Tag: Media mandate

Mindshare, Kinetic Worldwide bag ‘Make in India’ media mandate

MUMBAI: Mindshare has bagged the media mandate for the ‘Make in India’ initiative, along with WPP’s Kinetic Worldwide.

Both Mindshare and Kinetic Worldwide have been signed on for a period of three years. The ‘Make in India’ campaign is an initiative by the government of India, which aims to encourage manufacturing within the country and promote India as an investment destination.

The agencies will look into the media planning, strategies and media audits for this campaign while the Department of Industrial Policy & Promotion (DIPP) will buy media in India and overseas directly through the Directorate of Advertising and Visual Publicity (DAVP).

Mindshare South Asia CEO Prasanth Kumar said, “It’s a privilege to be working with the government of India and we will be pulling in our collective experiences from all counterparts to deliver value on this campaign.”

The DIPP campaign is likely to tap into other regions like South Africa, Middle Europe, the US and Africa in the near future.

July 27, 2015
Havas Media wins digital mandate of Turtle

MUMBAI: Havas Media has won the digital mandate of a menswear company, Turtle. The mandate includes media planning, buying and digital solutions including social, search and mobile. The account will be lead out of Havas Media’s Kolkata office.

Turtle director Shitanshu Jhunjhunwalla commented, “Turtle is young and ambitious. We are on a high growth path and looking to expand our pan India footprint. At our core is delivering value, variety, quality and a great experience to our customer. Havas Media shares the same passion and philosophy of being meaningful. Their understanding of the category and customised digital strategy are in line with our growth plans and we look at them as long term partners.”

Havas Media Group India and South Asia CEO Anita Nayyar opined, “Turtle is in a fast growing, interesting and challenging category. Today’s Indian male is always on the move, has a sense of style, likes choice and dresses for the occasion. We look forward to partnering with Team Turtle to scale their offering to the digitally engaged mobile Indian male.”

Havas Media India managing director Mohit Joshi added, “This is a good win – a great brand and team to work with. Havas has been on a winning spree of mandates with digital focus. We are glad that clients find us as the go-to brand keyed in on their marketing plans. The win further boosts our Kolkata operations.”

June 29, 2015
Mindshare Malaysia bags media mandate for Pizza Hut

MUMBAI: Mindshare Malaysia has been appointed as the media agency for Pizza Hut’s business.

Mindshare Malaysia will be covering the full suite of media services, including planning and buying paid media, managing Pizza Hut’s social media assets as well as business and consumer data analytics.

Mindshare Malaysia won the account following a competitive pitch with three other agencies in January 2015. The appointment is effective 1 June, 2015.

Mindshare Malaysia managing director Varun Channa said, “We are delighted to be given stewardship of this iconic brand. It’s one of the most exciting brands in the marketplace and our team thoroughly enjoyed working on this pitch. We will use our Adaptive Marketing approach OTF and proprietary tools to deliver Pizza Hut’s business goals in these challenging market conditions.”

April 16, 2015
Maxus wins media mandate for ICC World Twenty20 Bangladesh 2014

MUMBAI: Maxus has bagged the media investment mandate in India for the ICC World Twenty20 Bangladesh 2014. The media agency had previously handled three campaigns in India for the International Cricket Council (ICC), including the ICC Cricket World Cup 2011, ICC World Twenty20 Sri Lanka 2012 and ICC Champions Trophy England & Wales 2013.

The ICC World Twenty20 Bangladesh 2014 started on 16 March and will conclude in Mirpur on 6 April, during which a total of 60 tournament matches (35 men’s and 25 women’s) will be played across Chittagong, Mirpur and Sylhet.

“Cricket captures the hearts and minds of our nation, and Maxus is extremely proud and excited to manage the media duties for the ICC World Twenty20 Bangladesh 2014. The T20 format has taken the game to a whole new audience, especially women and kids, and there still lies a huge opportunity to make the game bigger!” said Maxus managing director Kartik Sharma.

The format of the men’s event this year has seen a change following an increase in teams from 12 to 16. As the teams’ seedlings are based on the Reliance ICC T20 Team Rankings as on 8 October 2012, the top eight sides following the conclusion of the ICC World Twenty20 Sri Lanka 2012 will play directly in the Super 10 stage. Bangladesh and Zimbabwe, which finished outside the top eight, are currently participating in the first round of the tournament in Chittagong and Sylhet. Top two sides from each group will progress to the Super 10 Stage which will kick-off in Mirpur with the match between former champions and traditional rivals India and Pakistan.

The women’s event will take place in Sylhet from 23 March with the semi-finals and final to be played ahead of the men’s matches in Mirpur. Australia will aim to complete a hat-trick of titles in the tournament. The number of teams for this tournament has been increased from eight to 10 and they have been equally divided into two groups with the top two sides progressing to the semi-finals.

Recently Maxus India was ranked as the ‘Most Dominant Agency in India’ for the fourth year in a row, as per the latest RECMA ratings, topping the list across Indian agencies.

March 18, 2014