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Tag: Media Services

  • Teamology Bags PR and Media Mandate for Premium Eyewear Brand Rawbare

    Teamology Bags PR and Media Mandate for Premium Eyewear Brand Rawbare

    In a major development in the branding and communication space, Teamology Softech and Media Services, one of India’s fastest-growing digital PR consultancies, has been awarded the PR and media mandate for Rawbare. Rawbare is a rapidly growing and trendsetting name in the premium eyewear market. Founded with a vision to redefine luxury and functionality in eyewear, Rawbare has quickly established itself as a go-to brand for the style-conscious generation. Known for its bold designs, flawless craftsmanship, Rawbare has expanded its footprint across metros and other cities with both online and offline presence.

    With this mandate, Teamology manages the digital PR and communications with media helping the brand in strategic brand positioning and influencer partnerships. Moreover, the team creates powerful narratives that effectively convey the brand’s message globally. This collaboration aims to elevate Rawbare’s visibility in competitive markets. Digital PR helps it to drive deeper engagement with its growing community of fashion-forward consumers.

    From L TO R ( Shahid Javed Ansari, Affan Ahmad, Harpreet Singh)

    From L TO R ( Shahid Javed Ansari, Affan Ahmad, Harpreet Singh)

    Speaking about the partnership, Affan Ahmad, Co-Founder and CEO of Rawbare, stated: “Teamology provides the perfect PR strategy, supported by their creative team. We’ve been following their work and truly admire how they’ve helped numerous brands establish market dominance. With this partnership, we’re confident that Rawbare will reach new heights, both in India and internationally.”

    Harpreet Singh, Co-Founder of Rawbare, added:

    “Partnering with Teamology is a strategic move to strengthen our brand presence. Their expertise in PR and creative approach aligns perfectly with our vision. We look forward to seeing how this collaboration helps Rawbare expand its reach and make a lasting impact in the eyewear industry.”

    Shahid Javed, Co-Founder of Rawbare, said:  
    “We’ve always believed that branding goes beyond just visibility — it’s about building a culture and emotional connection with your audience. We trust the innovative approaches of Teamology as they strengthen our connection with target customers. Their strategic moves have made them the perfect partner for our next growth phase.”

    Gulrez Alam, Director at Teamology, added:  
    “We feel honoured to collaborate with Rawbare – a brand that aligns perfectly with today’s demand for design and functionality. We focus on shaping clear brand messages and creating high-impact brand campaigns for Rawbare that drive meaningful engagement across all media platforms.”

    This collaboration represents another milestone for Teamology, which continues to build a strong portfolio across Fashion, Fintech, FMCG, and Lifestyle sectors, cementing its position as a trusted growth partner for new-age brands.

     

  • Publicis Groupe rejigs media ops, Tanmay Mohanty is CEO media services

    Publicis Groupe rejigs media ops, Tanmay Mohanty is CEO media services

    NEW DELHI: Publicis Groupe has appointed Tanmay Mohanty to the newly created role of CEO media service.

    A force for digital and data transformation throughout his career, Mohanty’s most recent four years as CEO of Zenith have been spent in expanding the Mumbai and Bengaluru footprint of the organisation, operationalising Epsilon PeopleCloud platform, helping clients pivot to a data-driven future and contributing to key new business wins like Hero MotoCorp and GSK.

    The appointment comes as part of a wider restructuring in the agency’s media services domain. Publicis is bringing together data science, programmatic and media tech along with Zenith and Starcom, under a common leadership to further strengthen focus on scaled media, real identity and data capabilities. This realignment will help expediting its media product around Epsilon PeopleCloud, Epsilon powered data services, programmatic amongst others. Sapient Razorfish, will also be part of this offering and will focus on consulting solutions around full spectrum of real identity, digital, data and media tech.

    Other key promotions have also been announced in this structure. Jai Lala will now take on the role of Zenith CEO and will continue to work with Mohanty. In his two plus years as COO for Zenith, he has been instrumental in driving excellent client relations and operational efficiencies across the board. He has also been instrumental in settling the Zenith Delhi operations.

    Sejal Shah has been elevated to the role of Publicis Media Exchange managing director and head across mainline and digital. In this capacity, she will work closely with all the Groupe agencies. She will also continue to oversee Publicis-in-Motion, the Groupe’s experiential, shopper and OOH marketing practice.

    Publicis Groupe south Asia CEO Anupriya Acharya said, “Earlier in the year, we bolstered our creative agencies capabilities on the digital marketing solutions. Now we wanted to realign our media capabilities in a manner that propels the synergies between data, tech, digital to deliver scaled media solutions developed from a deeper understanding of audiences and how best to influence them.”

    She went on to added, “Tanmay has an exceptional range of experience in digital, data, media and technology. Coupled with his leadership on nurturing agency teams with strong client centricity, makes him a natural fit for the role.”

    Tanmay Mohanty said, “Media is increasingly a critical and strategic part of  the entire mix and the focus is on real-time messaging, compelling solutions delivered at scale, efficiently and with speed. The new alignment builds on our core competencies on digital, data and tech and also helps leverage all the diverse expert skills in a more unified manner. I look forward to working with our very talented teams to further build on our momentum on media excellence.”