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Tag: Meal Of The Moment

  • MOM launches its latest campaign featuring Kiara Powar

    MOM launches its latest campaign featuring Kiara Powar

    Mumbai: Meal of the Moment (MOM), a brand specializing in reimagining familiar foods in convenient formats, announced its latest campaign executed by marketing agency BackBenchers Digital. The brand has collaborated with Kiara Powar, India’s youngest sportscaster and ‘voice of diabetes’, to raise awareness about healthy snacking among teens and young adults.

    This collaboration highlights Kiara’s influence among young audiences and diabetics, prompting BackBenchers to enlist her for the campaign. As a type one diabetic diagnosed at two, Kiara understands the role of nutrition in managing her condition. She advocates for mindful lifestyle choices to prevent lifestyle diseases and educates her audience about healthful alternatives.

    Speaking about her participation in the campaign, Kiara said: “For many youngsters, mindless snacking on extremely processed foods has almost become a way of life. This paves the way for numerous lifestyle diseases including diabetes. Growing up with diabetes, I have had to be especially careful about what I eat and how it affects my health. The ethos underlying Meal of the Moment (MOM) products resonated perfectly with me, as the brand encourages healthy snacking. I hope this collaboration helps to bring the necessary awareness to India’s youth and encourages them to be more conscious about their nutrition.”

    “Kiara’s inclusion in this campaign is symbolic of our brand’s commitment to creating and popularising products for those who are in dire need of mindful, healthful food choices. Her educational and relatable content was perfectly aligned with our own approach, while her growing popularity with youngsters is a step towards helping us to reach out to Generation Next, and make a tangible difference,” said MOM’s head of marketing & e-commerce Siddharth Agarwal.

    “When we were ideating this campaign, Kiara Powar was a natural choice. Her content is being well-received by her audience and she stands out to many as a role model, who is forging her career as India’s youngest sportscaster, even as she is emerging as a fierce diabetes educator. Her dynamic presence and mindful approach to content make her the right fit for this brand and our campaign. We are eagerly awaiting the audience’s response to seeing Kiara in this avatar,” said BackBenchers Digital co-founder Aditya Singh.

  • Meal Of The Moment unveils new digital TVC on Ghar Ka Khana

    Meal Of The Moment unveils new digital TVC on Ghar Ka Khana

    MUMBAI: In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’. 

    The ad film has been conceptualised and developed by creative agency Gramini Media, India. The campaign will run across Facebook, Instagram and YouTube.

    The film beautifully makes a simple point that even on the busiest day, we always find time for home. The film sets out showing the chaotic life of Mumbai everyday. Under the chaos lies a symphony that beats like the heart of Mumbai. But however busy people here get, they still stop to answer when Mom calls. The film tunes itself into the life of a girl who has moved into the big city.

    M.O.M Meal Of The Moment co-founders Prateek and Mugdha Bhagchandka say, “In many ways this video will introduce our brand to consumers so we wanted to portray what the brand truly stands for, which is making everyday meal moments special with mom’s love! The beautiful relationship mothers share with their children – young and old – and how that love and care manifests itself through food most often.”

    Gramini Media creative director Kuber Sarup adds, “It was definitely exciting to work with a brand with the potential to transform the Indian RTE market, but more than that it was really a privilege working with the brand team who understand the nuances and needs of what the customer wants.”