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Tag: Media Agency

  • Hansa Research, Qualtrics partner to optimise marketing efforts and help in brand building

    Hansa Research, Qualtrics partner to optimise marketing efforts and help in brand building

    Mumbai: A part of the R K Swamy Hansa Group, Hansa Research, has collaborated with Qualtrics to help organisations optimise its marketing efforts by monitoring the brand health performance and help in building their brands in India’s growing and maturing economy.

    With this collaboration, Hansa Research will combine its consulting and advisory services with intelligent consumer insights captured using the Qualtrics XM platform.

    The insights and capabilities enabled by the collaboration will aid organisations to track their brand health, as well as, how they compare to competitors, in real-time and by key audience segments to deliver the brand experiences and services consumers want.

    The organisations will benefit from the ability to conduct market research and brand tracking studies using structured and unstructured feedback in a fast and cost-effective way.

    On this collaboration, Hansa Research chief executive officer Praveen Nijhara said, “Organisations across India are scaling up their efforts to improve their brand and consumer experience. As a market research company, our forte has been to provide customized strategic insights to brands to give them a competitive edge in the market. The integration of our customer intelligence expertise along with Qualtrics capabilities will provide unique solutions to clients to aid in their marketing and business initiatives.”

    “In today’s rapidly changing markets, organisations that stay closely aligned with the needs of their customers are well-positioned for success. Qualtrics is working with organisations across India to tune into the needs of consumers, and the collaboration between Qualtrics and Hansa Research will help even more companies better understand how to serve their customers and prioritize brand and marketing investments,” said Qualtrics head of ecosystems Asia Pacific and Japan Zoe Nicholson.

  • Chalo signs DViO Digital as its digital agency

    Chalo signs DViO Digital as its digital agency

    New Delhi: The popular public transport technology company, Chalo, has appointed DViO Digital as the digital (creative) agency.

    The mandate puts DViO in charge of the brand’s digital & social media management. The primary focus of the campaigns across all platforms will be to generate awareness among bus users and operators as well as increase app downloads.

    DViO will be involved in developing a digital-first brand & creative campaigns, enhancing Chalo’s reputation as a reliable brand in the mobility space. In addition, the agency will also be responsible for creating campaign strategy, ideating for co-branded activations, and performance campaign management i.e., deploying digital media for the effective distribution of the content to build TOM, preference and divert traffic to the website.

    Founded by Vinayak Bhavnani, Mohit Dubey, Priya Singh Dubey, and Dhruv Chopra in 2014, Chalo offers real-time bus tracking as well as digital payments in buses through the Chalo App and the Chalo Card. It has a presence in 40 cities across 13 Indian states including Maharashtra, Karnataka, Kerala, Madhya Pradesh, Tamil Nadu and others.

    Speaking of the association, DViO Digital founder & CEO Sowmya Iyer said, “At DViO Digital, we lead brands through digital transformation and assist businesses in their growth journeys. A lot goes behind establishing a brand online and creating active conversations. With our unique creative strategy, media campaigns and content creation at play, we are sure to establish Chalo as a tech-forward, customer-focused brand in the market.”

    Adding to it, Chalo’s CMO Dhruv Chopra, said, “We are delighted to onboard DViO Digital as our digital partner. Chalo is in the phase where the company is rapidly growing its footprint in the country. In DViO we saw the right team with a fantastic blend of speed and execution and strategic understanding that can help us reach our ambitious goals. We are glad to partner with them and look forward to an exciting journey together.”

  • Dentsu X retains top spot for third year in a row as fastest growing agency: RECMA’s report

    Dentsu X retains top spot for third year in a row as fastest growing agency: RECMA’s report

    Mumbai: Dentsu India has once again ranked amongst the top three, continuing its record-breaking growth velocity, in the latest RECMA Media Agency Ranking Report. 

    Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. This is delivered through the five global leadership brands: Carat, Dentsu Creative, Dentsu X, iProspect and Merkle, each with deep specialisms.

    The recently published RECMA report calls out the stellar performance of each agency: 

    Dentsu X, as India’s fastest-growing media agency leading the chart with a 153 per cent growth rate for the past three years. It is India’s #2 agency since 2020, narrowing the gap with Mindshare in 2021. Driving experiences beyond exposures, Dentsu X engineers brand outcomes and growth.

    iProspect, accelerating brands through a performance mindset, has clocked an impressive 83 per cent growth in 2021! Growing our brands at the intersection of culture, content, data, and tech is paying a dividend to our clients and our business.

    And Carat, designing for people, has recorded a smart 60 per cent growth over the last year, delivering an unparallel capability to unlock real human understanding to connect people and brands by designing powerful and engaging experiences.

    Dentsu Media South Asia CEO Divya Karani said, “Yes, of course, our clients and people value our vision, our continuous reinvention and rigour, but scaling at this unprecedented trajectory for the past three years is a huge validation! Even more gratifying is that all our media agencies, each with their unique proposition, are performing at full throttle. Transforming by design, Densu is planning the next steps even as we continue to scale. With our deep specialisation in media, creative and CXM, we are constantly focused on stitching up integrated business transformative solutions for our clients.”

    Dentsu’s recently released global ad spend report forecasts India’s growth at 16 per cent, reaching $11 billion in 2022, well past the 2019 pre-pandemic level. Digital is expected to clock double the momentum, contributing 33 per cent of overall India’s spending. Dentsu is bullish on India and predicts India as the fastest growing market globally. 

    RECMA is the leading independent research company that reports and tracks the performance of media agencies around the globe. The report showcases the market share and growth of the media agencies based on their overall activity. The overall activity volume report, evaluating over 900 media agencies across 70 countries, is the reference quantitative ranking based on the activity volume, a metric including both traditional buying billings and non-traditional activities, which covers online paid media as well as fee-based activities in digital, data & analytics, content, marketing, and sponsorship.

  • Wavemaker’s Jigar Rambhia moves on, joins sports edtech Sporjo as COO

    Wavemaker’s Jigar Rambhia moves on, joins sports edtech Sporjo as COO

    Mumbai: Wavemaker India national director and head of sports business, Jigar Rambhia has moved on from the media agency after a 15-year stint. He  has joined Sporjo, a sports ed-tech start-up, as COO. An education, training and employment-oriented online company in the field of sports, Sporjo was launched in May 2020.

    Rambhia was currently looking after the ESP (entertainment sports partnership) business for Wavemaker India, a part of GroupM.

    Previously, Rambhia was head of the IPL media planning & buying team since its launch in 2008 at the agency. He also headed the ICC media planning & buying team for 2011 ICC Cricket World Cup, 2015 ICC Cricket World Cup, ICC Champions Trophy, ICC T20 World Cup. Rambhia also served as business head for key brands like Bajaj Allianz, Fiat, IDBI Bank, Shoppers Stop, Kings XI Punjab, and Pro Kabaddi.

    Rambhia was elevated as national director and head of sports business at Wavemaker in 2011.

    Prior to joining Wavemaker India, he was also associated with companies like Madison Communication and TME.

  • Digitas India bags digital communication mandate for Matter

    Digitas India bags digital communication mandate for Matter

    Mumbai: A vertically integrated product tech start-up, Ahmedabad-based Matter has appointed Digitas India as the agency for its digital communication mandate following a multi-agency and multi-phased pitch process. 

    Digitas will handle Matter’s digital marketing mandate, the scope for which will encompass communications, media, customer experience & digital assets and community engagement across its mobility and energy business verticals.

    The Matter e-motorcycle will be introduced in the second half of 2022. According to Matter, the yet-unnamed motorcycle will be the first electric two-wheeler in the country to have a battery pack with active liquid cooling. While there aren’t many specifics about this brand-new bike at this moment, it will be released in the third quarter of 2022.

    Commenting on the association with Digitas India, Matter COO & co-founder Arun Pratap Singh said, “At Matter, we are embarking on a journey to revolutionise electric mobility and energy storage space. Our innovative offerings will be represented through highly creative digital marketing and we’re glad to have partnered with Digitas, as they follow the philosophy of thinking new and leveraging the creative nuances to deliver highly compelling digital innovations, we are excited to start this journey with Digitas India by connecting with our customers creatively and helping them to transition to clean energy.”

    Welcoming Matter to its fold, Digitas India COO Sonia Khurana said, “It is our privilege to partner with Matter and to introduce the brand and product in the market. It is exciting to be a partner to the brand right from the incubation stage itself of the product. Our aim will be to stay true to our connected marketing philosophy and use the right mix of insight-driven creativity, technology, and media to drive brand love and adoption.” 

    Since its inception, Matter has invested extensively in technology development with the “Innovate in India” approach for the development of futuristic electric vehicle platforms and for energy storage applications.

  • Carat India appoints Vasim Rakhangi as AVP – strategy

    Carat India appoints Vasim Rakhangi as AVP – strategy

    Mumbai: Further strengthening its leadership team, Carat India – the media agency from the house of dentsu India – has appointed Vasim Rakhangi as associate vice president – strategy for North and East. He will report into Carat India CEO Anita Kotwani.

    In his new role, Rakhangi’s core focus will be to spearhead and deliver integrated media strategy to the agency’s existing clients across the regions. 

    Rakhangi has over 11 years of experience in media and research, having led multiple brands on integrated media strategies that focus on both traditional as well as digital media. Prior to this, he worked for conglomerates in the FMCG sector like Mondelez, GCPL, Marico as well as broadcasting brands including Star Plus and Star Sports.

    With this appointment, Carat continues to accelerate its transformation of the agency across India, as it looks to bring new focus on its designing for people proposition.

    This is the fourth key strategic leadership hire for the agency in recent months, bringing a fresh perspective, increased impetus, and expertise to deliver on well-known brands in the Indian market, according to the agency.

    Commenting on the appointment, Anita Kotwani said, “With his extensive experience and passion, Vasim will help our clients stay ahead of the curve, especially as he helps them demystify the complex digital media landscape. One of his focus areas will be, to translate the disruption of video and the future of measurement to the consumers’ dynamically changing needs and, how the role of data, privacy, and technology impact their business.”

    “Vasim’s remit in our North market will encompass Phillips Domestic Appliances, Microsoft, Mastercard, Havells, and the DS Group amongst others, as he also works with our local teams to drive growth for both North and East markets,” she further said.

    Vasim Rakhangi commented, “With the kind of transformation taking place within the media landscape in India, Carat’s framework seamlessly blends in with the rapidly changing environment. It has always focused on building deeper relationships between people and brands in order to design campaigns which truly resonate with people and drive impactful results for clients. It is indeed a privilege to work with Anita and lead regions with so many great opportunities to bring this to life in partnership with such powerful brands.”

  • Carat India appoints Megha Jain as VP – planning, South

    Carat India appoints Megha Jain as VP – planning, South

    Mumbai: Carat India, the media agency from the house of dentsu India has appointed Megha Jain as vice president – planning, South. She will report to Carat India CEO Anita Kotwani.

    As per the mandate, Jain will focus on new business development and growth for Carat across the Southern market including Bengaluru and Kochi, while overseeing the agency’s existing clients, said the statement.

    In her previous roles, Jain has driven effective brand building through strong media strategies and communications for FMCG brands like Colgate Palmolive, Unilever, Johnson & Johnson and Amul (GCMMF), to name a few. With over 15 years of experience in the media industry, she has led integrated media planning and strategic thinking, focusing on digital transformation for clients and their businesses. She has also been instrumental in spearheading communication planning for clients. 

    “The game plan for Carat India is to bring in leaders with an integrated skill set that can enhance client relationships,” said Anita Kotwani, commenting on the appointment. “Megha’s focus will be to drive strategic stewardship with our key clients in Bengaluru and other Southern markets. She will also be instrumental in helping us drive growth for the Southern market. Enriched with experience to work with top brands, she will add huge value to our global and local clients. I am thrilled that Megha will be part of the talented team and I believe she will be an asset to the organisation.”

    Megha Jain added, “I am extremely excited to join the Carat family. It is a great opportunity to work with a diverse portfolio steaming from data, technology and healthcare across global and local markets. I look forward to collaborating with partner agencies across the dentsu network, drive growth under Anita’s leadership and working with some of the best minds in the country.”

  • Ruchi Mathur named as CGO at Mindshare India

    Ruchi Mathur named as CGO at Mindshare India

    Mumbai: Mindshare, the flagship agency from GroupM on Wednesday announced the elevation of Ruchi Mathur as chief growth officer (CGO) for India, with immediate effect. She will be based out of Gurugram and report to Mindshare South Asia CEO Amin Lakhani.

    Mathur, who was previously head of client leadership at Mindshare North & East, will now be responsible for expanding growth metrics for Mindshare through new business development and unlocking growth opportunities within existing businesses, said the agency in a statement.

    “Along with Mindshare, she will closely work with the GroupM leadership to scale in partnerships, capability offering, and drive Mindshare’s good growth agenda,” the agency further added. 

    “Ruchi is a passionate leader and has a proven record of driving excellent business results within the Mindshare group, in the North and East especially. She is instrumental in boosting operational efficiency for helping our clients achieve their objectives,” commented Amin Lakhani. “With more than two decades of media expertise, Ruchi brings in a unique set of perspectives and skills that will help hone our strategic direction and grow our organisation. I am looking forward to her continued contribution within the system and am confident that with her expertise, we will continue leading towards client delight.”

    Speaking on her role, Mathur said, “At Mindshare, our aim is to continuously focus on strong and sustainable ‘Good Growth,’ while creating an impact for our brands, consumers, and the society at large. I would like to thank team Mindshare for believing in me and look forward to this opportunity to continue transforming our client businesses.”

  • Wavemaker and HUL bag top honours at Emvies 2022

    Wavemaker and HUL bag top honours at Emvies 2022

    Mumbai: Wavemaker and Hindustan Unilever Ltd (HUL) grabbed the top honours at the 22nd edition of Emvie Awards, organised by The Advertising Club on Friday at Taj Lands’ End here. The much-anticipated event celebrated the very best of strategic, ground breaking and high impact media campaigns by media agencies in the year gone by.

    Wavemaker with 395 points was recognised as ‘The Media Agency of the Year,’ while also bagging the Grand Emvie for Mondelez India Foods for the Cadbury Celebrations – Not Just a Cadbury Ad (Best Response to Covid-19).

    Mindshare with 375 points stood second and Lodestar with 160 points stood third.

    HUL was declared as ‘The Media Client of the Year.’

    ‘The Best Implementation Team of the Year’ award went to Wavemaker for Mondelez India Food for Cadbury Celebrations  – Not Just a Cadbury Ad

    This year, The Advertising Club (TAC) received 1,054 entries with around 25 agencies participating in the competition to win the prestigious media award. More than 1,200 professionals from the media, marketing, advertising and research fraternities, witnessed 26 gold and 51 silver Emvie trophies being presented to the winners in addition to 42 bronze winners receiving recognition.

    Google, the ‘presenting sponsor’ instituted special recognition for work done in the area of “Inclusion.” The campaign that bagged the honour was McDonald’s  – Eatqual – One Bite Closer to Equality by the agency DDB Mudra Group. This will be a regular category in the Emvie entry form from the next year, it was announced. 

    The Times of India Group instituted the Pradeep Guha trophy for the category ‘Young Emvie of the Year.’ The Pradeep Guha trophy was on stage by Partha Sinha- president, Dia Mirza as distinguished guest, and Papia Guha, wife of the late Pradeep Guha.

    Emvie Committee chairperson Aditya Swamy said, “It is the privilege of The Ad Club to shine the light on the best work in our industry and it is our endeavour through our award shows to inspire our community to keep raising the bar.”

    “It’s great to be back on the ground. The energy was infectious and the agency and clients had an excellent time celebrating the spirit of excellence. The winners were not only just best in class in India but they were of global standard. No wonder Emvies is called the Oscar of media awards,” said The Advertising Club president Partha Sinha.

    The awards were presented by Google, powered by Colors and in association with The Times of India.

    The entire list of the winners is as given below: 

    1. EMVIE 2022 Agency of the Year

    2. EMVIE 2022 The Client of the Year

    3. EMVIE 2022 Results