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Tag: Media Research Users Council

  • WPP OpenDoor beefs up measurement & analytics with addition of Premjeet Sodhi

    WPP OpenDoor beefs up measurement & analytics with addition of Premjeet Sodhi

    MUMBAI: WPP OpenDoor – the specialised unit within WPP for Amazon – is seeing a lot of heavyweight names from within the group being added to it. The latest to be roped in  is Premjeet Sodhi who has been appointed as its global lead measurement & analytics based in New York.

    Sodhi, who was the chief strategy officer at Wavemaker India until 2023, was plucked and planted in Wavemaker, New York as global lead measurement & analytics and has been based in the Big Apple since then. He has been with the WPP group agencies from 2018, starting with Mindshare Fulcrum as senior vice-president and then moving to Wavemaker India as chief growth officer in 2020.

    Sodhi was with Lintas Media group from November 2002, rising to become its president in June 2010 from where  he was picked to be the chief operating officer of Initiative Media for six years and three months till March 2018.

    The BE in electronics and post graduate diploma holder in rural management began his career in Gujarat State Financial Services as deputy manager from 1996-98, moving on to become research director at ICRG Mudra for two years from 1998. He was appointed at GM technical in the Media Research Users Council from 1999-2001. He also hard a short spell  of a year as a team member of Ogilvy Outreach from 2000-2001.

  • MRUC adds Andhra Pradesh data to IRS Q3 2019 report

    MRUC adds Andhra Pradesh data to IRS Q3 2019 report

    MUMBAI: Media Research Users Council (MRUC) on Monday released an updated report of Indian Readership Survey (IRS) for the third quarter of 2019 that includes data from Andhra Pradesh too. The quarter three report was already published on 27 December 2019 sans Andhra Pradesh’s data in the view of the sample short.

    The report mentioned that Andhra Pradesh has sustained its level at 16 per cent in Q3, same as that in Q2 2019, in the category 'To Understand and Read the English Language Content', whereas it had marginally increased in Q1.

    With respect to total readership and average issue readership, Andhra Pradesh reported a decreased performance at 26 per cent and 11.1 per cent respectively in Q3 against 28 per cent and 12.5 per cent in quarter two of 2019.

    Since the southern state’s data was yet to incorporate in the Q3 report, the industry had to refrain from the comparative analysis and from publishing their all India numbers/rankings.

    The IRS 2019 Q3 report is rolling average of the last quarter of 2017 and subsequent three quarters of (Q1+Q2+Q3) of 2019. The fieldwork covers between August 2019 and November 2019.

    The report earlier had also failed to add the fieldwork data from Jammu and Kashmir affected because of administrative and political developments in the region.

    The IRS Q3 report includes data of all India ranking for dallies, magazines and radio stations.

  • World’s largest readership survey gets underway, first result early next year

    World’s largest readership survey gets underway, first result early next year

    New Delhi, 23 March: The world’s largest continuous survey of media usage, product consumption and ownership – the Indian Readership Survey (IRS) 2016 – has commenced and the first report will be out in January next year.

    The Readership Studies Council of India (RSCI) which was formed jointly by the Media Research Users Council (MRUC) and the Audit Bureau of Circulations (ABC) conducts the survey which after the first report gives regular quarterly updates.

    The survey increased its sample size by 40% at an ‘All India’ level, targeting a total of 3.30 lakh respondents, across 91 Individual Districts and 101 District Clusters.

    Speaking on the launch of the IRS 2016, MRUC Chairman I Venkat said, “The Indian Readership Survey is one of the most definitive surveys for print media; consumer demographic profiling and product consumption habits, anywhere in the world. India is one of those unique markets where the print medium is growing consistently even though we are on the brink of a digital revolution. After consultations with all relevant stakeholders we have finalized our research design and begun the field work. IRS is the only industry recognized readership and consumer profiling survey in the country and the team has worked hard to ensure it meets the high standards expected of it.”

    In view of controversies created in some previous years with major chains boycotting the survey or raising objections, the technical committee has enhanced the process of back-checks and included a third party auditor for monitoring the end to end process of survey design and quality control checks to ensure reliability of the data collected.

    The survey has also added numerous safety enhancement layers, powered by technology. Some of these include a tracker for GPS locations of interviewers, enhanced audio recording and electronically addressed forms.

    The MRUC is an industry body created with the purpose of providing its members with credible and consistent research enabling critical marketing and business decisions. Established in 1994, the Council has members representing advertisers, agencies, publishers and broadcasting industries.

    The Audit Bureau of Circulation (ABC) was founded in 1948 and is a not-for-profit organisation certifying circulation figures for member publications, through a process of audit.

     

  • World’s largest readership survey gets underway, first result early next year

    World’s largest readership survey gets underway, first result early next year

    New Delhi, 23 March: The world’s largest continuous survey of media usage, product consumption and ownership – the Indian Readership Survey (IRS) 2016 – has commenced and the first report will be out in January next year.

    The Readership Studies Council of India (RSCI) which was formed jointly by the Media Research Users Council (MRUC) and the Audit Bureau of Circulations (ABC) conducts the survey which after the first report gives regular quarterly updates.

    The survey increased its sample size by 40% at an ‘All India’ level, targeting a total of 3.30 lakh respondents, across 91 Individual Districts and 101 District Clusters.

    Speaking on the launch of the IRS 2016, MRUC Chairman I Venkat said, “The Indian Readership Survey is one of the most definitive surveys for print media; consumer demographic profiling and product consumption habits, anywhere in the world. India is one of those unique markets where the print medium is growing consistently even though we are on the brink of a digital revolution. After consultations with all relevant stakeholders we have finalized our research design and begun the field work. IRS is the only industry recognized readership and consumer profiling survey in the country and the team has worked hard to ensure it meets the high standards expected of it.”

    In view of controversies created in some previous years with major chains boycotting the survey or raising objections, the technical committee has enhanced the process of back-checks and included a third party auditor for monitoring the end to end process of survey design and quality control checks to ensure reliability of the data collected.

    The survey has also added numerous safety enhancement layers, powered by technology. Some of these include a tracker for GPS locations of interviewers, enhanced audio recording and electronically addressed forms.

    The MRUC is an industry body created with the purpose of providing its members with credible and consistent research enabling critical marketing and business decisions. Established in 1994, the Council has members representing advertisers, agencies, publishers and broadcasting industries.

    The Audit Bureau of Circulation (ABC) was founded in 1948 and is a not-for-profit organisation certifying circulation figures for member publications, through a process of audit.

     

  • Mindshare MENA appoints Ravi Rao as chief client officer

    Mindshare MENA appoints Ravi Rao as chief client officer

    MUMBAI: Mindshare has appointed Ravi Rao as Mindshare MENA chief client officer. Rao was earlier Mindshare, South Asia leader. He will be taking over his role from 1 May, 2015 and will be based in the Dubai office.

     

    On his move to Mindshare, MENA, Rao said, “I am excited to take this new role within the Mindshare family. The market has exhibited good growth over the past few years and I look forward to strengthening our position in the MENA region.”

    GroupM South Asia CEO CVL Srinivas added, “Ravi helped consolidate Mindshare’s position in the market over the past few years. He has led the transformation efforts of the agency in the recent past. This has helped Mindshare create cutting edge products for its clients, grow its digital business and retain its leadership position. He has made a significant contribution to our network and the industry at large. We are confident that Ravi will continue to play a stellar role in building the Mindshare network and we wish him well in his new role.”

    Mindshare MENA CEO Samir Ayoub said, “We are thrilled to welcome Ravi back to the MENA purple family. Ravi is well respected with a good reputation in our region. With his vast experience, we are confident that Ravi will play a vital role to have more successful stories for Mindshare MENA”.

     

    Rao is also the chairman of the Media Research Users Council (MRUC) and has represented Mindshare and GroupM on several industry platforms.

     

    Rao joined Mindshare, South Asia in 2008 and took over as leader for the market in 2012. Under his guidance, Mindshare remains the largest media and marketing agency in India. Rao was earlier a part of JWT Dubai and the Mindshare MENA team during its inception in 1999. He also worked with OMD in the course of his time in Dubai.