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NOIDA: NDTV has appointed Sanjeev Choudhary as head of CTV growth and revenue, marking a strategic push into the fast-evolving connected television space. Announcing the move,...
MUMBAI: EndemolShine India, the content behemoth under Banijay Entertainment, is stepping into the branded entertainment arena, forging a strategic partnership with marketing agency Mediascope. This move...
MUMBAI: CloudTV, India’s first certified Smart TV operating system, is switching to a higher gear on its monetisation plans with the appointment of Harshad Wadivkar as...
MUMBAI: She is expanding her scope of work. Until November 2024, Meher Anand was account director south Asia of CNN International Commercial. Now she has gone...
MUMBAI: VICE Media Group and Mediascope have entered a deal in India which will see Mediascope take on all sales for VICE’s ad inventory, signaling a...
MUMBAI: Umesh Roy Chowdhury has returned to Free Press Journal as its Chief Marketing Officer of the Free Press Journal. Chowdhury’s mandate will be to drive...
MUMBAI: German media group, earth television network (earthTV) has entered into a representational agreement with Indian media house headquartered in Mumbai, Mediascope to develop earthTV’s business...
The debate over conditional access system continues in India even as the government has set July 14, 2003 as the deadline for completing implementation of CAS...
MUMBAI: Hallmark is taking special pains to strengthen its position in the late night block. With this in mind, the channel will push The Guardian and...
It’s a tie-up which has ample scope. Crown Media, the parent company of made for TV movie channel Hallmark, has signed on media sales company the...
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