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MUMBAI : The Board of Control for Cricket in India (BCCI) has issued an Expression of Interest (EOI) for agencies looking to manage media buying and...
MUMBAI: Maxus has successfully retained the media responsibilities of the Indian Premier League for its 10th edition. Maxus has been the media agency for IPL ever...
MUMBAI: Sony Max gave Bollywood enthusiasts a reason to rejoice as it kick-started the third season of its flagship event, No Talkies Nataunki Returns. Organised exclusively...
MUMBAI: Sony Max gave Bollywood enthusiasts a reason to rejoice as it kick-started the third season of its flagship event, No Talkies Nataunki Returns. Organised exclusively...
MUMBAI: The TV audience measurement service BARC India has announced an online certification BARC India Media workstation (BMW), starting from 20 July. Its been more than...
MUMBAI: The TV audience measurement service BARC India has announced an online certification BARC India Media workstation (BMW), starting from 20 July. Its been more than...
MUMBAI: Speculation and anxiety over the new television rating system will come to rest by the end of April. Yes! That’s when the Broadcast Audience Research...
MUMBAI: ‘No talkies Returns’- the national level dumb charades competition between media agencies organized by Sony Max, the premium Hindi movies channel concluded on an entertaining...
MUMBAI: Diageo is looking for a media partner to handle all its brands in India. Industry sources have confirmed that the multi agency pitch is underway...
MUMBAI: It is taking transparency and openness to a totally different level. First it prised open the bundled channels that IndiaCast was offering and it started selling...
MUMBAI: SONY MAX, the premium Hindi movies and special events channel which recently launched its latest initiative“NO TALKIES”-India’s first National Dumb Charades competition for Media Agencies...
MUMBAI: The media agencies are busy brushing up on their knowledge of the names of movies. And why? Well, they are all gearing up for No...
A broadcast journalist who turned to advertising purely because he loved it, Maxus global planning director Nick Vale enjoys the energy of the ad industry. He started...
MUMBAI: Single flagship clients account for over one-fifth of revenue for many media agencies, showing a symbiotic long-term relationship between them. Mindshare earned 20.3 per cent...
MUMBAI: BBC World has assigned creative and media duties in India to Vyas Giannetti Creative and MediaCom India respectively. The agencies will be responsible for providing...
MUMBAI: In today’s day and age when accountability is high on the clients’ agenda and everyone wants to get the maximum bang for the buck, the...
MUMBAI: “I’m not going to give a Media Review but a Media Proview, if any such word exists,” said Sam Balsara at the first ever Media...
