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Tag: Mediametrie

  • Mipcom 2025: Glance to crack the code on what audiences actually want

    Mipcom 2025: Glance to crack the code on what audiences actually want

    PARIS: In a media landscape where Netflix and YouTube hoover up nearly half of all US streaming hours, knowing what audiences want isn’t just useful—it’s survival.

    Glance, the TV and video market intelligence outfit, will lay bare the winning formulas at Mipcom Cannes 2025 next month, drawing on audience data from more than 120 territories to answer the industry’s most vexing question: who’s watching what, how and why?

    Frédéric Vaulpré, senior vice-president, and Maryam Ramassamy, international research director, will lead the session on 13  October, tackling how content creators can stand out as linear TV withers and streaming platforms multiply like rabbits.

    The presentation will dissect BVoD strategies including TF1+’s digital ad revenue surge, and explore the curious phenomenon of “co-petition”—traditional broadcasters cosying up to the very streaming giants eating their lunch. With advertisers fixated on the golden 25-49 demographic and revenues under pressure, the old rules no longer apply.

    Glance will showcase how hyper distribution—flinging content across AVoD, Fast, SVoD and linear channels simultaneously—often trumps exclusivity. The session will also examine how content is tapping into geopolitical anxiety, evolving gender norms and early-2000s nostalgia, whilst high-concept formats embrace AI and other shiny new tech.

    “The media landscape is more fragmented than ever, yet the need for precise audience intelligence has never been greater,” said Vaulpré.

    Ramassamy added: “Our industry is trying to cope with a fundamental change in how audiences consume TV, in both substance and form. The storytelling needs to be closer to audiences’ current state of mind.”

    Glance, part of Médiamétrie, delivers official ratings for more than 7,000 channels and works with over 100 data providers and 230 major broadcasters, streaming services and production studios worldwide. The Paris-based firm employs over 700 people and notched  a turnover of €103.5m in 2024.

    The session takes place at 9 am on 13 October in the Grand Auditorium at the Palais des Festivals.

  • BARC India & Israeli company explore customised digital measurement tools

    BARC India & Israeli company explore customised digital measurement tools

    NEW DELHI: The Broadcast Audience Research Council of  India (BARC India) is said to be in talks with an Israeli media technology company to customise for it tools for digital measurement, which is likely to be rolled out in phases from sometime in 2017 or early 2018 and could go on to make BARC India an organisation measuring TV+digital eco-systems.

    After having issued Request for Information (RfI) for digital measurement in December 2015 and having received responses from 11 leading vendors from across the world, BARC India had come out last year Request for Proposals for the same.

    BARC India is presently working on digital proof of concept that will help it in testing different technologies, methodologies and potential capabilities of the shortlisted vendors.

    The companies that had responded to the RfI included agencies such as Kantar Media, IMRB, ComScore, Nielsen, MediaMetrie, Gracenote (in December 2016  it entered into an agreement to be acquired by Nielsen), Informate, GfK, Accenture, EY, eywa Media, Gemius and Verto Analytics.

    It was in October 2015 that BARC India CEO Partho Dasgupta had announced at a panel discussion on new TAM models at CASBAA Convention in Hong Kong that the audience measurement organisation was looking at launching digital measurement and will float a global tender for vendor(s).

    Industry sources indicated that the Israeli company could be Actus Digital, a global provider of broadcast media and video technologies, and that the exploratory talks between the company and BARC India could be revolving around customising measurement tools for India instead of simply re-deploying universal tools generally used by big companies for digital data collection.

    However, it must be admitted that Indiantelevision.com could not independently confirm the name of the Israeli company from either BARC India or the company concerned till the time of writing this report.

    The barely two-year-old BARC India, which initially focussed on measuring TV viewing habits via BAR-O-Meters through watermarking technology, is now expanding into the digital realm.

    BARC India is jointly promoted by the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) with the latter two organisations holding 20 per cent each, while the broadcasting body holds 60 per cent.

    ALSO READ:

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    BARC India eyes digital measurement; calls for global RFIs

    BARC India ropes in Nielsen’s Jamie Kenny as DAM head

     

  • BARC India & Israeli company explore customised digital measurement tools

    BARC India & Israeli company explore customised digital measurement tools

    NEW DELHI: The Broadcast Audience Research Council of  India (BARC India) is said to be in talks with an Israeli media technology company to customise for it tools for digital measurement, which is likely to be rolled out in phases from sometime in 2017 or early 2018 and could go on to make BARC India an organisation measuring TV+digital eco-systems.

    After having issued Request for Information (RfI) for digital measurement in December 2015 and having received responses from 11 leading vendors from across the world, BARC India had come out last year Request for Proposals for the same.

    BARC India is presently working on digital proof of concept that will help it in testing different technologies, methodologies and potential capabilities of the shortlisted vendors.

    The companies that had responded to the RfI included agencies such as Kantar Media, IMRB, ComScore, Nielsen, MediaMetrie, Gracenote (in December 2016  it entered into an agreement to be acquired by Nielsen), Informate, GfK, Accenture, EY, eywa Media, Gemius and Verto Analytics.

    It was in October 2015 that BARC India CEO Partho Dasgupta had announced at a panel discussion on new TAM models at CASBAA Convention in Hong Kong that the audience measurement organisation was looking at launching digital measurement and will float a global tender for vendor(s).

    Industry sources indicated that the Israeli company could be Actus Digital, a global provider of broadcast media and video technologies, and that the exploratory talks between the company and BARC India could be revolving around customising measurement tools for India instead of simply re-deploying universal tools generally used by big companies for digital data collection.

    However, it must be admitted that Indiantelevision.com could not independently confirm the name of the Israeli company from either BARC India or the company concerned till the time of writing this report.

    The barely two-year-old BARC India, which initially focussed on measuring TV viewing habits via BAR-O-Meters through watermarking technology, is now expanding into the digital realm.

    BARC India is jointly promoted by the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) with the latter two organisations holding 20 per cent each, while the broadcasting body holds 60 per cent.

    ALSO READ:

    BARC issues RFP for playout monitoring and DB system

    BARC India eyes digital measurement; calls for global RFIs

    BARC India ropes in Nielsen’s Jamie Kenny as DAM head

     

  • BARC India receives RFI from multiple global vendors for digital measurement; to issue RPF soon

    BARC India receives RFI from multiple global vendors for digital measurement; to issue RPF soon

    MUMBAI: The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December last year, has received responses as many as 11 leading vendors from across the world.

    Those who have submitted the RFI include agencies like Kantar Media, IMRB and ComScore, Nielsen, MediaMetrie, Gracenote, Informate, GFK, Accenture, EY, eywa Media, Gemius and Verto Analytics.

    In order to expedite the process and launch digital measurement services this year, BARC India will be issuing the Request for Proposal (RFP) soon and the partner for the venture will be announced in the next couple of months. With this, BARC India has moved one step closer to providing audience measurement beyond television.

    BARC India’s intent, through its foray into digital measurement, is to measure total unduplicated audiences across all devices and platforms, measuring combined program impressions or advertisements regardless of where and how content/ad is being consumed, through a Single Source Panel.

    Once the venture takes shape, BARC India will be the first to provide a TV+ Digital viewership measurement service across the globe. BARC India, with this will cover more than 50 per cent of media spends between TV and digital.

    In order to make the service robust and accurate, BARC India will look at partnerships with publishers and content creators going forward.

    “A lot of content today is being created for online consumption, but all these impressions are unaccounted for. With our digital measurement we are looking at providing content creators and platform owners with insights on the consumption behaviour of viewers. We are happy with the response we have received from vendors globally,” said BARC India CEO Partho Dasgupta.

  • BARC India receives RFI from multiple global vendors for digital measurement; to issue RPF soon

    BARC India receives RFI from multiple global vendors for digital measurement; to issue RPF soon

    MUMBAI: The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December last year, has received responses as many as 11 leading vendors from across the world.

    Those who have submitted the RFI include agencies like Kantar Media, IMRB and ComScore, Nielsen, MediaMetrie, Gracenote, Informate, GFK, Accenture, EY, eywa Media, Gemius and Verto Analytics.

    In order to expedite the process and launch digital measurement services this year, BARC India will be issuing the Request for Proposal (RFP) soon and the partner for the venture will be announced in the next couple of months. With this, BARC India has moved one step closer to providing audience measurement beyond television.

    BARC India’s intent, through its foray into digital measurement, is to measure total unduplicated audiences across all devices and platforms, measuring combined program impressions or advertisements regardless of where and how content/ad is being consumed, through a Single Source Panel.

    Once the venture takes shape, BARC India will be the first to provide a TV+ Digital viewership measurement service across the globe. BARC India, with this will cover more than 50 per cent of media spends between TV and digital.

    In order to make the service robust and accurate, BARC India will look at partnerships with publishers and content creators going forward.

    “A lot of content today is being created for online consumption, but all these impressions are unaccounted for. With our digital measurement we are looking at providing content creators and platform owners with insights on the consumption behaviour of viewers. We are happy with the response we have received from vendors globally,” said BARC India CEO Partho Dasgupta.

  • 250 channels sign up for BARC India’s watermarking technology

    250 channels sign up for BARC India’s watermarking technology

    MUMBAI: Even as signs of a delay from Broadcast Audience Measurement Council’s (BARC) side are doing the rounds, the audience measurement company has already got on board 250 channels that have ordered for watermarking embedders. Half of this has already been installed.

    The watermarking technology has been taken from Netherlands based Civolution and field testing of the meters is underway for homologating them to Indian conditions. As BARC India has consistently maintained, the meters have been assembled in India at a fraction of the cost of global suppliers.

    Deals with 26 vendor partners such as Intel, Hansa, Mediametrie, Civolution, Markdata, Magic9Media across 12 processes have been finalised. It also claims that this is the largest such audience measurement system globally with cutting edge technology.

    Very soon, it will start testing and validating the data from the system. The government has laid down policy guidelines that prescribe a minimum of 20, 000 homes, which BARC India feels isn’t enough in the long run. It has also opted for the harder and tougher method of assembling systems from various vendors to offer a superior and cost effective output.

    The measurement process undertaken by BARC India is as follows:

     

  • Difference of opinion within BARC on rollout date?

    Difference of opinion within BARC on rollout date?

    MUMBAI: The silver lining in the TV rating system in India might see dark clouds if Broadcast Audience Research Council’s (BARC) chairman Punit Goenka is to be believed.

     

    Goenka showed concerns on the time the new rating system will start operating. Earlier talking to indiantelevision.com, BARC tech committee chairman Shashi Sinha had stated that the new ratings system should be up and running by 1 October, 2014.

     

    “Everyone is aware of the issue with Indian Readership Survey (IRS) and unless that gets sorted how can we roll out our process,” said Goenka, when quizzed if the launch time for BARC was on schedule. “There would be a delay,” he added.

     

    A committee member, without commenting on Goenka’s concerns, said that the IRS issue is sub judice and hence cannot share data with BARC. “If data isn’t shared with us, how are we going to design the panel?” he questioned. However, he soon highlighted on the fact that the current issue is with the survey done for national publishers and it shouldn’t impact any survey/data needed for television.

     

    Whereas another source refuted any such delay and believes that though IRS has its own sets of problems, there shouldn’t be any issue with BARC. “BARC needs IRS for establishment data, but with minor internal adjustments, everything will fall in place and IRS issue shouldn’t create any material difference to the time-table,” he pin-pointed.

     

    Similarly, another source believes that there shouldn’t be any delay in the rating system to come in place. “Work is in process and in line with the date we had said earlier. And we are hopeful of reaching the due date without any hassle.”

     

    “Why think of a delay? Everything is on schedule,” said a highly placed industry source. “An eight to 10 days delay shouldn’t be called as a delay. A minor variation in the date shouldn’t be an issue,” he concluded.

     

    Early this year, in January, BARC had signed a contract with Médiamétrie for a 1+5 year term. The French audience measurement system will be providing the audio watermarking technology to BARC to monitor TV consumption through its 20,000 strong panel.

     

    The funding to put up the new system in place has been divided as follows: 60 per cent Indian Broadcasting Foundation (IBF), 20 per cent ISA and 20 per cent Indian Advertisers Agencies Association of India (AAAI).

  • Civolution to provide watermarking technology to BARC

    Civolution to provide watermarking technology to BARC

    MUMBAI: Civolution, a Netherlands-based provider of technology and solutions for identifying, managing and monetising content has announced that the Broadcast Audience Research Council (BARC) has contracted it to provide its watermarking technology to underpin one of the world’s largest audience measurement platforms.

     

    The announcement comes shortly after BARC chose the TV meter system of Mediametrie, the audience measurement and survey company for television, radio, cinema and the internet. The two companies will build the technology framework for audience measurement solution for BARC.

     

    BARC addresses a population of over 1 billion, of which over 600 million have access to television in some form. This will be the first fully digital audience measurement system employed directly by the Indian broadcasters, advertisers and ad agencies and is scheduled to commence operations towards the end of this year.

     

    The audience measurement system – which has already successfully been deployed by Mediametrie in multiple TV markets – relies on Civolution’s audio watermarking coding technology for automated content identification and integrates seamlessly into Mediametrie’s TV meter system for panellists’ equipment and panellists’ data processing. It provides broadcasters with a detailed analysis of their exposure to the public, whether by the number of households tuning in to the programme or the amount of time spent watching each piece of content.

     

    “India has one of the largest TV audiences in the world so it was critical for us to create an audience measurement system that is gold standard,” said BARC CEO Partho Dasgupta. “By leveraging Civolution and Mediametrie’s expertise in audience tracking, technology and analytics we can now study viewers’ TV habits in precise detail, enabling broadcasters and advertisers to implement efficient strategies to reach their target audience.”

     

    Civolution’s audio watermark is embedded in the TV’s sound track prior to broadcast. Upon airing, the content is then identified by Mediametrie’s TV meter, in real-time. In addition to granular measurement of the content being watched, the solution features support for catch-up TV. The technology provides cross-platform audience measurement and will enable mobile device measurement, triggering the creation of new services and the reduction of operating costs. In parallel, the same watermark infrastructure deployed by Indian broadcasters could be used to synchronize with great accuracy their own interactive second screen applications.

     

    ”With so many new ways of watching TV content in this multi-screen universe, precise audience measurement has become increasingly complex. Audience measurement services must now report more accurately and reliably, from a larger number of channels, delivered through a fast-changing and diverse mix of broadcast platforms, and consumed either in real time or time-shifted” said Civolution CEO Alex Terpstra.

     

    ”Through our close collaboration with Mediametrie, we have devised a powerful solution that provides accurate and reliable audience data that will allow BARC to help broadcasters plan, entertain and monetize their TV audiences,” added Civolution SVP Watermarking Solutions Jean Michel Masson.

     

    Mediametrie Director of Audiences Measurement Benoit Cassaigne added: ”We are very enthusiastic to embark on this project with Civolution and its watermarking technology, which is definitely the most powerful and error-free content detection technique available for TV audience measurement.  This means we are future-proofed in the fast-changing world of TV.  Mediametrie has relied on Civolution’s technology for many years.”

  • BARC assures that its TV rating system will be credible

    BARC assures that its TV rating system will be credible

    MUMBAI: Television ratings agencies seem to be the flavour of the season. On the one hand, Kantar Research, one of TAM Media’s major shareholders, has moved the Delhi HC against the Union Government’s new guidelines on cross holding restrictions. While on the other, up-and-coming ratings agency Broadcaster Audience Research Council (BARC), slated for a 1 October launch, has announced a tieup with France-based Mediametrie for technology services and licensing of a TV metering system.

     

    BARC CEO Partho Dasgupta and BARC Technology Committee member Paritosh Joshi spoke to CNBC TV18 about what to expect in the new set up.

     

    “The ratings agency is the one which will own the data and put it out – which is BARC in our case. So there will be ways of getting the information such as technology, panel etc. but it will all be owned and put out by BARC,” said Dasgupta, implying that the final agency will have to be free of cross ownership although its suppliers could have any type of ownership.

     

    Joshi revealed that  two big chunks of work had already been completed – that is assessing panel homes and technology within them. “The panel will emerge out of the Indian Readership Survey (IRS), which is out now. The people meter devices will be built on retail hardware that can be bought from Mumbai’s Lamington road and not proprietary equipment. Now, we only need a panel management agency,” said he, pointing out they had already received offers for the same.

     

    Asked about the credibility of BARC, Dasgupta said they have an adequate system in place. “We have broken the piece up into panel management people, who know homes but don’t have the visibility of data that comes through GSM lines straight to our servers. We have technology people, who have visibility to data but they don’t know the homes, just the ID. What we are trying to achieve is that the right hand does not know what the left hand is doing. From the integrity point of view, we are not taking any chance,” he clarified.

     

    However, BARC has not yet got a system to address the issues of niche channels. “The World over niche channels have not been measured like we do it here. But we may do it differently,” said Dasgupta ambiguously in the interview to CNBC TV18.

     

    As things stand, the industry has been yelping and running for cover fearing  a ratings’ blackout. But Information and Broadcasting Minister Manish Tewari says that a ratings-dark period should not be a cause for alarm. 

     

    “This isn’t the first time that ratings have been suspended. Even before, it has happened because the industry wanted it,” said the minister candidly when probed on this during an interview to CNBC TV 18.

     

    He pointed out that one of the main reasons for digitisation was to reduce dependency on advertising revenue and increase subscription revenue. “With the technology now, the STBs have the capability. A little engineering is needed and then you can reach 15 crore homes by putting a small chip that will let you know who is watching what in real time; be it satellite, IPTV, DTH or terrestrial,” he informed.

     

    Tewari was also critical  of the way TAM has been operating. “The way the arrangement was working – where you are the advertiser as well as the broadcaster and you are also taking out ratings. This conflict needed to be addressed,” he stressed.

  • BARC signs deal with Médiamétrie today

    BARC signs deal with Médiamétrie today

    MUMBAI: It was just last week that the  Ministry of Information and Broadcasting (MIB) notified the TV ratings agency registration regulations. And the industry-backed Broadcast Audience Research Council (BARC) reps were summoned to New Delhi to give the ministry an update on how much progress has been made on the new proposed TV ratings system for India. They did. Today, BARC also gave the press an insight into how far down the road it has gone.

     

    Indiantelevision.com was the first to report that  BARC had chosen  French audience measurement company Médiamétrie as its ratings partner. No cofirmations came from BARC. But today its chairman Punit Goenka  announced that Médiamétrie is indeed BARC’s official technology partner and will also provide licences to BARC to use its TV metering system.

    “Médiamétrie has an in-house research team that helps it to understand the needs of the industry just as how BARC realises what the industry needs. I have heard people ask that BARC is just barking but when will it bite? But now I say we are here to bite!” Goenka remarked candidly while signing the deal at Mumbai’s ITC Grand Central hotel. Médiamétrie will assist the council in procuring its own metering hardware.

     

    The French audience measurement system will be providing the audio watermarking technology to BARC to monitor TV consumption through its 20,000 strong panel. “Médiamétrie wrote to BARC months back. It uses watermarking technology so it is very accurate and can measure data when it is simulcast. Meters are easy to make so we spoke to agencies and advertisers in France to do our background study on Médiamétrie. It is a landmark day for us,” said BARC tech committee chairman Shashi Sinha.

     

    Sinha also stated that the new ratings system should be up and running by 1 October, 2014. “Around 25 vendors approached us out of which we shortlisted four to five. We have got the best of vendors, technology and price of meters. The most important thing for us is transparency,” he said. It will soon be announcing media partners as well.

     

    BARC has been scouting for a technology partner since several months now and finally it has concluded the deal with the French company. BARC CEO Partho Das Gupta said at the conference: “Since the past few months we have been researching the tech we should use and have finally selected the right one.”

     

    Present at the conference was also Médiamétrie senior VP Benoit Cassaigne who was excited to be a part of the deal. “We are among the top five companies in the world and the leading research company in France,” he said.

     

    Goenka emphasised that since BARC is a non-profit body, broadcasters will comply with it. “We are not here to make profits, we are here to help the industry,” he said.

    However, no one was willing to talk about the future of TAM. “We hope there is no ratings blackout in the coming months, but if there is then it can’t be helped. We are working towards getting a better system,” he added.

     

    Star India COO Sanjay Gupta says that TAM and government need to sit and decide now. “Advertisers are obviously worried as to what will happen if there is no rating system in place. Maybe they will look at the past ratings and set prices,” he said.

     

    The contract with Médiamétrie has been signed for a 1+5 year term. The Council says it is totally  open to regular external audits. The funding to put up the new system in place has been divided as follows: 60 per cent Indian Broadcasting Foundation (IBF), 20 per cent ISA and 20 per cent Indian Advertisers Agencies Association of India (AAAI).