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Tag: MediaMath

  • Sukesh Singh promoted to managing director at Criteo for southeast Asia

    Sukesh Singh promoted to managing director at Criteo for southeast Asia

    MUMBAI: Sukesh Singh, a seasoned leader with over two decades of experience in business development, sales strategy, and strategic partnerships, has been appointed managing director for southeast Asia at Criteo, a global leader in commerce media and technology. In this role, Singh will spearhead the company’s growth strategy across the region, fostering innovation and strengthening relationships with key partners.

    Singh’s promotion follows a successful tenure as director of agency and global brands for the south Asia Pacific region since January 2024, where he played a pivotal role in driving new business and strengthening agency partnerships. Prior to that, he served as head of activation for Criteo in a hybrid capacity, overseeing agency holdco partnerships and key brand collaborations while driving commercial success.

    Since joining Criteo in May 2021 as head of large customers for southeast Asia, Singh has demonstrated a strong capability to deliver strategic growth, develop customer-focused solutions, and manage high-performing teams. His efforts have consistently driven value for both clients and the organisation.

    Beyond his contributions at Criteo, Singh is actively involved in the professional community as a mentor with the University of Chicago Booth School of Business Alumni Association in Singapore, where he supports undergraduate and graduate business students with a focus on venture building and digital transformation. He is also the founder and principal consultant at Conduit Consulting, which specialises in growth strategies for media and tech startups.

    Singh’s professional journey includes leadership roles at top organisations such as Adform, MediaMath, Phunware, and BBC Worldwide. His expertise spans multiple regions, including Australia, India, and Southeast Asia, where he has built and expanded businesses, launched innovative products, and driven profitability for leading media and technology brands.

    In addition to his business acumen, Singh is known for his communication and presentation skills, as well as his ability to build strategic alliances and implement impactful sales strategies. His leadership philosophy centres on innovation, collaboration, and fostering a results-oriented culture.

    With his vast experience and forward-thinking approach, Singh is expected to play a key role in strengthening Criteo’s position as a leader in commerce media solutions across the dynamic southeast Asian market.

  • Disney+ Hotstar collaborates with MediaMath

    Disney+ Hotstar collaborates with MediaMath

    MUMBAI: Disney+ Hotstar has collaborated with MediaMath to enable advertisers and agencies to measure reach and frequency on the OTT platform’s programmatic inventory in a trusted, and brand-safe environment.

    With this offering, brands can purchase premium inventory on Disney+ Hotstar through programmatic guaranteed (PG) and private marketplace (PMP) deals to reach India’s affluent, urban audiences via a multitude of ad formats that suit their marketing objectives. Disney+ Hotstar currently offers pre-roll and mid-roll ad formats on entertainment content and  pre-rolls on sports content for programmatic buying. The streaming platform also offers a wide range of targeting solutions with its audience solution.

    Disney+ Hotstar’s massive reach and sharp targeting options extend an incredible opportunity for brands, especially regional players, to tap the right audience whether on live sports or entertainment.

    Star & Disney India president Nitin Bawankule said, “We are committed to enabling marketers and agency partners to reach new and existing audiences at scale and build incremental reach. By activating audience-based buying in a private programmatic environment, brands can target precise, highly engaged audience cohorts, exercise more control with transparency, and attain higher visibility of their campaigns. MediaMath offers a cutting-edge technology platform and this association will help us offer efficient programmatic advertising solutions to clients.”

    “OTT is a critical and fast-growing channel for driving addressability, and our association with Disney+ Hotstar helps us offer a forward-looking, sophisticated programmatic setup,” MediaMath country manager Pranjal Desai said. “Disney+ Hotstar has already established itself as the largest AR4 player in the OTT space, and this collaboration has been the natural next step in making media buying on OTT a more streamlined, efficient and accountable process.”

    Swiggy director marketing Umesh Krishna said, "Swiggy and Disney+ Hotstar have had a long association, especially when it comes to cricket. In fact, food and video-on-demand are categories that go hand-in-hand, and they both cater to similar psychographics. Having tried out programmatic campaigns on the Disney+ Hotstar marketing platform recently, we are extremely pleased about the scale and targeting options that it offers us. I am confident that it can serve our various marketing goals effectively." 

    Interactive Avenues co-founder & CEO Amardeep Singh said, "We are looking forward to programmatically accessing India’s most premium and brand-safe video inventory on Disney+ Hotstar via MediaMath – the leading independent DSP in the country. This is an offering that the market has been waiting for quite some time now. Interactive Avenues works extensively with both MediaMath and Disney+ Hotstar and we are very excited for this offering which will help us to further augment our promise to our clients to give them the best ROI on their investments."

    Additionally, buyers can access other key features such as viewability measurement, frequency-capping, and real-time analytics. With Disney+ Hotstar, brands can reach India’s affluent, urban audiences via a multitude of ad formats that suit their marketing objectives. The platform’s massive reach and sharp targeting options extend an incredible opportunity for brands, especially regional players, to reach the right audience whether on live sports or entertainment.

  • Mindshare launches blockchain pilot with MediaMath

    Mindshare launches blockchain pilot with MediaMath

    MUMBAI: Mindshare, the global media planning and buying agency that is part of WPP, together with Zilliqa, the blockchain platform, are building a programmatic alliance on blockchain designed to explore the application of the technology in the advertising ecosystem.

    The aim of the alliance is to realistically assess the applicability of blockchain technology into the world of advertising where billions of impressions are viewed online, by testing two critical components of this technology – one on the throughput and the other to arrive at the right consensus protocol.

    The alliance includes multiple businesses in the programmatic advertising supply chain including advertisers, advertising agencies, Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), Data Management Platforms (DMPs), trading desks, independent verification companies and publishers. It also has the potential to include key opinion leaders or industry experts, if required.

    Mindshare and Zilliqa have partnered with MediaMath, Rubicon Project and Integral Ad Science in developing the first prototype – “Project Proton” – which aims to transform the current programmatic advertising ecosystem by providing a way for all the stakeholders across the value chain to interact in a secure and verifiable manner through smart contracts on a high throughput blockchain. This makes it suitable for the enterprise level implementation of the project for all the partners involved in a transparent manner so that all the actors in the ecosystem can completely trust each other allowing the entire programmatic ad space to grow.

    Mindshare announced a partnership with Zilliqa last year to build blockchain applications for the digital advertising industry. Project Proton is the first phase of this partnership that will evaluate how Zilliqa’s blockchain protocol can address some of the potential applications of this technology to the advertising industry. Findings should be ready before the end of the year.

    Mindshare AMENA chief development officer Gowthaman Ragothaman says, “We are absolutely delighted and thankful to have MediaMath, IAS, Rubicon Project and Underscore CLT partner with us on this project with Zilliqa. There are many claims and speculations on the applicability of this technology to our business. Project Proton is designed to test this, particularly in the areas of building consensus and managing high throughput.”

    The Key members of the Project Proton Alliance Are:

    Mindshare: Mindshare is a global media planning and buying agency that is part of WPP. It has 8,500 employees across 116 offices in 86 countries and global revenues of $34.5 billion annually. Clients include Unilever, PepsiCo, GSK, Yum Restaurants, Dyson, American Express amongst others.

    Zilliqa: Zilliqa is a blockchain platform tailored towards enabling high-throughput data-driven decentralized applications. Zilliqa also provides a secure and efficient smart contract layer to enable secure-by-design smart contract programming and verification.

    MediaMath : MediaMath helps leading global marketers deliver personalised digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use MediaMath’s enterprise software every day to launch, analyse, and optimise their digital advertising campaigns.

    Rubicon Project: Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month. Rubicon Project is an independent, publicly traded company headquartered in Los Angeles, California

    Integral Ad Science (IAS) : A global software company, headquartered in New York, that builds verification, optimisation, and analytics solutions, acting as leaders in viewability, brand safety and ad fraud.

    Underscore CLT: Underscore CLT develops cryptographic ledger technologies to power real business solutions for marketers and their partners.

  • MediaMath acquires Akamai’s ad platform

    MediaMath acquires Akamai’s ad platform

    MUMBAI: MediaMath, the leading global digital media-buying platform, has acquired Akamai Technologies Advertising Decision Solutions (ADS) which will augment MediaMath‘s industry-leading data management platform (DMP).

    Financial terms of the transaction were not disclosed.

    The companies have also signed a multi-year relationship whereby MediaMath will have exclusive rights to leverage Akamai‘s pixel-free technology for use within digital advertising and marketing applications.

    As part of the agreement, MediaMath will acquire substantially all of the assets associated with Akamai‘s ADS business, and will integrate the Akamai ADS team into its workforce.

    "MediaMath‘s exclusive use of Akamai‘s pixel-free technology will enable clients to scale their business more effectively, and help us make that happen quickly," said MediaMath CEO Joe Zawadzki. "We‘re thrilled to welcome such a talented group of technologists, data scientists and online advertising professionals from Akamai‘s ADS team. The technology and talent, along with the data co-op, will further improve our platform‘s capabilities, and further improve our clients‘ business results."

    "We‘re excited to partner with MediaMath," said Akamai‘s Senior Vice President & General Manager of the Web Experience Division Mike Afergan. "Together, we‘ll be able to provide our joint customers with an even more effective set of tools to manage their data, understand their audience, and help enhance the quality of online marketing campaigns."

    As a result of the pixel-free technology partnership, MediaMath‘s clients will gain access to more data for audience segmentation, retargeting, and optimization, with quick and easy activation. Advertisers currently on the Akamai Platform will not have to integrate other pixels for audience and media performance tracking when using TerminalOne, removing significant workflow and technology hurdles facing media buyers and other technology platforms.

    Pixel-free also provides advertisers the ability to capture audience and transaction intelligence from 100 percent of their online pages. This is a major increase compared to the 30 percent of traffic capture achieved by pixel-based systems. The pixel-free approach is consistent with privacy best practices, offering consumers a simple opt out choice.

    MediaMath‘s acquisition of the Akamai allows advertisers to improve the effectiveness and sophistication of audience analysis while using predictive insights to drive greater marketing performance across digital channels.

    Advertisers will also be able to build and leverage their own bespoke data co-ops. The co-op platform will continue to enable advertisers to control exactly how their data is used, bringing a level of efficiency and transparency not available through existing co-ops or opaque networks.