Tag: Media AOR

GroupM’s Motivator bags Pepperfry’s media AOR

MUMBAI: GroupM’s Motivator has bagged the media duties of online furniture and home products marketplace, Pepperfry.

The account of the Mumbai-based Pepperfry is estimated to be approximately Rs 80-100 crore.

As a part of the media mandate, Motivator will be responsible for managing the traditional and digital media planning activities for Pepperfry. The agency will be working closely with the team at Pepperfry to plan and implement pioneering campaigns tapping various communication channels including emerging media avenues.

The mandate to Motivator follows Pepperfry’s strategy to step jump the brand positioning in the minds of the consumers. The company recently raised $100 million from Goldman Sachs, Zodius Technology Fund, and existing investors Bertelsmann India Investments and Norwest Venture Partners.

Pepperfry CMO Kashyap Vadapalli said, “We are confident about Motivator’s ability to deliver innovative strategies to assist us in building a strong consumer brand. Their fresh approach towards media planning and the strong synergy with our plans makes it a cohesive partnership. We look forward to work with them.”

Motivator general manager Trishul Bhumkar added, “It’s an exciting challenge to change the way Indian consumers buy furniture and we are excited to be a part of this challenge. In continuance of working with client who expect business results rather than only media strategies, PepperFry is a great addition to the family. Motivator’s best foot is forward in this challenge.”

August 3, 2015
Madison Media Plus bags Rs 400-500 crore Snapdeal media AOR

MUMBAI: In a highly competitive multi-agency pitch, Madison Media Plus has bagged the media AOR for e-commerce giant Snapdeal.

Sources close to the development confirmed to Indiantelevision.com that the estimated worth of the Snapdeal media business was in the range of Rs 400 – 500 crore.

With the rise of the e-commerce industry in India over the last couple of years, the value of Snapdeal’s media AOR has also witnessed a gargantuan leap. The account, which was with OMD since 2012, was pegged in the region of Rs 25 crore then.

The source also added that including the incumbent agency OMD; other agencies that were a part of the pitch were GroupM, Lintas and Madison.

Madison’s Delhi office will handle the account with effect from 1 July, 2015. However, work is likely to start immediately.

Indian online marketplace Snapdeal offers about 11 million products across categories from over 150,000 sellers, shipping to 5000 plus towns and cities in India.

Snapdeal.com SVP marketing Srinivas Murthy said, “We are very happy to have Madison partner with us on media going forward. They bring tremendous experience across categories, with learnings across multiple growth industries that can be leveraged for us. Madison is known for the high quality of media professionals and we look forward to them helping us drive our business to new heights.”

Madison World chairman & managing director Sam Balsara added, “I am delighted that Snapdeal after an exhaustive competitive review has found Madison Media to be worthy of handling this large and demanding account. Today Madison Media offers an unparalleled depth of leadership, with unmatched experience and expertise and this will be further strengthened with the joining of Vikram Sakhuja in a few months as Group CEO of Madison Media and OOH.”

While the digital media mandate is being handled by Mindshare, Leo Burnett India is the creative agency for Snapdeal.

Madison Media Group has been on an account-winning spree in 2015, having won a host of new businesses including Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL, Bandhan Bank, amongst others.

May 26, 2015
Vizeum bags media duties of Saint-Gobain

MUMBAI: Vizeum India, the media communication specialist from the Dentsu Aegis Network, has been appointed as the media AoR for Saint-Gobain.

Vizeum Indian subcontinent managing director S Yesudas said, “We are delighted with this appointment and thank the Saint-Gobain management for considering us worthy. We see immense possibilities for the brand to connect with its consumers and business associates meaningfully. We will ensure no stones are left unturned on our path to this destination. This business will be handled out of our Chennai office.”

February 27, 2015
MediaCom wins media mandate for Urban Ladder

MUMBAI: MediaCom has bagged the media AOR for Urban Ladder, an online furniture company. This win follows a year of big wins for Mediacom – Tata DoCoMo, Future Group, Carwale.com, Roche, Medimix and Mead Johnson – with a combined billing value of over Rs 500 crore.

Urban Ladder COO and co-founder Rajiv Srivatsa said, “For the last couple of years, our marketing has been primarily through digital media. We’re now excited to reach out to a larger audience and communicate our design philosophy and vision of making millions of Indian homes beautiful. We believe that Mediacom’s expertise across media platforms will be of immense help in brand Urban Ladder’s journey.”

MediaCom India general manager-south Sriram Sharma, who led the pitch, added, “We are thrilled to partner with Urban Ladder. The team is excited and is looking forward to working with one of the fastest growing startups in the country that is redefining the way Indian homes look.”

January 29, 2015
Vizeum India flies off with Jet Airways

MUMBAI: As Jet Airways prepares itself for a growth strategy, Vizeum has been contracted as the Media AoR to play a vital role in the airline’s consumer connect initiatives.

Vizeum managing director Indian subcontinent S Yesudas said “We are an agency that clients must experience to believe. The passion, the sincerity and the tangible results we bring on board is incomparable. We are very proud of this association and we are thankful to the Jet Airways management for considering us worthy. This business will be handled under the leadership of senior VP Samarjit Rajkumar out of our Mumbai Office”

Jet Airways senior VP commercial Gaurang Shetty said “We evaluated media agencies on a live brief and Vizeum showed their ability to add value to our media investments and demonstrated tangible benefits in their proposition. Vizeum’s solution was backed with data, insights and relevance to the ethos of the brand which gave us all the confidence in their abilities. A good media agency and client relationship is about real partnership and we are confident that Vizeum will build that with Jet Airways.”

June 2, 2014