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Tag: Media Agency

  • Millimetre names Zero Gravity Communications its agency of record

    Millimetre names Zero Gravity Communications its agency of record

    Mumbai: Millimetre, the flagship brand of Lamitude has announced Zero Gravity Communications (“ZGC”) as its creative, strategic and media planning agency of record. ZGC is an independent advertising agency based in Ahmedabad. The agency will handle brand strategy, creative execution, and digital media duties for Millimetre.

    “ZGC is filled with strong talent, creative minds and extensive experience in creating meaningful brand actions” said Lamitude partner Punit Tambi. Together ZGC and Lamitude will be launching a series of campaigns to strengthen the market presence of Millimetre brand in a hyper personalized way by leveraging a strategic mix of traditional and digital channels to maximize reach, engagement and impact across the value chain.

    The pursuit of redefining interior surfaces gave birth to Millimetre. It’s first iteration is of 36 beautifully crafted decors, under three categories. Millimetre is all set to transform the surfaces industry with innovative product launches this year.

    Speaking about the mandate, ZGC founder Khushboo Sharma Solanki said “We are thrilled and honoured to be chosen as Millimetre’s Integrated Marketing Agency of Record. Our team at ZGC is deeply committed in doing our part in the success story of Millimetre through our digital-first approach and creative marketing strategies. We understand the significance of Millimetre’s vision, and we are excited to embark on this transformative journey together.”

  • FM Schmidt joins WPP as president in Germany

    FM Schmidt joins WPP as president in Germany

    Mumbai: WPP has announced the appointment of Frank-Michael ‘FM’ Schmidt, who is Scholz & Friends Family CEO, as the first president of its German business.

    In leading WPP’s third largest market, FM will be instrumental in shaping the company’s business in Germany, supporting agency leadership teams, and promoting a strong WPP culture. From 1 January 2023, when he officially steps into the role, he will be responsible for bringing together the best talent and resources from across the company and connecting the capabilities of WPP’s 7,000 people in the market to deliver transformational growth for clients.

    Alongside his new position at WPP, FM will remain in post as Scholz & Friends Family CEO, which is part of the VMLY&R network and whose clients include VW, McDonald’s, Sparkasse, and the Federal Republic of Germany. He will also continue to serve on VMLY&R’s global leadership team, a role he has held since 2021.

    FM joined the WPP network in 1998 at J. Walter Thompson, later becoming the chief strategy officer of its German business. In 2003, he joined Scholz & Friends as CEO in Germany, and in 2008, he was named CEO of the Scholz & Friends Family, which operates across the DACH region (Germany, Austria, and Switzerland). Originally from Berlin, FM studied political science, philosophy, and communication science at the Freie Universität Berlin and began his career as a journalist before moving into marketing and communications.

    Schmidt said, “I am delighted to become president of WPP in Germany, and I see this first-ever appointment as a strong signal of the increasing importance of the German market. It is an exciting task to find common interests and to create common ground between our strong agency brands to unlock the full potential of WPP’s capabilities for the benefit of both our clients and our people. I am very much looking forward to opening a new chapter for WPP in Germany, together with some of the brightest minds in our industry.”

    WPP CEO Mark Read said, “FM’s exceptional track record at Scholz & Friends Family, his valuable contribution to the WPP network over the last 24 years, and his extensive knowledge of the German market make him the natural fit for this important role in our third largest market.”

    WPP COO Andrew Scott added, “Having worked with FM for a number of years, I am certain that under his leadership, our people and agencies will be supported in continuing to deliver outstanding creative work. I look forward to working with him in his new role as we further drive growth opportunities for our clients and for WPP in Germany.”

  • ShareChat appoints Rabe Iyer as its head of agency business

    ShareChat appoints Rabe Iyer as its head of agency business

    Mumbai: ShareChat has appointed Rabe Iyer as its head of agency business. Rabe will lead all agency relationships for the company, explore impactful partnerships within the marketing and advertising community, and aggregate avenues for monetization like programmatic, performance, and branding solutions.

    With decades of multi-discipline experience in the media industry, Rabe comes with extensive knowledge to drive growth by understanding client needs and delivering higher yields and profitability. Before ShareChat, Rabe was a senior leader in SEA, India, and the MENA region at several major media organisations, such as Wavemaker MENA, Reliance Broadcast Network, Publicis Groupe Media, Group M’s Motivator, and more. During his stint at Wavemaker, he successfully launched Wavemaker MENA. As the CEO of Wavemaker MENA, he contributed to the sustainable growth of the organization through innovative media, content, and technology practices.

    Welcoming Rabe, ShareChat & Moj chief revenue officer Udit Sharma said, “We are excited to have a seasoned leader like Rabe Iyer join us and lead our agency partnerships. Rabe’s deep understanding of the agency ecosystem and his vast experience of working with a wide range of clients to help them achieve their business and marketing objectives will further strengthen our ability to collaborate closely with agencies to drive better RoI for our advertising partners.”

    Commenting on his appointment, Iyer said, “It is admirable to see how ShareChat has made its way to become the largest homegrown social media company and also become one of the top media aggregators in India. I am excited to be a part of ShareChat’s next phase of growth and holistically contribute towards the company’s success by tapping into its immense potential to drive value to all brands and businesses tapping into the Bharat and GenZ audience.”

    Besides leading and strengthening all agency relationships for ShareChat and Moj, Rabe will design and build strategic initiatives for sustainable growth and add value by maximising marketing technology practices for strategic business planning and improved performance.

  • udaan salutes pharmacists’ dedication to the society in its new ad campaign by Tilt Brand Solutions

    udaan salutes pharmacists’ dedication to the society in its new ad campaign by Tilt Brand Solutions

    Mumbai: udaan has rolled out a new digital campaign to applaud the relentless commitment of pharmacists to society. The campaign highlights udaan’s superior customer service towards its partner pharmacies.

    Further, the campaign emphasises the unique proposition of multiple delivery options—it’s an industry first initiative by a B2B e-commerce company.

    Mumbai-based brand and communications consultancy, Tilt Brand Solutions, has bagged the PR mandate for the brand. It highlights the challenges of partner pharmacies and how udaan can meaningfully partner and delight them in their journey. The campaign aims to address and solve the unique challenges with a brand promise to deliver a superior customer experience to pharmacies while ordering medicine supplies through the udaan app.

    The digital marketing campaign will run across various platforms for the next three months, including ATL, BTL, paid digital, app, CRM (SMS, PN), etc.

    Speaking about it, udaan business head of pharma category Sanjay Sharma said, “The Pharma category on the udaan platform is a growing business and as part of our long-term strategy, we plan to build and establish a long-lasting relationship with our partner pharmacies. We are committed to leveraging technology to bring the benefits of product & service innovations to partner pharmacies and are confident that our campaign will resonate well with our audience.”

    The pharma category on the udaan platform lists medicines, medical supplies, and over-the-counter (OTC) products. Currently, the udaan platform has over a thousand pharmacies registered to transact and do business online. The campaign emphasises the unique proposition of multiple delivery time options – an industry first initiative by a B2B e-commerce company.

    Speaking on the campaign, Tilt Brand Solutions executive director creative Adarsh Atal said, “We are well aware that chemists are and have been a part of India’s critically essential workforce. However, as the world has progressed and critical business sectors have seen technological advancements, there has been little done for pharmacists. With our campaign, we wanted to emotionally connect with the chemists, just like they do with each and every one of their consumers, and bring to the fore how udaan is enabling them with technology to do their business more efficiently and profitably.”

  • Havas Worldwide India ropes in Nikhil Guha & Neeraj Toor as group creative directors

    Havas Worldwide India ropes in Nikhil Guha & Neeraj Toor as group creative directors

    Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has further strengthened its creative team with the appointment of Nikhil Guha and Neeraj Toor as group creative directors.

    The agency recently announced the appointment of Anupama Ramaswamy as its chief creative officer. The two new appointments demonstrate Havas Worldwide India’s commitment to consistently strengthening its team to make a more meaningful difference to its clients, said the agency in a statement.

    Both Nikhil and Neeraj will report to Anupama, who will join the agency in October 2022.

    Speaking about the appointments, Havas Group India chairman and chief creative officer Bobby Pawar said, “Nikhil and Neeraj embody the kind of creatives who are perfect for what we’re building—a brand-thinking-led, digital-first creative company. Both are strong idea people who are very comfortable with the craft and nuances of traditional and non-traditional media. Also, it doesn’t hurt that they are fun to hang out with. I’m sure they, along with their teams, will help Anupama achieve her goal of putting out great work.”

    With over 14 years of experience, Nikhil joins Havas Worldwide India from McCann Worldgroup. This is Nikhil’s second stint with the agency; he has also worked with Publicis India and Contract Advertising in the past. Over the course of his career, he has worked on well-known brands such as Nescafe, Zomato, Maggi, SpiceJet, MakeMyTrip, and Nokia, to name a few. His work has also received a plethora of global and local awards, including a Bronze Lion at Cannes Lions, a Gold and Grand Prix at the APAC Effies, as well as numerous Effies and Abbys. In fact, his campaign “No Child Bride” for Child Survival India won Havas Worldwide India a Bronze metal at Cannes Lions in 2014.

    Neeraj, who has over 13 years of experience, is a digital specialist and has worked in agencies including Dentsu Webchutney and Cheil India in the past. He has worked on leading brands including Samsung, Adidas, Canon, PVR, Adani, and Maruti Suzuki, among others. He was responsible for launching pharmacy brand Zeno Health in Mumbai and Pune with a campaign called Rahat ki Goli. He has won numerous awards for his work, including DMA Asia Echo Awards and the Abbys. He joins Havas Worldwide from Dentsu Impact.

  • Zenith India names Trishul Bhumkar as managing partner

    Zenith India names Trishul Bhumkar as managing partner

    MUMBAI: Zenith India, the media agency under Publicis Groupe India has appointed Trishul Bhumkar as its managing partner.

    Trishul will be reporting to Jai Lala and will spearhead business growth and momentum for Zenith India and its clients. He will strengthen client relationships further and mobilise with agility Publicis Media services including Content, Data, Analytics, Activation and Trade to maximise opportunities, visibility and ROI for brands.

    He brings with him a wide spectrum of experience on pedigreed brands including Coca-Cola, Vodafone, Marico, Danone, Pepperfry and Disney. His previous stints include Madison, erstwhile Maxus and GroupM Motivator and most recently saw him as Strategic Business Unit (SBU) head for Motivator (West).

    Zenith India CEO Jai Lala said, “Trishul is a dynamic leader with a track record that speaks for itself. He has been instrumental in new business success, fortifying relationships with clients and partners and driving exceptional growth and ROI for brands. In an ever-evolving market scenario, he brings strong thought leadership, strategic insights and substance to every brand conversation and is perfectly placed to partner with me in leading the agency into the next phase of growth and expansion.”

    Trishul said, “I am delighted at the opportunity. This is an exciting time to be joining Zenith India when the agency is witnessing strong momentum on new business and delivering outstanding performance on existing client businesses. I look forward to building further on the scale of operations, client delivery and leveraging Zenith India’s unique strengths in data, technology, content, and analytics to bring in unsurpassed growth for brands.”

  • Art-E MediaTech bags social media mandate for IndiaMART

    Art-E MediaTech bags social media mandate for IndiaMART

    Mumbai: IndiaMART has awarded its social media mandate to Noida-based full-stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its brand communication with its digital audience in a more strategic and effective manner.

    This social media mandate was accorded to Art-E MediaTech in a competitive multi-agency pitch. As a leading independent digital marketing and technology consulting firm, Art-E MediaTech will now be in charge of IndiaMart’s social media strategy, influencer marketing, strategy formulation, and media buying.

    Speaking about this partnership, IndiaMART, InterMESH chief operating officer Dinesh Gulati said, “We are pleased to partner with Art-E MediaTech for our social media handles with the aim of establishing a strong digital presence. This collaboration will significantly add value to IndiaMART’s brand awareness & loyalty and help us connect & engage with more potential customers.”

    “Art-E MediaTech has an excellent team that can assist IndiaMart in fulfilling its mission and vision by bridging the gap between the target audience and the brand. The team’s ideals brilliantly overlap with those of IndiaMart, and thus, the collaboration is destined to produce notable results. ArtE understands how to make a brand’s voice heard and I am sure that will aid us to further strengthen our positioning,” he added.

    Sharing his thoughts on the win, Art-E MediaTech co-founder Rohit Sakunia said, “IndiaMart pursues excellence in strengthening businesses in the MSME sector as the company’s major objective. The brand not only shapes the future of small businesses but also drives their business values. Hence, for ArtE, the partnership with IndiaMART is a testament to our expertise in providing result-oriented communication to the leading B2B companies of India while leveraging our detailed market insights.”

    “We help brands create meaningful, long-lasting, and impactful communication that drives growth for their businesses through our creative and strategic prowess. With this collaboration, we are looking forward to creating innumerable insight-led campaigns for IndiaMART, driving remarkable results and achieving new levels of success in the digital space,” he concluded.

  • Carat India wins integrated media mandate for TimesPro

    Carat India wins integrated media mandate for TimesPro

    Mumbai: Dentsu India’s media agency Carat has won the media mandate for TimesPro. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

    As per the mandate, the agency will manage the omnichannel media services for TimesPro.

    Speaking on the win, Carat India CEO Anita Kotwani said, “We are pleased to win the media business for TimePro. Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing and to further accelerating the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is aiding every professional’s career aspiration!”

    TimesPro head of brand marketing & communications Gaurav Barjatya commented, “We are delighted to be working with Carat India. It’s an agency that’s responsive and nimble to the business demands of today, which span a variety of traditional and new-age media. We look forward to collaborating with them as we grow and take our H.EdTech offering to millions of learners nationwide.”

    TimesPro is an award-winning higher education technology initiative of the Times of India Group.

  • Wavemaker India names Vishal Jacob as chief transformation officer

    Wavemaker India names Vishal Jacob as chief transformation officer

    Mumbai: GroupM’s media agency Wavemaker India on Tuesday announced Vishal Jacob as the chief transformation officer. Vishal will take on the additional responsibility in addition to his existing role as chief digital officer.

    In this extended role, Vishal will work with office heads and business leaders to structure and create diverse skill sets within business teams to manage current and future business requirements. He will also work along with practice leads to break silos and create more cross-functional teams to deliver unified solutions to clients, one of Wavemaker’s key focus areas. Vishal will also work on strengthening existing capabilities beyond digital and incubating new ones that will make Wavemaker’s future ready for the challenges.

    Wavemaker South Asia CEO Ajay Gupte said, “The environment around us is rapidly changing, and we need to continuously upskill ourselves to lead this change so that we continue to provide unique and innovative solutions for our clients. With Vishal taking over the additional responsibility of transformation, we will be better placed to craft customised strategic initiatives, particularly related to digitalization and driving company culture.”

    Speaking on this new role, Vishal Jacob said, “Consumer behaviour and the media landscape are forever evolving. Embracing these changes through a culture of agility becomes critical for success. Driving this transformation at an organisational level is highly challenging yet very exciting, and I am looking forward to it.”

    Vishal started his digital journey with GroupM in 2005. He has led and assisted clients across industries (auto, FMCG, telco, media, and retail) in their digital transformation journey, hinging it on creating a connected ecosystem of paid, owned, and earned properties. Vishal has also authored a book called “Connecting with Yourself: Why we Think, Feel, and Act the Way We Do.” He is a certified coach from ICF with further specialisation in transactional analysis and NLP, and he continues to nurture and coach talent to prepare them for leadership roles.