ITV

Tag: meat

  • Licious announces association with ‘Bigg Boss’

    Licious announces association with ‘Bigg Boss’

    Mumbai: The famous meat brand Licious has been associated with the country’s most popular and longest-running reality show, Bigg Boss, for its latest season.

    As part of this unique integration, Licious will cater to contestants’ meat cravings by setting up an experiential zone called The Licious Greed Zone in the house.

    Bigg Boss is arguably the most preferred prime-time viewing by fans of the show, and adding to its charm is the host, Salman Khan. The iconic show enjoys a plethora of celebrity associations and brand engagements, which is a testimony to the show’s value.

    Joining this club, Licious will be offering its assorted range of premium quality and delectable varieties of fresh meat, seafood, and ready-to-cook items in the house. The tie-up will also roll out an interactive contest, where Bigg Boss fans will get a chance to vote for their favourite Licious staple on the Licious app. The most-voted dish will be available in the Licious Greed Zone inside the Bigg Boss House. The dish with the maximum number of votes will find its way to the participants, also giving the audience a chance to become a part of the show. To take things a notch higher, three lucky voters will get the golden chance of meeting Bollywood superstar Salman Khan!

    Speaking about the association, Licious vice president of brand development Santosh Hegde said, “Bigg Boss is the epitome of entertainment and laughter. The show comes with a massive reach and an ever-increasing viewership, which only makes it a perfect platform for integration. At Licious, we are always looking out for moments to bring people together because food is the greatest emotion for all of us, and nobody knows meat like us! Our partnership with Bigg Boss is an exciting move through which we are ready to showcase our wide variety of products, catering to every taste and craving. What makes it better is that the audience will also get an opportunity to help their favourite housemates get the best of Licious via the greed zone.”

  • Pescafresh launches ‘Fresh Matlab Live’ campaign for Pescalive

    Pescafresh launches ‘Fresh Matlab Live’ campaign for Pescalive

    Mumbai: D2C seafood and meat brand Pescafresh has rolled out a new campaign “Fresh Matlab Live.” The new campaign focuses on promoting the world’s first live digital market in the seafood and meats category – Pescalive.

    The campaign is live in Mumbai and Pune and will target more than 50,000 households with door tag branding and 7,000 no-parking boards across the two cities.

    The focus is to create visibility, attract people’s attention, and acquire potential customers through an attractive offer. In the first phase of the activity, Goregaon (East and West), Thane, Andheri (East and West) and Powai will be covered.

    In Pune, the target areas are Baner, Magarpatta, and Koregaon Park. An online BTL brand activation is also being done at the society gates in these areas.

    Pescafresh has fully equipped fulfilment centres across Mumbai and Pune, and the BTL logistics plan has been designed keeping in mind the same.

    Speaking on the campaign, Pescafresh founder Sangram Sawant said, “We wanted to penetrate into customers’ homes with the right messaging, but without being too intrusive, which is why we chose this medium. The main objective of this campaign is to put the spotlight on the Pescalive platform and communicate the brand message to the customers. The idea is not only to be seen by the target audience but to create a top-of-mind brand recall.”

    Till now, we have had more than 75 live sessions on Pescalive, which streams on our app daily. We are committed to bringing transparency to all our buyers and ensuring that what they see on our digital platforms is exactly what they receive, quality-wise. Using technology in the right way to focus on customer delight will be our key to success. It is like having a shop in your living room,” he added.

    All Pescafresh products are packaged in vacuum bags and sent in temperature-controlled boxes to the customers. Recently, the brand has added the ‘chicken deli’ meats range to its product line.

    On Pescalive, the brand has started influencer editions, live cooking sessions with renowned chefs, interactions with food bloggers, and more. Customers get to see the right tips for buying seafood, hacks to cook, and other information on Pescafresh products.