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Tag: Media mandate

  • Publicis Groupe media agency Zenith wins Eureka Forbes biz

    Publicis Groupe media agency Zenith wins Eureka Forbes biz

    Mumbai: Consumer goods company Eureka Forbes has appointed Zenith India, the ROI agency of Publicis Groupe as its media AOR (agency of records). Zenith won this business in a competitive and comprehensive multi-agency pitch process which began in February this year and saw leading groups participate.

    Zenith won this business on the back of its integrated, differentiated approach to planning and powerful suite of proprietary multi-channel tools.

    Zenith will handle the entire gamut of integrated media-planning, buying and implementation, which includes performance marketing, digital, SEO, commerce, data, technology, analytics, and insight transformation (DTAI) initiatives for Eureka Forbes. The scope of work will focus on driving business growth and media engagement for the brand in a dynamic, ever-shifting technology landscape.

    Zenith India CEO Jai Lala said, “We are delighted to partner with Eureka Forbes, a consumer goods company that has carved a niche for itself and needs no introduction. Zenith through its strong integrated approach and data driven decision-making will help accelerate business growth and help them stay true to its brand mission and purpose. Zenith has an ROI-focused approach, delivering on real outcomes and measurable results and through our differentiated thinking, diverse capabilities and data and analytics skills, we look forward to partnering with the brand on its expansion plans and helping them lead and excel in an era of new consumer and market realities.”

    Eureka Forbes India CMO Sameer Wanchoo said, “Eureka Forbes leads its respective categories in water and cleaning, through brand and proposition differentiation, continuous innovation, digital enabled business process and its execution rigor, driving both effectiveness and efficiency. With dynamic consumer media habits and extensive multi-media fragmentation, our partnership with Zenith will help us maximize effective reach amongst relevant target audiences. We are confident that our partnership with Zenith will further fuel brand growth and drive business metrics.”

  • Essence bags integrated media mandate for Plum

    Essence bags integrated media mandate for Plum

    Mumbai: A global data and measurement-driven media agency WPP’s GroupM, Essence has won the integrated media mandate of beauty brand Plum in India. Essence will work on this mandate out of their Mumbai office. 

    As a part of this partnership, Essence will manage strategy, media planning and media activation for Plum’s brand marketing activities. With its pioneering expertise in data, technology and creativity, the agency will help scale the brand across categories and drive enhanced return on investment.

    With over 180 SKUs, Plum has steadily built its customer base on both online and offline platforms. In addition to being among the top new-age beauty brands online, Plum now reaches over 250 towns and cities in India, through more than 1,000 assisted outlets and over 10,000 unassisted outlets – growing month-on-month. It is also one of the fastest-growing beauty and personal care brands on key online marketplaces.

    Now it joins Essence’s diverse portfolio of clients across its Bengaluru, Delhi and Mumbai offices, covering a mix of high-growth, technology-driven startups as well as established local and global companies. Since Essence’s entry into India in 2016, the agency has seen an increasing demand by companies for its transformational data-driven approach to marketing, unified use of media and creativity to deepen relationships with consumers, and expertise in accelerating brand and business growth.

    Speaking of this association, Plum chief marketing officer Shivani Behl said, “Consumer behaviour is ever-evolving, and reaching out to the new-age digital consumer is a process that involves constant learning and feedback. With this context, it is imperative to keep a keen eye on data, and expand our reach to newer audiences and cater to the ever-changing demands of our existing ones. Hence, collaborating with Essence to leverage their expertise in technology, media and marketing was a logical next step. We are looking forward to this association and we hope it helps us in achieving the business vision we have chalked out for ourselves.” 

    Essence India managing director Sonali Malaviya commented, “Plum is an exciting, fast-growing and purpose-driven beauty brand, which shares Essence’s commitment to data-driven growth and marketing that adds value to people’s lives. Leveraging our cutting-edge use of analytics and technology, we are looking forward to collaborating with the team at Plum as its strategic partner, to help create new growth opportunities for the brand and the business.”

  • mSix&Partners wins integrated media mandate for VKC Nuts

    mSix&Partners wins integrated media mandate for VKC Nuts

    Mumbai: GroupM’s outcome-based agency, mSix&Partners, has won integrated media and social duties for VKC Nuts, which also operates under the brand name ‘Nutraj’. The brand is also launching Nutraj Bactopure, pasteurised dried fruits.

    The account was won following a multi-agency pitch and will be handled out of mSix&Partners’ Gurgaon office where the team will drive brand experience with its creative outlook and proficiency.

    As a part of this association, mSix&Partners’ agenda is to nurture the rightful audience through its data driven approach with VKC nuts as a pioneer and continuously engage the consumer through meaningful social strategy that brings out the quality and purity of the product. With GroupM’s intelligence and expertise in the FMCG sector, mSix&Partners will help VKC to grow further, faster.

    mSix&Partners India managing director Subhamay Mukhopadhyay said, “It is a pleasure to have VKC Nuts as a client. The dry fruits industry is seeing an upward trajectory with multiple innovations taking place. Our teams will work on integrated media duties for VKC by driving a combination of our expertise and our specialised outcome-based offerings to further enhance the brand and the experience it provides its customers. VKC nuts is focused on some major brand expansion plans, and we will help the brand grow with our start to end brand solutions.”

    VKC Nuts managing director Gunjan Jain said, “Equipped with the in-house expertise of data, analytics and audience insight, mSix&Partners will further strengthen VKC nuts’ offerings and bolster its position as the category leader.”

  • Madison Media Ultra wins media mandate for Jyothy Labs

    Madison Media Ultra wins media mandate for Jyothy Labs

    Mumbai: Madison World’s Madison Media Ultra has won the media mandate for Jyothy Labs. The agency will be responsible for traditional media and digital media mandates for the client including TV, print and digital.

    Jyothy Labs is a well-established name in the FMCG category. As one of the leading brands in the household products industry renowned for its affordable products, national accessibility and exceptional packaging. Jyothy Labs operates several brands including Ujala, Pril, Maxo, Margo, EXO and Henko to name a few.

    Madison Media also handles media planning and buying for blue-chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others.

    Speaking of this collaboration, Jyothy Labs managing director Jyothy MR said, “Madison is a respected name in the industry with its proven expertise in traditional and contemporary media platforms. We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”

    Madison Media Ultra COO Jolene Fernandes Solanki commented, “Extremely delighted to partner with one of the pioneering brands in our country. We are pleased to have Jyothy Labs on board and partner with them in their growth journey. We believe that our framework at Madison – ‘keeping consumers and technology at the center’ – will complement Jyothy Labs’ growth journey.”

  • Starcom bags media mandate for Vadilal Group

    Starcom bags media mandate for Vadilal Group

    Mumbai: Ice cream brand Vadilal Group has awarded its media business to Publicis Groupe’s Starcom, a human experience company. The pitch process managed over five weeks was clinched by Starcom which demonstrated its advantage in proprietary multi-channel planning tools, rich analytics and tech capability, said the statement.

    As part of the mandate, Starcom will manage Vadilal’s media, strategy, planning, buying, negotiation and implementation for TV, digital, influencer and content initiatives. “The scope of work is future-forward with Vadilal looking to strengthen its presence not only in general trade but also modern trade, e-commerce and on-demand delivery,” the company said.

    “We are delighted to have the opportunity to collaborate with Vadilal Ice Creams (Vadilal Enterprises) a consumer favorite across generations due to their quality and range of flavours,” remarked Starcom India COO Niti Kumar. 

    “We are a planning focused agency with data and tech at the heart of our products. With our record in delivering efficient and impactful media actions, Starcom will contribute to Vadilal’s growth plans in a world of new consumer realities.”

    “At Vadilal, we wanted to bring more accountability and scientific approach to media investments. Our just concluded pitch process demanded extensive detailing and process alignment. We selected Starcom as our media partner after evaluating all media agencies and their offering, in line with Vadilal’s business requirements,” commented Vadilal Ice-Creams brand director Aakanksha Gandhi. “Starcom is a renowned integrated media agency and one of the best in their field. It would be a pleasure to onboard them and looking forward to working with them with further new age media innovations and avenues,” she added.