ITV

Tag: media

  • Tarun Katial announces his venture- ‘Eve World’

    Tarun Katial announces his venture- ‘Eve World’

    Mumbai: Tarun Katial, a senior media-tech professional has unveiled details of the soon-to-be-launched platform under his new venture Eve World platform.

    ‘Eve’ is a women-only platform that proffers expression, creation, and community enablement said Katial. The platform seeks to build a positive and valuable digital experience for women worldwide. Resting on the pillars of empowerment and building sisterhood, young girls and women of all ages can create and consume content, share opinions and thoughts, engage and build connections in a responsible virtual environment.

    The company has raised initial investment from Singapore-based Jungle Ventures.

    Eve World CEO and founder Tarun Katial said, “The world around us has been traditionally built keeping in mind men as average users. My co-founders shared this vision and purpose for a while and we decided to come together – to innovate keeping women at the center of our universe. Eve World will enable, and empower women to achieve what they want in an environment that furthers their aspirations. We want to become a platform that gives women true freedom online, for them to create and consume content, have meaningful conversations, share opinions, thoughts, and build social connections that will help them grow and develop.”

    Aparna Acharekar has joined the platform as co-founder and will be responsible for building the content and community verticals. Rajneel Kumar, who has successfully built large gaming, streaming, and consumer-tech platforms in the past, will soon join as a co-founder to lead the product, technology, and growth verticals.

  • Onsurity appoints Samar Kagalwalla as head of marketing

    Onsurity appoints Samar Kagalwalla as head of marketing

    Mumbai: Onsurity, the tech-enabled employee healthcare platform has appointed Samar Kagalwalla as head of marketing & growth.

    Kagalwalla joins the platform with over 15 years of marketing experience. In his new role, he will be responsible for strengthening the brand’s communication in the healthcare space through innovative and thoughtful brand strategies, the platform announced on Thursday.

    Prior to Onsurity, Kagalwalla was working with several renowned names like Yes Bank, RBL Bank, AU Small Finance Bank, and HDFC Bank.

    Onsurity founder and CEO Yogesh Agarwal said, “Samar brings in new ideas and industry insights that will add to our existing strength. He will focus his attention on creating innovative brand strategies that will drive growth and bring marketing expertise to enhance the approach and penetration of Onsurity.”

    Talking about his new role, Samar Kagalwalla, said, “It is an interesting juncture for the healthcare sector and particularly one that focuses on employee healthcare and benefits given the pandemic era that we are in. I am excited to take this opportunity to scale, mold, and elevate Onsurity into a trusted employee partner for SMEs, startups, and enterprises.”

  • News18 UP/Uttarakhand undergoes makeover ahead of UP polls

    News18 UP/Uttarakhand undergoes makeover ahead of UP polls

    Mumbai: News18 Uttar Pradesh/ Uttarakhand has revamped its studios, introduced new GFX, refreshed packaging of all shows as it gears up for the coverage of the upcoming Uttar Pradesh Assembly elections next year.

    The channel has donned a new premium look and fresh style of presentation under managing editor Amish Devgan. It will also expand its political coverage by launching new properties around elections.

    According to the statement shared by the network, the new studio to be used for news presentation, interviews, debates and discussions will have multiple set options along with stylised shooting angles, advance lighting, and a state of the art LED display wall for animations, graphics and multiple guest interaction windows as well as a touch screen to give a user driven experience and go into deeper analysis.

    It has also planned special programming for the upcoming UP assembly elections, and will not only host politicians from across the spectrum but will also have elaborate ground reporting through its vast reporters’ network. The channel has planned a new show – ‘Voter Ganga Kinare Wala’ that will cover upwards of 100 assembly seats situated along Ganga from Haridwar to Ballia. Another show that is already on air is ‘Chunavi Road Show’ that will cover 403 assembly seats in Uttar Pradesh.

    News18 Network, Hindi News CEO Karan Abhishek Singh said, “In terms of our bouquet of regional Hindi news channel, News18 Uttar Pradesh/Uttarakhand is undoubtedly one of our critical products since it serves the most populous state of the country. Our endeavour with this change is to break the mould of how news has so far been served in the region and bring a world class viewing experience both in terms of content and the channel’s packaging to the audiences in the region especially given that both UP and Uttarakhand are heading into elections. We are confident that the channel with be very well received in its news avatar which will further reinforce the channel’s position as a thought leader in the state.”

    News18 Uttar Pradesh/Uttarakhand, Madhya Pradesh/Chhattisgarh, & Rajasthan managing editor Amish Devgan said, “We have always looked at News18 Uttar Pradesh/ Uttarakhand as the channel that sets the agenda for our competition to follow. It is with this thought process only that we have undertaken the re-packaging of the channel especially now as we head into the biggest ever state elections of this country. We will bring to our viewers the most advanced viewer experience in the region. Our viewers have always trusted us and depended on us and this change will only further strengthen our relationship with our viewers.” 

  • Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC

    Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC

    Mumbai: Innovative lighting brand Crompton Greaves Consumer Electricals Ltd has announced the launch of a multimedia campaign called- ‘Mood Jaisa, Lighting Vaisa’ for its latest range of Star Lord three-in-one ceiling lights.

    Bringing in a quirky twist for its first-ever ceiling lights TVC, Crompton also unveiled its very own magical genie, Jagmag who grants wishes to enhance the mood and transform the room with just the flick of a switch. The TVC delivers the core premise of ‘three-in-one lighting modes ka magic – a humorous and fictional angle to a relevant message of lighting up our spaces and reimagining our home with Crompton. 

    “We wanted to find an interesting and engaging manner to build the story of our new product and this film does just that with a fresh twist to our usual style of communication. The narrative very interestingly communicates Crompton’s new-age innovation that can magically transform not just one’s home, but also one’s mood in a creative and playful manner,” said Crompton Greaves Consumer Electricals Ltd CMO Pragya Bijalwan.

    Conceptualised by BBDO, the TVC showcases a young couple in the midst of a tiring day working from home wishing for a change of mood. Out of nowhere, appears a magical lighting genie, Jagmag with big bright eyes and LED lights all over his jacket who completely transforms their home space with Crompton’s Star Lord ceiling lights that shine like diamonds.

    Absolutely amazed at this magical being, they start wishing for a different mood lighting from a workout gym to a romantic movie night. And Jagmag, ever so enchanting, switches up the room’s appearance and vibe based on their mood ranging from natural light for a gym setup to daylight for work from home and warm light for a romantic movie-time setup. The magical Jagmag, thereby, ends the film with the message of ‘Mood Jaisa, Lighting Vaisa’ with Crompton’s Star Lord three-in-one lighting modes establishing it as a much-needed feature today. 

    The 360-degree campaign will be launched on television and will further be amplified through various other media channels, announced the brand. 

    BBDO India (Mumbai) CCO Hemant Shringy said, “It’s amazing how everyday innovations can have a magical impact. Crompton’s Star Lord is one such innovation. With a simple toggle of a switch, it can elevate your space as per your needs. If that’s not Genie-like, what is?”

  • Mindshare India expands its footprint in the east

    Mindshare India expands its footprint in the east

    Mumbai: Expanding its foothold in the east, Mindshare, GroupM’s flagship agency has partnered with several new clients in Kolkata who are looking to explore their marketing strategies beyond traditional media, it said on Monday.

    Mindshare India has a mix of brands in its client roster across sectors like retail, manufacturing, jewelry, FMCG, etc. with brands like Nature’s basket, Berger Paints, Senco, Tata Steel, Khadims, Dollar, Dey’s Medical, etc. The most recent wins the agency saw were Openbrain Pvt Ltd and SPS Steel Rolling Mills Ltd.

    “We aim to continue consolidating existing businesses and rapidly grow with new business wins in the east, particularly in the Kolkata market. We believe in the significant, but the hitherto untapped potential of this region,” said Mindshare north and east India – senior vice president (client leadership) Ruchi Mathur. “Digital and e-commerce are increasingly emerging as areas of prime interest hence they will be our priority. Mindshare is fully committed to developing and expanding its footprint in the East.”

    Brands in the East market have been experimenting with media strategies across the funnel and are focusing on traditional mediums along with digital media, emerging platforms, e-commerce, Influencers, content, and integrations, the agency said.

    Mindshare South Asia CEO Parthasarathy Mandayam said, “As part of our ‘good growth’ agenda, we are committed to building stronger brands in this market. Brands are keener than ever before to revamp their strategies basis the changing consumer preferences. The capability and potential of the East market is huge. It’s exciting to see the Mindshare Kolkata team partner with prestigious brands across categories on their transformation journey.”

  • Vishal Nicholas to lead strategy for Dentsu Impact

    Vishal Nicholas to lead strategy for Dentsu Impact

    Mumbai: dentsuMB (formerly Dentsu India) planning and strategy head Vishal Nicholas will now also lead strategy for Dentsu Impact, a dentsuMB company.  Under this expanded mandate, Nicholas will manage planning & strategy – South, Mumbai, and Delhi for both the agencies. He will continue to report to dentsuMB Group CEO Sidharth Rao.

    Armed with 16 years of experience, Nicholas has had stints at Lowe Lintas and McCann where he worked on Flipkart, Tata Tea’s JaagoRe platform, Myntra, TVS Motors, ITC Aashirvaad, and Britannia. He is a multiple EFFIE award winner across the India and APAC regions, said the agency on Monday.

    Speaking on the elevation, Sidharth Rao said, “As we continue to strengthen and reshape our creative offering in the Indian market, we needed a planning leader who has experience with both traditional and new-age businesses; and Vishal was the obvious choice to steer the strategy product for both dentsuMB and Dentsu Impact.”

    Vishal Nicholas added, “Ever since I joined dentsu, I’ve always been excited about the Eastern approach to building brands with simplicity and second-order thinking at its core. With dentsuMB, the combination of the East and West make it even more compelling. And with Dentsu Impact’s fantastic roster of clients, I look forward to achieving greater business outcomes for them.”

    For the record, Dentsu Impact and dentsuMB are part of the dentsuMB Group in India that also houses the agencies Dentsu Webchutney, Dentsu One, and Taproot Dentsu.

  • OPPO India’s new Diwali ad film urges people to ‘Light Up New Beginnings’

    OPPO India’s new Diwali ad film urges people to ‘Light Up New Beginnings’

    Mumbai: Celebrating the spirit of new beginnings, Oppo, the global smart device brand has announced the launch of its new Diwali campaign that urges people to spread joy, cheer, and optimism this festive season.

    The hopeful and heart-touching film sends out a message of hope and positivity with a voiceover featuring lyrics from the young poet Megha Rao, translated into Hindi by poet Rakesh Tiwari.

    Directed by Bharat Sikka, the film is all about being optimistic, brave, and rejoicing the little joys of life, such as meeting friends and celebrating with family. The film beautifully captures the emotions and emphasises the fact that there is always light at the end of the tunnel and this Diwali is all about caring, sharing, and giving.

    Oppo India chief marketing officer Damyant Singh Khanoria said: “The year gone by was challenging for everyone. It has made us more empathetic and thoughtful about who we are and what we hold dear. With Diwali around the corner, we at OPPO wanted to celebrate the human spirit with a message of optimism and hope. Here’s wishing everyone a happy Diwali and hoping we all ‘light up new beginnings’ in the New Year.”

    The film starts with the phrase “tum me himmat hai” and then the voice-over addresses how we all have come so far, overcame setbacks without giving up hope. Despite the hurdles, the film encourages people to keep going, pave new paths for themselves and celebrate joys with their loved ones. The film goes on to say that, the many tales of your bravery will never be written down in any history books but you know how to fight fearlessly and this is the most beautiful thing about you.

  • OnePlus partners with Croma for its OnePlus TV Category

    OnePlus partners with Croma for its OnePlus TV Category

    Mumbai: Global technology brand OnePlus has announced a retail partnership with Croma for its range of OnePlus smart TVs which are now available for purchase across select Croma stores and on croma.com.

    The extended partnership with Croma will enable OnePlus to further expand its offline reach and make its smart TVs more accessible to customers.

    The OnePlus Smart TVs are currently available for purchase at select Croma stores across Bangalore, Mumbai, Pune, Hyderabad, and New Delhi NCR, and will soon be accessible across all Croma stores in India in the coming months, it announced on Friday. As part of this extended partnership, all the OnePlus TVs will be available at Croma stores and croma.com including the latest OnePlus TV U1S.

    “The OnePlus TV U1S features a best-in-class 4K cinematic display, immersive audio experience, offers a seamlessly connected ecosystem, and is available in 50inch, 55inch, and 65inch variants,” said a senior spokesperson from OnePlus. “We have been consistently working towards expanding our offline presence, and our strategic partnership with Croma will further enhance our retail footprint in India and enable accessibility for our community.”

    As part of its ongoing retail partnership, consumers can also purchase smartphones, audio, and wearable products by OnePlus at Croma. “This OnePlus TV is going to make for a great new addition to the existing range of OnePlus portfolio which includes Smartphones & it’s accessories, Truly Wireless Earbuds and Smartwatches,” said Chroma spokesperson

  • Hollywood averts massive strike by film and TV workers

    Hollywood averts massive strike by film and TV workers

    Mumbai: The International Alliance of Theatrical Stage Employees (IATSE), the union which represents film and television crew members throughout North America, and the Alliance of Motion Picture and Television Producers (AMPTP), have reached an agreement on a new three-year contract averting a major strike less than a day before the walk-out deadline.

    “This is a Hollywood ending,” IATSE International President Matthew Loeb said in a statement. “Our members stood firm. They’re tough and united. We went toe to toe with some of the richest and most powerful entertainment and tech companies in the world and we have reached an agreement with the AMPTP that meets our members’ needs.”

    This strike would have been the first in the union’s 128-year history and the first major crew strike since World War II. The 11th-hour deal avoids a potentially crippling shutdown which would have impacted film and TV productions nationwide, with worldwide ripple effects, just as studios struggle to recover from heavy losses caused by production shutdowns and theatre closures due to the Covid-19 pandemic.

    The agreement, which still must be ratified by the union’s membership, includes improved wages and working conditions for streaming productions, a retroactive wage increase of three per cent annually, increased funding for health and pension plans, a minimum 10-hour turnaround time between shoots with a 54-hour break after a five-day week and also includes still unspecified diversity, equity and inclusion initiatives.

    The deal was met with a sigh of relief across Hollywood after talks stalled over the summer leading the IATSE to vote in early October on a strike authorisation with the overwhelming support of 98 per cent of union voters. The 60,000-member union represents a wide range of production crew members including cinematographers, camera operators, set designers, carpenters, hair and make-up artists, and many others.

    The strong support of the union membership gave leaders considerable leverage to press their demands. The IATSE has traditionally preferred to quietly negotiate earlier agreements avoiding confrontations with the studios. However, members’ frustrations have grown to a breaking point with working 14+ hour workdays with few breaks and no weekends off.

    In addition, as studio executives realised how devastating this strike could be, just as they were beginning to crawl out from beneath the effects of the Covid-19 pandemic, the IATSE felt further emboldened to take a tougher stand.

    The union’s focused goals were: livable wages for the lowest-paid workers; more turnaround time between workdays; genuine meal breaks; rescue of the union’s ailing pension and health plan; and a bigger cut of the revenue from streaming shows. Studio executives acknowledged that they could no longer defend previous deal points allowing for such incessant work hours, as reported by the Los Angeles Times.

    The strike has been officially called off with this tentative agreement as union members will be heading to the ballot box in the next few days to give or refuse their stamp of approval, with both sides remaining hopeful.