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  • GroupM India adds another feather to its cap with Porter Prize

    GroupM India adds another feather to its cap with Porter Prize

    MUMBAI: GroupM India has won the award for ‘leveraging unique activities’ at the prestigious Porter Prize 2013 event.

     

    GroupM is the first company from the media and advertising field to win this award. Elaborating the reasons why GroupM was chosen, Institute for Competitiveness India honorary chairman Dr Amit Kapoor said: “GroupM reflects effective rendering of activities across the value chain, how activities reinforce and synergies are created across its range of activities through a interlocking system that becomes basis for competitive advantage and sustainability. GroupM reflects an understanding that clearly states that good strategies depend on the connection among many things, on making interdependent choices and making a tailored value chain that competitors cannot easily imitate.”

     

    Porter Prize is one of the coveted awards in the field of strategy and competitiveness and is supported by the Institute for Competitiveness India.

     

    Speaking on the occasion, GroupM South Asia CEO CVL Srinivas said: “We are delighted to win the prestigious Porter Prize. This award is testament to GroupM India’s strategic approach to building the business that has resulted in a strong leadership position in this market. The diversified offerings of GroupM have scaled up over the years to become the new core of our agency. Our integrated product helps us provide unique value to clients to build their competitive advantage. All this wouldn’t have been possible without the support we get from our clients and business partners, the dedication and hard work put in by our talented team over the years, and the encouragement we get from GroupM regional, global offices and WPP to keep innovating and shaping the market.”

     

    GroupM India has continued its great run in 2013. Its agencies have dominated all industry awards, won over 60 new businesses and it has launched several initiatives in digital, content, experiential marketing and analytics.

  • FICCI – MEBC 2013 to kick off on 29 October at Bengaluru

    FICCI – MEBC 2013 to kick off on 29 October at Bengaluru

    BENGALURU: The Federation of Indian Chambers of Commerce and Industry (FICCI) annual Media and Entertainment Business Conclave (MEBC) will be held at the Garden City this year on 29 and 30 October. Previous editions of the conclave have been held in Chennai and Hyderabad.

     

    Some of the key sessions of MEBC 2013 include (1) Formulating and Implementing a viable Media and Entertainment policy for a State: The panel comprising of state government representatives and industry stake holders will discuss various scopes to develop infrastructure, local skills, technology and explore possibilities on how to develop the media & entertainment eco system for a State.

     

     (2) Emerging Technologies and the impact on Indian Cinema? The Indian film industry enters its next phase of production and distribution where digital technologies are taking very important roles. In this session we bring in experts from the field of creative industry and technology to understand what the future lies for Indian cinema.

     

    (3) The Broadcasting Ecosystem in the Digital Era: What are the experts thinking after the implementation of Digitization of Cable TV in India? In the era of convergence with integrated Apps, Broadband, wireless, VOD, pay TV and Multiplatform distribution how will the ecosystem look like. Let’s discuss.  

     

    (4) Session on Visual Effects (5) Emerging Trends of Indian IP in Animation & its exploitation (6) The War for News: Defining No. 1 in The Dizzying Newscape: Are there any winners in the plethora of news be it TV or Print, despite the TAM, NRS/IRS figures? Is it all the same content packaged in different formats which finally just confuses the viewer? What are our news media’s aiming for – Ratings or Pure Journalism? Can we learn anything from the international newsgathering model in content and standards?

     

    (7)  Reshaping Mobile entertainment in the era of Digital Revolution:  A session on display of the upcoming latest Apps in Mobile Entertainment, the transformation from 3G to 4G redefining mobile entertainment (8) Changing Trends in Regional TV: Ratings, Content, Formats: Regional TV programming are constantly evolving in terms of contents and formats keeping in mind the audience tastes and the cut throat competition with national televisions channels. In this session let’s listen to the stalwarts giving their perspectives from GEC to news following a peek into the state of the much-debated ratings systems.  

     

    (8) Marketing & Distribution of films in Multiplatform Ecosystem (9) Making movie through Crowd funding – The case study of Lucia:  A case study on the Kannada Film Lucia will be conducted by Film Director Pawan Kumar. Lucia is the first crowd funded film in India. The case study will emphasise on how best new script and ideas can receive funds through social networking sites without depending on producers for fund (11) The Emerging Gaming Industry in southern India.

    Among the speakers  at the concvlave include Kamal Haasan, Chairman, Media & Entertainment Business Conclave, FICCI; Biren Ghose , Convener  MEBC & President ABAI & Country Head- Technicolor India; Srivatsa Krishna , Secretary , Department of IT , Bt and S&T , Govt. Of Karnataka;  Kumud Srinivasan , President , Intel India; Ashish Kulkarni ,Co  Chairman , FICCI AVGC Forum & CEO, Big Animation; Neeraj Roy , CEO , Hungama Digital Media;  Anup Chandrashekar , Business Head , Asianet & Star Suvarna ; Shruthi Naidu , Director TV serials; LV Krishnan , CEO , TAM India; Jawhar Sircar, CEO, Prasar Bharti; Preet Dhupar, COO India , BBC World News; Ravi Hegde , Group Editor, Udayvani among others
     

  • Journalists, anyone?

    Journalists, anyone?

    MUMBAI: The past few months have seen established news channels showing their employees the door; be it a TV18 Broadcast or UTV Bloomberg or NDTV, which took the cake when it shut down the entire Mumbai office as cost-cutting measure. Media as a whole – particularly English news channels – has sunk into a lull. However, all’s not lost. There’s still hope for aspiring journalists in the form of a smattering of channels that are out to hire in the time of widespread lay-offs.

    A case in point is the ITV Network – comprising English news channel News X and Hindi news channel India News – which is currently hiring people both in its editorial and management departments. Not so long ago, the network roped in known faces such as Rahul Shivshankar and Diptosh Majumdar as Managing Editor and National Affairs Editor, respectively. “We ensure team structure and size is controlled in order to optimise cost,” says ITV Network HR Shikha Rastogi.

    Popular news channel India TV too is looking to fill vacancies in editorial and digital media. About 20-30 people have already been hired in various departments in the last quarter.

    Even in these difficult times, many new channels are making their way into the ecosystem, paving the road for hiring more people. So, while English news channels have started containing themselves, a number of new Hindi and regional news channels have cropped up.

    Just launched Hindi news channel, Jia News, will complete its second phase of hiring within the next two or three months. News Nation, another Hindi news channel which was launched earlier this year, did a significant amount of hiring to reach its current 350 staff strength. Hereon, the channel will hire as per specific requirements. There are also instances of new channel additions, where hiring is not really a prerogative except when the need arises.

    MCCS (Media Content and Communication Services) is adding a Punjabi news channel to its existing flock of ABP News, ABP Majha and ABP Ananda but no hiring is taking place in the ABP channels presently. Ditto for ZMCL, which added Zee Rajasthan Plus to its portfolio and recently acquired Maurya TV that runs in Bihar and Jharkhand. “We only hire when we need to. No attrition has taken place so no addition will either,” says MCCS CEO Ashok Venkatramani.

    Anurradha Prasad says that the situation can be much better once pay TV kicks in

    BAG Films and Media MD Anurradha Prasad, which owns the channel News 24 agrees that the scenario is not too good but since elections are approaching they will be looking at hiring competent people to cover it. Overall, there isn’t any such post vacant in the channel.

    Again, many channels are looking at getting their staff to multi-task to restrict hiring to the minimum. Sahara Samay Editor (Network Operations) Sanjay Banerjee says that their company has not fired any employee since their hiring itself is kept to a bare minimum. “Only when we have vacancies will we fill them as we did with the recently re-launched Sahara Samay NCR as Samay Rajasthan,” he adds. The Samay Rajasthan re-launch took place in mid-September and a good number of reporters and cameramen were hired in many cities of Rajasthan.

    Meanwhile, industry insiders feel the whole ruckus has been caused due to hiring more people than required. “A lot of unnecessary hiring has happened. Where just two people could do the work, six people have been taken in,” says an industry source. “The field hasn’t matured in all these years. There’s no formula to reach the top and there’s no benchmark either. At the same time, recession is happening and then if you aren’t a strong team, you are going to be in a mess,” opines a channel editor.

    Asked about what could be the reason for this sudden lull Prasad points out :”The cost of producing news has not come down in all these years and the system of pay TV has not yet kicked in.” Most channels say they are incurring losses rather than making a profit out of the business. The wait is on for digitisation to set in which will see news channels getting a better share of revenue.

    And though the gloom hasn’t passed yet, journalists would do well to hold on to whatever they have or look for and accept any opportunity as a stepping stone till an established name in the business is ready to hire once again.

  • Prime Focus wins Emmy for ‘WWII from Space’

    Prime Focus wins Emmy for ‘WWII from Space’

    MUMBAI: Prime Focus, the world leader in media and entertainment industry services, won an Emmy Award in the ‘Outstanding Graphic Design & Art Direction’ category for their work on History Channel’s series World War II from Space. The October Films landmark series WW2 from Space covers the key political events and battles from the Second World War making extensive use of today’s creative technology to deliver the information in a way that will seize the attention of modern audiences.

     

    Winners of the 34th Annual News and Documentary Emmy Awards were announced on 1

     

    October by the National Academy of Television Arts & Sciences (NATAS); the awards were presented at a glittering ceremony at Jazz at Lincoln Center’s Frederick P. Rose Hall in the Time Warner Center in New York City.

     

    The event was attended by more than 900 television and news media industry executives, news and documentary producers and journalists. Emmy Awards were presented in 42 categories, including Breaking News, Investigative Reporting, Outstanding Interview, and Best Documentary, among others.

     

    The VFX (Broadcast and Commercials) team at Prime Focus UK devised and created visually exciting ways to deliver the program’s factual information. The team successfully delivered a 70 minutes of CG for the 82 minute broadcast, supplying more than 420 shots.

     

    Prime Focus founder Namit Malhotra said, “We are proud to be recognised by the prestigious jury at Emmy. Awards like these prove our team’s hard work and creative excellence every time. The team’s exceptional execution on the series has evolved the genre of documentary programming. It was one of the most challenging projects last year. Working with the production company to develop such large portions of the program allowed us to really take control of the look and feel of the show, and push the genre to new heights.”

     

    In the past, Prime Focus has been bestowed with multiple awards at Emmy for documentaries such as The Mona Lisa Curse which won in the Arts Programming category and America The Story for us won for Outstanding Sound Editing for Non-fiction Programming. They have also been recognised for documentaries such as Heston’s Feasts which was nominated for Best

     

    Non-scripted Entertainment while 9/11: Phone Calls from the Towers was nominated in the

     

    Best Documentary category.

     

    More recently the company has also been involved in helping out with the VFX for the Anil Kapoor Productions and Ramesh Deo Productions’ Indian adaptation of 24 starring Anil Kapoor. The series begins to air on c from today every Friday and Saturday at 10:00 pm.

  • Wift in conversation with Anupama Chopra and Zoya Akhtar

    Wift in conversation with Anupama Chopra and Zoya Akhtar

    MUMBAI: The name is Chopra, Anupama Chopra. Yes, if you are a movie buff then you know whom we are talking about.

     

    The author, journalist and film critic has written several books on Indian cinema and the latest addition to this long list is ‘100 Films To See Before You Die’. With Indian cinema completing hundred years in 2013, it is a perfect guide for cinema enthusiasts.

     

    Wift Mumbai Chapter, a not-for-profit organisation dedicated to providing a dynamic platform to facilitate the exchange of ideas, accelerate the professional development and recognise the achievement of women in film, television and other screen based media, is giving an opportunity to such enthusiasts to have conversation with the author herself.

     

    The event is a networking evening for women who get to interact with other professionals from the industry. “They get an opportunity to meet Anupama Chopra who has written the book and director Zoya Akhtar. The biggest challenge is to meet the right people. Wift gives them the opportunity through workshops like these with leading industry professionals,” says founder Petrina M D’Rozario.

     

    The organisation aims to have one such event every month. It also has an initiative called SNF (Saturday Night Fever) which is a relaxed evening one Saturday of the month with a theme over vino and cheese!

     

    Unlike some of the other events held by the organsiation which are only for the members, today’s event is open for all but will come with a charge of Rs 300 per head. “Only to be fair to our members who pay for the events and to pay for the F&B served at the event do we charge people,” clarifies Petrina.
    So, on a Friday evening head out to Le Sutra (Khar) to mingle with the industry professionals as well as to get an insight on the biggest churner of entertainment – Bollywood – from 6.30 pm onwards.

  • Anatomy of the top 100 brands 2013

    Anatomy of the top 100 brands 2013

    MUMBAI: This year, Apple has re-written history by replacing Coca-Cola, the number one brand for the past 13 years, as the new numero uno in the coveted top 100 global brands announced by brand consultancy, Interbrand.

    Interestingly, it’s not as if Coca-Cola got it wrong this time round. Rather, the FMCG brand has been on a successful spree; winning awards, launching brilliant campaigns, and engaging people in popular initiatives like Coke Studio. Just that technology and new media have emerged leaders this year.
    Ashish Mishra says the report tries to find an answer to who really leads the brand the marketer or the consumer, or both

    Says Interbrand India managing director Ashish Mishra: “If we look at the top five or ten, its technology and new media which is leading the pack and this is the trend all across.”

    The top 10 brands convey a message: A brand today has got to be all about the people. And how anticipation, co creation, conversation, innovation, investment in people & big data, strategic CSR and new leadership is the new way ahead. Mishra goes on to say that Apple has climbed the charts because of the Apple culture is has fashioned across the globe.

    East is East, West is West

    What emerges from the list is that most of the top 100 brands belong to the Western world. So is it to do with our white fixation or the fact that brands from the US, UK, Germany or France have made a name for themselves globally?

    “A brand needs to be where the top 10 GDPs are,” says Ashish, adding that apart from the brands’ financial performance, their role in influencing consumer choice, the strength they command as also recognition across the globe are important factors while determining their value.

    What is more unfortunate is that no Indian brand figures in the top 100. The consultancy reasons it’s all about diversification.

    Mishra explains that post Independence, India grew at a fast clip while business grew in various directions. For example, Tata today means different things i.e. Tata Steel, Tata Motors, TCS etc. to different people. Ditto for other Indian conglomerates, which diversified into different brands and sub-brands, which in turn grew bigger than the mother brand in some cases.

    “An organisational structure is important and somewhere down the line, custody of sub-brands was handed over to people (CEOs, CMOs, CFOs etc) who took charge but forgot to work towards the mother brand,” says Mishra of the irony of the Indian market.

    The agency is helping many companies in India to bridge the gap and be part of the global brands. And to achieve it, the agency feels the companies need to have an inside-outside perspective wherein they need to go to the right markets after creating a name for themselves here as well as compete with the global counterparts on the same parameters.

    Media not so savvy

    Of the top 100, the only media brands are Disney, Thomson Reuters, Discovery (new entrant this year) and MTV. Implying that while media may be the most influential opinion maker for readers and viewers, it somehow fails to impress brand creators.
    While the consultancy does evaluate media brands excluding publishing houses, very few made it to the list. Also, the consultancy made an exception for India and China by taking into consideration government-owned brands because of their sheer number in these countries.

    “The names in the list are the most influential brands globally. But if you look at the media in a broader context, then many other brands too would be included. For example, Facebook,” says Ashish. Incidentally, the top 30 brands evaluated by the consultancy in India did not have a single name from the media.
    Whatever may be the case, the names that figure on the list demonstrate that these brands have indeed managed to deliver meaningful and seamless experiences across all platforms and touch points.

  • Aircel and Micromax join hands to share channel and retail network

    Aircel and Micromax join hands to share channel and retail network

    BENGALURU:  Telecom player Aircel and Indian handset supplier Micromax announced a strategic partnership with the aim to drive data growth. Under this new partnership, Aircel and Micromax will share their channel and retail networks, sales resources and run an integrated device sales activation program. The announcement was made simultaneously in four cities in India – New Delhi, Mumbai, Bengaluru and Chennai today.

    Also, the duo introduced reverse bundling handset offers worth Rs 12,000 per month for every new Aircel customer. Aircel’s focus on data innovation and its expertise in mobile network, along-with Micromax’s expertise in device marketing will redefine the user experience and take data penetration to the next level claim the companies.
    Micromax business head – feature phone Khaja Muzaffarullah and Aircel Circle Business Head Kadhiravan

    In Bengaluru, Aircel Circle Business Head, Karnataka, Kadhiravan K, said, “India is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration.  According to a recent study, by the year 2020, mobile internet users are set to grow four – five times and smartphone penetration is set to increase five times to 50 per cent in India. Affordability in devices will give a rise to data proliferation which will be the main revenue generator for both telecom operators as well as handset manufacturers in the near future.”

    “Aircel recognises the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services,” added Kadhivaran.

    At present, mass media communications will be limited to print media by Aircel and Mircomax individually, where each company will mention the other in their advertisements. Since the festive season is not very far off, a joint multimedia ATL and BTL campaign will be launched before the Durga Pooja/Duhessara and Diwali festivals revealed a source.

  • Allied Media appoints Saurabh Gupta in his new role as business head

    Allied Media appoints Saurabh Gupta in his new role as business head

    MUMBAI: In his new role as business head, digital media Saurabh will be responsible for providing holistic digital solutions for all clients of Percept Media and also only Digital direct clients. He would be taking care of India region, and integrate digital in the marcom solutions of all Percept Group clients.

    With his experience of almost 10 years in the industry, he has worked with renowned companies like Reliance Entertainment Digital and Wipro Technologies. He played a major role in Zapak Digital as national sales head and has serviced brands like PepsiCo (Change the Game Campaign and Pepsi T20 Football), Mountain Dew (Dew Extreme Tours, Hrithik launch and MTV Roadies Integration), Michelin Tires (Malaysia Pilot Experience, Lemans), Airtel (F1 Online Activity) and many more

    He is a professional with qualitative experience in brand building, business development, sales, process implementation, client servicing and team management.

    Allied Media CEO Shripad Kulkarni said, “It’s not about digital marketing but a fresh way of looking at marketing to digital savvy customers of our clients. So, we will have two digital teams – a digital strategy team which is a part of the core strategy team of Percept Media and a business team”.

    On the digital strategy, business head – digital Saurabh Gupta added, “Digital media behaves in a very different form factors according to businesses and categories. But, most businesses are shortsighted and consider digital media as only a marcom instrument. We are here to change the way brands perceive digital as a medium and transform the entire marketing making it a catalyst to achieve business objective and transform the brand life stage. Our digital strategy blueprint will be: digital led business re-engineering customised for brands.”

  • Media agencies go ‘deewana’ with Max

    Media agencies go ‘deewana’ with Max

    MUMBAI: Is busy schedules, hectic targets and meetings all you can picture while imagining a media agency? Well! At least for a change, you can shed that image as the agencies are gearing up for Sony Max’s No Talkies.

    The media agencies that are busy brushing up on their knowledge of movies and not brands for the dumb charades are now also discovering a bit of deewangi in one another.

    As reported earlier by indiantelevision.com, the game which is spread over three rounds will be held in Delhi, Bengaluru and Mumbai. The registrations for the competition began 3 September and continued for two weeks on the microsite http://notalkies.sonymax.tv/.

    The list of agencies who have already registered for the fun-zone are Madison, Group M, Maxus, Starcom, Lodestar, MPG, Zenith Optimedia and OMD.

    Excited, Platinum Media (Madison media) CEO Basab Dutta Chowdhry exults: “I think it’s a great initiative taken by Max. It sounds great and fun for agencies. Generally people are so busy and caught up with work and life; this is a new niche initiative where everybody can participate. There are very few initiatives like these- ‘Max-No Talkies’ which gives a chance to everyone to participate.”

    The agencies are all kicked about this competition, which is more of nostalgia for a lot of them.  To top it all, they see it as a good opportunity to meet and interact with new people. Vivaki Exchange CEO Mona Jain agreeing on this says: “No Talkies is a good and interesting initiative. It’s a first time initiative, unlike the regular parties. It also goes back to the DNA of the channel. The industry was very small earlier and people knew each other well, but the scenario is different now, the industry has expanded, so it will be a good opportunity to meet and interact with new people.”

    “It is not going to be a typical game of dumb charades,” says Sony Max VP marketing Vaishali Sharma. She further goes on to say that the channel is bringing loads of innovations to ensure engagement and an exciting evening for those who are participating.  The finale will have a Bollywood theme with different rounds, all with a twist. To amplify all the fun and frolic, the finale will be hosted by the witty and charismatic VJ, actor and presenter Gaurav Kapoor.

    Lintas Media Group vice-president Ramachandran Venkatasubramanian states: “The initiative is very interesting and this kind of activity has never been done before. No Talkies is supposed to be an interactive game and I am waiting for it. Normally bonding with people happens differently, with a game like dumb charades the bonding will happen uniquely. The game itself is very engaging and people interact with each other through it, also dumb charades is all about movies and it gets back to the genre of Max.”

    The city rounds of the activity will take place in Delhi on 18 September, followed by Bengaluru on 19 September and will close with Mumbai on 25 September. A total of five shortlisted teams – two from Delhi, one from Bengaluru and two from Mumbai will battle it out in the finale scheduled in Mumbai on 1 October at Blue Frog.
    So for agencies, it’s ready, steady, Po!

  • Entertainment &Media sectors to grow steadily: CII-PwC

    Entertainment &Media sectors to grow steadily: CII-PwC

    MUMBAI:  India’s Entertainment & Media sector is expected to grow steadily over the next five years as per Confederation of Indian Industry-Price Waterhouse Cooper (CII-PwC) latest report titled ‘India Entertainment & Media Outlook 2013’.

    The industry is expected to exceed Rs 224,500 crore growing at a CAGR of 18 per cent from 2012 to 2017. The CII-PwC report was released today at the second edition of the CII Big Picture Summit held in New Delhi.

    The Summit which brought together the finest business and creative minds of the E&M industry with `Embracing Innovation in Media’ was themed towards achieving $100 billion by the end of this decade.  Over 70 M&E leaders spoke at the two-day summit organised by the CII.

    Today, the size of the Indian M&E sector has increased from about Rs 805 billion in 2011 to almost Rs 965 billion in 2012 representing a year-on-year growth of 20 per cent. This growth was achieved in spite of a relative slowdown in the broader economy, underlining the resilience of the E&M sector. It is expected to grow at about 18 per cent CAGR over 2012-2017 and reach revenues of about Rs 2,245 billion in 2017.

     “This growth is driven by the introduction of cable TV digitisation, continued growth of regional media, continued strength of the filmed entertainment sector, fast increasing new media businesses and transparency,’’ said CII director general Chandrajit Banerjee. “We believe that innovation – faster, better, more efficient, thinking out of the box (and within the box) – would be one of the game changers in this space,’’ he added.

    An entire chapter on “The Innovation Imperative in the rapidly evolving E&M sector’’ has documented strategies for E&M companies in the CII-PwC report.  Indian E&M businesses, like its peers abroad, needs to raise its game in operational agility and customer insight.

     “To achieve this successfully, every industry participant will need to invest in constant innovation that encompasses products and services, business and operating models and most importantly, customer experience and engagement. Innovation should be seen as an important enabler to get closer to consumers and profitably deliver relevant content and services,” said the report.

     India’s television market grew at 13 per cent with revenues increasing from Rs 340 billion in 2011 to Rs 383 billion in 2012. Filmed entertainment also demonstrated stellar growth in 2012 with sector revenues increasing by about 17 per cent from Rs 96 billion in 2011 to Rs 112 billion in 2012. The print sector revenues are expected to increase at over nine per cent CAGR to reach Rs 331 billion in 2017 from Rs 212 billion in 2012.

    Year-on-year sectors such as internet access (30 per cent), internet advertising (29 per cent), gaming (19 per cent), and music (15 per cent) are expected to continue on their high growth trajectory. The radio sector is also expected to receive a fillip with the successful conclusion of Phase III license auctions and it is expected to grow at a robust CAGR of about 16 per cent.

     The rapid rise of Internet usage, high penetration of smart phones, digital advertising, wireless broadband, digital content consumption, regulatory interventions have had a significant impact on the E&M sector.

    The television and print sectors dominate the industry with about 40 per cent and 22 per cent contribution to industry revenues respectively in 2012. Internet access now commands about 18 per cent share and films 12 per cent of industry revenues.

     Nonetheless, in 2017, television will continue to lead the industry in terms of revenue contribution with 39 per cent share, followed by internet access with 28% share. The share of print and films are likely to decrease 15 per cent and nine per cent in 2017.

    If we take the E&M growth without taking internet access and internet advertising into account the size of the Indian M&E sector increased from about Rs 690 billion in 2011 to almost Rs 795 billion in 2012. It is expected to grow at about 15 per cent CAGR over 2012-2017 and reach revenues of about Rs 1,615 billion in 2017.

     Overall, the Indian E&M industry is on the cusp of a strong phase of growth, backed by rising consumer payments and advertising revenues across all sectors.