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Tag: Media mandate

  • Dabur sticks with Starcom, retains Rs 500 crore media mandate in bold move

    Dabur sticks with Starcom, retains Rs 500 crore media mandate in bold move

    MUMBAI: In the high-stakes world of media accounts, loyalty is a rare commodity—but not for Dabur India. According to sources, the FMCG powerhouse has doubled down on its long-standing partnership with Starcom India, keeping the agency on board for its Rs 500 crore media mandate while merging its digital responsibilities under one roof. If this isn’t a power move, what is?

    Dabur first appointed Starcom as its media agency back in 2015, taking control away from multiple agencies. Since then, the two have built a formidable partnership, and this latest decision signals unwavering trust in Starcom’s capabilities. Industry sources peg the retained account’s value between Rs 450 crore and Rs 500 crore, making it one of the biggest wins in recent advertising history.

    Starcom isn’t the only player to have handled Dabur’s digital business. Dentsu X was entrusted with its digital mandate in April 2022, while Digidarts was recently roped in to fine-tune aspects of the company’s online strategy. But with this consolidation, Dabur appears to be streamlining its media operations under a single agency, ensuring tighter control and a sharper strategic focus.

    Dabur, a titan in hair care, oral care, healthcare, skincare, home care, and food & beverages, has kept a close eye on its advertising expenses. Its Q3 FY2025 ad spend stood at Rs 226 crore, down 7.9 per cent from the Rs 244 crore spent in the same quarter last year. This marks the second consecutive quarter of muted ad expenditure, following Rs 225 crore spent during the previous festive season in Q2 2025.

    Despite a more conservative ad budget, Dabur’s financials remained strong. The company’s net income for Q3 FY2025 saw a 2 per cent rise, reaching Rs 516 crore from Rs 506 crore in the previous year. Meanwhile, operating revenue climbed 3 per cent, hitting Rs 3,355 crore, up from Rs 3,255 crore in the same quarter last year.

    With Starcom at the helm, Dabur’s advertising playbook is getting a strategic revamp. 

  • Innocean India wins Narayana Health’s consolidated media mandate

    Innocean India wins Narayana Health’s consolidated media mandate

    MUMBAI: It’s go health on its mind, and now in its pocket.  Innocean  India,  part of the global Innocean Network, has secured the consolidated media mandate for healthcare provider Narayana Health. 

    In an era where both online and offline media platforms dominate communication, ensuring timely and effective delivery of critical healthcare messages is paramount. With its expertise in strategic media planning and execution, Innocean aims to strengthen Narayana Health’s connection with its audience, fostering greater trust and accessibility.

    By aligning Narayana Health’s commitment to care with Innocean’s innovative media strategies, this collaboration looks to  reshape the way Indians engage with healthcare information, ensuring it is both impactful and life changing.

    Narayana Health chief marketing officer Ashish Bajaj said, “We are delighted to partner with Innocean India for our media mandate. Their innovative approach to media planning and execution is exactly what we need to elevate our brand and expand our reach. We are confident that their expertise will play a pivotal role in achieving our objectives and making a significant impact on the healthcare landscape.”

    Innocean won the mandate despite cut-throat manoeuvres  from other agencies.  Innocean India managing director Jaeho Yoo said:  “Innocean India is honoured to partner with Narayana Health, a leader in the healthcare industry. We look forward to leveraging our expertise to help Narayana Health reach new heights in the healthcare industry. We will strive to introduce and collaborate on innovative media solutions through close cooperation with Innocean headquarters in Korea.”

    Added Innocean chief operating officer Santosh Kumar:  “Our partnership with Narayana Health is a pivotal step in Innocean’s 2.0 journey. In today’s evolving healthcare landscape, media plays a more critical role than ever in reaching and engaging patients. By leveraging the power of strategic media planning and execution, we aim to amplify Narayana Health’s commitment to providing quality healthcare with best-in-class facilities to millions across India. This partnership aligns perfectly with our vision of driving meaningful impact through innovative media solutions.”

    Together, Innocean and Narayana Health aim to empower every individual with the critical information and knowledge they need for their well-being. Placing the consumer at the heart of their efforts, this partnership reflects a shared mission to prioritise health and safety. By combining their strengths, the duo hopes to take healthcare communication to a new high — making it more accessible, relatable, impactful, and deeply resonant with the needs of every individual.
     

  • Boss Appliances hands over its social media and SEO duties to Admatazz

    Boss Appliances hands over its social media and SEO duties to Admatazz

    Mumbai: Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems, has bagged the integrated social media and SEO marketing mandate of Boss Appliances. Boss Appliances has partnered with Admatazz to strengthen its presence in the digital space.

    As part of the mandate, Admatazz will handle the creative communications of the brand across social media platforms like Facebook, Instagram, and LinkedIn to elevate social presence along with boosting organic traffic.

    Boss Appliances is one of the leading manufacturers of home appliances and pioneers in launching the hand blender, which was first launched by them in 1985. They are known for incorporating innovation into the industry and hold a strong brand legacy spanning over four decades.

    Speaking on the account win, Admatazz founder and chief strategist Yash Chandiramani said, “We are glad to add Boss Appliances to our roster. As we grow as a company, we look to partner with brands who believe in our methods and approach, and we are glad Boss Appliances entrusted their digital presence duties to us. Our key aim is to strengthen the brand’s digital presence by curating interesting content that can be made in this category and increasing the brand’s reach and audience engagement.”

    Boss Appliances director of marketing Vidhi Gala added, “As a brand that has been present for over four decades, we have always moved forward with the times, and as we see the digital and social media space grow rapidly and consumers become more active, we realise the need to strengthen our online presence. With Admatazz, we are glad to find like-minded agency partners who are enthusiastic and excited to build our brand as we do. We look forward to our association with them.”

  • Media Care bags Cafe White Lama & White Lama Villa’ digital mandate

    Media Care bags Cafe White Lama & White Lama Villa’ digital mandate

    Mumbai: Ard Foods which owns brands like Cafe White Lama and White Lama Villa by Aman Singh Deep who also owns Shifuku and Thea has partnered with Media Care Brand Solutions, an integrated marketing agency, to manage and promote the brands – Café White Lama & White Lama Villa. Media Care would be responsible for developing marketing campaigns & strategies to propel the online presence for both the brands and increase footfalls through social media marketing, influencer marketing and content strategy.

    White Lama Villa & Café White Lama both offer diverse cuisines with a unique European ambience and captivating culinary experience. The brands interior offers peaceful decor, soul satisfying coffees and delicious meals in their menu.

    Media Care Brand Solutions co-founder & CEO Heemanshu Hemrajani said, “It has been a great journey working with some of the renowned brands in the hospitality space and now we are delighted to collaborate with ARD Foods. Our strength lies in ideating and executing out-of-the-box strategies for our clients on various social media platforms, to help them achieve their business goals through our marketing solutions. Our aim would be to put our best foot forward and attain the same for Café White Lama and White Lama Villa.”

    Commenting on the association, actor-turned-entrepreneur ARD Foods’ Aman Singh Deep said, “We are excited to welcome team Media Care Brand Solutions on-board as our marketing partner for Café White Lama and White Lama Villa. The demonstrations of their creativity and their industry specific insights from time to time have been impressive, and I believe they are the right choice to drive the successful story of our brands.”

    The partnership with Media Care Brand Solutions is poised to usher in a new era of creativity bringing fresh energy to the brands.

    Speaking on the newest addition to the client’s roster, Media Care Brand Solutions co-founder & director Yasin Hamidani said, “We are thrilled with this partnership and are happy to get started on the marketing journey with ARD Foods. We intend to impact the overall brands value by showcasing our distinct skills that will capture the essence of the brand’s scrumptious cuisine.”

    Being one of the leading marketing agencies for the past seven years, Media Care Brand Solutions has been successful in building an illustrious reputation for providing integrated marketing solutions to clients from diverse industries. They have catered to brands like Beardo, Cadiveu, Andis, Jaguar, Ikonic, Piramal Finance, The Pancake Story, Kofuku, Alniche Life Science, Aimil Pharma, Pelorus & Finacus, SafexPay, Pita Pit, Mickey Mehta, VC Fitness, Svish and Vardhman Steels, among others.

  • Global Creator Network wins AJIO’s social and content mandate

    Global Creator Network wins AJIO’s social and content mandate

    Mumbai: On Tuesday, Ajio announced the hiring of OML Entertainment’s branded content arm, Global Creator Network (GCN), to handle its social and content mandate. This new collaboration will bring a spunk, verve, bold and fresh perspective to Ajio’s digital communication.

    In line with its brand philosophy—celebrating fearlessness and uniqueness-Ajio is constantly looking to bring a fresh, current, and accessible perspective to personal style. GCN, with its industry expertise and talent network, will look after end-to-end executions of campaigns and content that will help Ajio stay ahead of the competition.

    GCN will work to design and craft innovative, engaging, and effective content for Ajio in tune with the current trends and tastes. Ajio, a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on-trend, and at prices that are the best you’ll find anywhere.

    As a part of the mandate, GCN will build a robust brand strategy, creative first social campaigns with IPs, creator activations, and enable the brand to build a community of like-minded people across various social media platforms such as Facebook, YouTube, Twitter, and Instagram. The digital marketing communication will be designed to elevate the brand’s presence in the minds of the consumers using effective branded content strategies.

    Commenting on the win, GCN senior vice president of branded content Devarshi Shah, said, “As a team, we are excited to be associated with a popular and loved brand like Ajio. It would be interesting to build a fresh line of digital communication strategies that are futuristic yet relevant in today’s time. Our focus will be to create meaningful, innovative, and fresh content strategies. The aim is to keep the brand ahead of the competition with campaigns that click.”

  • Interactive Avenues to handle A23 Games’ digital media duties

    Interactive Avenues to handle A23 Games’ digital media duties

    Mumbai: A reprise network company, Interactive Avenues, and the digital arm of Mediabrands India, have won the digital media duties for A23 Games. The account will be led out of the agency’s Bengaluru office.

    A23 Games is India’s leading multi-gaming platform with 16+ years of experience in the online skill-based gaming industry.

    With a goal of expanding A23’s reach across the country and establishing online gaming as a source of entertainment, Interactive Avenues’ mandate for A23 Games includes online brand building, social media management, content development, and digital activations.

    Interactive Avenues EVP (south) Aparna Tadikonda said, “We are delighted to add another marquee brand and an industry leader like A23 Games to our clientele. The online gaming sector is booming, and A23 Games has played a pioneering role, since its inception over 16 years ago, in catapulting India to the second position in the world. Their “Responsible Gaming” campaign with superstar Shahrukh Khan has already raised the content bar, and we are truly excited to leverage our media expertise and creative prowess to not only elevate A23 Games’ digital game but also to help realise their vision of making India an online gaming powerhouse.”

    Interactive Avenues is India’s leading full-service digital marketing company with offices in Mumbai (headquarters), Gurugram, Bengaluru, Chennai, and Kolkata. They offer a comprehensive range of cutting-edge services, including media, programmatic, data & analytics, e-commerce, paid search, social media, SEO, ORM, creative, and web development, all under one roof with fluid, multidisciplinary teams.

  • Havas Media Group bags Firefox’s integrated media mandate

    Havas Media Group bags Firefox’s integrated media mandate

    Mumbai: In a multi-agency pitch, Havas Media Group India won the integrated media mandate for Firefox, the top premium bicycle brand in India and a subsidiary of the Hero Cycles Group.

    The mandate includes responsibilities for offline & online  media, and SEO. The account will be handled by Havas Media Group managing partner (head-North1) Roopali Sharma in the agency’s Gurgaon location, under the direction of the company’s president & chief client officer Uday Mohan.

    Firefox, a global leader in the premium and mid-premium bike categories since its establishment in 2004, offers an extensive and exclusive range of luxury motorcycles and accessories.

    The company sells high-end, stylish mountain bikes, road bikes, city bikes (or hybrid bikes), bikes for women, kids, & juniors, electric bicycles, and adventure & outdoor gear including backpacks, bike panniers & pouches, jerseys & t-shirts, and windcheaters & breakers.

    In addition to its e-commerce-enabled website, Firefox Bikes has more than 500 outlets and customer experience centres spread out across tier 1 and metro cities in India.

    Firefox Bikes CEO Sriram Sundresan said, “At Firefox, we are driven by a passion for biking and adventure. Being the pathbreakers, Firefox takes pride in revolutionising biking as a means of transformation, and we’ve seen tremendous growth in the adoption of biking as a preferred lifestyle choice. In Havas, we found a partner that shares a similar passion for connecting brands and consumers through meaningful media experiences. We are delighted to have them on board as our media partners and look forward to a great partnership.”

    Havas Media Group India CEO Mohit Joshi said, “We are proud to have bagged the integrated media mandate of Firefox, a niche category brand that has pioneered the growth of premium biking in India. With people getting increasingly aware of leading a healthy lifestyle and embracing sustainable ways of living, there has been a paradigm shift in the preferred mode of transportation – from conventional ICEs to EVs to bicycles. We look forward to an adventurous partnership by further strengthening the brand’s journey and its vision, as it forges meaningful connections with its consumers.”

  • Madison Media Alpha bags media mandate for Uncle Delivery

    Madison Media Alpha bags media mandate for Uncle Delivery

    Mumbai: Uncle Delivery has appointed Madison Media Alpha, a unit of Madison World, as their official media agency on record. The account was won by Madison after a multi-agency pitch. As the media agency for the brand, the agency will strategize and manage all forms of media, including outdoor, digital, and traditional media.

    As a way of empowering small and medium enterprises (SMEs), Uncle Delivery entered the market in 2021. With a mobile and web app, a network of trusted drivers, and a fleet of couriers just a click away, Uncle Delivery is on its way to becoming the fastest on-demand delivery service in India.

    Speaking of this association, Uncle Delivery founder & executive director Sourabh Chatterjee said, “As a start-up in a highly competitive on-demand delivery domain, we were looking forward to having an agency as a partner who would not only help us in the execution of different campaigns but also advise us on how to utilise our resources effectively and efficiently. I think Madison has got that perfect understanding of local dimensions and that is helping us a lot, and of course, the association of Sam Balsara and Vishal Chinchankar gives us much more confidence.”

    Commenting on this new partnership, Madison Digital & Madison Media Alpha chief executive officer Vishal Chinchankar said, “It is fascinating to me that Uncle Delivery strives to deliver fast and reliably while prioritising the safety of its partners in this competitive market. I’m thrilled to have Uncle Delivery on board and look forward to working with them to deliver innovative and meaningful projects.”

  • Art-E MediaTech bags social media mandate for IndiaMART

    Art-E MediaTech bags social media mandate for IndiaMART

    Mumbai: IndiaMART has awarded its social media mandate to Noida-based full-stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its brand communication with its digital audience in a more strategic and effective manner.

    This social media mandate was accorded to Art-E MediaTech in a competitive multi-agency pitch. As a leading independent digital marketing and technology consulting firm, Art-E MediaTech will now be in charge of IndiaMart’s social media strategy, influencer marketing, strategy formulation, and media buying.

    Speaking about this partnership, IndiaMART, InterMESH chief operating officer Dinesh Gulati said, “We are pleased to partner with Art-E MediaTech for our social media handles with the aim of establishing a strong digital presence. This collaboration will significantly add value to IndiaMART’s brand awareness & loyalty and help us connect & engage with more potential customers.”

    “Art-E MediaTech has an excellent team that can assist IndiaMart in fulfilling its mission and vision by bridging the gap between the target audience and the brand. The team’s ideals brilliantly overlap with those of IndiaMart, and thus, the collaboration is destined to produce notable results. ArtE understands how to make a brand’s voice heard and I am sure that will aid us to further strengthen our positioning,” he added.

    Sharing his thoughts on the win, Art-E MediaTech co-founder Rohit Sakunia said, “IndiaMart pursues excellence in strengthening businesses in the MSME sector as the company’s major objective. The brand not only shapes the future of small businesses but also drives their business values. Hence, for ArtE, the partnership with IndiaMART is a testament to our expertise in providing result-oriented communication to the leading B2B companies of India while leveraging our detailed market insights.”

    “We help brands create meaningful, long-lasting, and impactful communication that drives growth for their businesses through our creative and strategic prowess. With this collaboration, we are looking forward to creating innumerable insight-led campaigns for IndiaMART, driving remarkable results and achieving new levels of success in the digital space,” he concluded.

  • Carat India wins integrated media mandate for TimesPro

    Carat India wins integrated media mandate for TimesPro

    Mumbai: Dentsu India’s media agency Carat has won the media mandate for TimesPro. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

    As per the mandate, the agency will manage the omnichannel media services for TimesPro.

    Speaking on the win, Carat India CEO Anita Kotwani said, “We are pleased to win the media business for TimePro. Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing and to further accelerating the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is aiding every professional’s career aspiration!”

    TimesPro head of brand marketing & communications Gaurav Barjatya commented, “We are delighted to be working with Carat India. It’s an agency that’s responsive and nimble to the business demands of today, which span a variety of traditional and new-age media. We look forward to collaborating with them as we grow and take our H.EdTech offering to millions of learners nationwide.”

    TimesPro is an award-winning higher education technology initiative of the Times of India Group.