ITV

Tag: media

  • Facebook introduces immersive product for advertisers

    Facebook introduces immersive product for advertisers

    MUMBAI: Facebook has launched a new product called Canvas for advertisers, which allows them to combine video, photographs and copy in an ad.

    Canvas was originally announced in September last year. These immersive advertisements aim to draw more attention of the user into their ads, by blocking out all other content. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load.

    In a blog post, Facebook said, “We’re committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. We’ve invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile.”

    Said to load 10 times faster than other ads would otherwise, Facebook also stated that in their research 53 per cent of people viewed more than half of the ad and average view time was 31 seconds. Currently, these ads are available for Android and iOS, while the social media giant evaluates how to expand this option to other versions and apps such as Instagram.

    “This space was designed and invented and inspired by our relationship with the creative community,” Facebook CCO Mark D’Arcy said at a press event.

    Canvas is an evolution of the earlier Carousel ads, which allowed users to swipe through multiple product or brand photos if they were interested in more information.

  • Facebook introduces immersive product for advertisers

    Facebook introduces immersive product for advertisers

    MUMBAI: Facebook has launched a new product called Canvas for advertisers, which allows them to combine video, photographs and copy in an ad.

    Canvas was originally announced in September last year. These immersive advertisements aim to draw more attention of the user into their ads, by blocking out all other content. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load.

    In a blog post, Facebook said, “We’re committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. We’ve invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile.”

    Said to load 10 times faster than other ads would otherwise, Facebook also stated that in their research 53 per cent of people viewed more than half of the ad and average view time was 31 seconds. Currently, these ads are available for Android and iOS, while the social media giant evaluates how to expand this option to other versions and apps such as Instagram.

    “This space was designed and invented and inspired by our relationship with the creative community,” Facebook CCO Mark D’Arcy said at a press event.

    Canvas is an evolution of the earlier Carousel ads, which allowed users to swipe through multiple product or brand photos if they were interested in more information.

  • “Media should hold the government’s feet to the fire to realise Make In India:” CNN’s Fareed Zakaria

    “Media should hold the government’s feet to the fire to realise Make In India:” CNN’s Fareed Zakaria

    MUMBAI: The Make In India week inaugurated by Prime Minister Narendra Modi on 13 February has made Mumbai a site of several activities. All for a united cause — to spearhead a thriving environment of manufacturing industries in India and invite foreign direct investment (FDI) in several industry sectors.

    While the vision of Make In India has gone from being a popular Twitter hashtag to actual substantial talk about the real issues that need to be addressed about manufacturing in India, there is a long way to go before India establishes credibility among global investors as a nation of producers and innovators. As the pressure on the government to deliver on the already established brand of ‘Make In India’ increases, one can’t go without wondering the role of media in the scheme of things.

    Make In India week has given media, especially Indian media, enough fodder to make several headlines. From broadcasters allotting dedicated programming on the topic, to publications releasing special editions on the same; it seems media has had a field day since the ‘week’ was launched. And rightly so, thinks popular CNN news anchor Fareed Rafiq Zakaria of the Fareed Zakaria GPS fame.

    “I think that if there are more efforts like this, it does help the media play a more substantial role. What the Indian government is realising is that they have a serious image and brand problem. I have noticed that in Indonesia; the finance minister and trade ministers are much more attentive towards the communication of their reform policies than their Indian counterparts,” Zakaria shares while attending the CNN – Asia Business Forum 2016, which was part of the day two activities at Make In India week in Mumbai.

    He later had a one-on-one with Finance Minister Arun Jaitley to expand on the government’s executive strategy when it comes to reforms aimed at manufacturing.

    “But that is changing now,” Zakaria says adding on the significance of media in propagating the government’s brand building campaign for Make In India. “People are realising they have to sell, and to sell they need to build credibility for which presentation is essential and that is where Indian media will play a role.”

    On the flip side however, one has to ask if Make In India is a marketing effort or a reform effort? Even if there is a marketing element to it, the next question is if it will only scratch the surface with the campaigns, or will Make In India really address the issues that are at the grass root of manufacturing in India? Wherein comes the crucial role of media in connecting the two realities instead of being swept away by the hype.

    Expressing his take on it Zakaria adds, “The problem with manufacturing is that you have significant regulatory, tax and infrastructure problems. Those are the reason that you don’t get manufacturing booming in India. Now, could that change? Yes, but I haven’t seen the big bang reforms. I have noticed some good improvement reforms that the government is undertaking but it still needs that big push. For that the Indian media has to step in and be the mouthpiece of the people who are part of the manufacturing industry. They have to keep putting pressure on the government to see the deliverance of such reforms.”

    Expanding on the role of media in making Make In India successful, Zakaria says, “India has a lot of natural constituencies for natural reforms. There are many who still want the old system because they get patronage from it like subsidies, employment for families. Those are the people you hear from… who you don’t hear from are the unemployed youth, the under employed people in agriculture. We hear a lot from the voices of the past but we need to hear more from the country’s future.  Media can be the voice of the future for India’s aspirations and hopes. They should hold the government’s feet to the fire and keep them there. Right now, frankly the government isn’t facing a serious opposition so the media has to play that role,” Zakaria signs off.

  • “Media should hold the government’s feet to the fire to realise Make In India:” CNN’s Fareed Zakaria

    “Media should hold the government’s feet to the fire to realise Make In India:” CNN’s Fareed Zakaria

    MUMBAI: The Make In India week inaugurated by Prime Minister Narendra Modi on 13 February has made Mumbai a site of several activities. All for a united cause — to spearhead a thriving environment of manufacturing industries in India and invite foreign direct investment (FDI) in several industry sectors.

    While the vision of Make In India has gone from being a popular Twitter hashtag to actual substantial talk about the real issues that need to be addressed about manufacturing in India, there is a long way to go before India establishes credibility among global investors as a nation of producers and innovators. As the pressure on the government to deliver on the already established brand of ‘Make In India’ increases, one can’t go without wondering the role of media in the scheme of things.

    Make In India week has given media, especially Indian media, enough fodder to make several headlines. From broadcasters allotting dedicated programming on the topic, to publications releasing special editions on the same; it seems media has had a field day since the ‘week’ was launched. And rightly so, thinks popular CNN news anchor Fareed Rafiq Zakaria of the Fareed Zakaria GPS fame.

    “I think that if there are more efforts like this, it does help the media play a more substantial role. What the Indian government is realising is that they have a serious image and brand problem. I have noticed that in Indonesia; the finance minister and trade ministers are much more attentive towards the communication of their reform policies than their Indian counterparts,” Zakaria shares while attending the CNN – Asia Business Forum 2016, which was part of the day two activities at Make In India week in Mumbai.

    He later had a one-on-one with Finance Minister Arun Jaitley to expand on the government’s executive strategy when it comes to reforms aimed at manufacturing.

    “But that is changing now,” Zakaria says adding on the significance of media in propagating the government’s brand building campaign for Make In India. “People are realising they have to sell, and to sell they need to build credibility for which presentation is essential and that is where Indian media will play a role.”

    On the flip side however, one has to ask if Make In India is a marketing effort or a reform effort? Even if there is a marketing element to it, the next question is if it will only scratch the surface with the campaigns, or will Make In India really address the issues that are at the grass root of manufacturing in India? Wherein comes the crucial role of media in connecting the two realities instead of being swept away by the hype.

    Expressing his take on it Zakaria adds, “The problem with manufacturing is that you have significant regulatory, tax and infrastructure problems. Those are the reason that you don’t get manufacturing booming in India. Now, could that change? Yes, but I haven’t seen the big bang reforms. I have noticed some good improvement reforms that the government is undertaking but it still needs that big push. For that the Indian media has to step in and be the mouthpiece of the people who are part of the manufacturing industry. They have to keep putting pressure on the government to see the deliverance of such reforms.”

    Expanding on the role of media in making Make In India successful, Zakaria says, “India has a lot of natural constituencies for natural reforms. There are many who still want the old system because they get patronage from it like subsidies, employment for families. Those are the people you hear from… who you don’t hear from are the unemployed youth, the under employed people in agriculture. We hear a lot from the voices of the past but we need to hear more from the country’s future.  Media can be the voice of the future for India’s aspirations and hopes. They should hold the government’s feet to the fire and keep them there. Right now, frankly the government isn’t facing a serious opposition so the media has to play that role,” Zakaria signs off.

  • GoQuest Media licenses Hollywood biographical series ‘Celebrated’ to South Africa

    GoQuest Media licenses Hollywood biographical series ‘Celebrated’ to South Africa

    MUMBAI: India based content sales agency GoQuest Media has licensed Hollywood biographical series Celebrated to South African Broadcasting Corporation (SABC).

    Celebrated, which is a biography series that highlights the careers of Hollywood’s most famous stars, is produced by Reboot Entertainment and has been previously licensed to the USA and Indonesia.

    The series chronicles the dizzying heights of stardom as well as the personal pitfalls of fame – granting viewers access to stars like never before. Every episode includes rare interview clips, exclusive red carpet footage and behind-the-scenes tidbits.

    GoQuest Media has licensed entertaining content to Africa in past as well.

    “This is a stepping stone for us towards our global ambition of establishing ourselves as a global distribution company from India in the International markets. We are also in talks with television channels in India for this show,” says GoQuest Media managing director Vivek Lath.

  • GoQuest Media licenses Hollywood biographical series ‘Celebrated’ to South Africa

    GoQuest Media licenses Hollywood biographical series ‘Celebrated’ to South Africa

    MUMBAI: India based content sales agency GoQuest Media has licensed Hollywood biographical series Celebrated to South African Broadcasting Corporation (SABC).

    Celebrated, which is a biography series that highlights the careers of Hollywood’s most famous stars, is produced by Reboot Entertainment and has been previously licensed to the USA and Indonesia.

    The series chronicles the dizzying heights of stardom as well as the personal pitfalls of fame – granting viewers access to stars like never before. Every episode includes rare interview clips, exclusive red carpet footage and behind-the-scenes tidbits.

    GoQuest Media has licensed entertaining content to Africa in past as well.

    “This is a stepping stone for us towards our global ambition of establishing ourselves as a global distribution company from India in the International markets. We are also in talks with television channels in India for this show,” says GoQuest Media managing director Vivek Lath.

  • Media mogul Rupert Murdoch gets engaged to Jerry Hall

    Media mogul Rupert Murdoch gets engaged to Jerry Hall

    MUMBAI: At a time when divorce rates are sky rocketing and the current generation is increasingly shying away from marriage as an institution there is one person who has proved his faith in the holy union quite strong. At the age of 84, media mogul Rupert Murdoch has announced his engagement to actress and model Jerry Hall, who turns 60 in a year.

    The couple, who were seen together in Los Angeles last weekend while attending Golden Globe Awards, had declared this happy news in births, marriages and deaths section in the Times newspaper.

    This will be News Corp executive chairman Murdoch’s fourth marriage, while for Hall this will be her first under the law. Hall had a 23-year long  relationship with Mick Jagger with whom she has four children — Elizabeth, now aged 31, James, 29, Georgia May, 23, and Gabriel, 17. Jagger and Hall did have a marriage of sorts, which was later declared invalid by the High Court in London in 1999.

    On the other hand, Murdoch has six children from his three previous marriages namely James, Lachlan, Elisabeth, Chloe, Grace and Prudence. He divorced his third wife Wendi Deng, 46, in 2013.

    Murdoch was previously married to Patricia Booker, a former flight attendant from Melbourne, and then to Scottish journalist Anna Torv.

  • Broadcast media urged to help flood-affected people in South India

    Broadcast media urged to help flood-affected people in South India

    NEW DELHI: All television and radio channels have been asked by the Government to send relevant and vital information brought out by concerned government agencies for the people of Tamil Nadu and other southern Indian states affected by torrential rains and floods.

    In an advisory, the Information and Broadcasting Ministry said it was imperative that all information is broadcast that can assist those affected.

    The advisory noted that Doordarshan and All India Radio apart from some other channels had been disseminating information about the efforts of the government and rescue agencies and even weather-related information, help-lines, and contact numbers of personnel that can be of help to the affected people.

    Considering the enhanced gravity of the situation, it stressed the imperative need for dissemination of critical and vital information regarding all aspects of the disaster on real-time basis.

  • GroupM ups U.K. ad growth forecast to 7% for 2015 & 2016

    GroupM ups U.K. ad growth forecast to 7% for 2015 & 2016

    MUMBAI: U.K advertising spending in 2015 is anticipated to grow by seven per cent, and in 2016 GroupM predicts strong demand for digital advertising will usher another year of strong advertising growth (also seven per cent), pushing total U.K. advertising investment above ?17 billion. 

    The new GroupM forecast released raises the prior 2015 estimate by one point (six to seven per cent) and raises the 2016 outlook by two points (five to seven per cent).

    If GroupM’s forecasts prove accurate, 2016 will mark the fifth straight year in which U.K. ad spending has outpaced the Kingdom’s gross domestic product (GDP) growth (2012-2016). The U.K. is again the fastest-growing mature advertising market worldwide and is among the world’s fastest-growing markets full stop.

    “Digital technology and media platforms continue to expand the role media plays in marketing and as a result media investment is both growing and shifting. Digital advertising represents a tremendous opportunity for clients to create more targeted media campaigns that activate consumers, but it has also added enormous complexity and our group continues to solve this with strategy, innovation and investment. The year ahead is a promising one for growth of overall media investment as we work with clients to tap into empowering economic trends we see empowering U.K. consumerism,” said GroupM, United Kingdom CEO Nick Theakstone. 

    GroupM identified a number of economic factors underpinning its U.K. predictions. The nation currently enjoys the highest recorded employment rate in its history with 74 per cent of the working-aged populace in jobs. Additionally, workers’ real wages have risen near to their 2008 peak, while consumer-price inflation has not similarly risen, at least not yet. Low energy prices and property wealth are additional tailwinds for a very positive outlook on U.K. consumerism, and as a result GroupM believes U.K. consumers will be spending more next year. U.K. advertisers will marshal their efforts to seize this opportunity with a strong increase in media investment.

    GroupM’s forecasted distribution of advertising investment growth across media formats is detailed below:

    With this updated forecast, GroupM introduces a new category dubbed ‘Pure-Play Internet,’ which is ‘Digital’ minus TV and print content repatriated back to its parent media. This allows for broadcaster VOD and digital platforms to be considered together with ‘TV,’ and likewise for print media to have the benefit of their digital assets when viewing the pace of their contraction.

    GroupM believes this more sober view of how ad investment is shifting across categories better supports industry dialogue and trend analysis. However, while delineating Pure Play Internet gives legacy media a fairer consideration, the impact is slight on the still rapid growth of the internet category which is estimated to be 13 per cent in 2016. On like-for-like comparison, this is a slight deceleration from 2013 to 2014, but Pure Play Internet will still grow far faster than second-fastest-growing TV which will realize 7.4 per cent growth in 2016. It should be noted that the growth performance of TV is strong in its own right, and the prediction holds for a fractional share gain in 2015 and 2016.

    “The influence of digital is everywhere. It suggests that legacy media channels must think and behave like media brands or what could be dubbed ‘audience brands.’ Digital’s influence is also pulling trading toward a more common GRP basis versus the idiosyncratic variety of the present, creating urgency to discriminate between correlation and causality, and driving demand for better reporting standards,” said Futures director Adam Smith. “With this year’s U.K. forecast we seek to make better sense of the investment trends across categories with ‘Pure Play Internet.’ We feel this is essential as content continues to rise with the browsing appetites of our increasingly digital culture.”

  • Havas Media bags Clovia’s Rs 30 crore integrated media mandate

    Havas Media bags Clovia’s Rs 30 crore integrated media mandate

    MUMBAI: After recently pocketing the integrated media mandate of HolidayIQ.com, Havas Media Group India has now won the integrated media mandate of lingerie and nightwear brand Clovia in a multi-agency pitch.

     

    The account size is estimated to above Rs 30 crore. Clovia recently raised a round of funding from IvyCap Ventures.

     

    Havas will chart Clovia’s brand map with traditional as well as digital and mobile duties from their New Delhi office.

     

    Havas Media Group India and South Asia CEO Anita Nayyar said, “Clovia is a young lingerie brand with a niche e-commerce play backed by an omni-channel strategy. Lingerie domain is now gaining momentum in India but will be the next wave. Clovia is placed in a very interesting category with huge growth potential. We are confident that our digital at the core strategy will drive a lot of meaningful visibility for the brand. We look forward to partnering with them to scale in India.”

     

    Clovia CEO and co-founder Pankaj Vermani added, “We are enroute to scale Clovia as the number one lingerie and nightwear brand in India as well as looking at global markets. Havas Media was in sync with our brand vision as well as our customer first fundamentals. Their experience, strategic brand approach, knowledge of the e-commerce domain and nuances of new age businesses makes them perfect partners.”

     

    “Havas Media’s unique traditional and digital offering based on brand and customer dynamics is perfectly suited to connect with and delightfully engage the Clovia woman encouraging a closer relationship with the brand. We are very glad to add yet another client, with a major online focus, to our portfolio. As India goes online and media gets more integrated Havas Media will be at the forefront servicing both clients and their customers to make happy informed choices,” explained Havas Media Group-India MD Mohit Joshi.