ITV

Tag: media technology company

  • Times Network expands its global footprint with DistroTV

    Times Network expands its global footprint with DistroTV

    Mumbai: Times Network has partnered with California-based media technology company, DistroScale to distribute its news channels globally. DistroTV is an independent, free, ad-supported streaming television service available across international markets.

    Through the partnership, the network channels Times Now, Times Now Navbharat, and Zoom will be available in the UK and Europe. Mirror Now will be available across the UK, US, and Europe. Times Network is now present in over 100 countries, said the broadcast network in a statement.

    The channels will be a part of DistroTV specialised Southeast Asian package ‘DistroTV Desi’.

    “Catering to the appetite of the rapidly growing global audience, DistroTV is a robust network that offers us the opportunity to strengthen our reach amongst oversees South-Asian viewers and I am confident that with our holistic offering we will continue to keep them informed and entertained,” said Times Network, chief operating officer and executive president, Jagdish Mulchandani.

    “Times Network is part of India’s largest media conglomerates and a great brand that provides news and entertainment channels to audiences in India and around the world,” said Distroscale, co-founder and chief executive officer, Navdeep Saini. “We are thrilled to welcome a multitude of their channels, including their news channel Times Now and Times Now Navbharat, to our diverse, and growing fast platform. The addition of these channels signifies our ongoing commitment to deliver thought-provoking and engaging content to a globally-minded audience.”

    “We are excited to launch four channels from the Times Network for our audiences from UK, Europe, and the US on our specialised SE Asian package ‘DistroTV Desi’. Our international audiences will consume their daily dose of news and infotainment on the Times Now, Mirror Now, and Times Now Navbharat channels and be entertained by the glitzy showbiz, music, and celebrity updates on Zoom,” added Distoscale, vice president of business development, Rajesh Nair.

  • SureWaves looks to capture Kolkata ad market

    SureWaves looks to capture Kolkata ad market

    Kolkata: SureWaves MediaTech, a Bangalore-based digital media-technology company, which tied up with local cable regionals like Manthan, Den, Incable, WWIL among few others and started operating in Kolkata about six months ago, is now looking forward to further growth in the region.

     

    The company offers the SureWaves Media Grid, an integrated advertisement aggregation, content delivery, network management, media planning and reporting platform. The company has tied up with over 250 channels and has been able to penetrate in over 100 different markets across the country. Now, it plans to approach the satellite channels to extend its solution as with digitisation process, the country is expected to see satellite channels increasing in coming days.

     

    “National advertisers like HUL, Parle, Aircel, Vodafone, Nestle, Honda look at the West Bengal market because of its local flavour. We plan to have a physical office in Kolkata like Mumbai and Delhi once the market conditions are conducive,” said Rajendra Khare, founder of SureWaves.

     

    The total amount spent on television advertisements is somewhere close to Rs 15,000 crore and the eastern region, which is primarily dominated by West Bengal accounts to around 20 per cent of the market. “In next three to five years, we are looking at a share of eight to ten per cent of the Bengal market once things are stable. It can be achieved only when we know how fast we educate the clients,” Khare said.

     

    The penetration of TV in Bihar too is good, says Khare, talking about other markets in the region. According to him, all the seven north-eastern states have distinct characteristics making spending decisions of the national advertisers easier.

     

    SureWaves, which has received Rs 10 crore as early stage venture capital from India Innovation Fund and Accel Partners, is further looking at infusing funds through PE route for business expansion. “The company is already on its way to become a game changer in the way geo-targeted advertising currently works in the country,” said Khare.

    SureWaves provides real-time data monitoring of ads, which has, for the first time, made cable TV advertising accountable.