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Mumbai: The kickoff of the fall TV season in the US and the return of football provided audiences with an abundance of new content in September,...
Mumbai: Continuing the path to recovery, print media has witnessed a 93 per cent increase in ad volume in the July-September period, over its previous quarter....
MUMBAI: Media planners and buyers and marketers have repeatedly expressed their desire to have a way of tracking how much video is being watched, on TV,...
MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay...
MUMBAI: GroupM Malaysia has subscribed to Kantar Media’s Dynamic Television Audience Measurement (DTAM) service, which is the new television currency for measuring the habits of Pay...
NEW YORK: NetRatings which provides Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, has launched SiteCensus. This is a census-based site measurement service that...
MUMBAI: While television channels in the country are increasing by leaps and bounds, so are television homes. As a result of this, television consumers are also...
MUMBAI: In a sudden turn of events, VNU, a leading global information and media company and the parent company of Nielsen Media Research, has announced the...
MUMBAI: Nielsen//NetRating has reported that web pages viewed by kids ages 2-11 grew the most as compared to other demographic groups at-home in the US. The...
