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  • Jaguar Land Rover-Tata Communications partner for connected, smarter cars

    Jaguar Land Rover-Tata Communications partner for connected, smarter cars

    MUMBAI: They are moving ahead with a stronger relationship.  Jaguar Land Rover (JLR) has announced a deal  with Tata Communications to improve  the driving experience through smarter, data-driven connected cars. The new collaboration will leverage the Tata Communications MOVE platform, providing JLR’s next-generation vehicles with continuous connectivity in 120 countries.

    This partnership aims to future-proof JLR’s digital transformation, enabling real-time vehicle location services, smarter driving experiences, and software over-the-air (SOTA) updates. As part of JLR’s broader innovation strategy, the MOVE platform will facilitate seamless transitions between mobile networks, allowing for personalised connected services such as media streaming.

    JLR’s fleet currently generates over 2.5 terabytes of data daily, with the MOVE platform expected to enhance data exchange and vehicle performance monitoring, thus improving vehicle maintenance and servicing while reducing costs. New medium-sized SUVs built on the Electric Modular Architecture (EMA) are projected to launch in 2026.

    “Our collaboration with Tata Communications is pivotal for our software-defined vehicle journey, ensuring secure and cost-effective data connectivity across our global operations,” said JLR.  director of digital product platform off-board Mark Brogden.

    Tata Communications vice president  MOVE Marco Bijvelds , highlighted the opportunity to deliver advanced driving features and personalised customer experiences through enhanced data insights.

    Additionally, Tata Communications will deploy cloud-first, software-defined wide area network (SD-WAN) technology, connecting JLR’s 128 global sites to improve supply chain efficiency and security. This transformation will facilitate AI-driven data analytics to enhance vehicle production quality and accelerate manufacturing processes.

    JLR  group chief digital and information officer Tony Battle emphasised the importance of AI-powered automation in predicting vulnerabilities and boosting operational effectiveness across JLR’s networks.

    The partnership continues to support JLR’s “Reimagine” strategy, which aims for carbon net zero across its supply chain by 2039, integrating sustainable practices into every aspect of vehicle production and operations

  • Urban Indians are most likely to notice endorsements of mobile phones and clothes on social media

    Urban Indians are most likely to notice endorsements of mobile phones and clothes on social media

    Mumbai: Among the various categories of products and services endorsed by social media influencers, YouGov’s new research found that urban Indians are “a lot likely” to notice endorsements for mobile phones (46 per cent) and clothes (45 per cent).

    In comparison to this, each of the 38 per cent think they are a little likely to notice such endorsements, while 12 per cent and 14 per cent, respectively, think they are not at all influenced by such testimonials.

    25- to 34-year-olds are most likely among the different age groups to notice mobile phone endorsements by social media influencers (53 per cent); those in the age group of 35 to 44 years are most likely to take notice of endorsements for clothes (at 54 per cent).

    When it comes to groceries and food items, 39 per cent urban Indians claim they get influenced a lot by influencer endorsements, while for 37 per cent the influence is a little.

    For other categories, such as tech devices, media streaming services, healthcare products, out-of-home entertainment, cosmetics, air travel, and financial investments, the influence is more likely to be little than a lot.

    Data shows there is some polarity visible for categories such as video games and tickets for sporting events. While 24 per cent of urban Indians say they are very likely to notice such endorsements for each of the categories, just as many (28 per cent each) say they do not get influenced at all.

    Gambling and bookmaking services are the only categories where 42 per cent respondents are more likely to say they do not get influenced at all than the respective 31 per cent and 16 per cent say they get a little or a lot.