Connect with us
MUMBAI: If 2025 made artificial intelligence indispensable to marketing, 2026 will make it decisive. In this authored perspective, Nikhil Kumar, chief growth officerat mediasmart, argues that...
MUMBAI – From binge-watching to binge-buying, connected TV is rewriting India’s festive shopping playbook. At the 3rd India Brand Summit 2025, Nikhil Kumar, chief growth officer...
MUMBAI: When machines meet marketing, sparks and questions fly. That was the mood at the 3rd India Brand Summit 2025 during a lively session titled AI...
Mumbai: The India Digital Brand Fest 2024, held on 30 August at Hotel Pride Plaza in Aerocity, New Delhi, was a pivotal event bringing together brand...
The Olympic Games are more than just sporting events – it’s a global phenomenon that attracts the attention of billions of people worldwide, giving companies the...
Mumbai – mediasmart, an Affle company, today announced a strategic partnership with TCL, the world’s largest Android TV manufacturer, to integrate their inventory with advertisers on...
Mumbai: Indian Premier League continues to assert its dominance not only on the field but also in the realm of advertising. As the 2024 season kicks...
Mumbai: mediasmart, an Affle Company, is a unified programmatic platform that provides advertisers, trading desks, and agencies ways to integrate consumer journeys across screens. Recently, Affle...
Mumbai: The world of television viewing has undergone a significant transformation. From the era of linear television, today we’re undoubtedly on connected screens, where most of...
Mumbai: In 2023, the CTV industry has undergone significant evolution, driven by factors such as increased internet connectivity and the rise of Smart TVs, with key...
Mumbai: Disney+ Hotstar, India’s leading streaming platform, has launched a handbook for effective brand building on the platform. Titled Winning in the OTT era with Disney+...
Mumbai: The India Brand Summit held on 28 November 2023 at The Lalit Mumbai, convenes leaders, marketers, entrepreneurs, and experts to explore current trends, challenges, and...
Mumbai: mediasmart, an Affle company, is a unified programmatic platform which provides advertisers, trading desks, and agencies ways to integrate consumer journeys across screens. Unique strengths...
Mumbai: The latest edition of the IPL is just around the corner and Indian audiences are abuzz about what to expect from it with a new...
Mumbai: mediasmart, an Affle company, has published the second edition of its India CTV Report 2022, titled “India Says Yes to Connected TV!” The report stated...
With the changing digital landscape, consumers are warming up to connected TVs (CTVs) like never before. As Indian audiences increasingly embrace OTT content while gradually making...
Mumbai: The growth of Connected TV adoption in India fuelled by affordable internet and smart TVs and availability of a range of streaming devices has opened...
Mumbai: mediasmart has elevated Nikhil Kumar to the role of vice president, India and Southeast Asia region. He was previously senior director of brand and strategy, India and SEA....
Mumbai: Is it the right time for monetisation of OTT from a business perspective for advertisers? This set the ball rolling for the panel discussion on...
Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to mediasmart, an Affle company, India and SEA, senior director-...
New Delhi: The streaming platforms have taken the world by storm, opening up vast avenues for advertisers and brands to connect with viewers through digital means....
Mumbai: India is undergoing digital transformation and consumers are steadily moving away from traditional linear TV to Connected TV and OTTs – a change that presents...
