MUMBAI: Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with global market research firm YouGov, and Powered by Google, has launched MDEX, that ranks world’s most “mobile ready” brands.
The Top 10 Most “Mobile Ready” Brands in India Are:
Amazon
Tata Motors
Hyundai
Maruti
Snapdeal
Horlicks
Lakme
Rin
Iodex
Bournvita
In total, more than 2,000 brands were reviewed across 15 countries (Argentina, Australia, Austria, Brazil, Canada, Chile, Germany, India, Malaysia, Mexico, Philippines, Singapore, UK, Uruguay, and the USA) against 60 separate criteria, producing in excess of 240,000 data points.
The Top 10 Most “Mobile Ready” Brands In The World Are:
1. Facebook
2. Amazon
3. 7-Eleven
4. Hyundai
5. Microsoft
6. Nike
7. Google
8. Adidas
9. OLX
10.Target
Ansible India CEO Anjali Hegde said, “India is a mobile first nation and an entire generation has bypassed PC/Desktop to connect digitally. The new consumer is mobile first and uses it as a primary tool for information, entertainment, engagement, communication and commerce. MDEX puts into perspective and benchmarks the mobile readiness of brands to connect with this new consumer. It is an authoritative study which looks at the mobile ecosystem in a holistic way. This is a study is timely and would immensely benefit brands to remain ahead of the curve.”