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Tag: MediaCom

  • MediaCom shuffles senior team at Mumbai office

    MUMBAI: The GroupM and Madison Media joint venture agency MediaCom has announced changes in key senior roles at the Mumbai office.

    Hemen Desai, who is currently managing partner for Team P&G, will be moving to Tokyo as MediaCom Japan MD.

    Desai has been with MediaCom India since 2008 and has been instrumental in setting up the team that exclusively handles the P&G media mandate. He and his team were the architects of the Gillete “WALS” campaign that won MediaCom India a Gold Media Lion at Cannes Lions.

    Desai‘s move as MD of MediaCom Japan, comes a week after the announcement of Anita Mookherjee‘s move from MediaCom Bangalore to Jakarta as the MD of MediaCom Indonesia.

    MediaCom India MD Debraj Tripathy said, “This is in line with our endeavor to provide our top performers with bigger opportunities within the MediaCom network. MediaCom India continues to be the grooming ground for some of MediaCom‘s best managers in the region.”

    Avinash Pillai, who used to lead buying for MediaCom India, will replace Desai as general manager on the P&G business. Pillai has been with MediaCom for more than two years and has been directly involved with media partners on all key deals and plays an important role in new business wins.

    Ashwini Kamat, who used to lead the non-P&G businesses in MediaCom Bombay (VW Group, HRI, Aegon Religare, Wyeth, Pfizer, and Edelweiss), will take over from Pillai as the national buying director of MediaCom India.

    Deepa Jatkar who used to lead the VW business takes over from Kamat as the general manager in charge of the non-P&G businesses. Both Kamat and Jatkar together fashioned and managed the innovations on VW and Skoda.

  • WPP acquires remaining shares of three Colombian agencies

    MUMBAI: Three of WPP-owned companies – Grey, G2 Worldwide and MediaCom – have acquired the outstanding shares in three agencies in Bogota, Colombia.

    Global advertising agency network Grey has acquired the remaining shares in advertising agency REP/Grey. WPP‘s digital and relationship marketing company G2 Worldwide has acquired the remaining shares in REP/G2 while MediaCom (JV between Indian media group Madison and WPP‘s GroupM) has acquired the remaining shares in media agency Massive.

    After the latest acquisitions, WPP‘s collective revenues (including associates) in Columbia will amount to approximately US $110 million.

    The acquisitions are steps towards furthering strengthening WPP‘s presence in the Colombian communications services industry. Other WPP companies active in Colombia (including affiliates) are JWT, Ogilvy, Young & Rubicam, Wunderman, OgilvyOne, Burson-Marsteller, Live, Energy, TNS, Kantar Worldpanel, Millward Brown and IBOPE.

    In the past month, WPP also announced that it had invested approximately $70 million to take a 20 per cent stake in Buenos Aires-based Globant S.A. and that its wholly owned subsidiary Wunderman acquired Mexico City-based Crossmedia S.A. The Group collectively, (including associates), will have revenues of over $1.6 billion and will employ over 18,000 people in the Latin American region alone in 2013.

  • MediaCom bags Qyuki.com media mandate

    MUMBAI: MediaCom has won the media mandate for Qyuki.com, a social media platform founded by Shekhar Kapur and AR Rahman.

    After a multi-agency pitch, MediaCom‘s Bengaluru office is given the task of handling the account.

    Qyuki CMO Bidisha Nagaraj said, “We were really impressed by MediaCom’s understanding of the digital space and the passion shown by the team. There could not have been a better team to manage the launch and growth of our brand.”

    Qyuki.com aims at engaging Indian youth by showcasing new media content. Users at Qyuki can explore new ways of creativity and self-expression as well as get an opportunity to come together to co-create, learn and experience content from creative experts.

    MediaCom India MD Debraj Tripathy said, “We are delighted to be associated with Qyuki. It is a unique opportunity for us to use our experience and skills in building a digital brand ground up.”

    Mediacom is a joint venture between WPP’s GroupM and homegrown media conglomerate Madison Media. The agency recently won the Rs 250 million media account for Miayas Beverages and Foods.

  • MediaCom wins Maiyas’ Rs 250 mn media biz

    MUMBAI: MediaCom, a joint venture of India‘s Madison Media and global media communications giant WPP, has won the media mandate for Miayas Beverages and Foods. The account is worth Rs 250 million. The account win is the result of a multi-agency pitch.

    Maiyas Beverages and Foods director Dr P Sadananda Maiya said, “The passion and rigour shown by MediaCom was really impressive. We are very happy that our brand is in good hands with MediaCom.”

    MediaCom India MD Debraj Tripathy said, “It is a privilege to work with the most promising food company in the country… the pioneers of the ready-to-eat food industry in India. The team is excited and is looking forward to help grow the brand.”

    Maiyas began operations in 2010 and today its product portfolio encompasses instant mixes, spices and masalas, savoury snacks, ready to eat and frozen foods.

  • Casbaa organises TV Upfront in Manila

    MUMBAI: Casbaa‘s TV Upfronts road show 2012 landed in Manila this month with a programme of ad sales presentations for agencies, clients and media. The Philippines Screenings followed similar engagements in Hong Kong, Singapore, Bangkok and Kuala Lumpur.

    A showcase for pay-TV networks to screen their upcoming programming. The Philippines Screenings included presentations from BBC Worldwide, Discovery Networks Asia Pacific, History, NBCUniversal, Sony Pictures Entertainment and Turner Broadcasting.

    The enthusiastic audience included agencies MediaCom, Mindshare, OMD, PHD, Starcom, Maxus, MEC and ZenithOptimedia, along with audience data providers AGB Nielsen and Kantar Media. The range of clients ran from senior buyers from Samsonite to P&G Philippines.

    SkyCable chairman Eugenio Lopez III said, “The upscale consumer is one of the most difficult to reach and engage. Cable TV allows for the regularity of reaching this young, affluent, urban audience. Brands that are premium in nature, or that seek to create aspirational imagery, need to reach out to this segment of the market. Companies that do business with upscale consumers should recognise the power of the platform.”

    Casbaa CEO Christopher Slaughter said, “The Philippines has incredible growth potential. The multichannel TV market is expected to benefit from economic development in the coming years, attracting more advertisers looking to target an economically advancing population.”

    With approximately 7.6 million television homes in the country‘s urban areas, Metro Manila accounts for nearly half of TV households, where TV penetration exceeds 95 per cent.

    “The growth potential of the pay-TV market is extremely favourable especially as multichannel TV digitizes and offers services beyond simply a greater choice of content but also high-definition programming and interactive services,” said Slaughter.

  • RK Swamy Media Group appoints Padmanabhan as GM- South

    MUMBAI: RK Swamy Media Group has appointed VR Padmanabhan as general manager- South.

    Padmanabhan‘s last stint was as an entrepreneur and consultant at Linear Communications.

    At RK Swamy Media Group, his mandate will be to manage and grow the south market. He will be based out of agency‘s Chennai office.

    R K Swamy Media Group president Sandeep Sharma said, “Padmanabhan has considerable experience in managing the south market. His astute understanding of brand needs in the context of media will help offer superior solution to our clients.”

    Padmanabhan has experience in the media domain and has worked on FMCG, IT, Telecom, Retail, Auto sectors in India, South East Asia. Prior to Linear Communications, he has also worked with MEC Chennai, Mediacom (Group M Singapore), Motivator (Malaysia) and Euro RSCG (Bangalore/Chennai).

  • Three metals for India in Media Lions

    MUMBAI: In the Media Lions category, day three at Cannes brought India good news as Leo Burnett bagged the Silver metal for its Ink Pad campaign for Door Step School along with Cheil Worldwide for Samsung Printers’ Minus One Project.

    Joining the metals bandwagon, BBDO and Mediacom secured a Bronze for Gillete’s You Shave. I Shave. campaign.

    India‘s performance in the Mobile category was bleak as it had no shortlisted entries. In the Creative Effectiveness category, it also scored a blank. Being the only shortlisted entry, Creativeland Asia failed to pick up any metal in the category.

    BBH London’s work for Axe titled ‘Even Angels will Fall’ won the Grand Prix in Creative Effectiveness category. Manning Gottlieb OMD (Google Voice Search) and Grow Interactive (Google) won the Media and Mobile Grand Prix respectively.

    Of a total 3,200 entries, 303 were shortlisted and in the end 113 campaigns were awarded with only 12 receiving Gold. The art of storytelling and use of technology were some of the criteria used for adjudging the winners.

    Leo Burnett’s Ink Pad campaign for Door Step School was an effort towards increasing awareness and participation in the client’s adult literacy drive. The objective of the promotion was to give uninterested adults the first taste of how much fun learning could be.

    In order to bring illiterate adults, Leo Burnett placed a transparent sheet with cut-outs of the alphabets of Hindi (Devanagari script) on top of a regular ink pad which allowed illiterate individuals to print their name. A door to door activation was conducted with the help of local volunteers using the ink pad and thus turning the symbol of illiteracy – the thumb imprint – into a tool to write and encourage people to enroll for the adult literacy programme.

    The target of Cheil Worldwide’s campaign for Samsung Printers, titled Minus One Project, was to encourage sustainable printing practices and was targeted at existing and new customers.

    The Minus One Project encouraged people to print documents after reducing the font size by just one unit. This reduced the number of pages required to print the document by up to 50 per cent and people could save trees even while taking printouts. Hence they found a solution relevant for the brand as well as nature. Minus One was adopted by many corporate organisations, schools, colleges and other institutes and presented Samsung Printers as a brand that comes up with smart solutions for complex problems.

    As a part of the campaign Hindi author Premchand’s classic ‘Gaban‘ re-printed in one size less than in the original copy, having around 25,000 copies in the first print run saving more than 3,50,000 paper sheets. In all, a total of 73 organisations, schools and colleges adopted the idea and took the ‘Minus One Pledge‘.

    BBDO’s campaign for Gillete took the unconventional route and showed women shave their legs in public to egg on their male counterparts to shave as well. Thus the name ‘You Shave. I Shave‘. The campaign roped in actors Neha Dhupia and Arbaaz Khan for the exercise where the former shaved her legs in public to get Khan to do so as well.

  • Mediacom concludes exclusive advertising deal with Perform

    MUMBAI: Leading global media agency Mediacom and international sports media group Perform have announced a three month deal that will see Mediacom brands receive 100 per cent share of voice across the livesport.tv content on connected TV sets.

    The deal will see Mediacom represented brands such as Lucozade, Audi, EA and Bose retain exclusive sponsorship and in-stream advertising around Livesport.tv‘s video on demand content in the UK across all connected TV devices.

    Livesport.tv is Perform‘s global destination for official live and on demand sports video which recently launched as an application on LG‘s Cinema 3D Smart TV and is due to launch on additional devices in the coming months.

    The Livesport.tv application features news and highlights content from a number of leading sports competitions including European and South American football leagues, World Snooker, Australian Rules Football, PSA Squash, Mixed Martial Arts, Handball, Darts, Hockey, Tennis, Rugby Union, Rugby League and Pool plus a number of one-off box office sporting events from sports such as Boxing.

    Mediacom Associate Director, Futures & Implementation Graeme Hutcheson commented, “Perform have developed a really exciting proposition in the connected TV space. Being the leading provider of on demand sports content on this platform is both an enticing prospect for consumers but also an exciting space for advertisers to exploit. We are looking forward to working closely with Perform to explore the myriad of opportunities this constantly evolving area has to offer.”

    Perform Media Sales MD Jamie Wilson added, “At Perform we pride ourselves in having some of the best sports content available online and this marks a very exciting evolution in our digital sports media offering. We already reach millions of sports fans across online, mobile and social platforms and this reinforces our strategy to make our content available where and when the fans want it.”

  • GroupM introduces GroupM Next, picks Chris Copeland as CEO

    GroupM introduces GroupM Next, picks Chris Copeland as CEO

    MUMBAI: GroupM has launched an innovation unit, GroupM Next, to support the ongoing efforts of its four agencies- Maxus, MEC, MediaCom and Mindshare.

    The agency has named GroupM Search CEO Chris Copeland as the CEO for GroupM Next. Mindshare leader of digital media operations for North America Cary Tilds will be the chief innovation officer of the new unit.

    GroupM Next will focus on providing insights and will help the core partners and emerging players in online, mobile and social develop. The unit will assist them in the creation and management of partnership opportunities, integration into technology and data systems and education to deliver best practices. It also will build on the body of original research focusing on consumer use of new platforms and devices and the impact of that usage on brand marketing.

    GroupM North America CEO Rob Norman said, “GroupM Next is dedicated to creating, capturing and ensuring the implementation of the best thinking and new insights from our community in the digital, social, mobile and addressable media markets. Our goal is to create an active partnership across GroupM and our clients to develop actionable insight and a clear path to action on the platforms that are changing our industry.”

    Copeland is with the organisation since 2000. He has led the development and integration of the global search marketing offering for GroupM agencies. In his new role, he will leverage his experience with emerging media companies to steward the GroupM Next programme in partnership with agency leadership. The focus will be participating with those companies leading changes that most impact consumer media consumption, brand favorability and purchase behavior.

    Copeland said, “There are a number of companies that are transforming media and the way consumers and brands behave. These changes are of paramount importance to GroupM and its clients. It’s our job to provide unmatched competitive advantage for our clients with these partners. It’s the job of GroupM Next to assist our agencies and their clients in realizing this opportunity.”

    Tilds had joined Mindshare in 2007. In her new role, she will be identifying and implementing specific technology and platform opportunities into existing proprietary systems and workflows to ensure that GroupM agencies and their clients can participate with speed and relevance.

  • Lodestar UM wins PSI’s ‘Freedom 5’ and ‘Axshya communication’ accounts

    Lodestar UM wins PSI’s ‘Freedom 5’ and ‘Axshya communication’ accounts

    MUMBAI: Lodestar UM has been appointed as the media AoR by Population Services International (PSI), for Freedom 5 (Intra-Uterine Device for Women).

    The agency has also won media mandate for the Axshya communication campaign (awareness about Tuberculosis) project.

    The win comes on back of a multi-agency pitch that also saw participation of agencies like MediaCom, Maxus and Carat.

    Lodestar UM will be responsible for planning, buying and implementation across all mainline media i.e. TV, Print, Radio and Outdoor. The campaign on Tuberculosis has already broken in March 2012 while the Freedom 5 campaign is slated for release in May 2012 and will cover the pan-India market.

    Lodestar UM VP Anindya Ray said, ‘We are happy to be appointed as the AOR for the PSI campaigns against Tuberculosis and in driving demand for Freedom 5. We look to maximize the efficacy of the campaigns through use of appropriate tools and research based intelligence in order to push specific action.”

    Lodestar UM COO Anamika Mehta added, “Our endeavor is to create insightful ideas with a watchful eye on driving immersive communication experience in order to drive perception change. This is a huge responsibility and we look forward to partnering PSI.’’

    PSI (India) communications director Monica Bakshi said, “In India two people die of tuberculosis every three minutes, yet a majority of the population do not feel they are at risk from the disease. It is important to communicate that anybody can get TB, treatment is free and that an affected person must complete the full course of treatment. The first phase of the campaign highlights the urgency to get tested for TB, if one has a cough for two weeks or more. We have previously partnered successfully with Lodestar UM on other behaviour change communications campaigns, and are happy to have them on board to add media teeth to this important pan-India initiative.”

    The Freedom 5 communication seeks to bring about a behavioural change amongst married women in adopting proactive measures to avoid unplanned pregnancies. PSI intends to use its network of doctors across key markets to interact first-hand with the target audience and bring actionable change in perceptions.

    The Tuberculosis awareness campaign seeks to raise self-risk perception of the disease amongst the general population, and specifically targets adults between the ages of 15-54 years from the C and D socio-economic groups. People with a cough for two or more weeks are encouraged to have their sputum tested, for free, at the nearest Designated Microscopy Centre (DMC). The treatment for tuberculosis is free and is for a period of 6 to 8 months.

    The Tuberculosis campaign will not stop at awareness generation but will go beyond the traditional use of media and drive action.