Tag: Media mandate

Havas Media Group India bags integrated media mandate of Just Dial

Mumbai: Havas Media Group (HMG) India has won the integrated media mandate for both offline and online of local search engine Just Dial. In addition, HMG India will also be managing Just Dial’s social media mandate.

The account, which is one of the biggest wins of the year for the group, will be managed by the network’s Gurgaon office, led by Havas Media Group president & head – North & West India Uday Mohan.

“Being one of the pioneers of the consumer internet industry, our constant endeavour is to provide a fast, reliable, and comprehensive range of products and services to our users,” stated Just Dial CMO Prasun Kumar. “To help drive our aggressive growth- oriented brand strategy, we are partnering with some of the best marketing agencies. Havas Media impressed us with their thinking & ideation. I am confident that they will add significant value in our overall marketing strategy & programs.”

Just Dial recently launched its B2B marketplace platform, JD Mart, aimed at enabling India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in the post-Covid era, get new customers, and sell their products online.

“This win reflects how effectively we have been able to make a meaningful difference to our clients and their businesses, especially in the last two years. We are delighted to have Just Dial onboard and looking forward to partnering them in this new phase of growth,” Havas Group India CEO Rana Barua said.

“This win is a testimony, how successfully we married our meaningful media experience with that of the aggressive growth plans of Just Dial. And going forward the task will also be to integrate social with that of the offline and online strategy of Just Dial,” added HMG India CEO Mohit Joshi.

October 29, 2021
Carat India wins media mandate for Sugar Cosmetics

Mumbai: Carat, the media agency from the house of dentsu India, has won the media mandate for beauty brand Sugar Cosmetics. The account was won following a comprehensive competitive pitch process, the agency said.

As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of the brand.

Speaking on the account win, Carat India CEO Anita Kotwani said, “Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing, and to further accelerate the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is loved by the women of today!”

Sugar Cosmetics CEO & co-founder Vineeta Singh added, “Carat came highly recommended to us. Their strategic thinking, experience, and efficiencies stood out. Partnering with them on our media strategy is reassuring, given their data-driven approach in meeting our brand goals.”

September 21, 2021
dentsu X India wins media mandate for MyGlamm

Mumbai: dentsu X, the media agency from the house of dentsu India, has won the integrated media mandate for a beauty product company, MyGlamm.

As per the mandate, dentsu X will contribute to the e-commerce enterprise’s expansion plans by designing and deploying an omnichannel media strategy.

Commenting on the win, MyGlamm chief marketing officer Apratim Majumder said, “dentsu X was highly recommended to us, and to our delight, in a very short period, we have discovered exactly why! Their strategic thinking, experience, speed-to-market products, and efficiencies have completely impressed us. Partnering with them on our go-to-market strategy is reassuring, given their data-driven clear-thinking and inventive approach in meeting consumer and company goals.”

dentsu Media South Asia CEO and dentsu X India CEO, Divya Karani added, “We obsess over driving value and delivering the committed outcomes to all our clients’ businesses. Recognition and acknowledgment for our services are invaluable! We are delighted to partner with MyGlamm and move from pillar to strength.”

dentsu X India COO, Roopam Garg commented, “We are honoured to partner with MyGlamm and look forward to deftly navigate the e-commerce opportunities and possibilities that lie ahead.”

August 19, 2021
GroupM’s m/SIX wins media mandate for Nilon’s

Mumbai: m/SIX, GroupM’s youngest outcome-based agency has won integrated media duties for processed food company, Nilon’s, following a multi-agency pitch.

The agency will drive Nilon’s brand experience with its data intelligence and consumer-centric approach. Media duties include TV, print, radio & digital branding and will be managed by m/SIX’s Mumbai office.

m/SIX India senior vice president and head Saket Sinha said, “We are thrilled to have a name like Nilon’s added to our clientele. Nilon’s partnership is very special to us since they capitalise on m/SIX’s CPG expertise. Our teams at m/SIX will further strengthen the brand’s presence across the country using our capabilities of strategic planning at both, a macro and micro level. Our teams will closely work together, targeting a clearly-defined audience effectively and efficiently through our marketing strategies.”

Nilon’s managing director and CEO Dipak Sanghavi said, “Nilon’s as a brand is on a growth path, and we wanted to partner with a team who could align themselves to this journey. We started working closely with m/SIX for the launch of our new brand campaign ‘Isme pyaar mila hai’. So far, the team has been able to meet our objective of driving consideration for the brand and with their deep expertise in social media and digital marketing, they did a commendable job. We are looking forward to working with m/SIX’s dynamic team to further strengthen our brand presence.”

August 11, 2021
Acer India ropes in Motivator India as media partner

Mumbai: Taiwanese electronics and hardware maker Acer has roped in Motivator as its media partner in India. The account will be handled from the Motivator Bangalore office.

Motivator India will manage the brand’s digital media duties including media strategy & planning, media investment, media activation, and content for categories including laptops, AIOs, tablets, monitors, projectors, air purifiers, and wireless earbuds.

“I am delighted to have Motivator India on board as one of our lead agencies,” said Acer India’s head of marketing, Sooraj Balakrishnan. “Their experienced team, knowledge of the media domain, great publisher connect and commitment to Acer has convinced us that they are the right digital media partner to take our brand forward in these challenging times.”

“We are delighted to partner and support Acer in their growth momentum,” said Motivator India, MD, Mausumi Kar. “The consumer journey is becoming increasingly complex. Our mandate provides us with the perfect opportunity to utilise our digital expertise in navigating this journey towards success for the brand Acer.”

“Acer believes in breaking the barriers between people and technology and Motivator’s data and insights backed understanding of the market, consumers and motivations enable this for them. We are delighted to be awarded the business for Acer,” added Motivator India, managing partner – South, Radhika Ramani.

August 10, 2021
Wavemaker India wins media duties for Paragon footwear

MUMBAI: Wavemaker India has won the media mandate for Indian footwear brand, Paragon Footwear.

The mandate comprises of traditional media and content including social creative and digital. The account will be handled out of Bengaluru office of the agency.

Speaking on the association, Paragon executive VP – sales & marketing, Navin Thomas said, “We are happy to partner with Wavemaker as our media agency. Their strong hold on media landscape clubbed with in-depth understanding of consumers dynamics is impressive. We believe the team at Wavemaker will surely help us in our journey to establish ourselves as the leading footwear brand within the young consumers too. Their volume of work in creating successful brands say it all.”

Wavemaker CEO – South Asia Ajay Gupte added, “We are absolutely thrilled to work with a trusted brand like Paragon. Paragon has been a household name for generations in India. Their consumer-focused approach, adapting to sustainable and bio-degradable ways to create environment friendly products is a huge testament to their dedication. With our AI powered platforms, we are certain to drive great efficiencies and help Paragon make a mark as a preferred brand in this changing consumer dynamics.”

“It’s an honour to work with Navin and team on a brand like Paragon. The brand is at the cusp of defining its next wave of growth and an opportunity to be part of that is always exciting,” said Wavemaker India chief growth officer Kishan Kumar Shyamalan.

July 26, 2021
Madison Media wins the media mandate for Practically

New Delhi: Practically, an experiential learning app for students of class sixth to twelve has appointed Madison Media Infinity as its media agency of record(AOR), following a multi-year agency pitch.

The agency will handle traditional and digital media along with performance.

Practically, vice president, marketing and brand strategy, Mahadev Srivatsa said, “As a rapidly growing edtech company, we are excited to work with a leading agency like Madison to help us realise our objective of becoming the most trusted and preferred EdTech brand in India. We are positive that Madison will play a key role in amplifying our marketing efforts towards the same.”

Madison Media Infinity vice president Jolene Solanki said, “We are happy to partner with Practically in their endeavour to provide solutions for students online. Willingness to adopt technology is far higher today than it was two years ago. We look forward to working with Team Practically in this journey of success.”

July 13, 2021
LT Foods’ ropes in Madison Media as AOR for brand Daawat

Mumbai: Consumer food company LT Foods has appointed Madison Media as Media Agency of Record (AOR) for its premium rice brand ‘Daawat’.

The account was won in a multi-agency pitch and will be handled by Delhi-based Madison Media Plus.

“Daawat has a multichannel marketing communications strategy to reach the consumers and we are happy to consolidate our media needs with Madison Media for an innovative and novel approach to brand building,” said LT Foods’ head – India business, Ritesh Arora. “We are aggressive in our growth strategy and hopefully this partnership will establish a brand salience for Daawat across the country.”

Madison Media & OOH’s partner & Group CEO Vikram Sakhuja said, “We are thrilled to have been awarded the Daawat account. Not only do we have the opportunity to convert a largely unbranded category, but we also have the arsenal of a superior product with a rich legacy.”

Madison Media Plus CEO Rajul Kulshreshtha said, “We’re excited to have won the account of LT Foods and look forward to a memorable association.

July 7, 2021
Mediacom bags media mandate for Bayer Consumer Health

Mumbai: MediaCom India, a GroupM media agency, today announced that it has been awarded the media mandate of Bayer’s new Consumer Health division in India. The company envisions making self-care for a better life a reality for billions of people around the world through everyday healthcare. The account was won following a multi-agency pitch and will be handled out of MediaCom’s Mumbai office. Media duties include full planning and buying across media platforms.

Bayer is a global life sciences company present in India for over 125 years with a stated commitment to the principles of sustainable development and goal to create value for its customers, shareholders and employees. The company’s vision reads, ‘Health for all, hunger for none’.

Bayer Consumer Health Division, India country head Sandeep Verma, said, “With Bayer’s Consumer Health division offering a portfolio of leading and trusted brands in India, we want people to adopt self-care and take charge of their everyday health. To make this possible, it’s essential to have the right partners on board who can add value to our efforts and contribute to our vision. We are therefore happy to onboard MediaCom in our journey for Consumer Health.”

MediaCom South Asia CEO Navin Khemka said, “With the rising concerns of the global population, we believe it is important to have a company like Bayer in the market whose scientific successes are intended to help improve people’s lives. With our integrated teams and media-neutral solutions, we are looking forward to helping Bayer further scale its efforts and accelerate its business growth. Leveraging MediaCom’s expertise, we will be focusing a lot on new-age thinking and digital-first approach and are looking forward to creating an amazing experience for them.”

As Bayer’s Consumer Health division expands its geographic footprint, India is of strategic importance in the global business strategy. In addition to the existing crop science and pharmaceutical divisions, the introduction of the consumer health division will further strengthen the company’s presence in India.

May 27, 2021
The Laughing Cow assigns media mandate to PHD India

NEW DELHI: French cheese brand The Laughing Cow has assigned its media duties to PHD Media.

Part of The Bel Group, The Laughing Cow was launched in Mumbai and Bengaluru in October 2018. The brand said PHD’s data centric and uniquely innovative approach to media and communication will help amplify its presence in the Indian market.

Fromageries Bel India commercial director Alamjit Singh Sekhon said, “India is a key focus market for the Bel Group. Our range of delicious cheese under The Laughing Cow Brand has a taste that caters to the Indian palate. The entire range is nutritious, being made from cows’ milk with added fortification. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”

PHD Media India CEO Monaz Todywalla said, “This is a major win for us, and we’re looking forward to making strides in the dynamic FMCG segment which is always an exciting prospect because of the sheer volume of opportunities out there. The Laughing Cow is an iconic cheese brand and we are delighted to win the media mandate in India. We are confident that this will be a journey of mutual growth and are eager to get started on a thoughtful, data-driven storytelling strategy for the brand.”

May 10, 2021