Tag: media

Goafest 2016: Mindshare and Maxus dominate Media; Dainik Jagran leads publisher category

MUMBAI: Goafest 2016’s first ABBY night kick started with healthy dose of laughter well packed in snarky and quick witted jokes delivered by the ever charming Vir Das. Still holding their stomachs, the entire advertising fraternity of India prepared themselves to see who bagged the metals in the Media and Publisher categories.

Continuing their winning streak two years in a row, Mindshare India were the clear leader in the media category with 17 metals to their name, out of which two were gold, six silver and nine silver. The agency bagged gold in Best Use of Newspaper and Magazine category for their Lakme Lip pouts in Grazia — Play time for your pout campaign for Lakme; and in Best use of Integrated campaign category for Before Iftar time; It’s Lifebouy Time for Lifebouy.

The second agency leading Media ABBY was Maxus, with 7 metals to their name. Maxus got their gold for their ‘Get A Job’ campaign for LinkedIn in the Youth Marketing category.Apart from this they bagged two silver and four bronze trophies.

Extending his congratulations to the winners, The Advertiisng Club president Raj Nayak said, “It is such a pleasure to see such tremendous work from brilliant minds winning much deserved Abbys for their efforts. What we’ve seen and are likely to observe in the next two days are some of the most creative works produced by advertising, media and marketing professionals in the country. It makes me immensely proud to be witnessing the triumph of talent across the board. With Goafest 2016, our aim is to celebrate creativity, originality and innovation and I believe we have begun on the right note today. I’m very happy that the entire industry has come together to celebrate the industry’s biggest event.”

Apart from them, Pratap Bose’s The Social Street emerged as a powerful contender in the media category winning two golds and two silver trophies on their first year of entering the ABBY.

A total of 11 golds were given away in the Media ABBY, followed by 36 silver and 30 bronze trophies. In the Publisher category, Dainik Jagran rose as the clear lead bagging all the three golds given out in the category.

2016 has proven to be a good year for the ABBY. With total entries clocking at 4500, there has been a clear 25 per cent increase in entries from the previous year. This trend isn’t limited to entries. This year 150 jury members participated in the judging, with 86 for media ABBY alone. In total, 76 media agencies participated this year as compared to 53 last year.

“Along with giving young enthusiastic talent a platform for their work, it is also our outlook, as the organizing committee of Goafest to curate best in class seminars and conclaves which will provide opportunities for professionals from the industry to learn and grow together. It is our constant endeavor to recognize and felicitate the best of the best creative minds for the unparalleled work that they have been doing. My heartiest congratulations to all our winners tonight,” Goafest Organizing Committee chairman Nakul Chopra added in parting.

April 7, 2016
Goafest 2016: Mindshare and Maxus dominate Media; Dainik Jagran leads publisher category

MUMBAI: Goafest 2016’s first ABBY night kick started with healthy dose of laughter well packed in snarky and quick witted jokes delivered by the ever charming Vir Das. Still holding their stomachs, the entire advertising fraternity of India prepared themselves to see who bagged the metals in the Media and Publisher categories.

Continuing their winning streak two years in a row, Mindshare India were the clear leader in the media category with 17 metals to their name, out of which two were gold, six silver and nine silver. The agency bagged gold in Best Use of Newspaper and Magazine category for their Lakme Lip pouts in Grazia — Play time for your pout campaign for Lakme; and in Best use of Integrated campaign category for Before Iftar time; It’s Lifebouy Time for Lifebouy.

The second agency leading Media ABBY was Maxus, with 7 metals to their name. Maxus got their gold for their ‘Get A Job’ campaign for LinkedIn in the Youth Marketing category.Apart from this they bagged two silver and four bronze trophies.

Extending his congratulations to the winners, The Advertiisng Club president Raj Nayak said, “It is such a pleasure to see such tremendous work from brilliant minds winning much deserved Abbys for their efforts. What we’ve seen and are likely to observe in the next two days are some of the most creative works produced by advertising, media and marketing professionals in the country. It makes me immensely proud to be witnessing the triumph of talent across the board. With Goafest 2016, our aim is to celebrate creativity, originality and innovation and I believe we have begun on the right note today. I’m very happy that the entire industry has come together to celebrate the industry’s biggest event.”

Apart from them, Pratap Bose’s The Social Street emerged as a powerful contender in the media category winning two golds and two silver trophies on their first year of entering the ABBY.

A total of 11 golds were given away in the Media ABBY, followed by 36 silver and 30 bronze trophies. In the Publisher category, Dainik Jagran rose as the clear lead bagging all the three golds given out in the category.

2016 has proven to be a good year for the ABBY. With total entries clocking at 4500, there has been a clear 25 per cent increase in entries from the previous year. This trend isn’t limited to entries. This year 150 jury members participated in the judging, with 86 for media ABBY alone. In total, 76 media agencies participated this year as compared to 53 last year.

“Along with giving young enthusiastic talent a platform for their work, it is also our outlook, as the organizing committee of Goafest to curate best in class seminars and conclaves which will provide opportunities for professionals from the industry to learn and grow together. It is our constant endeavor to recognize and felicitate the best of the best creative minds for the unparalleled work that they have been doing. My heartiest congratulations to all our winners tonight,” Goafest Organizing Committee chairman Nakul Chopra added in parting.

April 7, 2016
KPMG-FICCI: TV industry to touch Rs 1,09,700 crore by 2020

MUMBAI: If 2015 was a good year for media and entertainment industry with a growth rate of 12.8 per cent taking it to Rs 1157 billion,(RS 1,15,700 crore) with advertising revenues touching Rs 475 billion (Rs 47,500 crore), 2016 promises to be even better. Estimates show that the industry is to touch Rs 1315 billion by this year end, with television alone commanding Rs 617 billion (Rs 61,700 crore). And the industry stalwarts project even rosier tidings for 2020.

As per KPMG- FICCI Indian Media and Entertainment Industry Report 2016 that was released on 30 March at FICCI Frames 2016, the sector is projected to grow at a CAGR of 14.3 percent to be valued at Rs 2260 billion (Rs 2,26,000 crore) by 2020, with advertising revenue touching a whooping Rs 994 billion (Rs 99400 crore) at a CAGR growth of 15.9 per cent.

Television continues to thrive:

While 2015 saw the growing stress on the need to transport from traditional media to digital options, the current report reassures the continued importance and relevance of television as a medium, which is projected to grow at a rate of 15.1 CAGR between 2015- 2020, and touch Rs 1,09,760 crore by 2020, out of which Rs 364.5 billion (Rs 36,450 crore) will be contributed by advertising revenue. TV ad revenue is expected to touch Rs 210.3 billion (Rs 21,030 crore) by the end of 2016. On the other hand, subscription revenue for broadcasters is expected to grow at a CAGR of 15 per cent between 2015- 2020, to Rs 733 billion (Rs 73,300 crore). Subscription revenues for TV is estimated to have grown at 13 per cent to reach Rs 361 billion (Rs 36,100 crore). While the figures show a positive growth in advertising revenues, a delayed digitisation process would slow down the subscription growth.

Digital, the fastest growing medium:

Digital Advertising will continue to grow at a high CAGR of 33.5 per cent, the highest growing medium of all. The evident shift would be towards mobile and video advertising backed by the opening up of bandwidth in the country by 2020. The report estimates that by 2020 digital advertising will touch Rs 255.2 billion (Rs 25,520 crore) and contribute 25.7 percent of the total advertising revenue.

Impact of BARC India ratings on Television:

There are no two opinions about the fact that roll out of BARC ratings was a major event that changed the face of the industry, and perhaps its rules as well. The implementation of BARC was a major theme in 2015. While inclusion of rural markets and increase in sample size led to a reshuffle of rankings in the ratings of TV channels, particularly highlighting the viewership of FTA channels, there was no immediate impact on ad budget allocations among channels or genres. Going forward, sustained trends in ratings could lead to advertisers re-thinking their ad spend mix and broadcasters their content strategy.

Paid C&S penetration of TV:

The number of TV households in India has increased to 175 million (17.5 crore), at 62 percent growth rate. The figures are estimated to touch 200 million (20 crore) by 2020, with paid cable and satellite subscriber base growing to 174 million (17.5 crore) and command a lion share of 87 per cent of total TV households. However, when considering distribution, challenges in improving addressability, increasing monetisation continues to plague the industry, the report foretells. Meanwhile, competition in the TV distribution space is expected to intensify with Reliance Jio coming in the cable TV business.

ARPU continues to back DTH growth:

As per industry observations shared in the report, DTH has seen an ARPU growth of 10 per cent in 2015, driven by price hikes, and increased HD feed penetration which constitutes 15 percent of the total subscriber base in the sector. This trend is expected to rule the sector in the upcoming years as well, with average ARPU of HD subscriber estimated to grow to 1.5 to 2 times that of a non HD subscriber. The report also hints at a growth in demand and adoption of 4K STBs, though lack of enough 4K content could be a disadvantage to this growth.

March 30, 2016
KPMG-FICCI: TV industry to touch Rs 1,09,700 crore by 2020

MUMBAI: If 2015 was a good year for media and entertainment industry with a growth rate of 12.8 per cent taking it to Rs 1157 billion,(RS 1,15,700 crore) with advertising revenues touching Rs 475 billion (Rs 47,500 crore), 2016 promises to be even better. Estimates show that the industry is to touch Rs 1315 billion by this year end, with television alone commanding Rs 617 billion (Rs 61,700 crore). And the industry stalwarts project even rosier tidings for 2020.

As per KPMG- FICCI Indian Media and Entertainment Industry Report 2016 that was released on 30 March at FICCI Frames 2016, the sector is projected to grow at a CAGR of 14.3 percent to be valued at Rs 2260 billion (Rs 2,26,000 crore) by 2020, with advertising revenue touching a whooping Rs 994 billion (Rs 99400 crore) at a CAGR growth of 15.9 per cent.

Television continues to thrive:

While 2015 saw the growing stress on the need to transport from traditional media to digital options, the current report reassures the continued importance and relevance of television as a medium, which is projected to grow at a rate of 15.1 CAGR between 2015- 2020, and touch Rs 1,09,760 crore by 2020, out of which Rs 364.5 billion (Rs 36,450 crore) will be contributed by advertising revenue. TV ad revenue is expected to touch Rs 210.3 billion (Rs 21,030 crore) by the end of 2016. On the other hand, subscription revenue for broadcasters is expected to grow at a CAGR of 15 per cent between 2015- 2020, to Rs 733 billion (Rs 73,300 crore). Subscription revenues for TV is estimated to have grown at 13 per cent to reach Rs 361 billion (Rs 36,100 crore). While the figures show a positive growth in advertising revenues, a delayed digitisation process would slow down the subscription growth.

Digital, the fastest growing medium:

Digital Advertising will continue to grow at a high CAGR of 33.5 per cent, the highest growing medium of all. The evident shift would be towards mobile and video advertising backed by the opening up of bandwidth in the country by 2020. The report estimates that by 2020 digital advertising will touch Rs 255.2 billion (Rs 25,520 crore) and contribute 25.7 percent of the total advertising revenue.

Impact of BARC India ratings on Television:

There are no two opinions about the fact that roll out of BARC ratings was a major event that changed the face of the industry, and perhaps its rules as well. The implementation of BARC was a major theme in 2015. While inclusion of rural markets and increase in sample size led to a reshuffle of rankings in the ratings of TV channels, particularly highlighting the viewership of FTA channels, there was no immediate impact on ad budget allocations among channels or genres. Going forward, sustained trends in ratings could lead to advertisers re-thinking their ad spend mix and broadcasters their content strategy.

Paid C&S penetration of TV:

The number of TV households in India has increased to 175 million (17.5 crore), at 62 percent growth rate. The figures are estimated to touch 200 million (20 crore) by 2020, with paid cable and satellite subscriber base growing to 174 million (17.5 crore) and command a lion share of 87 per cent of total TV households. However, when considering distribution, challenges in improving addressability, increasing monetisation continues to plague the industry, the report foretells. Meanwhile, competition in the TV distribution space is expected to intensify with Reliance Jio coming in the cable TV business.

ARPU continues to back DTH growth:

As per industry observations shared in the report, DTH has seen an ARPU growth of 10 per cent in 2015, driven by price hikes, and increased HD feed penetration which constitutes 15 percent of the total subscriber base in the sector. This trend is expected to rule the sector in the upcoming years as well, with average ARPU of HD subscriber estimated to grow to 1.5 to 2 times that of a non HD subscriber. The report also hints at a growth in demand and adoption of 4K STBs, though lack of enough 4K content could be a disadvantage to this growth.

March 30, 2016
Twitter introduces Times Twitter Impact List: Shah Rukh Khan is most influential Bollywood actor

MUMBAI: For the first time, Twitter has come up with new matrix to judge the impact created on the social media platform based on engagement scores – and actor Shah Rukh Khan has emerged a clear winner.

Twitter in partnership with Times of India has compiled lists of rank well-known politicians, Bollywood actors, TV actors, musicians, sport stars, and media brands based on their new measuring unit.

“Over time, it becomes important to understand what impact these personalities have on their audience and what the true criterion on which their impact depends is. We thought it was important to put out the variety and the breadth of the creators and content producers on twitter who have the maximum impact on their lives,” said Twitter head of TV partnerships – India Viral Jani, adding that the list has been compiled based on absolutely organic reach and does not take into account any paid engagement.

Since its inception, Twitter has been a powerful platform and tool to gauge popular opinion, breaking news and bridging the gap between celebrities and popular personalities and their fans or start a social campaign. The number of followers any personality has always becomes the benchmark for their importance on the platform and their level of influence.

“We created a new index by measuring the engagement coming from an handle based on the number of replies, re-tweets and favourites the handle’s content gets and aggregating that into an impact score. It is the true extent of how much impact the person have on the platform, how viral their content gets, and their impact beyond twitter as several media organizations follow Twitter closely and report from information available on the platform, what is noticed in twitter travels to television, print and other digital platforms as well,” Jani added.

Going by the new Times Twitter Impact List that has been compiled for the year of 2015, Amitabh Bachchan is the Bollywood actor with the most number of followers but it is Shah Rukh Khan who rules the platform when it comes to engagement and impact, Actor Aamir Khan does not even feature in the top ten lists. Similarly the Quantico starrer Priyanka Chopra emerged as the Bollywood female actress with the most impact on her audience.

“It doesn’t necessarily mean that if one has a higher number of followers they also command the most amount of impact on their audience. The focus is on how they engage with their audience, how they keep them interactive to their profiles, etc,” Jani pointed out.

Among Television personalities, actor-comedian Kapil Sharma and actor-dancer Gauhar Khan steal the show.

When it comes to most influential politicians on Twitter, India’s Prime Minister Narendra Modi tops the list, followed by Subramaniam Swamy and Arvind Kejriwal. The most impactful business leaders are Mahindra Group’s chairman and MD, Anand Mahindra followed by Colors TV CEO Raj Nayak.

In sports, Sachin Tendulkar is the undisputed king of engagements among men, while Sania Mirza tops the list among women.

Based on the growing importance given to measurability of one’s social media influence, Twitter’s new ‘Impact Index’ may become the new currency to quantify virality, which makes the measurement and the list far more powerful for brands to map their social media presence. Brand managers and advertisers are sure to keep an eye on the lists as well.

Asked if Twitter is considering partnering with brands to share their impact scores with them, Jani said, “The key differentiator for this list is that it is meant for our users and the consumer. We may consider it if we want to get into the brand space later, but for now the lists are strictly consumer facing.”

Twitter is considering to add few more categories of lists the the current few depending on the reception of this new initiative.

Lists:

Bollywood Male Actors

Bollywood Female Actors

Directors

Music Artists

Indian Politicians

Cricketers and Other Sports personalities

Business Leaders

TV Male and Female personalities

TV channels

March 9, 2016
Twitter introduces Times Twitter Impact List: Shah Rukh Khan is most influential Bollywood actor

MUMBAI: For the first time, Twitter has come up with new matrix to judge the impact created on the social media platform based on engagement scores – and actor Shah Rukh Khan has emerged a clear winner.

Twitter in partnership with Times of India has compiled lists of rank well-known politicians, Bollywood actors, TV actors, musicians, sport stars, and media brands based on their new measuring unit.

“Over time, it becomes important to understand what impact these personalities have on their audience and what the true criterion on which their impact depends is. We thought it was important to put out the variety and the breadth of the creators and content producers on twitter who have the maximum impact on their lives,” said Twitter head of TV partnerships – India Viral Jani, adding that the list has been compiled based on absolutely organic reach and does not take into account any paid engagement.

Since its inception, Twitter has been a powerful platform and tool to gauge popular opinion, breaking news and bridging the gap between celebrities and popular personalities and their fans or start a social campaign. The number of followers any personality has always becomes the benchmark for their importance on the platform and their level of influence.

“We created a new index by measuring the engagement coming from an handle based on the number of replies, re-tweets and favourites the handle’s content gets and aggregating that into an impact score. It is the true extent of how much impact the person have on the platform, how viral their content gets, and their impact beyond twitter as several media organizations follow Twitter closely and report from information available on the platform, what is noticed in twitter travels to television, print and other digital platforms as well,” Jani added.

Going by the new Times Twitter Impact List that has been compiled for the year of 2015, Amitabh Bachchan is the Bollywood actor with the most number of followers but it is Shah Rukh Khan who rules the platform when it comes to engagement and impact, Actor Aamir Khan does not even feature in the top ten lists. Similarly the Quantico starrer Priyanka Chopra emerged as the Bollywood female actress with the most impact on her audience.

“It doesn’t necessarily mean that if one has a higher number of followers they also command the most amount of impact on their audience. The focus is on how they engage with their audience, how they keep them interactive to their profiles, etc,” Jani pointed out.

Among Television personalities, actor-comedian Kapil Sharma and actor-dancer Gauhar Khan steal the show.

When it comes to most influential politicians on Twitter, India’s Prime Minister Narendra Modi tops the list, followed by Subramaniam Swamy and Arvind Kejriwal. The most impactful business leaders are Mahindra Group’s chairman and MD, Anand Mahindra followed by Colors TV CEO Raj Nayak.

In sports, Sachin Tendulkar is the undisputed king of engagements among men, while Sania Mirza tops the list among women.

Based on the growing importance given to measurability of one’s social media influence, Twitter’s new ‘Impact Index’ may become the new currency to quantify virality, which makes the measurement and the list far more powerful for brands to map their social media presence. Brand managers and advertisers are sure to keep an eye on the lists as well.

Asked if Twitter is considering partnering with brands to share their impact scores with them, Jani said, “The key differentiator for this list is that it is meant for our users and the consumer. We may consider it if we want to get into the brand space later, but for now the lists are strictly consumer facing.”

Twitter is considering to add few more categories of lists the the current few depending on the reception of this new initiative.

Lists:

Bollywood Male Actors

Bollywood Female Actors

Directors

Music Artists

Indian Politicians

Cricketers and Other Sports personalities

Business Leaders

TV Male and Female personalities

TV channels

March 9, 2016
New iGameLeague allows advertisers to sponsor individual players

MUMBAI: iGameLeague – a platform through which mobile games for all age groups can be played offline or online professionally anytime and anywhere, aims at revolutionizing the industry as it allows advertisers to become sponsors of individual players.

The platform has been created by four experts – serial entrepreneur Devesh Gupta, sales and marketing maverick Nilesh Thakkar, animation and VFX industry veteran Susanta Dutta and Nishith Maheshwari. “IGameLeague is first and sole professional mobile gaming platform in India. How YouTube is a platform for video the same we are for gaming industry with monopoly,” said co-founder NIlesh Thakkar.

“Apart from print, TV, outdoor, radio and online, IGameLeage will add as yet another medium for advertising, where users not only play and win cash, the media partners and advertiser also reach their target audience,” Thakkar shared, adding, “Being a sole platform, brands like Citrus will give our users Rs 50 per players as sponsors. So we bring ready advertiser with us.”

As per Thakkar, the startup is already valued at Rs 70 crore after investment from venture capitals.

Bringing alive the idea of ‘Play Mobile games –Win Real Cash’, the platform has more than 20 popular mobile games on the platform. With a very simple and easy to use interface, players can download, register and start winning cash from their favourite games.

After testing the waters through a beta launch in Mumbai where more than 2300 students from 18 top colleges including HR, Nationals, Thakur, KJ Somaiya, etc participated, iGL is in the process of doing a massive national launch of the platform through Brand, Media and Celebrity partnerships.

Various business houses have evinced interest in buying the territorial rights of various regions of the platform.

Since it has brought to the fore a completely new age medium for mass engagement, it is expected to be lapped up by the Smartphone and IT industry.

March 3, 2016
New iGameLeague allows advertisers to sponsor individual players

MUMBAI: iGameLeague – a platform through which mobile games for all age groups can be played offline or online professionally anytime and anywhere, aims at revolutionizing the industry as it allows advertisers to become sponsors of individual players.

The platform has been created by four experts – serial entrepreneur Devesh Gupta, sales and marketing maverick Nilesh Thakkar, animation and VFX industry veteran Susanta Dutta and Nishith Maheshwari. “IGameLeague is first and sole professional mobile gaming platform in India. How YouTube is a platform for video the same we are for gaming industry with monopoly,” said co-founder NIlesh Thakkar.

“Apart from print, TV, outdoor, radio and online, IGameLeage will add as yet another medium for advertising, where users not only play and win cash, the media partners and advertiser also reach their target audience,” Thakkar shared, adding, “Being a sole platform, brands like Citrus will give our users Rs 50 per players as sponsors. So we bring ready advertiser with us.”

As per Thakkar, the startup is already valued at Rs 70 crore after investment from venture capitals.

Bringing alive the idea of ‘Play Mobile games –Win Real Cash’, the platform has more than 20 popular mobile games on the platform. With a very simple and easy to use interface, players can download, register and start winning cash from their favourite games.

After testing the waters through a beta launch in Mumbai where more than 2300 students from 18 top colleges including HR, Nationals, Thakur, KJ Somaiya, etc participated, iGL is in the process of doing a massive national launch of the platform through Brand, Media and Celebrity partnerships.

Various business houses have evinced interest in buying the territorial rights of various regions of the platform.

Since it has brought to the fore a completely new age medium for mass engagement, it is expected to be lapped up by the Smartphone and IT industry.

March 3, 2016
Star India revenue head Amit Chopra to look after distribution

MUMBAI: Star India had announced change of roles for its distribution head Krishan Kutty to business head English cluster on January 18. This left the distribution head’s post empty.

A senior official at Star India told www.indiantelevision.com that the network was looking for a permanent replacement, “Currently revenue head Amit Chopra is looking after the distribution business as an add on to his existing portfolio and he will continue to do do until further developments are announced.”

In 2013 Chopra made his move to Star India from HT Media where he was CEO of its listed arm, Hindustan Media Ventures Limited (HMVL). Chopra joined Star India as head of sales and later in 2015 was the revenue head.

March 3, 2016
Star India revenue head Amit Chopra to look after distribution

MUMBAI: Star India had announced change of roles for its distribution head Krishan Kutty to business head English cluster on January 18. This left the distribution head’s post empty.

A senior official at Star India told www.indiantelevision.com that the network was looking for a permanent replacement, “Currently revenue head Amit Chopra is looking after the distribution business as an add on to his existing portfolio and he will continue to do do until further developments are announced.”

In 2013 Chopra made his move to Star India from HT Media where he was CEO of its listed arm, Hindustan Media Ventures Limited (HMVL). Chopra joined Star India as head of sales and later in 2015 was the revenue head.

March 3, 2016