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Tag: MediaCom

  • Mindshare appoints MediaCom’s Sriram Sharma as leader–south

    Mindshare appoints MediaCom’s Sriram Sharma as leader–south

    MUMBAI: Mindshare has appointed Sriram Sharma as leader – south. In his new role, which iseffective from 1 August 2015, Sharma will be responsible for all the media and digital mandates for the Mindshare clients in the Southern region.

     

    He will be operating out of the Bangalore office and will report to Mindshare CEO South Asia Prasanth Kumar.

     

    Sharma comes to Mindshare with over 18 years of experience, having worked across multiple industries like advertising, mobile marketing and branding. Currently with MediaCom, Sharma looks after the business in the Bangalore and Chennai office.

     

    Kumar said, “We are glad to welcome Sriram into the Mindshare family. His motivation and wealth of experience across industries and markets makes him the right person to assist in driving the growth of the agency. For us, South is a very important market and I am confident he will be able to lead the south division to even greater heights.”

     

    Sharma added, “Mindshare represents a new journey for me – new skills to acquire, new people to meet and new challenges to deal with. Mindshare has always been a forerunner in innovation and the adaptive marketing world, and I look forward to working with the impressive Mindshare client roster and scaling new peaks in both the digital and traditional media spaces.”

  • MediaCom named world’s top media agency by RECMA

    MediaCom named world’s top media agency by RECMA

    MUMBAI: RECMA, the independent research organization charged with the in-depth assessment of global media agency network performance has recognized MediaCom as the world’s top media agency.

     

    The results were published this week in RECMA’s authoritative Network Diagnostics report, with MediaCom ahead of Carat, OMD and Starcom across 19 key qualitative metrics designed to measure agency vitality and structural ability to address today’s complex communications challenges.

     

    MediaCom’s top position is underpinned by its recent new business success across a number of networked clients, with marquee client wins including Mars worldwide planning, The Coca-Cola Company assignment in Mexico and the AB Inbev account in the US. Momentum in the US, the largest market for all players in the industry, has resulted in MediaCom being named 2015 US Media Agency of the Year by both Advertising Age and Adweek.

     

    The full RECMA qualitative assessment is based on MediaCom’s performance across 40 markets in not only pitch competitiveness, but also client loyalty, top management, digital resources and awards, reflecting the agency’s proven performance in delivering superior results for global clients such as the Coca-Cola Company, Procter and Gamble and Sony.

     

    “We’ve worked incredibly hard over the last few years to consistently build the global scale and expertise it takes to commit 100 per cent to all our clients while still winning new business. With more brands looking to marketing to drive business growth, our Content + Connections positioning and systems thinking approach enables us to provide a unique level of guidance and maximize client shareholder return,” said MediaCom worldwide chairman and CEO Stephen Allan.

  • Viacom renews distribution agreement with Mediacom

    Viacom renews distribution agreement with Mediacom

    MUMBAI: Viacom has renewed its distribution agreement with Mediacom Communications for carriage of its media networks across Mediacom’s subscriber base.

     

    In addition to continued carriage of 19 Viacom cable networks and Epix, Mediacom subscribers will have access to additional programming across devices, including a substantial increase in free VOD and expanded TV Everywhere functionality that allows viewers to watch Viacom programming both in- and out-of-home.

     

    “We appreciate Viacom’s willingness to enter into a reasonable agreement that takes into consideration our consumers’ sensitivity to pricing and the alternative ways content is consumed today. Viacom has long been an innovator in the content space. We look forward to providing our customers with the very best that Viacom has to offer,” said Mediacom founder, chairman and CEO Rocco B. Commisso.

     

    “We are pleased to have reached a comprehensive deal with Mediacom that delivers strong value for our brands and provides even better ways for Mediacom customers to enjoy their favorite Viacom content. Mediacom has been an outstanding partner for many years, and we look forward to continuing to grow our businesses together,” added Viacom CEO Philippe Dauman.

  • GroupM appoints Filip Jabbour as MENA CEO

    GroupM appoints Filip Jabbour as MENA CEO

    MUMBAI: In order to drive growth in the Middle East and North Africa (MENA), GroupM has appointed Filip Jabbour as CEO for the region.

     

    Based in Dubai, Jabbour will begin his new role from June and report to GroupM Europe, Middle East & North Africa CEO Dominic Grainger.

     

    In his new post, Jabbour will be responsible for developing GroupM’s strategy and accelerating the growth of its media agencies Mindshare, MEC, MediaCom, and BPG Maxus across the region.

     

    Jabbour will launch operations to leverage GroupM’s scale and accelerate development of media agency offerings with focus on developments in digital, technology, and data management, as well as partnerships with media, entertainment and sports rights owners to create additional value and drive advantages for clients.

     

    Jabbour joins GroupM from the US-based Spark where he was executive vice president and managing director. He was also previously with Starcom MediaVest Group as global business development director, where he spearheaded strategy with clients and drove new business internationally. He held leadership roles at Starcom since 2005, including being MENA CEO where he drove successful business across the region.

     

    “MENA is a diverse and dynamic region, with fantastic growth opportunities for our clients. Filip’s track record with blue chip clients, developing communications offers for the future and building relationships make him well suited to further develop and lead our regional operations. His experience, along with his strategic thinking and interest in developing an innovative future-facing business, make him an ideal cultural fit for GroupM and just the right leader to collaborate closely with our agencies to drive additional benefits and growth for our clients in the region,” said Grainger.

     

     

    Jabbour added, “The opportunity to join the world’s leading media investment management group to lead development in the exciting and fast-growing MENA market is thrilling. GroupM agencies operating in MENA are distinguished by their winning track records, and I am keen to help accelerate their pace by harnessing the absolute best digital, technology, data and content solutions available. I’m looking forward to integrating learning from work in the US and across global markets, with specific experiences developed by being part of the MENA region that has shaped my career for 18 years.” 

  • Kyoorius unveils debut line up for Melt 2015

    Kyoorius unveils debut line up for Melt 2015

    MUMBAI: Kyoorius has unveiled the event line up its two day festival Melt 2015.

     

    Kyoorius founder and CEO Rajesh Kejriwal said, “With Melt 2015, we’re pioneering an exciting new model where our partners co-curate content with us. Together, we have created opportunities to learn and interact in myriad ways, always keeping our partners’ brand goals and vision in mind. Melt 2015 is a chance for them to showcase what they do best.”

     

    As the knowledge partner, GroupM will empower the event with international speakers, workshops and seminars. GroupM agencies will also showcase new technology in advertising at ‘FutureReady’ in the Hall of Knowledge. Participants of Melt can expect to see the Loop Room by Mindshare, Moribus- the Behavioral Economics Lab by Maxus, great global work by Mediacom and MECFresh by MEC Global.

     

    The festival has a packed schedule of events including conferences, seminars, workshops, showcases, exhibitions and installations catering to a variety of audiences and disciplines.

     

    On 21 May, the HT Osmosis Conference will offer insights into advertising as it exists today and a glimpse into what it could be in the future. Speakers include Chris Sanderson (Future Laboratory), Daniele Fiandaca (Creative Social), Bo Hellberg (Brave and HeyHuman) and Hugh Macleod (Gaping Void). It will be followed by a IAA debate where industry stalwarts will battle it out on whether mobile has taken over TV as the default screen for viewer. Other events for the day include a series of seminars with consumers titled Kinetic Future Citizens.

     

    Zee MindSpace on 22 May will host a stimulating conference for industry leaders to discuss, debate and reflect on issues and challenges facing the industry. Speakers include Sir Martin Sorrell (WPP), Tom Goodwin (Havas Media), Adam Ostrow (Mashable) and Joshua Black (GroupM).

     

    The second day also features THiNK BARC India, a seminar developed by Broadcast Audience Research Council of India that will have global industry leaders presenting key insights into measuring content consumption.

     

    Delegates can get a first hand experience of augmented reality with Happy Finish global chairman Stuart Waplington and go behind the lens with him to create stunning 360-degree visual experiences on screen. A host of augmented and virtual reality tools will also be on display at Nehru Centre during the festival.

     

    YouTube will take over the Hall of Vision at Nehru Centre with a series of presentations hosted by YouTube India’s Satya Raghavan along with a select group of YouTube creators, who will go in-depth into developing a successful YouTube strategy for brands and creators. The seminar also gives room for delegates to sign up for a one-on-one consultation with a YouTube expert on how to develop compelling online content.

     

    Other events and discussions include invite-only workshop for brand managers explores mobile-first branding.

     

    Madhouse India will host a Mobile Masterclass with marketing consultant Tomi Ahonen. Hands-on workshops on branding and idea generation by D&AD Trainers Bo Hellberg of Brave and HeyHuman, and Alex Lampe of A+B Studio will also be held.

     

    Hyper Island Master Class speaker Daniele Fiandaca will lead two workshops discussing the most disruptive trends in digital and the challenges that the changing nature of work holds for modern creatives

     

    The festival will also have The Other Bookstore display its extensive collection of design and advertising books and publications.

  • GroupM launches MEC, MediaCom & Mindshare in Sub-Saharan Africa

    GroupM launches MEC, MediaCom & Mindshare in Sub-Saharan Africa

    MUMBAI: GroupM has launched its MEC, MediaCom and Mindshare media agencies in sub-Saharan Africa, supplementing GroupM’s existing offering in South Africa and Northern Africa and strengthening its position as the global leader in media investment management.

     

    This development follows the lead of GroupM parent company WPP, which last year increased its stake to a controlling interest in Scangroup, the leading advertising and communication services group in East Africa.

     

    Based out of Nairobi, GroupM and the three media agencies will manage all sub-Saharan entities and client relations managed out of Nairobi. Monica Kambo, Rajiv Gopinath and Mac Machaiah will serve respectively as the agency leads for MEC, MediaCom and Mindshare. Kambo comes over from Ogilvy & Mather Africa where she was the general manager of media services, Gopinth joins from MediaCom Singapore where he was responsible for running the P&G account in China and Machaiah previously led Mindshare in Southern India.

     

    Clients who work with MEC, MediaCom and Mindshare will benefit from the consolidated media management of GroupM, while receiving best-in-class client leadership, communication strategy and executional delivery deeply connected to the agencies’ respective global networks. This will provide clients in sub-Saharan Africa with the market’s most advanced media capabilities and give access to training and development on the latest strategic planning, media tools and technology.

     

    “Sub-Saharan Africa is a key growth priority for many of our clients and we are increasing our presence and capabilities across the region,” said GroupM CEO EMEA Dominic Grainger.

     

    These operations will have a market-leading position and the overall network, along with its affiliates, shall comprise a team of more than 150 people across sub-Saharan Africa. The evolution of the company’s media offering supports its growth strategy, client growth, and fast-changing opportunities for brands.

     

    Nandu Buty will assume day-to-day leadership of GroupM in sub-Saharan Africa, in addition to his responsibilities as COO of Scangroup, with the management team of each of the operating agencies.

     

    “This is an important development for us as it means we can advance our media agencies aligned to their respective global networks,” said Buty.

  • 9X Jalwa’s treat to media agencies

    9X Jalwa’s treat to media agencies

    MUMBAI: Media agencies usually help clients target consumers for their campaign and are usually never on the receiving end. Trying to bring such an interaction to media agency offices in Mumbai, Delhi and Bengaluru is 9X Jalwa while promoting its new look.

    On 10 June, the channel had donned a new avatar with the tagline ‘Forever Young’, targeting viewers across all age groups who enjoy music that is enduring. The tagline also reflects the Bollywood playlist and music construct on the channel that is perpetual and never grows old.

    According to 9X Media VP marketing Kapil Sharma, consumers have been enjoying the new look on television and so it was high time to target the trade media to create the same amount of buzz. “It is the trade media that get their clients to spend high budgets on our channel. After attracting the consumer media the immediate next step we thought was to target the trade media and highlight this fact across the agencies.”

    Rather than treading the traditional route, it chose to go with fun creative activities in developed by Pure Media. It has created a unique game titled ‘Pic Charades’, which is a fun amalgamation of Pictionary and Dumb Charades using emoticons from instant messaging apps.

    The participating teams will compete with each other to guess the Bollywood songs using these emoticons. The songs featured in these games are from the 9X Jalwa playlist. The team with maximum points wins merchandises.

    Sharma says that through the activation the channel wanted to convey the message that songs remain forever young. “Primarily the songs that we play on Jalwa currently are from the 90s and 2000s. If you like a particular song, no matter how many times you listen to it, it still remains fresh.”

    As emoticons have become a part of everyone’s daily life, the channel thought it right to tap into it. “A lot of times you receive forwards on your personal messenger where you have to guess the name of a song or a movie by using emoticons. We thought this is something that people enjoy and have fun playing it. So why not draw an inspiration and create our campaign revolving around this entire thought,” he highlights.

    Apart from the activities, branding exercises will be done even in Chennai. Different cut outs, standees, posters and tent cards have been put across agencies. Mailers, ads and advertorials are being simultaneously released across trade websites and magazines.

    The engagement goes online as well. If a person misses the chance to participate when the contest is happening in the cafeteria, a tent card is left on the desk of the employee and he/she can email those answers.

    Moreover, the pictures of people participating and people winning prizes will be shared on the 9X Jalwa Facebook page. At present, 9X Jalwa has 126,259 likes on Facebook at the time of penning this article. However its Twitter page needs a push with just 1,280 followers.

    Sharma goes on to say that out of the total budget, 60-70 per cent is spent on the consumer related promotions and 30-40 per cent is spent for trade communications.

  • MediaCom India bags Roche Diagnostics media AOR

    MediaCom India bags Roche Diagnostics media AOR

    MUMBAI: MediaCom India has won the media mandate for Roche Diagnostics India following a multi-agency pitch.

     

    The agency will handle all traditional and digital media for the company and its flagship brand Accu-Chek. Roche Diagnostics will be managed out of the west region. The pitch was led by MediaCom Mumbai GM Deepa Jatkar.

     

    MediaCom India MD Debraj Tripathy said, “We are delighted to partner with Roche Diagnostics in India and look forward to contributing to their growth. Our team is excited and is looking forward to working on building the brand.”

     

    Headquartered in Basel, Switzerland, Roche is a leader in research-focused healthcare with combined strength in pharmaceuticals and diagnostics.

     

    The company’s India and neighbouring markets’ business unit head Sidhartha Roy said, “We are happy to work with MediaCom. We are keen on partnering with MediaCom as we think their strengths in analytics and planning will add value to our business and is in line with our brand requirement.”