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Tag: Media Prima Berhad

  • Malaysia’s Media Prima rides ad revolution with Broadpeak

    Malaysia’s Media Prima rides ad revolution with Broadpeak

    MUMBAI: Malaysia’s media heavyweight Media Prima Berhad has jumped into bed with French tech firm Broadpeak to revolutionise advertising on its streaming platform Tonton. The partnership, announced yesterday, unleashes server-side ad insertion (SSAI) technology to seamlessly inject commercials into live streams without viewers batting an eyelid.

    Tonton, Malaysia’s homegrown streaming darling that carries the nation’s popular TV3 channel, now benefits from smoother transitions between programmes and adverts. The platform is banking on Broadpeak’s cloud-based broadpeak.io service to boost its revenue potential while delivering a slicker viewing experience across multiple devices.

    “We were looking for a trusted partner to help us future-proof our OTT monetisation capabilities,” says Tonton head of product Gregory Eu. “Broadpeak’s dynamic ad insertion service helps us increase revenue potential while giving us the scale and flexibility we need as a nimble organisation.”  

    The broadcaster hopes to extract maximum value from its advertising inventory while giving Malaysian viewers the seamless experience they increasingly demand.

    Supporting Tonton’s elevated subscriber experiences in bringing high-quality live content to multi-device audiences, the service harnesses a suite of Switch Media’s video player, content management, and application solutions — delivered via seamless technology ecosystem integration with Broadpeak. Media Prima also benefits from effortless ad server integration with Springserve, a long-term Broadpeak technology partner.  

    Switch Media played a key role in enhancing Tonton’s OTT service by providing its advanced MediaHQ platform, which powers seamless content management, high-performance video playback, and a superior user experience across multiple devices. With MediaHQ’s flexible modular architecture, Tonton benefits from streamlined video workflows—from ingest and media management to content distribution and analytics—ensuring high-quality delivery of both live and on-demand content. This integration allows Media Prima to efficiently manage and scale its OTT offering while delivering engaging viewing experiences to Malaysian audiences. 

    “We’ve enabled a scalable and efficient content workflow that enhances the viewing experience while seamlessly supporting ad integration,” exclaims  Switch Media chief executive Mark Johns.

    For Media Prima, the technology offers blessed relief from the headache of unpredictable traffic spikes, with Broadpeak’s software-as-a-service solution scaling automatically without requiring additional servers. The broadcaster needn’t break a sweat during peak viewing times, letting it focus on cementing Tonton’s position as Malaysia’s streaming sweetheart.

     Broadpeak president & chief executive Jacques Le Mancq couldn’t resist a bit of back-patting: “It’s fantastic to work with market leaders like Media Prima Berhad with a clear vision for growth. Media Prima Berhad is powering a new OTT trajectory and cementing Tonton’s position as a national-favourite streaming service with future-ready monetization and agile SaaS technologies. We’re also delighted to see our technology partnership with Switch Media enabling seamless market deployment and fast results for our joint customer base across the region.” 

    As streaming wars heat up across South-east Asia, Media Prima’s tech-savvy move might just give it the ammunition to fight off international rivals with deeper pockets.

  • Ooyala drives efficiencies for media prima

    Ooyala drives efficiencies for media prima

    MUMBAI: Ooyala, a leader in content production, distribution and monetization solutions, is powering content management, syndication, and distribution for Media Prima Berhad (“Media Prima”), Malaysia’s largest integrated media company, bringing them greater efficiencies and cost savings in their content delivery and distribution business. As a result, Media Prima has reduced the time taken for online content preparation and processing time by up to 80% and now distributes content to their digital channels and partners in a timely manner.

    Media Prima, a digital-first content and commerce company, offers exciting video content via their Over-The-Top (OTT) service tonton, and through various platforms and partners like Youtube, Dailymotion, Facebook and Viu.

    “Media Prima’s goal is to expand our digital reach and offer the best content to our audiences through different channels. Time to market and operational efficiencies are key to our success in expanding our business,” said Rafiq Razali, Chief Executive Officer Media Prima Digital. “With the Ooyala Flex Media Platform powering our online content management business, we are confident that we can add content syndication partners easily and deliver content to them in a timely manner.”

    Ooyala Flex Media Platform, the fastest growing media asset management and workflow automation solution used by the world’s most innovative content owners to simplify millions of video workflows, provides Media Prima with a unified system for efficient content and metadata collection from various sources, and automated content processing, syndication and distribution according to pre-set business rules.

    “Media Prima’s content is highly sought after in the region,” said Jonathan Huberman, CEO, Ooyala. “We’re excited to help them cut out the complexities of content management and distribution so that they can get content to market faster at a lower cost.”