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Tag: Medhavi Singh

  • Criteo and Flipkart dial up Motorola’s buzz with data-driven ads

    Criteo and Flipkart dial up Motorola’s buzz with data-driven ads

    MUMBAI: Call it a smart move Motorola’s brand buzz just got a signal boost. In a bid to turbocharge its budget smartphone presence, Motorola teamed up with Flipkart Ads and global commerce media giant Criteo to launch a data-fuelled campaign that’s made noise for all the right reasons. Over a 13-month stretch, this retail media offsite strategy didn’t just work, it rang in results loud and clear.

    Using Flipkart’s Product Performance Ads and Criteo’s Retail Media Offsite Solution, the campaign reached 110 million unique users, clocked over 1.1 billion ad impressions, and achieved a remarkable 34 percent engagement rate. But more than just vanity metrics, it translated into business results: an 18 percent rise in Share of Voice (SOV) for Motorola on Flipkart’s product pages.

    The goal? To engage high-intent audiences not just on Flipkart, but across the wider internet and then lead them back to Flipkart’s app and website. With Criteo’s precision-targeting and Flipkart’s first-party data at play, the dynamic display ads served to 86 percent of the relevant audience base delivered a full-funnel marketing impact.

    According to Motorola, marketing head, APAC Shivam Ranjan, “The collaboration has helped Motorola forge direct connections with more than 110 million high-intent users. The campaign’s performance validates our commitment to data-led storytelling and customer engagement.”

    Flipkart Ads vice president and general manager Vijay Iyer highlighted the importance of the campaign’s closed-loop strategy: “Our Product Performance Ads helped Motorola scale up with high-impact re-engagement tactics using real-time performance data and audience intelligence.”

    Meanwhile Criteo India country head Medhavi Singh called it a demonstration of “cutting through the digital clutter” with hyper-personalised engagement. She added, “The real-time insights and tight integration with retail platforms allowed us to tailor the messaging, improving visibility and conversions across every touchpoint.”

    The partnership underscores a wider shift in digital commerce where data, not discounts, drive discovery. With the retail and e-commerce space becoming more crowded than ever, this campaign is a case study in how to get seen, heard, and remembered.

    The success story signals a new era for Indian e-commerce marketing, one where personalised, offsite display ads could just be the main character in a brand’s growth narrative.

  • Glow and behold, APAC drives the global self-care cart into overdrive

    Glow and behold, APAC drives the global self-care cart into overdrive

    MUMBAI: Glow with the flow, APAC is putting the “care” in self-care like never before. From double-digit shopping days to double-duty products, Asia Pacific shoppers are rewriting the beauty playbook by blending wellness and beauty in one irresistible glow-up. According to Criteo’s Global Health & Beauty Pulse 2025, this region isn’t just riding the beauty boom, it’s fuelling it, one premium cart at a time.

    The report, based on data from beauty brands, ecommerce partners, and 14,000 plus shoppers globally, shows that during Q4 2024’s mega shopping festivals 10/10, 11/11, and 12/12, APAC shoppers triggered seismic spikes across self-care categories. Power flossers surged by a gleaming 353 per cent, deodorants and antiperspirants spiked 224 per cent, makeup swatched up 196 per cent, while skincare (up 154 per cent), massage oils (128 per cent), and ear drops (148 per cent) also saw radiant gains.

    The appetite for premium wellness products also signals a shift in spending behaviour: APAC consumers are buying fewer, but better.

    Year-on-year sales in Q2 2025 reflect this trend: health and beauty products rose 5 per cent in APAC, with order values growing by 6.78 per cent. Globally, EMEA led with a 14 per cent rise in sales, and the Americas followed at 1 per cent. In terms of order value, the Americas saw the highest bump at 9.8 per cent, while EMEA trailed with 4.36 per cent.

    APAC consumers, however, stand out as confident, discovery-driven shoppers 40 per cent of health and beauty buyers are first-time users of the brand. This open-mindedness, combined with omnichannel habits, is creating fertile ground for marketers.

    Globally, 84 per cent of beauty buyers have either maintained or increased their spending in the last six months up 11 points since 2023. Shoppers are also digitally engaged: 57 per cent discover products via marketplaces, while 52 per cent rely on search engines.

    And the channel switch is real 48 per cent of beauty consumers research online but buy in-store, while 41 per cent do the reverse. For brands, that means AI-driven tools are no longer optional, they’re essential to stitch together the journey from scroll to shelf.

    “Beauty shoppers today are deeply informed, digitally savvy, and ready to try new brands,” said Criteo India country head Medhavi Singh. “This report reaffirms beauty’s emotional resilience as a category driven by personalisation, relevance, and real-time discovery.”

    Criteo’s data suggests that for brands to win in this glow economy, they must be omnipresent, omnichannel, and on point. Think retail media, AI-powered product recommendations, and frictionless shopping across all touchpoints.

    In a world of smarter skincare, fragrant purchases, and flossers that fly off virtual shelves, one thing’s clear beauty’s new frontier is cross-category, cross-platform, and deeply connected to wellness.