ITV

Tag: Mediascope

  • EndemolShine India dives into branded entertainment, teams up with Mediascope

    EndemolShine India dives into branded entertainment, teams up with Mediascope

    MUMBAI: EndemolShine India, the content behemoth under Banijay Entertainment, is stepping into the branded entertainment arena, forging a strategic partnership with marketing agency Mediascope. This move is all about turning brand integration and advertiser-funded programming (AFP) into must-watch storytelling.

    In a world where brands crave authentic connections, EndemolShine India’s creative might meets Mediascope’s brand partnership expertise to build content that isn’t just about visibility — it’s about narrative. Branded entertainment will now be baked into original IPs, creating stories where brands play leading roles.

    Banijay Asia & EndemolShine India group chief operating officer Rishi Negi (pictured above) summed it up: “As the media landscape evolves, brands are seeking more organic, immersive ways to connect with audiences. Branded entertainment sits at the intersection of storytelling and strategy — and that’s where we thrive. With our strong creative engine and Mediascope’s expertise in brand partnerships, we’re excited to build a powerful branded content ecosystem in India.”

    EndemolShine India  EVP & head of content strategy Trevellyn Fynn added: “Branded entertainment allows us to design narratives that audiences choose to engage with while giving brands a compelling, purposeful role in the story. With this partnership, we’re bringing together strategic thinking and creative ambition to tell stories for and with brands in India.”

    For Mediascope, the partnership is a chance to harness EndemolShine’s storytelling prowess. Mediascope CEO & founder Marzban Patel noted:  “Branded entertainment lies at the heart of how brands build emotional resonance in the current media landscape. This isn’t just about visibility; it’s about creating stories that audiences genuinely seek out, where the brand plays a meaningful and lasting role in the narrative. EndemolShine India brings world-class storytelling and scale, and at Mediascope, we see this as a powerful opportunity to help Indian brands forge deeper, more nuanced connections with audiences.”

    The tie-up also syncs with Banijay Entertainment’s global push in branded entertainment, fuelled by its Banijay Branded Entertainment (BBE) division, which is already crafting brand-led content across markets. Expect a slate of original branded IPs from this powerhouse duo, blurring the line between storytelling and strategy.

  • CloudTV plugs in Harshad Wadivkar as new business head for monetisation

    CloudTV plugs in Harshad Wadivkar as new business head for monetisation

    MUMBAI:  CloudTV, India’s first certified Smart TV operating system, is switching to a higher gear on its monetisation plans with the appointment of Harshad Wadivkar as business head – monetisation. The move signals CloudTV’s growing ambitions to cash in on India’s fast-expanding connected TV (CTV) advertising wave.

    In his new role, Wadivkar will lead revenue strategies, forge fresh media partnerships, and unlock new monetisation channels across CloudTV’s platform, which today reaches more than 12 million viewers in regional markets across the country.

    A digital sales veteran with over 15 years under his belt, Wadivkar has previously clocked stints at Adscholars, Xapads Media, and Mediascope. His client roster reads like a brand who’s who — from DSP Mutual Fund and ESPN to Mahindra Auto and Jaguar Land Rover — and his agency links span GroupM, Madison, IPG, and Publicis. His knack for scaling revenues and building lasting partnerships makes him a prized recruit for CloudTV’s next growth lap.

    CloudTV COO  and co-founder Abhijeet Rajpurohit  said: “We are delighted to welcome Harshad aboard. His deep digital expertise and sharp monetisation focus will be pivotal as we strengthen our footprint in India’s rapidly evolving connected TV landscape.”

    With the CTV market shifting into overdrive, CloudTV is betting big on seasoned hands like Wadivkar to drive its revenue engine and bolster its standing as an indispensable advertising enabler for smart TV audiences.

  • Mediascope ropes in CNN Intl Commercial senior exec Meher Anand in strategic role

    Mediascope ropes in CNN Intl Commercial senior exec Meher Anand in strategic role

    MUMBAI: She is expanding her scope of work. Until November 2024, Meher Anand was account director south Asia of CNN International Commercial. Now she has gone ahead and joined media sales and content consultant Mediascope as vice-president strategic partnerships.

    Meher spent the last 13 years of her career working with CNN International  Commercial where she was responsible for delivery and development of the south Asia region towards the APAC/global objectives across platforms – TV, digital, social & audio.

    At Mediascope, she is expected to lead ad sales and strategic initiatives across media in both established and emerging markets in south Asia.

    “With her expertise in both domestic and international media sales, she aligns perfectly with our ambitions,” said Mediascope in a posting on Linkedin. 
     

  • VICE Media and Mediascope Partner on ad Inventory Deal in India

    VICE Media and Mediascope Partner on ad Inventory Deal in India

    MUMBAI: VICE Media Group and Mediascope have entered a deal in India which will see Mediascope take on all sales for VICE’s ad inventory, signaling a new phase of growth for the youth media company in the region.

    Mediascope takes responsibility for all banners, pre-rolls, and display, which appears alongside VICE’s diverse and disruptive content. This deal allows brands and marketers to connect with VICE India’s young, digitally connected audience and align on the content they truly care about.  

    VICE launched in India in 2018 and now reaches over 10 million users on Facebook and scores more than 13 million impressions on Instagram every month. VICE Media Group is now the world’s largest independent media company, having grown its audience over 10 times in size in the last five years to now include a global audience reach of 380 million unique monthly, whilst employing 2,500 people in over 30 offices around the world.

    Mediascope launched in 1979 and has become India’s leading international media services and content consultancy exclusively representing international media brands. VICE joins a roster of leading brands from sectors including technology, retail, fashion, automobile, tourism, hospitality, and real estate. Combining technology, creativity, integrity, and meticulous planning across platforms and geographies, Mediascope offers real scale and opportunity within advertising.

    VICE Media COO Nilesh Zaveri says "Since the launch of VICE India, we have seen tremendous growth across youth audiences and built deep relations with multiple advertisers across industries. VICE is known for its award-winning content which attracts advertisers to us for authentic storytelling around their brands. Our next exciting initiative in the region is partnering with Mediascope to leverage our media inventory across multiple platforms to bring to their large advertiser base."

    Mediascope founder & CEO  Marzban Patel  says “VICE is hot. And there can be no better platform to reach the evolved GenZ and millennial Indian & their counterparts across geographies. Mediascope provides only the best premier solutions to advertisers across audience profiles and VICE fits perfectly with our portfolio, ethos, and strategy.”

  • Umesh Roy Chowdhury is new CMO of FPJ

    MUMBAI: Umesh Roy Chowdhury has returned to Free Press Journal as its Chief Marketing Officer of the Free Press Journal.

    Chowdhury’s mandate will be to drive marketing at the FPJ at a time the newspaper has launched a series of new initiatives to enhance the brand proposition.

    He said: “The Free Press Journal is one of the best known brands with a rich heritage. The brand is now at an inflection point and it‘s an honour for me to lead the marketing effort at this exciting time in the paper‘s journey of more than 80 years.”

    Chowdhury brings experience in print publishing, television, rural marketing, custom publishing, B2B publishing, and digital media intohis new assignment.

    He started his career with the Free Press Journal and later worked with the Sunday Observer, the Lokmat group, the Pioneer newspaper, Observer India, B4U music channel, and Aakah Bangla Bengali channel.

    He has also headed custom publishing at Mediascope and B2B business at ERIL, an Adfactors group company.

  • earthTV inks deal with Mediascope for live global feeds; NDTV to telecast in India

    MUMBAI: German media group, earth television network (earthTV) has entered into a representational agreement with Indian media house headquartered in Mumbai, Mediascope to develop earthTV’s business within India.

    The shared goal is to develop a network of earthTV’s cameras across India, and use this network to generate Live TV programming that will air earthTV’s partner broadcasters around the world, live, daily, states an official announcement.

    In India, earthTV’s programming will be is broadcast live every day on news network, NDTV.

    Mediascope – Publicitas CMD Marzban Patel said, “We are truly delighted at having won the contract to represent earthTV in India. earthTV is a unique and innovative program that airs on a constantly expanding list of leading news channels across the world. India will now enjoy the benefit of its massive reach.”

    earthTV president Thomas Hohenacker said, “We had been considering our India strategy for some time now, and the partnership with Mediascope really is an ideal fit. The tie-up gives us the opportunity to partner with the market leader to develop earthTV’s presence across India, to develop a network of cameras across India, and to broadcast the best of India to the rest of the world, live, every day.”

    Coinciding with this announcement, earthTV has set up its first camera in India, located at Udaipur, the City of Lakes. Live video from Udaipur is now broadcasting around the world on more than 40 TV networks daily. It is also available at www.earthTV.com.