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MUMBAI: Media planners and buyers who are sharpening their teeth before going in for the kill over unsold inventory during the cricket coming up in the...
MUMBAI: While TV still remains the primary avenue for major brands to break their bank on advertising expenditure (adex), digital is slowly but surely capturing a...
Media research agency Tam is in an expansion mode. Recently, it increased the number of peoplemeters from 4800 to 6917. And as direct-to-home (DTH) and conditional...
MUMBAI: The implementation of the conditional access system (CAS) will definitely make life difficult for media planners and buyers. The opportunities available for advertisers will increase...
MUMBAI: Is programming content more important than the platform? Does airing a movie slightly earlier than a much-promoted blockbuster on a rival channel make a difference?...
MUMBAI: Just how much has Extraaa Innings expanded the “non-purist” cricket audience base? That Charu Sharma, his “angels” and crew, were expected to beat the “few...
