region. According to him, all the seven north-eastern states have distinct characteristics making spending decisions of the national advertisers easier.

     

    SureWaves, which has received Rs 10 crore as early stage venture capital from India Innovation Fund and Accel Partners, is further looking at infusing funds through PE route for business expansion. “The company is already on its way to become a game changer in the way geo-targeted advertising currently works in the country,” said Khare.

    SureWaves provides real-time data monitoring of ads, which has, for the first time, made cable TV advertising accountable.