ITV

Tag: media biz

  • Havas Media walks away with Shaadi.com’s media biz

    MUMBAI: Havas Media has bagged the media duties for matrimonial portal Shaadi.com, following a multi-agency pitch. The account will be serviced out of agency‘s Mumbai office.

    Shaadi.com COO Gourav Rakshit said, “We were seeking a partner who not just understood what we do and how we do it, but also why we do it. In Havas Media we found a partner who reciprocated our needs with efficient ideas that positively reflect their understanding of the category and the brand. We believe they will significantly contribute to the growth of the brand in the future.”

    Havas Media Group, India and South Asia CEO Anita Nayyar added, “It is our endeavour to bring customised business solutions to our client brands and category taking from a deep understanding of people insights and analysis coupled with innovation. We are glad Shaadi thinks the same of us and look forward to working on the account.”

  • From Here On bags iXiGO’s communication & media biz

    MUMBAI: Delhi-based integrated advertising agency From Here On has won the creative, digital, media duties of the global travel search engine iXiGO.com.

    The agency won the account following a multi-agency pitch that was initiated in September last year and saw participation of 10 agencies.

    The account size is pegged at around Rs 100-150 million.

    FHO managing partner Rajesh Aggarwal said, “Yes, we have won the account.” When asked how the company will go ahead with the mandate, Aggarwal refused to divulge any information.

    From Here On was formed in September 2011 by ex-Dentsu professionals Rajesh Aggarwal and Gullu Sen.

  • From Here On bags iXiGO‘s communication & media biz

    MUMBAI: Delhi-based integrated advertising agency From Here On has won the creative, digital, media duties of the global travel search engine iXiGO.com.

    The agency won the account following a multi-agency pitch that was initiated in September last year and saw participation of 10 agencies.

    The account size is pegged at around Rs 100-150 million.

    FHO managing partner Rajesh Aggarwal said, “Yes, we have won the account.” When asked how the company will go ahead with the mandate, Aggarwal refused to divulge any information.

    From Here On was formed in September 2011 by ex-Dentsu professionals Rajesh Aggarwal and Gullu Sen.

  • MediaCom wins Maiyas’ Rs 250 mn media biz

    MUMBAI: MediaCom, a joint venture of India‘s Madison Media and global media communications giant WPP, has won the media mandate for Miayas Beverages and Foods. The account is worth Rs 250 million. The account win is the result of a multi-agency pitch.

    Maiyas Beverages and Foods director Dr P Sadananda Maiya said, “The passion and rigour shown by MediaCom was really impressive. We are very happy that our brand is in good hands with MediaCom.”

    MediaCom India MD Debraj Tripathy said, “It is a privilege to work with the most promising food company in the country… the pioneers of the ready-to-eat food industry in India. The team is excited and is looking forward to help grow the brand.”

    Maiyas began operations in 2010 and today its product portfolio encompasses instant mixes, spices and masalas, savoury snacks, ready to eat and frozen foods.

  • Havas walks away with ECB creative and media biz

    Havas walks away with ECB creative and media biz

    MUMBAI: Havas Worldwide Duesseldorf combined with Havas Media Frankfurt (MPG) to win the European Central Bank’s creative and media business following a bid called in by the bank in Frankfurt in July 2011.

    The agencies have been commissioned to provide a pan-European information campaign for the launch of the second series of euro banknotes in the 17 countries of the European Union that adopted the euro. The pitch was led by Havas Worldwide Europe CEO Andreas Geyr and Havas Worldwide Germany MD business development Europe and COO Christian Claus.

    Havas Worldwide will be the lead agency for all communication disciplines including TV, print, outdoor, radio, online advertising, direct marketing, microsites, PR and events while MPG will look after the media budget across Europe.

    Geyr commented, “The win of this significant client for Havas Worldwide is another milestone in the agency‘s success story. It also endorses HAVAS’s strategy of making Germany into a European hub alongside France and the UK as well as the power of integrating all disciplines including media planning and buying and digital. We are very proud to have won one of the most important and comprehensive pitches of the year and we very much look forward to working together.”

    From now on client operations will be supervised by a pan-European leadership team representing all involved agencies and communication disciplines, consisting of Havas Worldwide Duesseldorf for mass media communication, Havas Worldwide Paris (headed by Julien Carette) for PR/Press and Events, Havas Worldwide Digital for the multilingual microsite and Havas Worldwide Amsterdam for Online Communication.

    The team will be headed by Guido Koerfer (director client services) and CCO Felix Glauner and Darren Reynoldson who will supervise the campaign throughout all disciplines.

  • Starcom wins Linc Pens’ media biz

    Starcom wins Linc Pens’ media biz

    MUMBAI: Starcom Worldwide has won the media duties for Linc Pens.

    The account has been won on the back of multi-agency pitch. It will be handled out of the Mumbai office.

    Starcom Worldwide- Mumbai VP Rajendra Dwivedi said, “We are happy with the win and look forward to our alliance with Linc Pens. We are sure our approach of human experience strategy will create long lasting associations between brand and consumer. Our robust planning coupled with proprietary tools and techniques will make it a preferred brand among consumers.”

    Linc Pens general manager – marketing Tanmay Chattopadhyay added, “Our mission is to create a smooth writing experience for our consumers. We chose to partner with Starcom for their ability to create experiences and associations with a long-lasting impact. We are certain that our alliance with Starcom will help us further leverage our brand association and become the preferred writing equipment for every consumer.”

    Linc Pen and Plastics is engaged in the manufacturing, marketing and exporting of writing instruments and stationery products. The portfolio consists of 50 products, which are sold in over 30 countries.

  • OMS bags Nick media biz

    MUMBAI: Optimum Media Solutions (OMS), Mudra’s independent media agency, has been appointed as the media planning, buying and implementation agency for Nick India. The incumbent agency was Mediacom.
    In a multi-agency pitch OMS Mumbai won the mid size business on the basis of the media strategy and plans presented by the agency. The other agencies that pitched for the account include Rediffusion, TBWA Anthem and Network.

    The initial mandate is to promote the flagship program and brand ambassador for the channel SpongeBob SquarePants in the coming festive season. Nick was looking for a new media agency to help promote the channel in the increasingly crowded and highly competitive kids’ genre.

    OMS president Chandradeep Mitra said, “We are delighted to partner Nick in this exciting assignment. It is a tough challenge to promote a media brand, especially to promote a TV channel or program using other TV channels. It’s always great to have a media partner as a client, and we now have a clutch of media clients, including HBO, Adlabs Radio and Nick. I believe our strategy for vehicle and program selection, scheduling and budgeting, and above all, negotiating deals across other channels, helped us win this important business. Full credit to the OMS Mumbai team that made this happen!”

    According to MTV Networks India director – communications Sandeep Dahiya,, “We are glad to have OMS on board. With their sound strategic approach and the ability to execute ideas, they are well equipped to take Nick’s marketing plans to logical fruition.”

    Nick thus joins the roster of a number of other clients handled by OMS, including Reliance ADAG, Paras, HBO, ICI Paints, Dabur, LIC, SBI, HPCL, Air India, Zenith Computers, MTDC, Amway, Grasim, TTK, Sify, Jyothi Laboratories, RmKV Silks, Olympus, Panasonic and Orpat.