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Tag: Media Duties

  • Madison Media Alpha wins the integrated media AOR of Godrej & Boyce

    Madison Media Alpha wins the integrated media AOR of Godrej & Boyce

    Mumbai: Madison Media Alpha, a unit of Madison World, has just announced the win of Godrej & Boyce integrated media AOR.

    The account was won in a multi- agency pitch and the agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations.

    Speaking about the agency’s appointment, Mehernosh Pithawalla, senior vice president and head – brand and strategic insights, Godrej & Boyce said, “Madison World has been an industry leader in the realm of communications for several years, now. During the pitch, we observed a lot of synergies, brand resonance and a strong intent by the Madison team to work on Godrej & Boyce. We couldn’t have thought of a better ally to further business metrics and propel brand growth.”

    Commenting on this development Madison World chairman Sam Balsara said, “My association with Godrej goes back to 1985, even before Madison came into being and I am delighted that Madison World has won this business in a competitive pitch and G&B has found our expertise and capabilities a cut above the rest and handed over the media AOR of this much respected company to us. We look forward to growing their brands with our innovative and client first approach.”

    For the record, Godrej & Boyce Manufacturing Co Ltd (G&B) was set-up way back in 1897 by Ardeshir Godrej. Since its inception the company has played a pioneering and crucial role in India’s economic growth and created sustainable value for all its stakeholders through its products and services across ten industries. The company right from its inception has launched new and innovative products and consistently contributed to the country’s journey of self-reliance.

    G&B is a highly diversified company operating across as many as 10 industries and 14 businesses ranging from critical industries like aerospace, defense, clean energy, railway and automotive to a range of consumer products. The company offers a range of high quality modern furniture under the brand name of Interio, appliances, like washing machines, refrigerators, microwaves, and air-conditioners, security systems, safes, CCTV cameras, locks and now digital locks too.

    G&B was the first to patent a springless lock, build a fire and burglar resistant safe in the early 1900s and the same spirit of innovation has remained with the company all through.

  • Madison Media Alpha bags media mandate for Uncle Delivery

    Madison Media Alpha bags media mandate for Uncle Delivery

    Mumbai: Uncle Delivery has appointed Madison Media Alpha, a unit of Madison World, as their official media agency on record. The account was won by Madison after a multi-agency pitch. As the media agency for the brand, the agency will strategize and manage all forms of media, including outdoor, digital, and traditional media.

    As a way of empowering small and medium enterprises (SMEs), Uncle Delivery entered the market in 2021. With a mobile and web app, a network of trusted drivers, and a fleet of couriers just a click away, Uncle Delivery is on its way to becoming the fastest on-demand delivery service in India.

    Speaking of this association, Uncle Delivery founder & executive director Sourabh Chatterjee said, “As a start-up in a highly competitive on-demand delivery domain, we were looking forward to having an agency as a partner who would not only help us in the execution of different campaigns but also advise us on how to utilise our resources effectively and efficiently. I think Madison has got that perfect understanding of local dimensions and that is helping us a lot, and of course, the association of Sam Balsara and Vishal Chinchankar gives us much more confidence.”

    Commenting on this new partnership, Madison Digital & Madison Media Alpha chief executive officer Vishal Chinchankar said, “It is fascinating to me that Uncle Delivery strives to deliver fast and reliably while prioritising the safety of its partners in this competitive market. I’m thrilled to have Uncle Delivery on board and look forward to working with them to deliver innovative and meaningful projects.”

  • Gozoop wins media duties of Regal Shoes

    Gozoop wins media duties of Regal Shoes

    MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

    Gozoop co-founder Rohan Bhansali said, “Rebranding of Regal Shoes exactly represents the kind of opportunity that excites us most. The challenge for my team is to preserve the legacy of Regal Shoes while extending its brand appeal in this age of new media.”

    Regal Shoes MD Nazim Virji commented, “At Regal, we believe that footwear is more than a functional necessity. Our new stores are designed to cater to the modern Indian, bringing an array of brands together under one super-stylish roof. The creative team at Gozoop not only shares our vision but has devised a cutting led approach to launch it on the digital platform.”

    Presently, Regal Shoes has a network of over 35 stores across 14 cities including Mumbai, Delhi, Bangalore, Chennai, Kolkata, Pune, Hyderabad, Nasik, Ahmedabad, Vadodara, Surat, Rajkot, Nagpur, Chandigarh and Patiala.

  • Gozoop wins media duties of Regal Shoes

    Gozoop wins media duties of Regal Shoes

    MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

    Gozoop co-founder Rohan Bhansali said, “Rebranding of Regal Shoes exactly represents the kind of opportunity that excites us most. The challenge for my team is to preserve the legacy of Regal Shoes while extending its brand appeal in this age of new media.”

    Regal Shoes MD Nazim Virji commented, “At Regal, we believe that footwear is more than a functional necessity. Our new stores are designed to cater to the modern Indian, bringing an array of brands together under one super-stylish roof. The creative team at Gozoop not only shares our vision but has devised a cutting led approach to launch it on the digital platform.”

    Presently, Regal Shoes has a network of over 35 stores across 14 cities including Mumbai, Delhi, Bangalore, Chennai, Kolkata, Pune, Hyderabad, Nasik, Ahmedabad, Vadodara, Surat, Rajkot, Nagpur, Chandigarh and Patiala.