ITV

Tag: MediaCom

  • MediaCom wins media mandate for Citroën India

    MediaCom wins media mandate for Citroën India

    MUMBAI: GroupM's media agency, MediaCom, continues its expansion in the Indian market with the recent acquisition of the media mandate of Citroën India. The Citroën brand is a globally successful brand of the auto conglomerate, Groupe PSA.

    Groupe PSA entered the Indian market in April 2019, with the launch of its iconic brand, Citroën, which hits the roads in 2020. MediaCom has been working on the brand since its entry into India. As their full form AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media. The account will be managed and supervised from the MediaCom Bangalore office.

    MediaCom South Asia  CEO Navin Khemka adds, “Groupe PSA is an iconic brand and it is an honour to be associated with them. We are excited to launch the Citroën brand in India, in the category which is now getting totally redefined with the new launches. We are confident to craft a stellar success story with them in the dynamic Indian automobile market.”

    2019 has been a fantastic year for Mediacom India on new wins. They have won clients including Parle Agro, MPL, Sharechat, Revolt, GOQii, Orra, Fonterra, Merck. Billings added USD 70 mn+ in 2019 alone.

  • GroupM closes 2019 with billings exceeding $50B: COMvergence report

    GroupM closes 2019 with billings exceeding $50B: COMvergence report

    Mumbai: GroupM, WPP’s media investment group, will close 2019 with more than $50B in annual billings for the first time, and three GroupM agencies in the top five of global media agency networks based on billings, according to COMvergence’s projections. Mindshare, MediaCom and Wavemaker rank number two, four and five, respectively, with MediaCom posting the highest growth among all agencies in the top ten over the last year at +6.8 per cent.

    “This year, GroupM won and successfully defended $2 billion of businesses,” said GroupM chief growth officer Elizabeth McCune. “This is an incredible accomplishment on top of delivering breakthrough and award-winning work for our clients. A big part of this success, among other things, is attributed to a combination of data-led insights that drove our clients to new ways of thinking about their business, creativity in activation ideas, and the ability to connect client teams across markets with a more aligned strategy. I’m thankful to our client partners for choosing us and proud of our teams for earning their trust.”

    According to the report, the total estimated billings handled by the media agency networks and standalone/dedicated client units and agencies – operated by the big six holding companies – reached about $166B (across 41 markets representing 94 per cent of the global media investments covered by COMvergence – Brazil and Japan excluded). GroupM had the largest industry market share at 17.2 per cent and 30.2 per cent intra-Big 6 group share.

    GroupM’s m/SIX was also one of three networks that increased their billings by a double-digit figure (+14.8 percent) over the last year on a global level, while Essence grew double digits in both EMEA and APAC.

    COMvergence will release final 2019 billings figures in April 2020.

  • Group M-owned MediaCom India wins Rs 200 crore media mandate for Parle Agro

    Group M-owned MediaCom India wins Rs 200 crore media mandate for Parle Agro

    MUMBAI: Parle Agro, one of India’s largest beverage company with iconic brands like – Frooti, Appy & Appy Fizz, has awarded its media mandate worth Rs 200 crores to Group M owned media agency MediaCom India, following a multi-agency pitch that lasted well over three months.

    As the full form AOR for Parle Agro in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media in Indian sub-continent. Atahe account will be supervised by the MediaCom Mumbai office starting December 2019.

    Announcing the deal, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, “We are happy to have MediaCom on board.  As Parle Agro gears up for the next level of growth, our strategic partnership with MediaCom will help drive our aggressive targets through innovative and disruptive media strategies.“

    Commenting on the win, Prasanth Kumar, CEO, Group M South Asia, said, "First, massive congratulations to Mediacom on the Parle Agro business win. It’s a very special moment for us. It is a fantastic opportunity to work on the portfolio of iconic brands across the Parle Agro group. And am confident Navin and his team will continue to bring in their collective experience and leverage our network’s strengths to deliver the best for Parle Agro’s portfolio of brands."

    Navin Khemka, CEO, MediaCom South Asia, added, "Parle Agro has a long and illustrious history – it has established leading household beverage brands by creating innovative and iconic products for over 34 years. We are completely in sync with their philosophy – and what makes this partnership even more exciting is that pursuing growth is our primary target, which calls for an extremely dynamic association. We are looking forward to creating an unmatched brand experience for our consumers. "

    A pioneer in the beverage industry, Parle Agro Pvt. Ltd. is the largest Indian beverage company with a brand turnover of Rs 5000 crore.

  • Tech-enabled marketing can help brands sail through economic slowdown

    Tech-enabled marketing can help brands sail through economic slowdown

    MUMBAI: The consumer of today is discerning and careful about where one is making expenditures but will not shy away from spending on good things, remarked MediaCom global managing director of Blink & strategic partnerships Bianca Best, as she interacted with Indiantelevision.com at the inaugural flagship BLINK_live event in Mumbai. The theme of the event was ‘Decoding Growth in A Slowdown’, which was well-timed given the current economic slowdown in India.

    Best noted that brands need to be aware of how the consumer behaviour is changing in today’s time and how they are interacting with various advertising platforms. She laid emphasis on the use of technology-enabled marketing to target the new-age user.

    She said, “If we think about the changes that have happened in the past decade, technology has changed how consumers behave and interact with brands. The marketing is so disruptive nowadays that clients often find themselves confused about what to do next. I think it is technology-enabled marketing that we should be focusing on right now. We need to understand consumer behaviour and use data to be present at the right place at the right time.”

    Best, who was here in India for the first time, also noted that marketers are feeling a little daunted by the economic slowdown that is plaguing the global industries right now and only tactical marketing can keep them on the top of  the consumer mind and sail through these tough waters.

    Speaking about the conference, which had speakers like Kantar Insights CEO South Asia Preeti Reddy, WPP overall lead for Borderless team Nihar Das, Mediacom chief product officer APAC Josh Gallagher among other, Best said, “I am superbly positive about the conference. I think clients need some reassurance in this era of volatility. Hosting events like this gives clarity around very specific points that brands can approach in this time of downturn and become positive they can control.”

    She added, “In the volatile, exciting and ever-evolving landscape brands are operating in today, Blink satisfies not just the potential that comes from trialling innovation (which we see as part of every client brief) but is an absolute necessity to ensure clients achieve sustainable, long term business success. Only once brands partner with technology specialists are the ambitions of true digital transformation realised.  I’m incredibly invigorated to be enabling this for our clients and see Blink becoming an essential complementary pillar to MediaCom’s already world-class offering.”

  • MediaCom announces changes to Worldwide, EMEA and UK leadership teams

    MediaCom announces changes to Worldwide, EMEA and UK leadership teams

    MUMBAI: MediaCom has promoted Nick Lawson, Josh Krichefski and Kate Rowlinson in changes to its Worldwide, EMEA and UK leadership teams. All changes will come into effect in September.

    Nick Lawson, currently MediaCom’s EMEA CEO and global client practice lead, succeeds Toby Jenner as worldwide chief operating officer. Nick will be responsible for driving the network’s business development, marketing and product offers, while retaining his position as global client practice lead. Nick has been with the agency for 28 years, originally as part of the media business before it merged with MediaCom in 1999.

    Josh Krichefski, who originally joined MediaCom in 2011, replaces Lawson as EMEA CEO, having spent the last three years as UK CEO. He takes responsibility for 4,400 people across 37 offices, driving the vision and culture for the region.

    Josh is replaced as UK CEO by Kate Rowlinson, the agency’s current managing director, Worldwide Hubs who has been part of the network for ten years. She will lead the country’s biggest agency, comprised of 1,250 people across five offices.

    Worldwide chairman and CEO Stephen Allan said of the appointments, “Nick, Josh and Kate’s track records in delivering truly innovative work are unparalleled and I am in no doubt they are the best people to lead the MediaCom network into its next exciting chapter. They will bring forward thinking and rich expertise to our clients, helping them achieve their growth agendas, and perfectly exemplify our People First, Better Results belief. Their continued personal growth has and will continue to deliver the best possible results for the brands we work with.”

    Lawson and Krichefski will report into Stephen Allan, whilst Rowlinson will report into Krichefski.

  • MediaCom Bags media mandate for ShareChat

    MediaCom Bags media mandate for ShareChat

    MUMBAI: ShareChat, India’s leading regional social media platform, has appointed GroupM’s media agency MediaCom to handle its media mandate. The mandate pre-dominantly includes media planning for the brand’s first commercial in Tamil language.

    ShareChat is a social media and content consumption platform which allows its users to access the Internet in their native language. It’s a hassle- free way for first-time internet users to share their thoughts, emotions and opinions and become friends with others without any language barriers.

    Commenting on the newly formed partnership, Mr. Sunil Kamath, Chief Business Officer, ShareChat said, “Tamil Nadu is one of the fastest growing userbase for ShareChat. With the campaign ‘Tamizhan da! Un Nanben da! we want to celebrate ShareChat’s success in the market. We are extremely excited about our first brand advertisement in Tamil and we believe that MediaCom’s experience and understanding of the market will help us penetrate and grow in India with their unique planning tools.”

    Commenting on the win, Navin Khemka, CEO, MediaCom South Asia, said, “Regional content is substantial, and it has captured the Indian market over time as the mass demand for it is growing exponentially. Also, the penetration of such platforms is more because of the varied features they offer. We are very excited to partner with ShareChat and help in growing the popularity of the brand.”

    The account will be managed and supervised by the MediaCom Delhi office under the supervision of Sudipto Chatterjee, General Manager, MediaCom.

  • MediaCom expands global executive leadership team

    MediaCom expands global executive leadership team

    MUMBAI: MediaCom has strengthened its Global Executive Committee with two senior appointments. Kate Rowlinson, Managing Director Worldwide Hubs, has been promoted to the Global EXCO along with Christine Fang, who recently joined the agency as Global Chief Financial Officer. Rowlinson and Fang begin their duties with immediate effect.

    In her current role as Managing Director, Worldwide Hubs, Kate is responsible for developing MediaCom’s Worldwide Hubs, so they build on already strong senior client stakeholder relationships and enhance the agency’s use of customised solutions for its clients. Rowlinson ensures MediaCom’s hubs operate to the same best practice guidelines while striving for better integration and mobility opportunities for its people.

    Christine Fang, Global Chief Financial Officer, has more than 20 years of experience in financial management roles at agencies and brands and joins MediaCom from GroupM. Prior to joining GroupM China as CFO in 2016, Christine was Head of FP&A at Mondelez China, and before that, spent more than six years at PepsiCo China as CFO Beverages. Christine has also worked at Gillette China and Carrefour China.

    Stephen Allan, MediaCom’s Worldwide Chairman & CEO said “We are delighted to welcome Kate and Christine into our agency’s global executive leadership team. Kate has been with us, cumulatively, for more than a decade, and she has been instrumental in the growth of our and our clients’ businesses. Her promotion is a clear illustration of our ‘People First, Better Results’ philosophy in action. Christine, meanwhile, brings with her a lifetime’s experience in commercial leadership roles at both agencies and clients, and her knowledge and insights, specifically from a client perspective, will prove invaluable.”

  • MediaCom tops COMvergence New Business Barometer for 2018

    MediaCom tops COMvergence New Business Barometer for 2018

    MUMBAI: MediaCom has been named as the world’s most successful agency network of 2018 in the COMvergence New Business Barometer Full Year 2018 report.

    MediaCom’s net gains of $2.2 billion in new business billings (which includes $2 billion in the top 12 countries) factors in $893 million of retained business. Key account wins for MediaCom during this period included Adidas, Bose, Mars and Hilton, while the agency also retained the Shell account after competitive pitches, along with Sky in the UK.

    The COMvergence report assesses more than 2,250 media account moves and retentions across 34 countries totalling $30.4 billion.

    In addition to topping the global table, MediaCom was the most successful agency in North America and APAC.

    This performance maintains MediaCom’s incredible growth of the last two years. In 2017, COMvergence reported that the agency won $2.1bn of new business billings, winning clients such as PSA Peugeot Citroën, Walgreens Boots Alliance, Richemont, and Falabella. 

    MediaCom worldwide chairman and CEO Stephen Allan said: “This is a really fantastic result and one we are very proud of. At MediaCom, we believe in putting people first to get better results – for us and our clients – and our consistent performance over the last year goes some way to proving that we are delivering on this promise. We’re going to continue working hard to stay at the top in 2019 and keep growing our clients’ businesses!”

  • Mediacom elevates Priya Choudhary as head of Mediacom West

    Mediacom elevates Priya Choudhary as head of Mediacom West

    MUMBAI: In a key restructuring decision, Mediacom’s Priya Choudhary has been elevated as the head of Mediacom West. In her new role, Choudhary will be leading Mediacom’s Mumbai office.

    Choudhary joined Mediacom in 2014 as national director – media buying. In 2016, she was chosen as the team lead on one of their key portfolios – P&G. With a successful history of working in the FMCG marketing and advertising industry for over 18 years, Choudhary is highly skilled in brand management, media planning & buying, consumer insights, digital marketing and market research.

    Mediacom South Asia CEO Navin Khemka said, “I am glad to see Priya being elevated as the head of Mediacom West. She is a passionate leader and under her leadership, team P&G has achieved the highest rating ever. Her vast experience on both the client and agency side  will help in growing Mediacom’s existing and potential clients and will add immense value to our media offering.”

    Excited on her new role, Priya Choudhary said, “It is an absolute privilege to take on the new role as head for Mediacom West region. My immediate tasks would be to lead strategy, insights and driving growth for Mediacom West. I hope to bring in more value for all our existing clients as well.”

    An MBA in marketing communications from MICA, Choudhary has worked with at Ogilvy & Mather, Madison World and Mindshare in the past. She also had stints with Unilever and Kraft Heinz, prior to joining Mediacom.