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MUMBAI: Omnicom Media has strengthened its digital leadership with the appointment of Anish Sawant as group head, digital, as the network sharpens its focus on data-led...
MUMBAI: Yajur Gulati, a distinguished marketing professional with extensive expertise in brand strategy and communications, has taken on a new role as lead – brand &...
Mumbai: In the ever-evolving landscape of marketing, understanding consumer behaviour is paramount. Visual merchandising, a vital tool in a marketer’s arsenal, taps into the subconscious cues...
Mumbai: Consumer goods company Eureka Forbes has appointed Zenith India, the ROI agency of Publicis Groupe as its media AOR (agency of records). Zenith won this...
Mumbai: Connected TV has an audience base of 45 million in India, according to Madison Advertising Report 2022. The segment contributes eight to ten per cent...
Mumbai: Interactive Avenues – A Reprise Network Company, the full-service digital agency of Mediabrands India, has onboarded Pranali Sarkar as associate vice president, media planning. Sarkar...
Mumbai: Digital-first marketing agency Grapes Digital has won digital AOR and communications (PR) mandate for edtech start-up Suraasa. It will service the account from its New...
Mumbai: Carat, the media agency from the house of dentsu India, has won the media mandate for beauty brand Sugar Cosmetics. The account was won following...
Gurgaon: m/SIX, GroupM’s youngest outcome-based agency, has partnered with South Indian restaurant chain Dindigul Thalappakatti to handle its creative and integrated media duties. The agency will...
Mumbai: Zenith India on Tuesday appointed Priyanka Kapur as vice president to lead its Nestlé business. She will be responsible for media planning, relationship management, and...
Mumbai: MediaCom India, a GroupM media agency, today announced that it has been awarded the media mandate of Bayer’s new Consumer Health division in India. The...
NEW DELHI: Warming up in her new role as the leader of Publicis Media’s bespoke unit platformGSK, Mimi Deb is quite excited and enthralled to take...
MUMBAI: Starcom India has bagged the media planning and buying rights for cab aggregator Ola for both traditional and digital media. The mandate is for both...
MUMBAI: Revolutionising the media planning and buying business in India, Cloud broadcast and targeted advertising platform provider Amagi has launched an online media planning and buying...
MUMBAI: Revolutionising the media planning and buying business in India, Cloud broadcast and targeted advertising platform provider Amagi has launched an online media planning and buying...
MUMBAI: It is a generally accepted fact that cricket is a religion in India. This country of 1.2 billion (120 crore) people that is further divided...
MUMBAI: It is a generally accepted fact that cricket is a religion in India. This country of 1.2 billion (120 crore) people that is further divided...
‘No room for complacency’ is a motto Maxus South Asia managing director Kartik Sharma as well as his team follow strongly when it comes to upholding...
‘No room for complacency’ is a motto Maxus South Asia managing director Kartik Sharma as well as his team follow strongly when it comes to upholding...
MUMBAI: Reliance Broadcast Network Limited (RBNL) has launched an offering for its clients, with a dedicated division for ‘trade solutions and account planning’. With the intent...
MUMBAI: SMG Convonix has appointed Surajendu Sinha as vice president and business head (west & south). Sinha will be responsible for overseeing all key client...
MUMBAI: GroupM, the leading media investment planning conglomerate in India, today released their annual estimated advertising expenditure report called the This Year, Next Year (TYNY) 2014....
Kolkata: SureWaves MediaTech, a Bangalore-based digital media-technology company, which tied up with local cable regionals like Manthan, Den, Incable, WWIL among few others and started operating...
MUMBAI: “Young successful media planners today are aware of the different dimensions one needs to look at when one is making a media plan. Whilst the...
