ITV

Tag: Media2win

  • Brijesh Magoo takes the reins as national programming head at Ishq FM

    Brijesh Magoo takes the reins as national programming head at Ishq FM

    MUMBAI — Radio maven Brijesh Magoo is back in the national saddle. The award-winning content strategist and brand innovation specialist has been named national programming head at 104.8 Ishq FM, marking a sharp career pivot after a year steering the Mumbai unit as creative lead and programming head.

    Magoo, a Mica postgraduate with over 18 years of experience across radio, TV and digital, is best known for crafting advertiser-funded IPs that blur the lines between storytelling and sales. From sharp copy to immersive campaigns, he’s built a reputation for fusing creativity with commercial impact.

    Before his latest elevation, Magoo held a series of high-impact roles at Ishq FM, climbing from Mumbai programming head to national creative lead. Prior to that, he spent six years at Red FM, where he rose from executive producer to assistant programming head. His early stints at Media2win, 9X Media and Jack in the Box Worldwide further honed his blend of copywriting and brand thinking.

    Expect the beats at Ishq to get bolder.

  • Fourth Dimension Media Solutions partners with Media2win

    Fourth Dimension Media Solutions partners with Media2win

    MUMBAI: Fourth Dimension Media Solutions, a media outsourcing company, has partnered with digital marketing agency Media2win to leverage the digital services of the agency.

    Fourth Dimension Media Solutions has multiple client exposure with television, radio and print. This will help the company expand in digital space.

    Media2win founder and CEO Krishna Kumar said, “Digital is something that spans across India. One can digitise any brand or media today. Even if you don‘t use the digital media but the usage of digital technology has become a must. We are looking forward to the partnership. We will be providing all the digital services that Fourth Dimension would need.”

    The company has already run a pilot project for Galaxy Institute, with online marketing handled by Media2win.

  • Nitin Singh joins Indigo Consulting as Delhi biz head

    MUMBAI: Digital agency Indigo Consulting has appointed Nitin Singh as business head, Delhi NCR.

    Singh comes in from Media2win, where he was responsible for digital execution and new business development from North India.

    Singh’s responsibilities at Indigo will include managing the agency’s relationships and scaling up the digital business in the region.

    Indigo Consulting MD Vikas Tandon Indigo Consulting said, “While we have been present in the Delhi region for a while, we were missing strong leadership to drive our aggressive growth plans. Nitin’s valuable experience and relationship with customers will help us provide superlative digital marketing solutions to clients in the Delhi region.”

    Singh said, “I have always admired Indigo Consulting‘s work in the digital space, especially when it comes to their creative and technology capabilities. I hope to learn more about these and their integration with digital strategy while leveraging my experience to create new practices at Indigo Consulting.”

    A post graduate in business administration from the School of Management Studies, New Delhi Singh has nine years of experience in sales and marketing. He has worked with Quasar Media, QAI India and Compare Infobase where his responsibilities ranged from new business development to sales and online digital media planning.

  • Media2win bags UTV Motion Pictures’ digital mandate

    Media2win bags UTV Motion Pictures’ digital mandate

    MUMBAI: The full service agency Media2win has won the digital account of UTV Motion Pictures following multi agency pitch.

    Media2win will be responsible for handling the creative ideas, social media, digital media planning and buying, search, mobile and other innovative solutions for the film production house.

    UTV Motion Pictures Sr VP marketing Shikha Kapur said, “Going forward, we see the digital space as one of the most important mediums to market our movies. The interactivity that the digital medium offers is a superb opportunity for us to engage our audience right from the very beginning of a film campaign.”

    Further she added that Media2win impressed the company with their analytical approach to the business. “What clinched the deal for Media2win was that this analysis didn‘t compromise the creativity that our product requires, especially in the dynamic nature of the digital domain,” concluded Kapur.

    Media2win COO Namrata Balwani added, “The investment into movie marketing on the digital media has grown tremendously in India. The rise of social media and sharing oriented behaviour provides a great opportunity to think creatively.”

  • Media2win and Times Now launches Bangaloretommorrow.com

    MUMBAI: News channels are increasingly adopting to interactive tool to amplify its brand recall amongst audience. Times Now and Media2win, a full service interactive agency have jointly launched www.bangaloretomorrow.com to serve as the online platform for the show Bangalore Tomorrow. Action Today. For Tomorrow initiative.

    The interactive website has been designed to provide Bangaloreans an online platform to voice their opinions on Bangalore’s identity, places and its future. The site bangaloretomorrow.com will carry messages, features; survey based stories, interviews, consumer voice, interactive exercises and ground activation with the people of Bangalore and the news makers of the city, according to an official release.

    Media2win CEO Krishna Kumar says, “Consumer generated content is fast becoming an important element in the media space. The site bangaloretomorrow.com with its unique interactive platform helps consumers of Times Now voice their concerns and opinions about this wonderful city and share them with others”

    Commenting on the launch of the website, Times Now VP and business head Partho Dasgupta adds, “Presenting people’s point of view is the essence of ‘Bangalore Tomorrow. Action Today. For Tomorrow’ initiative, www.bangaloretomorrow.com is one of it’s kind forum for Bangloreans to speak up for their city and present their views. The website compliments the ongoing television, on-ground and mobile campaign by Times Now.”

    The site, www.bangaloretomorrow.com is being promoted by online banners. The user has the option to post a comment, view or experience related to Bangalore City using icons pertaining to what they love, wish, think, did and will do for the city.

    Visitors will find easy navigation of the Bangalore map on the site.they can also send a viral mail to their friends inviting him/her to read the message posted by them and post their opinions on the website. Visitors to the website can read any posted message and give it a thumbs up or a thumbs down. There are also links to blogs and vox pops pertaining to the city, informs the official release.