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Tag: Media Abbys

  • Abby Awards 2025: Round 1 shortlist unveiled, Leo Burnett and Enormous Brands lead the creative charge

    Abby Awards 2025: Round 1 shortlist unveiled, Leo Burnett and Enormous Brands lead the creative charge

    MUMBAI: The AdClub has revealed the Round 1 shortlist for the Abby Awards 2025, powered by One Show, with industry heavyweights Leo Burnett, Enormous Brands, FCB, VML, McCann, Famous Innovations, and Havas leading the charge in the creative categories.

    A star-studded lineup of creative powerhouses and brands has made the cut, including Good Morning Films, Tribes Communications, Atom Network, Cheil, Schbang, Mudra Max, Y&H, Grey Group, Hogarth Studios, Vanilla Films, Mindshare, BBH, and Tilt Brand Solutions.

     The client roster shines just as bright, with AIS, Jaguar, P&G Whisper, Manifest, The Times of India, Axis Bank, Coca-Cola, Finolex, Reliance General Insurance, Durex, Flipkart, Lays, and Dream11 all vying for glory.

    Digital dynamos like Schbang, BC Web Wise, Digitas, and Interactive Avenues have carved out their space, while design virtuosos Open Design, Hyphen Brands, and Tree Design have made their mark. 

    Video craft maestros—Good Morning Films, Vanilla Films, Bang Bang, Kitchen Video, and Superfly Films—add a cinematic edge to the shortlist.

    The broadcast and publishing giants aren’t left behind, with Bennett Coleman, ABP, Jagran Prakashan, Viacom, Star India, The Hindu Group, and Zee Entertainment staking their claim for the trophy. 

    Start-up agencies like Y&H, tgthr, Brave, and Believe Trinity have also entered the spotlight, proving that fresh talent can compete with the best.

    Awards governing council chairman Ajay Kakar expressed his delight: “The shortlist for the Abby Awards 2025—across both creative and media categories—is now out. It’s heartening to see the breadth and diversity of agencies, clients, brands, publishers, and broadcasters who have made it through the first round of rigorous jury evaluation. This wide representation is a reflection of the vibrancy and depth of talent in our industry. With the second and third rounds of judging ahead, we now look forward to seeing the best rise to the top. All roads lead to the awards nights between 21 and 23 May.”

    The round 2 and round 3 judging are already underway, with the final winners set to be crowned at the much-anticipated Goafest 2025.

  • Lodestar UM wins 11 Media Abbys; HT Media takes home 6 publisher awards

    Lodestar UM wins 11 Media Abbys; HT Media takes home 6 publisher awards

    GOA: The ninth edition of GoaFest has come as a good surprise for Lodestar UM. The agency won 11 Media Abbys and has thus come out as the clear winner in the crowd.  Mindshare with seven Media Abbys came second, while Milestone Brandcom and PHD India won five Media Abbys each to secure the third position.

    Of the total 50 Media Abbys which were given out on Day 1 of GoaFest, PHD India emerged as the only agency to have received a Grand Pix.  The agency bagged the award for its ‘Be Beautiful’ campaign. This year GoaFest received 619 entries from agencies for Media Abbys out of which 150 were shortlisted. 50 of them made it to the winners list.  

    The final judging process was done only in the presence of media agencies heads. Only one representative from a network group was taken on board, who couldn’t vote for any of its agencies’ entries. There were two preliminary rounds before the finalists were chosen. The shortlisted entries were put on the official website of GoaFest for easy access and transparency.  

    The other set of awards that were given out on Day 1 were from the publisher category which is a new entrant in Abbys this year. The category received around 63 entries. In this category, while BBCL got five awards, Hindustan Media Ventures received six. 

    The Advertising Club and chairman of the Awards Governing Council president Pratap Bose mentioned that the effort to add publisher category is to reward the work coming from a platform that connects the media and advertising agencies.

    Click here for to the Media Abby result Sheet

  • Mindshare gets maximum shortlists at Media Abbys 2013

    MUMBAI: GroupM‘s Mindshare leads the Media Abbys shortlist this year with 20 entries from India and one entry from Sri Lanka.

    IPG Mediabrands India‘s Lodestar UM follows with 16 entries, while GroupM‘s Maxus falls one short to be a close third. Madison Pinnacle has the fourth highest shortlisted entries with 14.

    The Media Abbys has a record 660 entries this year (beating last year‘s record of 628 entries) across 18 categories. The thrust is on digital with 260 entries coming from this medium. The rest 400 entries were from TV, Print, Radio, OOH and Branded Content.

    It was perhaps the result of Media Abby chairman Ashish Bhasin‘s foresight to further divide the digital category into Digital Search, Social Media, Display, Content, Medium and Mobile. The other categories for Media Abby Awards include Best Use of TV, Cinema, Newspapers, Outdoor, Special Events, Radio, Sponsorship, Branded Content, Mixed Media, Youth Marketing, Pro Bono, and South Asia Mixed Media.

    Speaking at the announcement of the Media Abbys shortlist, Bhasin said, “We realised that having one broad category for digital is not fair. The medium is fast catching on to traditional media and has a lot of variety within itself. Comparing a mobile campaign with a website design is like comparing apples to oranges. So we thought of creating the sub categories and giving the different aspects of digital a fair chance to compete.”

    Bhasin also stressed that this year nearly 50 agencies (big and small) participated in the Media Abbys, of which 27 agencies feature in the shortlist. “It is heartening to see that even independent and upcoming agencies are willing to participate. This year has seen a very encouraging participation from the entire industry,” Bhasin added.

    Apart from adding sub categories to the Media Abbys, this year was also the first time that the entire judging process was digital. Each jury member was given a laptop with headphones to see the case studies. The scores were entered online which were then collected on a common server and compiled. The entries for the awards were required on a USB drive rather than the usual hard copies.

    “We wanted to make the process as efficient as possible. By going digital, we have increased the transparency and are also doing our bit for the environment by saving paper,” explained Bhasin.

    The final judging process for the Media Abby Awards will be held on the 8 March 8 and the Media Awards will be held on 5 April 5 along with Digital, Design and Direct.

  • Goafest 2012: Mindshare takes home Grand Prix at Media Abbys

    Goafest 2012: Mindshare takes home Grand Prix at Media Abbys

    VARCA, GOA: Mindshare snapped up the Grand Prix at the Media Abby Awards 2012, the first to win this prized award in the category in six years.

    Mindshare won the sole Grand Prix and Gold for Surf Excel ‘Little Big Film Maker‘ in Best Use of Branded Content. The WPP agency also took home two silvers for Axe (‘Male Fantasy Theme Parks‘ in Youth marketing) and Kissan Jam (‘Kissan Jammy Art‘ in Best use of special events and stunts/live advertising) and two bronzes for Nike Cricket (‘Bleed Blue‘ in Best Use of Internet and Digital Media) and Kwality Wall’s Cornetto (‘Cornetto Luv Reels’ Take 2‘ in Youth marketing).

    MEC won two Golds for Reliance 3G in the Best Use of TV category and Colgate Dental Cream in the Best Use of Outdoor and Ambient Media category. The agency also won a silver for Reliance Mobile (‘Ego search‘ campaign) in the Best Use of Internet and Digital Media and a bronze for the same client for ‘Mera v/s Tera Network’ campaign in Best Use of TV.

    Agency
    Grand Prix
    Gold
    Silver
    Bronze
    Total
    Mindshare
    1
    1
    2
    2
    6
    MEC
     
    2
    1
    1
    4
    Lodestar UM
     
    1
    2
    3
    6
    Madison Media Infinity
     
    1
    1
    1
    3
    Starcom Worldwide
     
    1
     
     
    1
    Maxus
     
     
    2
    3
    5
    Madison Media Plus
    		  
     
    1
     
    1
    Mediacom Communications
     
     
    1
     
    1
    DDB Mudramax
     
    		    
    1
    1
    Interactive Avenues
     
    		    
    1
    1
    Total
    1
    6
    10
    12
    29

    Lodestar UM bagged six metals including a Gold for Bombay Psychiatric Society (‘Zindagi Se Dosti‘ in the Pro Bono Marketing category). The agency also bagged two silvers for Coca-Cola (campaign-Coke studio woos India, category-Youth marketing) and Amul (campaign-Amul Masterchef India 2, category-Best use of Sponsorship). The Interpublic company won three bronze metals for Amul MasterChef India-2 in the Best use of Branded Content category, Indica Vista (Vista Blogger Outreach Programme) in Best Use of Internet and Digital Media category and Thumps Up (Thumps Up Hunt for the thunder star) in the Best Use of Sponsorship category.

    Maxus took home two silver metals for Google Mobile Services in Best Use of Sponsorship and Google in Best Use of Cinema. It also bagged three bronze for Reliance Mobile, Askme (Infomedia) and ABT associates.

    Madison Media Infinity took one of each metal at the media awards today, while Starcom Worldwide managed to win Gold for Samsung Galaxy Tab.

    Madison Media Plus and Mediacom Communications bagged one Silver each while DDB Mudramax and Interactive Avenues took home a Bronze each.

    Goafest 2012, India’s biggest advertising and awards festival, gave away 29 awards this year as compared to 44 awards that were given last year. Media Abby saw 620 entries from 33 agencies, which according to Media Abby jury head and Aegis Media CEO Ashish Bhasin is a record in itself and is almost 16-17 per cent more than the last record set.

    Bhasin said that digital got the largest number of entries and was “the single biggest category to judge.”

    Click here to open the complete Media Abby Awards‘ list.