ITV

Tag: Mediaedge:cia

  • Henkel moves from Lodestar to Mediaedge:cia

    MUMBAI: Henkel India, has moved its media duties from Lodestar to Mediaedge:cia as part of a move to globally align their accounts.

    The account size is pegged at between Rs 200-250 million, according to the client. Lodestar has been Henkel’s media agency for the last five years.

     

    Confirming the move to Indiantelevision.com, Henkel India president and managing director Satish Kumar says,”The shift from Lodestar to Mediaedge:cia is primarily due to global alignment.”

     

    Says Mediaedge:cia India managing director Shubha George, “We are delighted to partner with Henkel in India. Mediaedge:cia has a strong realtionship with Henkel in many countries across the world. We are happy to progress this into the Asia Pacific region with India.”

    The range of portfolio includes laundry with Henko and Pril and consmetics with the Fa franchise, Margo and the recent launched Schwarzkopf hair colour range .
    Globally, the account is handled by Mediaedge:cia, OMD and Carat. Interestingly, four agencies participated in the pitch in India – Lodestar, Media Direction, Optimum Media Solutions (OMS) and Mediaedge:cia. While Lodestar is the incumbent, Media Direction and OMS both have its roots internationally with OMD. So, a question in point here is – Why did Carat not take part in the pitch? Kumar refused comment.

    No straight answers here.

     
     
    Henkel India’s product portfolio includes international brands like Henko, Mr. White, Pril and Fa, besides domestic brands like Margo, Neem Toothpaste, Aramusk, Tuhina and Chek.

  • Mediaedge:cia, MindShare, Poster join hands to form OOH agency Kinetic

    MUMBAI: Group M agencies Mediaedge:CIA and MindShare have joined with North America’s leading out-of-home (OOH) company Poster Publicity to form Kinetic, which will be the largest OOH company in North America.

    The new company will be headed by chairman John Miller, formerly managing partner for OOH at Mediaedge:CIA Steve Ridley, formerly president at Poster Publicity, was named CEO.

     

     
    Kinetic, based in New York and with an additional office in Miami, launched with 26 employees. The company expects to have 50 employees, plus a West Coast office, by year’s end. The roll out of the Kinetic network will be undertaken in stages ultimately leading to the employment of more than 300 professionals across offices in over 35 countries. This first stage will see the launch of Kinetic in the US, UK, Switzerland, Singapore, Hong Kong, Thailand, the Philippines and Malaysia. Other major markets will be in place before the end of 2005.
     
     
    “By combining the tools and analytics for out-of-home media with our roster of leading clients, we’ve created the region’s premier OOH agency. Synonymous with movement and energy Kinetic will benefit world brands in their quest to co-ordinate regional campaigns and increase the value they get from the OOH medium. Our global footprint enables us to mirror the geographic reach of the major outdoor vendors such as Clear Channel, JC Decaux and Viacom,” said Miller.
     
     
    Ridley added, “Kinetic offers our clients flexibility and the confidence that we can deliver domestic and regional campaigns over and above our competitors. Kinetic does this with personality and professionalism always bringing with it a fresh approach. Kinetic is without doubt a strong and independent choice.”

  • Meridith Jamin posted Consumer Insights director at Mediaedge:cia

    MUMBAI: Ogilvy & Mather group planning director Meridith Jamin has been transfered to sister concern WPP shop Mediaedge:cia as director for consumer insights.
     
     
    The move is to shore up MEC’s profile within Group M, the WPP media partnership with MindShare.
     
     
    At Ogilvy, Jamin handled clients including Motorola, Unilever, and San Pellegrino.
     
     
    She has also worked as WPP’s Young & Rubicam group brand planning director handling the Sony Consumer Electronics account.