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Tag: MediaMind

  • MediaMind and OMG announce strategic partnership

    MediaMind and OMG announce strategic partnership

    MUMBAI: Integrated digital advertising solutions provider MediaMind announced a global technology partnership with Omnicom Media Group (OMG). OMG will have access to the MediaMind platform to manage and deliver online ads in North America, Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAC). MediaMind is a part of the global DG group.

    The MediaMind platform will be integrated by OMG, enterprise marketing company and trading desk Accuen within OMG‘s technology platform. OMG will also offer access to its technology teams and roadmap in order to create a valuable technology partnership to be at the forefront of ad campaign and data management.

    DG SVP strategic business development Andrew Bloom said, “Reaching the right audiences with the right tools and services, in a well-integrated fashion, is crucial in an increasingly complex media landscape. This agreement with OMG is an ad technology win for both companies and for our clients who will appreciate the competitive advantages of close integration, coupled with top notch campaign management technology for online and TV advertising.”

    OMG EVP global strategic partnerships, digital Steve Katelman said, “OMG is committed to bringing our customers the latest innovations in cross channel advertising. MediaMind and DG is a natural partner for us as we gravitate towards integrating second screen experiences. Together, we will bridge the offline and online worlds with their solutions.”

    DG and MediaMind have taken the approach of providing unbiased third-party tools to maximize the effectiveness of campaigns through a single workflow for TV and digital. The tie up will offer OMG advertisers the ability to reach audiences across all video channels through an efficient campaign distribution platform while providing accurate cross channel reporting.

  • MediaMind introduces Slider ad format in India

    MediaMind introduces Slider ad format in India

    MUMBAI: MediaMind, provider of integrated digital advertising solutions, has announced the launch of a new ad format in India named Slider.

    Developed by MediaMind, the Slider will be first used for a Samsung Galaxy Y DUOS campaign in India. The campaign is running on the MSN India portal.

    MediaMind also announced the Interactive Advertising Bureau (IAB) Rising Star ad format.

    The Slider features an overlay unit at the bottom of the page. It enables a user to slide the entire page to the side, unveiling a full branded experience.

    Samsung Mobile India digital marketing head Aman Malhotra said, “Online is a key channel for Samsung, as it is increasingly becoming the preferred medium for consumers. We are continuously on the lookout for new and innovative ways to reach our consumers and give them an interesting experience.”

    Microsoft India country director- advertising and online Neville Taraporewalla added, “In today’s age of clutter and media complexities, it is important for brands to have advertising solutions for better storytelling. Microsoft Advertising offers a broad set of tools for marketers to be creative with: from rich media to emerging technologies. The Slider format created by MediaMind is an apt example of what can be done online to amplify brand stories. It was offered to the client keeping in mind the rich experience it renders, while giving the user full control.”

    “Advertisers are always seeking cutting-edge formats to attract users’ attention. By introducing the IAB Rising Star formats in India, we are enabling innovative advertisers such as Samsung to connect with their audiences via an engaging brand experience,” MediaMind India and MENA (Middle East and North Africa)country manager Raghu Seelamsetty said.

  • DG in partnership with MediaMind and 24/7 Media

    DG in partnership with MediaMind and 24/7 Media

    MUMBAI: Ad management and distribution platform DG has announced a strategic partnership for deeper collaboration in advertising technology between its online unit MediaMind, and 24/7 Media, WPP‘s marketing technology company.

    24/7 Media, formerly 24/7 Real Media, is GroupM‘s technology partner.

    24/7 Media will now endorse DG‘s MediaMind as a preferred vendor for third-party online ad serving and TV ad delivery for agencies and advertisers to their clients worldwide. Meanwhile, MediaMind‘s capabilities will complement the technology provided by 24/7 Media to many of GroupM‘s clients.

    In combining their capabilities, MediaMind and 24/7 Media will work to build a stronger integration between their online advertising platforms utilised for rich and standard media, video, mobile, dynamic creative optimisation, analytics, and reporting.

    DG CEO Neil Nguyen said, “With the increased fragmentation of media, advertisers and agencies require integrated data tools to reach their audiences more effectively. The partnership with 24/7 Media is a win-win for both companies, as well as for our customers, who will benefit from a close integration of best-in-class campaign management technology for TV and online advertising.”

    24/7 Media Chairman and CEO David J. Moore said, “MediaMind has proven itself to be a key partner in terms of service and innovation and we are excited to further align our current technology solutions with their platform to assure optimal ROI for our clients.”

    “The addition of MediaMind‘s online ad serving and TV ad delivery to the robust technology capabilities offered by 24/7 Media, enriches the solutions we offer to our range of clients worldwide. Partnerships with leaders in innovative technology simplify the complexity of the digital marketplace, which gives our clients a competitive advantage.” GroupM CEO Irwin Gotlieb added.