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Tag: Media Intelligence

  • Sprintexx ropes in ad tech ace Uddit Pandey as co-founder to sharpen its digital game

    Sprintexx ropes in ad tech ace Uddit Pandey as co-founder to sharpen its digital game

    MUMBAI: Sprintexx has just upgraded its digital playbook—and it’s not subtle about it. The ad tech firm has appointed Uddit Pandey as its new co-founder, handing the steering wheel to one of India’s most seasoned programmatic trailblazers.

    The announcement, made on 8 May 2025, signals Sprintexx’s pivot towards a sharper, tech-driven growth trajectory. With close to two decades of experience in programmatic advertising, business acceleration, and strategic media planning, Pandey steps into the role armed with the kind of experience that reshapes playbooks.

    Sprintexx expects Pandey to architect a “future-ready ad tech ecosystem”—a blend of programmatic precision, full-funnel strategy and creative muscle. The company said his focus will remain fixed on boosting client ROI, scaling operations and keeping Sprintexx ahead of the curve in the ever-evolving digital media landscape.

    “I am thrilled to join Sprintexx as co-founder and look forward to building a future-focused ad tech ecosystem that delivers unmatched value, innovation, and growth for our partners,” Pandey said.

    Known for pushing boundaries in data-led media execution and strategic partnerships, Pandey has previously led transformation projects for marquee brands. His appointment marks a strategic shift for Sprintexx as it leans harder into media intelligence, omnichannel delivery and audience-led innovation.

    With this leadership move, the company signals a strong intent to dominate India’s fast-moving ad tech arena—and beyond.

  • Adobe cranks up the AI: Premiere Pro gets an upgrade

    Adobe cranks up the AI: Premiere Pro gets an upgrade

    MUMBAI:  Adobe has unleashed a game-changing update to Premiere Pro, turbocharging the edit suite with AI-powered features designed to make video professionals faster and more efficient.

    The headline act? Generative Extend, powered by Adobe’s Firefly Video Model. This AI wizard can now seamlessly stretch clips in 4K and vertical formats, filling gaps in footage with eerily natural-looking extensions. Just click and drag, and—voila!—extra frames appear as if they were always there. Need an ambient sound to last longer? No problem, the AI stretches audio too.

    Next up is Media Intelligence, a search tool on steroids. Sifting through terabytes of footage is now a thing of the past. The AI scans metadata, objects, locations, and even camera angles, serving up the perfect clip in seconds.

    Adobe has also thrown in AI-powered caption translation, which automatically localises subtitles in 27 languages—ideal for creators reaching global audiences. Meanwhile, Premiere Color Management takes raw and log footage and instantly optimises it for HDR and SDR, no fiddling required.

    “We’re thrilled to see how filmmakers use Generative Extend and Media Intelligence to craft compelling stories,” said Adobe senior vice president and general manager, digital media Ashley Still. “These tools remove tedious tasks and let editors focus on creativity.”

    After Effects is getting a high-performance preview engine, new 3D motion design tools, and HDR monitoring, making it easier than ever to create jaw-dropping visuals. Meanwhile, Frame.io V4  is rolling out expanded storage, transcription tools, and enterprise-level security upgrades, keeping creative teams organised and secure.

    Adobe’s video tools have already played a starring role in this year’s biggest films. Oscar-winning flick Anora—which bagged best picture, best film editing, and best director—was cut with Premiere Pro, along with Dune: Part Two and The Substance. TV series like The Jinx – Part Two and John Mulaney Presents: Everybody’s in L.A. also relied on Adobe’s Creative Cloud.

    Director and editor Sean Baker, who crafted Anora, said Premiere Pro let him experiment freely while staying true to his vision. “It’s my go-to tool for everything from quick edits to complex sequences.”

    The new features in Premiere Pro and After Effects are available from today. Adobe is offering free Generative Extend generations for a limited time, while new Frame.io tools—including transcription and access groups—are rolling out in beta. The full suite will be on show at the NAB Show 2025 in Las Vegas, April 6–9, at Booth SL2210.