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Tag: media event

  • WION concludes its first ever conclave addressing climate crises

    WION concludes its first ever conclave addressing climate crises

    Mumbai: WION – the international news channel from India held its first-ever climate summit rundown – Climate Calling on 15 March. The conclave was a successful attempt at initiating conversations in the mainstream global media by throwing light on the practical solutions to address climate change. 

    At the conclave, minister of road transport and highways Nitin Gadkari highlighted the need for import substitute, cost effective and pollution free alternative to the growing fuel demands in the country. He further added that India will soon be able to launch hydrogen powered automobile. 

    He also highlighted the need for developed countries to reassess their lifestyles rather than pressurise developing countries to compromise on economic growth.  

    Climate change represents one of the 21st century’s most important drivers of value creation and destruction in the global economy. By 2030, global climate change impacts are projected to reach $700 billion annually, with trillions of dollars of coastal, urban and agricultural assets at risk. 

    The summit included panel discussions, where the experts promoted ways to combat climate change. The conclave was graced by Nitin Gadkari; minister of environment and climate change Bhupender Yadav; former president – Mauritius Ameenah Gurib-Fakim; Minster of forest and environment – Nepal Ram Sahay Prasad Yadav; Nepal; India deputy head-UN Environment Divya Datt; UK diplomat COP 26 ambassador for Asia/Pacific and South Asia Ken O’Flaherty; former minister of international development of Norway Erik Solheim; Royal Danish Embassy New Delhi ambassador Freddy Svane; member of the Ghana parliament and former minister of environment, science, technology and innovation Akwasi Oppong Fosu; climate ambassador, Netherlands Laura De Vries, and professor, Environmental Sustainability Research Centre, Brock University Tim Smith and others.

    Speaking of the conclave, WION editor-in-chief Sudhir Chaudhary said, “The mainstream media has only reported about the consequences of the climate change. However, we feel there is a need for more practical solutions towards addressing climate change issues. This is an honest attempt at bringing light to practical ways of incentivising actions taken towards climate changes.” 

    During the event, speakers addressed global energy crisis and its effects on fossil fuel market. The panel discussions also put forth methods to improve investments in solutions to a crisis caused due to climate changes – such as forest fires, floods, droughts, melting ice caps, rising sea levels, etc. 

    The panels instilled a sense of urgency in ensuring the accountability of the developed nations towards contributing to the high emissions. There was a strong focus on the need to switch to alternative solutions such as electric vehicles, solar energy, wind power etc. 

    The event was sponsored by GoMechanic and co-powered by Fujitsu General and Mobius Foundation. 

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  • Zee Hindustan concludes ‘Udaan: Dare to Dream’ event

    Zee Hindustan concludes ‘Udaan: Dare to Dream’ event

    Mumbai: In the last one and a half years, the Covid-19 pandemic completely shook the whole world, but some people gathered the strength in those bleak times and kept pushing to attain perfection in their respective fields. Zee Hindustan honoured the people who accelerated the country’s economic progress while battling the difficulties during the Corona period through its unique initiative called ‘Udaan: Dare to Dream’.

    The event witnessed an extraordinary panel of industrialists and entrepreneurs who spoke about the complications faced during Covid-19, how they kept up their businesses and helped the employees in that difficult phase. Bollywood actor Bipasha Basu had also graced the event.

    Industry luminaries such as Maruti Suzuki India executive director Shashank Srivastava; Gujrat Co-operative Milk Marketing Federation Ltd – Amul managing director Dr RS Sodhi, and Honda Motors India director YS Guleria were part of the first panel discussion. They spoke about growth strategies, how large companies support small businesses and how the government has taken several steps to support MSMEs.

    Many other panelists, namely Gaurav Beriwal, Srikant Jhunjhunwala, Nitiz Murdia, Pradeep Aggarwal, Dr Suborno Bose, Subrata Ray, Satvinder Singh Saluja, Ajay Chaudhary, and Ashish Shah were a part of the event as well. They spoke about innovation in business, new opportunities in these times, inspirational entrepreneurs’ stories, and issues about how their respective industries were impacted due to Covid-19.

    Zee Hindustan CEO Purushottam Vaishnava, along with managing editor Shamsher Singh, launched the new theme song of Zee Hindustan on this occasion. Vaishnava inaugurated the event saying, “Zee Hindustan is proud to celebrate the people who gave wings to the economy and inspired everyone with their sportsmanship in such difficult times. I salute all the people present today and thank them for the wonderful contribution and keeping the spirits of our country high!”

    The programme ended with felicitating those, who overcame their challenges and waved the country’s tricolour high in the 2021 Tokyo Paralympics – Sunder Singh Gurjur, Yogesh Kathunia, Singharaj Adhana, Manoj Sarkar, Harvinder Singh. Along with Dutee Chand, an Indian professional sprinter and current national champion in the Women’s 100 meters event.

    Zee Hindustan CRO Manoj Jagyasi said, “We would like to extend our gratitude towards industry stalwarts like RS Sodhi from Amul, YS Guleria from Honda Motors, and Shashank Shrivastava from Maruti, for being part of the power-packed panels and motivating other entrepreneurs with their inspiring stories. Big thanks to the sponsors for supporting such an initiative which encouraged businesses to do more towards their organisation and society at large. This was indeed one of the largest events put up by any national channel in the recent past! Zee Hindustan always has and always will take up such initiatives which represents the true value of Rastravaad.”  

  • India’s affiliate industry is on track to hit $835 mn by 2025: Experts

    India’s affiliate industry is on track to hit $835 mn by 2025: Experts

    Mumbai: The Internet and Mobile Association of India (IAMAI) recently concluded the seventh edition of India Affiliate Summit (IAS) that witnessed over 3000 delegates from across the globe. Over 700 companies and 50 exhibitors participated in the event, held on 25 August.

    Some of the crucial topics of discussion at the event were: ‘How to build a multi-million-pound affiliate empire?’, ‘Is performance marketing a win-win deal or has a flip side?’, ‘Growing role of affiliate marketing in fintech domain’, ‘How are influencers changing the affiliate marketing fame?’, ‘Implementing affiliate marketing in mobile gaming’, and ‘GenZ, the social media generation – vital audience for affiliates’.

    Speaking about the potential of the Indian affiliate industry, Commission’s CEO, Parul Bhargava said, “India’s affiliate industry has tremendous potential of growth and is on track to touch the targeted $835 million by 2025 from around $300 million currently. The Covid-19 pandemic has not affected the affiliate marketing industry; definitely digital and affiliate has grown. Affiliate marketing still contributes about 10 per cent of digital marketing budgets. E-commerce, travel homestays, BFSI, education, D2C, gaming, web services, and health are the top industries contributing to affiliate marketing in India.”

    Echoing similar views, GrabOn’s founder, Ashok Reddy remarked, “We have just scratched the surface of affiliate marketing in India. The affiliate industry has been growing multi-fold over the years and there is no doubt that there is unprecedented growth ahead.  With new content creators on the block and AI that sees no limits, affiliate is shifting and will continue to shift into the hands of the users. Mobile-first strategy, influencers, and video-based content marketing will see an uptrend for the next few years.”

    Optimise, managing director, LD Sharma said that while the sector has the potential to become a billion-dollar industry in the next couple of years, rising fraudulent activities seem to be a major concern. “Fraudulent clicks, cookie stuffing, bad bots, geo-masking, click spamming are some of the challenges for the industry,” he said.

    Sharma also mentioned that government intervention in the form of regulations and punishments for unethical businesses will help the industry to grow further. Suggesting measures to further this growth he added, “Under the current GST regime affiliate marketers are required to pay 18 per cent GST, however, the same is not applicable in other countries. Revisiting the GST regime for affiliate marketers and setting up a regulatory body would be an impetus for the entire ecosystem.”

    The key speakers at the event included Craig Campbell SEO, SEO trainer and consultant, Craig Campbell; Bright Leads Media, founder, Hassan Aanbar; Acceleration Partners, founder and CEO, Robert Glazer; Cashkaro, co-founder, Rohan Bhargava; Ferns N Petals, head – digital marketing, Sai Tota; Max Life Insurance, CVP – e-commerce and digital marketing Aditya Satpute; HDFC Bank, VP and head- digital, content and social media marketing, Jahid Ahmed; Godrej Consumer Products, VP and head – digital, Pankaj Parihar; and Lendinkart, director – marketing, Nijish Nair.