Tag: MEC India

MEC India pockets NMIMS media mandate

MUMBAI: MEC India has won the mandate to handle all media buying and planning for NMIMS Global Access School for Continuing Education (NGA – SCE). The appointment was the culmination of a competitive pitch process against undisclosed agencies. The account will be handled by MEC’s Mumbai branch.

NMIMS Global Access SCE (NGA – SCE) is India’s top distance learning institute offering certified PG Management courses. NGA – SCE offers PG Diploma, Diploma and Certificate programmes in management. Courses are designed keeping in mind the requirement of distance learning and are based on an industry relevant and updated curriculum. The wide range of programmes are approved by UGC-DEB and caters to the diverse needs of working executives, management students, fresh graduates as well as homemakers.

Commenting on the win, Mukti Kumaran, GM West, MEC India said, “MEC believes that an insights based data-driven strategy will help NMIMS realise its goals. We are happy to partner with NMIMS to help initiate more conversations among their existing and potential target audience. We look forward to doing some great work for NMIMS in the coming months.”

Talking about the association, Rajiv Shah, Director & CEO – NMIMS Global Access, School of Continuing Education said, “Our aim is to make our courses available to everyone who aspires to pursue their business management. The team at MEC understands our business objectives and the sector thoroughly and their media approach matches our needs. We are sure that this alliance will help us achieve our brand objectives.”

June 21, 2017
eBay’s Ravi Sekhar KV is MEC India’s chief digital officer, will report to MD T Gangadhar

MUMBAI: MEC India, a leading media agency, announced the appointment of Ravi Sekhar KV as Chief Digital Officer. Sekhar’s role at MEC will be to drive the agency’s end-to-end digital service. He will be based in Mumbai and will report to T Gangadhar, Managing Director, MEC South Asia.

Sekhar is an avid technologist and has been closely involved in the setting up of several start-ups. He recently founded selekt.in, an artificial-intelligence-powered product discovery engine. In his previous role, he headed digital, marketing technology and retention marketing at eBay India. During his stint at eBay, he led first-of-its-kind innovations such as eBay Daily, a tailored shopping experience offering FMCG and gourmet products and a third party affiliate cash back programme.

Speaking on the appointment, T. Gangadhar, MD, MEC South Asia said, “From my conversations with him, I find Ravi to be an exciting combination of passion, exuberance and expertise. Given his strong background, I have no doubt he will help scale our digital service even further. I am looking forward to working (and learning) from him.”

Sekhar also has a strong background in FMCG and telecom and has had stints with CavinKare and Nokia.

Ravi Sekhar KV said, “The industry is witnessing exciting growth. Both, traditional and online companies are acknowledging the impact of data and digital marketing on their business. This is a fantastic opportunity for us to build the relevant technology stacks. Given the scale at which MEC operates, I look forward to collaborating with our teams in India and across the global network”.

May 16, 2017
MEC India wins Corvi LED media mandate

MUMBAI: MEC India, a leading media agency, has been awarded with the media duties for Corvi LED, a research and development major in the LED lights industry. MEC won this account after a multi-agency pitch. The agency will manage all traditional and digital media outlets and the account will be handled by the Mumbai team.

Corvi LED was founded by Vimal Soni in 2012 with a mission to pursue efficiency and introduced the first core disruptions in LED lighting solutions and a quality guarantee across its product range. It has also won globally coveted awards such as the Red Dot Design award from Germany, iF Design Award in Germany, the IDA Design award in the USA and the Good Design Award from Japan.

MEC India GM – West Mukti Kumaran said, “The LED industry is in a growth stage as consumers have become more conscious about saving energy in their homes. Corvi brings in best in quality and international standard LED lights to India through their innovative products and by staying ahead of the curve. It is a great opportunity for us to partner with them and provide our expertise through strategic thinking and media solutions in making lighting in India more energy efficient.”

Soni says, “MEC India team understands our business and have developed a promising media strategy. We are confident that the strategy will enable us to grow in this emerging segment.”

March 9, 2017
MEC India to handle Vistaprint media duties

MUMBAI: MEC India, a leading media agency, has been awarded with the media duties for Vistaprint. The account will be handled by MEC’s Mumbai branch.

Vistaprint is a brand from the house of Cimpress, a company based in the Netherlands, which started operations in India four years ago. A leading printing solutions expert globally, Vistaprint India maintains the same world class standards of quality & customer service.

MEC India General Manager – West Mukti Kumaran said, “We are excited about extending our footprint in the e-commerce space. Online printing is an exciting category and is poised to take off in a big way in India. We look forward to a mutually fulfilling partnership.”

Vistaprint Bharath CMO Bharath Sastry said, “With MEC’s proven track record on e-commerce brands, we are assured that they will create relevant campaigns that will strengthen our business in India.”

January 12, 2017
MEC India to handle Vistaprint media duties

MUMBAI: MEC India, a leading media agency, has been awarded with the media duties for Vistaprint. The account will be handled by MEC’s Mumbai branch.

Vistaprint is a brand from the house of Cimpress, a company based in the Netherlands, which started operations in India four years ago. A leading printing solutions expert globally, Vistaprint India maintains the same world class standards of quality & customer service.

MEC India General Manager – West Mukti Kumaran said, “We are excited about extending our footprint in the e-commerce space. Online printing is an exciting category and is poised to take off in a big way in India. We look forward to a mutually fulfilling partnership.”

Vistaprint Bharath CMO Bharath Sastry said, “With MEC’s proven track record on e-commerce brands, we are assured that they will create relevant campaigns that will strengthen our business in India.”

January 12, 2017
Red Fuse Communications ups Shubha George as Asia MD

MUMBAI: WPP’s Red Fuse Communications has promoted Shubha George as managing director of Asia and CEO of India with immediate effect.

In her new role, George will lead the development of integrated marketing communications for Colgate-Palmolive across Asia.

She will continue to be based out of Mumbai and will continue to report in to Red Fuse Communications global CEO Stephen Forcione.

George’s new remit will be in addition to her current role of CEO India of Red Fuse Communications; a role she assumed in 2013.

Prior to joining Red Fuse, she was the CEO at MEC India, where she started working on the Colgate-Palmolive business. George also led the development of digital, sports marketing and content partnerships for the agency.

Speaking on her new role, George said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross –pollinating ideas and processes across and between, people and offices.”

Previously, she has also worked in agencies like Ogilvy, JWT and Mindshare.

February 8, 2016
Red Fuse Communications ups Shubha George as Asia MD

MUMBAI: WPP’s Red Fuse Communications has promoted Shubha George as managing director of Asia and CEO of India with immediate effect.

In her new role, George will lead the development of integrated marketing communications for Colgate-Palmolive across Asia.

She will continue to be based out of Mumbai and will continue to report in to Red Fuse Communications global CEO Stephen Forcione.

George’s new remit will be in addition to her current role of CEO India of Red Fuse Communications; a role she assumed in 2013.

Prior to joining Red Fuse, she was the CEO at MEC India, where she started working on the Colgate-Palmolive business. George also led the development of digital, sports marketing and content partnerships for the agency.

Speaking on her new role, George said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross –pollinating ideas and processes across and between, people and offices.”

Previously, she has also worked in agencies like Ogilvy, JWT and Mindshare.

February 8, 2016
MEC India wins media mandate for Global Consumer Products

MUMBAI: MEC India has bagged the media duties for Global Consumer Products. The account will be led from MEC’s Bangalore branch.

MEC India MD T. Gangadhar said, “It is a privilege to be partnering Global Consumer Products on this exciting journey. We have a ringside view of Mr Mahendran’s grand vision and it is absolutely inspiring.”

Global Consumer Products EVP – sales and marketing Anuradha Narasimhan added, “As a start-up, we are looking for agency partners who will think proactively for our brands and will work with us to grow our business. We are delighted to be working with MEC who bring in media as well as activation expertise in the offline and online spaces.”

June 15, 2015
MEC India appoints Mukti Kumaran as west head

MUMBAI: MEC India has appointed Mukti Kumaran as its west head. Prior to joining MEC, she was heading the Mumbai branch at IPG Media Brands-BPN. Based out of Mumbai, Kumaran will report to MEC India managing director T Gangadhar.

Gangadhar said, “We are delighted to have Mukti onboard our leadership team. She is a progressive communications professional and brings with her a wealth of experience. I have no doubt she will be a real asset to MEC.”

Kumaran has been a media professional for over 18 years and brings with her a rich experience in strategic planning, buying and new business development. She has worked across markets and has experience on both sides – client and agency. She has earlier worked with Leo Burnett, Initiative Media (LMG), Lodestar and Wipro.

Kumaran added, “I believe the paradigm of media planning and buying is changing very rapidly. As consumers become platform agnostic and increasingly digital, the approach to engaging with them becomes that much more interesting and challenging. My focus will be to ensure that we are pushing our understanding of consumers and evolving smarter and newer ways to engage our brands with them. Looking forward to some exciting work here.”

February 20, 2015
MEC India appoints Premnath Unnikrishnan as digital head

MUMBAI: MEC India has appointed Premnath Unnikrishnan as south head – digital.

Based out of Bangalore, Unnikrishnan will report to the agency’s India digital leader Vishal Chinchankar.

Chinchankar said, “It is great to have Prem as part of the MEC’s digital team. He is a seasoned professional and come with a plethora of skills and expertise. He has a proven ability to create strategic simplicity, drive innovation, ensure systematic execution, and deliver results. We wish him the very best in his new role.”

Unnikrishnan, a thorough digital professional with over 10 years of experience, comes with in-depth knowledge of performance based campaigns. Prior to joining MEC, he was with Interactive Avenues where he managed accounts like Wipro, TTK, ING Vysya Bank, World Vision amongst others.

Unnikrishnan said, “It’s an absolute honour to be part of this leading organisation. This opportunity has provided me a great platform to further showcase and enhance client service levels. From developing digital strategies to implementing digital technologies and running digital processes, these responsibilities will serve as a great learning opportunity. I am eager and look forward to learning from the pool of talented people present here at MEC.”

September 3, 2014