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Tag: Media Mantra

  • Media Mantra sparks dialogue with MMDialogues365 anniversary celebration

    Media Mantra sparks dialogue with MMDialogues365 anniversary celebration

    MUMBAI: In an era where communication is both an art and a science, Media Mantra Group has once again taken the lead in shaping its future. To mark the first anniversary of its flagship knowledge-sharing initiative ‘MMDialogues’, the company hosted ‘MMDialogues365 – Decoding Effective Communications’ at The Roseate, New Delhi. The event gathered an illustrious assembly of 50 distinguished voices from the media and communications fraternity, engaging in thought-provoking discussions on PR’s evolving landscape, media’s transformation, and the trends redefining corporate storytelling.

    The event commenced with a special address by veteran journalist GonewsIndia founder Pankaj Pachauri who reflected on his journey from newsroom to entrepreneurship, sharing insights on adaptability and the shifting expectations from news media. Setting the stage for a deeper exploration of the communication industry, a fireside chat featuring Media Mantra Group Director Puja Pathak and BW Businessworld chairman & editor-in-chief Annurag Batra dissected the balance between technical expertise and emotional intelligence in communication.

    Two riveting panel discussions followed, where stalwarts from journalism and corporate communications offered their perspectives on the future of media and PR. The first panel, moderated by PRCAI CEO Deeptie Sethi featured Pankaj Doval (Times of India), Shweta Punj (Moneycontrol.com), and Shishir Sinha (Hindu Business Line). The discussion addressed pressing issues such as media fragmentation, AI’s role in journalism, and effective PR-media engagement strategies.

    The second panel, helmed by renowned communications expert Arun Sudhaman, featured corporate communication leaders like Nandini Chatterjee (Shree Cement), Ajey Maharaj (Fortis Healthcare), Arpana Kumar Ahuja (Jindal Steel & Power), and Abhishek Mahapatra (Independent Consultant). The discussion delved into the creator economy, regionalisation of media, the impact of AI in content creation, and the challenge of measuring PR impact.

    Reflecting on the journey of MMDialogues, Media Mantra Group founder director Udit Pathak said, “We launched MM Dialogues to bridge the knowledge gap in PR and communications by bringing together industry leaders for impactful conversations. MMDialogues365 celebrates this milestone while reinforcing our commitment to fostering learning and growth for communications professionals.”

    Puja Pathak founder director Media Mantra Group stated, “The communications industry thrives on agility and continuous learning. #MMDialogues allows our teams to interact with the brightest minds, gaining perspectives beyond textbooks.”

    Media Mantra Group CEO Rahul Mehta added, “MMDialogues has grown into an unparalleled knowledge-sharing platform, offering insights on strategic PR campaigns, digital transformation, impactful storytelling, and media engagement. As Media Mantra expands its presence both in India and internationally, initiatives like these will remain integral to training the next generation of communicators.”

    With MMDialogues365, Media Mantra not only celebrated a milestone but also reinforced its role as an industry pioneer in fostering learning and collaboration. Rekha Gehani, People & Culture Leader at Media Mantra, highlighted the platform’s role in enhancing employee training and making industry insights accessible through social media.

    As the event concluded, one thing was clear, the dialogue is far from over. With MMDialogues 2.0 on the horizon in 2026, Media Mantra is set to continue leading the way in redefining effective communication for the future.

  • Media Mantra’s growth: Over 100 new jobs signal next phase

    Media Mantra’s growth: Over 100 new jobs signal next phase

    Mumbai: Media Mantra  PR an integrated communications firm, is set to embark on a transformative journey with a workforce expansion initiative that will witness the addition of over 100 new employees. This expansion will allow the company to meet growing demand from clients and solidify its position as a leading PR and communications provider in India.

    Media Mantra, founded in 2012, has experienced growth over the past decade while maintaining its commitment to providing top-tier strategic communications counsel. The company, headquartered in Gurugram with additional offices in Bangalore and Mumbai, currently employs over 150 PR and communications professionals. The latest announcement, poised to augment its existing workforce by over 100 professionals, is aimed at bolstering capabilities, contributing to sustained growth, and achieving strategic objectives.

    Media Mantra Group founder and director Udit Pathak underscores the significance of this move, stating, “Over the past few years, we have significantly expanded our capabilities to offer fully integrated communications solutions beyond traditional public relations practices. Our expansion is a reflection of our commitment to delivering unparalleled services to our diverse clientele. It aligns with our vision of being at the forefront of innovation in PR and integrated communications. It will also strengthen our integrated capabilities, making us the ideal partner to help companies and brands shape opinions and experiences in the modern world.”

    Media Mantra Group founder and director Pooja Pathak emphasises the broader impact on the firm’s reputation and client satisfaction, saying, “Our people are everything at Media Mantra. We owe our success to our fantastic team, and we are thrilled to be growing that team substantially this year. This strategic expansion is not merely an addition to our workforce; it’s a reinforcement of our commitment to excellence. These new hires will allow us to take our services to the next level and continue pioneering new communications techniques to drive real results for our clients, elevating their confidence and trust.”

    The 100 new hires will include positions at all levels across departments ranging from account management, content creation, media relations, creative services, etc. Media Mantra is seeking top talent from India’s best PR, communications and journalism programmes to fill these roles.

    The strategic vision extends beyond numerical growth, as highlighted by Media Mantra people and culture leader Rekha Gehani. “With this expansion, we are gearing up for the next chapter of our journey. Our emphasis is not just on numbers but on cultivating a workplace culture that fosters creativity, innovation, and collaboration. We believe that investing in our people is an investment in our continued success. We aim to leverage our experience and expertise to enhance our position as counsellors and collaborators to India’s biggest brands and organisations,” she said.

  • Media Mantra wins PR mandate for Qualitest

    Media Mantra wins PR mandate for Qualitest

    Mumbai: AI-powered quality engineering services provider Qualitest has appointed Media Mantra as their strategic PR agency for India. The agency will oversee all aspects of communication and messaging for Qualitest, including corporate reputation management, brand awareness, and key stakeholder outreach.

    Qualitest Group managing director, India Rajesh Subramony said, “India is a strategic pivot for Qualitest and we have increased our presence and operations in this region significantly over the past year. At this critical juncture, we are pleased to partner with the Media Mantra team to bolster our communication and messaging, execute campaigns and support us in the next phase of growth in India.”

    Media Mantra co-founder & director Pooja Pathak said, “We are delighted to be partnering with Qualitest. As strategic partners, we intend to deploy our vast knowledge and expertise to execute innovative, disruptive, and high-impact public relations campaigns that will help increase awareness and positively impact the business goals of Qualitest.”

    Media Mantra CEO Rahul Mehta said, “We are honoured to be chosen as the official PR agency by Qualitest, the world’s largest AI-powered quality engineering services company that has been expanding its business at a record pace globally and in India. As strategic consultants, we are committed to helping our clients achieve communication outcomes that positively impact their image and business. We look forward to executing campaigns that will help Qualitest build strong awareness and effectively engage all key stakeholder groups.”

  • Media Mantra wins the PR mandate for Super4

    Media Mantra wins the PR mandate for Super4

    Mumbai: Gaming app Super4 has announced Media Mantra as their official PR partner for their communications strategy across India.

    As the app’s strategic PR partner, Media Mantra is set to take the responsibility of aligning regional as well as national communications and positioning Super4 as a market leader in the fantasy gaming sector in India.

    The agency will be seen working on Super4’s corporate reputation, brand awareness, amplifying its visibility, media campaigns, strategic communication counsel, and overall public relations and media relations.

    Media Mantra will also be integral in developing effective stakeholder engagement strategies, the brand’s positioning and managing its external communication.

    The Super4 application allows cricket fans and enthusiasts across India to create teams prior to the start of a match. But unlike other apps, Super4 provides fans with India’s first-ever cricket scorecard, empowering fans to create fantasy scoreboards of the first innings after a progressive self-study of the pitch and the match conditions.

    The users can gather maximum points from both innings to increase their tally on the leaderboard, create a team and win prizes. The Super4 application allows fans and enthusiasts to also play different games like cricket, quiz, etc. while the match is on to make the entire fantasy experience more interesting and engaging.

    The Super4 app also cuts down the challenges of creating and editing teams in the shortest span of time for the ease and convenience of fans and enthusiasts.

    Media Mantra founder and director Udit Pathak said, “It’s a matter of great pride for Media Mantra to partner with Super4 and add yet another interesting sports account. Acting on our role as strategic advisers and brand communicators, we intend to apply our vast knowledge and expertise to execute innovative, disruptive, and high-impact PR campaigns that will create a positive impact for Super4 and their business in India alongside creating awareness about the startup app and its features.”

    “With our 10th year in the industry, Media Mantra has carved its own niche as a leading multi-practice and full-service PR and digital media agency across sectors. Gaming is one of our strong practice areas, and the current mandate will help consolidate this practice even further. We are excited to assist Super4 in its bid to enhance its visibility, credibility, and prominence in the media ecosystem at large, and amongst their target audience in particular.”

    Super4 founder and director Rohit Bansal said, “We are excited to have Media Mantra on board as our official PR partner across India. As a brand aiming to disrupt the fantasy gaming market, our visions align with Media Mantra, and we believe that their services will help us position our brand and amplify our presence in the country. We look forward to a long-term and mutually beneficial relationship with them.”

  • Media Mantra launches Digital Innovation Hub

    Media Mantra launches Digital Innovation Hub

    Mumbai: PR and communications firm Media Mantra has announced the launch of its Digital Innovation Hub. The firm’s latest offering will cater to its ever-growing portfolio of clients for their digital communication requirements. The Digital Innovation Hub will offer services under four core pillars-creative hub, social media and publishing strategy, digital expansion and studio – to support clients for their specific requirements.

    The division will be headed by Hemant Varma, who has joined Media Mantra as the head of strategic campaigns, as the organisation takes yet another pivotal step in strengthening its presence as a complete integrated communications agency.

    Media Mantra founding director Udit Pathak said, “We are currently undergoing a very exciting phase of growth. Our latest offering—Digital Innovation Hub—is a testimony to our persistent efforts to consistently expand our service offerings in our bid to become India’s leading integrated communications firm. The digital practise will leverage the expertise of our strong and hardworking team of digital marketing strategists, SEO specialists, social media experts, and creative designers to create amazing client experiences and transform the way C-suite decision-makers approach business in the ever-competitive digital era.”

    While Creative Hub will ensure a strategic approach to connecting with targeted groups at multiple touchpoints, clients will be able to amplify their reach and initiate engaging conversations through social media and publishing strategies. With digital expansion, Media Mantra will now offer exclusive services including website development, SEO, app development, paid campaigns, PPC, and lead generation, among others. At the behest of its studio, the new digital practice will aid clients in innovative storytelling via engaging static and motion graphics.

    Media Mantra CEO Rahul Mehta said, “In recent years, Media Mantra has laid a strong foundation to enter the next phase of its strong growth journey. We have a proven track record of executing award-winning campaigns for clients, and the launch of our digital practise will only help us serve our clients in a more robust and diversified manner. With Digital Innovation Hub at the forefront, Media Mantra will now offer a spectrum of highly customisable services including digital marketing strategy and consulting, social media marketing (SMM), search engine optimization (SEO), video and animations, user experience and interface design, branding and much more.”

    Varma said, “Having worked on multiple award-winning campaigns throughout my career, I would like to use my expertise to create some data-driven, meaningful campaigns with purpose at the core of them. With the launch of the Digital Innovation Hub at Media Mantra, we intend to provide integrated communications strategies to our esteemed clients. From SEO to branding strategy, creating websites, apps, paid campaigns, influencer partnerships, publishing strategy, and digital campaigns, our team is well-equipped and super excited to start this new journey.”

  • Media Mantra wins PR mandate for Archies

    Media Mantra wins PR mandate for Archies

    Mumbai: Media Mantra on Monday bagged the PR mandate for Archies to drive its corporate communications strategy in the country.

    Media Mantra, as a PR partner, will take the responsibility of aligning regional communications and reinforcing Archies’ market leadership in India. They will work on Archies’ corporate reputation and awareness, amplifying its visibility, strategic communication counsel, and overall public relations and media relations.

    Media Mantra will also be instrumental in developing effective stakeholder engagement strategies, brand positioning, and external communication management. Archies’ latest appointment is in line with its vision to inject new inspiration and creativity into the renowned brand, foraying into emerging markets and extending its long history of success in the country.

    Media Mantra founder and director Udit Pathak said, “It’s a matter of great pride for Media Mantra to partner with a legacy brand like Archies. Acting on our role as strategic advisers, we intend to apply our vast knowledge and expertise to execute innovative, disruptive, and high-impact PR campaigns that will create a positive impact on Archies’ business in India.”

    “With our 10th anniversary around the corner, Media Mantra has carved its own niche as a leading multi-practice and full-service PR and digital media agency across sectors. D2C is one of our strong practice areas, and the current mandate will help consolidate this practice even further. We are excited to support Archies in its bid to enhance their visibility, credibility, and prominence in the media ecosystem at large, and amongst their target audience in particular,” he added.

    Archies’ executive director Varun Moolchandani said, “From a firm that just sold cards, Archies has come a long way to establish itself as a full-fledged social expression enterprise. We’ve been the trailblazers of India’s gifting ecosystem for 44 years on the back of our ability to keep innovating and improving our offerings.”

    He further added, ” Building on the same vision, we’ve roped in the services of Media Mantra to help us reposition our brand and amplify our presence in the country. We look forward to a long-term and mutually beneficial relationship with them.”

    Founded in 1979, Delhi-based Archies has been in a league of its own, with its chain of offline and online stores being synonymous with greeting cards and popular for special occasion gifting. Having begun by selling greeting cards and gifts, the well-established company has only grown with the modern culture, increasing urbanisation and improving standards of living. It currently operates with over 250 franchises and 230+ exclusive outlets, named Archies Gallery, which are spread across 120 cities and six countries.

    With sentimental value driving its brand appeal to all age groups and demographics, Archies has now reduced its dependence on greeting cards, diversifying into new categories. The firm, currently, boasts a diverse portfolio comprising different and unique products like artificial jewellery, crystalware, chocolates, soft toys, perfumes, grooming products, and their recent foray into the skincare and beauty segment.

  • Barista appoints Media Mantra as its communication partner

    Barista appoints Media Mantra as its communication partner

    Mumbai: Barista has appointed Media Mantra as its PR agency to handle the communication of its chain of espresso bars and cafes. As Barista’s strategic communications partner, Media Mantra has been tasked with improving the company’s reputation, increasing brand awareness, and assisting the brand’s aggressive expansion in India. Barista’s selection of Media Mantra is consistent with the company’s vision to revitalise the brand with new inspiration and creativity, expand into emerging markets, and build on its long history of success in the country.

    Barista CEO Rajat Agrawal said, “Over the years, Barista has not only grown in reputation but also in growth numbers. With the increasing number of players in the ever-competitive Indian landscape, Barista is at an exciting juncture of reinventing its approach and entering a strong growth and expansion phase. This is where Media Mantra’s well-demonstrated creativity, unmatched expertise, and vast experience will play an integral role in our efforts to position our brand in the market.”

    He further added, “The agency has a high level of passion and a clear understanding of our business and communication needs. We look forward to our next phase of growth in India with Media Mantra as our communication partner.” 

    Media Mantra director and co-founder Pooja Pathak said, “We, at Media Mantra take immense pride in becoming the PR partner of a legacy brand like Barista that has transformed coffee houses into cultural hubs and much more in India. With a clear understanding of the brand’s ambitions and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Barista’s vision and mission in what promises to be an important success story.”

    Media Mantra CEO Rahul Mehta said, “Barista is one of the biggest names in the Indian F&B ecosystem with a unique brand story, rich heritage and legacy. We are thrilled to partner with them and very excited about all the possibilities we can create together to elevate the brand reputation and reinforce the brand love through dynamic storytelling. We are hopeful that our relationship will yield greater connection and engagement for the brand with its customers.”

    As part of its revamp strategy, the Indian coffee chain has rapidly expanded in tier II and tier III towns. In addition to introducing new formats like Barista Diners, an all-day dining establishment with a live kitchen, it has also modified its menu to suit the tastes of Indians. Recently, it has also increased the variety of FMCG products it offers by introducing chocolates, cookies, and coffee powder.

  • Media Mantra strengthens its leadership team; appoints Rahul Mehta as CEO

    Media Mantra strengthens its leadership team; appoints Rahul Mehta as CEO

    MUMBAI: Integrated communications firm Media Mantra strengthened its leadership team with the appointment of Rahul Mehta as the chief executive officer of its operations in India. Tasked with the responsibility of driving strategic business growth, Mehta will focus on consolidating and expanding the business across existing and new practice areas, launching new services & providing strategic senior counsel to clients. He will work directly with Media Mantra founding director Udit Pathak.

    With over 22 years of agency and corporate experience, Mehta has served in senior leadership roles for over 15 years including as COO with Kaizzen, senior VP & general manager with Fleishman Hillard and Branch Head with Weber Shandwick. He is also a past winner of the Weber Shandwick Asia Pacific Leadership Award.

    “Media Mantra is currently undergoing a very exciting phase of growth. This year, one of the key focus areas for us was to strengthen our leadership team by adding well-respected professionals like Rahul, who is a proven communications expert with strong expertise in executing innovative and integrated client campaigns,” Media Mantra founding director Udit Pathak said.

    “His vast experience and immense knowledge makes him a perfect fit for overseeing our India operations as part of the growing leadership team. He will provide strategic insights and drive impact and outcomes for our growing list of clients. While working closely with me, he will play a vital role in accelerating collective growth of the organization. As we inch closer to our 10th anniversary this August, Rahul’s appointment is just the beginning of bigger and better things to come in future for the MM family,” he further said.

    “I am excited to join Media Mantra at this exciting juncture, where the agency has laid a strong foundation to enter the next phase of its strong growth journey. Media Mantra has a proven track record of executing award-winning campaigns for clients and I look forward to working alongside Udit to drive a culture of excellence for clients across existing and new service offerings, with a clear focus on delivering communication outcomes that have a measurable impact on business outcomes,” Rahul Mehta said.

    A post-graduate in Advertising and Communications management from Narsee Monjee Institute of Management Studies, Mehta brings expertise in corporate reputation management, brand reputation management, crisis management, social media influencer campaigns, internal communications, public affairs, senior executive training and brand marketing. His area of expertise transcends diverse sectors such as consumer durables, FMCG, auto, B2B, BFSI, healthcare, aviation, travel & tourism, telecom, healthcare, and fashion and lifestyle.

  • Media Mantra bags Loom Solar’s nationwide PR mandate

    Media Mantra bags Loom Solar’s nationwide PR mandate

    MUMBAI: Media Mantra, India’s fastest growing PR consultancy has bagged the public relations mandate of Loom Solar – a Faridabad based startup.  Loom Solar Pvt. Ltd. is a manufacturer of Monocrystalline solar panels and AC modules. Media Mantra will be managing the brand’s image as a consultant and handle media duties, strategic PR and reputation management.

    Loom Solar commenced its business in 2018 and soon gained recognition as the fastest-growing SMB of the Year’ award at Amazon SMBhav in the year 2020. The company is known for its advanced technology and has achieved the milestone of being the pioneers to bring IoT to Solar Panels in India.

    On the appointment of the new PR team, Mr. Amol Anand, Co-founder, and Director, Loom Solar said “Media Mantra works with a range from solo entrepreneurs and startups and some of the best technology companies in India. Being an experienced PR firm with talented and creative minds and young professionals, we believe working, Media Mantra will contribute to enhancing our brand’s presence in the industry and will help us to maintain our communication with media, our stakeholders, employees and masses and will ultimately help to convey our messages and information about our products and services to our targeted audience.”

    Speaking about the development, Mr. Udit Pathak, founder and director, Media Mantra said; “We are very happy to get an opportunity to manage the media presence of a brand like Loom Solar in India. Mr. Amol is a young entrepreneur and Loom Solar is an innovative brand that will not only give us an opportunity to explore renewable energy segments even further. It will also give us a new direction for us to work with a lot of fresh ideas and initiatives. We believe that PR and communications play an essential role in brand building and reputation management, especially start-ups. With our fresh perspectives and creativity, we are confident that we will add value to the brand’s overall representation in the segment.”

    Media Mantra is the second-fastest-growing Image Management and Public Relations consulting firm in APAC and 9th fastest, globally. Strengthened by a cohesive network across the country and prolific relationships with prominent media platforms, Media Mantra is one of the Top PR Agency in Delhi NCR. Founded in 2012, Media Mantra has remarkably grown over the years through client and journalist referrals and today has emerged as the most trusted PR Agency in India. At present, the organization entails a prodigious clientele list, a passionate & experienced team, and a brilliant company trajectory.