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Tag: MD

  • Greenways Foods & Beverages signs Raveena Tandon for Notty

    Greenways Foods & Beverages signs Raveena Tandon for Notty

    MUMBAI: Greenways Foods & Beverages (D) has announced its association with Raveena Tandon as the brand ambassador for Notty.

    Raveena Tandon will partner Chhota Bheem and Big J on all Notty related product and brand communication. “Raveena’s popularity and stardom is unparalleled. We are sure her personality and life which is the right balance of professional and personal success, style, substance and family orientation will take our brand to greater heights”, said Greenways Foods & Beverages MD Dr. Sachin Chopda.

    He added, “We are happy to sign Raveena as brand ambassador and feel that she is the perfect choice for Notty as she herself being a mother will better understand the needs and expectations of kids & their parents. We are sure our target audience will be able to connect with her and Notty.”

    Speaking on the occasion Raveena Tandon said, “With the fast paced lives we live today, it is very important to give the right nutrition to children and hence when I learnt about the ingredients it contains, like vegetarian DHA, Vitamin A, C, E, and the fact that no synthetic ingredients or stimulants are used in its formulation, I thought why not associate with a brand that I would be more than happy to give to my kids.”

    On the product, Greenways Foods & Beverages (D) general manager sales and marketing Vinod Gaikwad said, “Today’s mother is a smart mother. She is independent, educated, aware, computer savvy female who wants to give best to her children. She is concerned about the health needs of her children and acts like a gatekeeper for them. To address her concerns and to meet the taste needs of children we have launched Notty, fruit drink fortified with Vegetarian DHA which helps in brain development & Vitamins A, C & E which helps to increase the immunity of children and keep infections at bay.”

    The creative & advertising agency of Greenways Foods & Beverages (D), Versus Brand Solutions, a Ment Element Group Company, business head Errol Marquis said, “Today’s mothers are finding the perfect balance between being authoritative moms and playful friends. Raveena Tandon has found that balance. Like all mothers, she’s concerned about her children’s health but also enjoys being a child with them. Just like our brand NOTTY, a multi-fruit power drink that combines fun-loving delicious taste with vitamins and health benefits. Raveena’s children aged 6 & 8 are in fact the ideal age profile for the brand which is why she is the ideal representation of today’s mother and will be the voice of this modern mom in all our communication.”

  • Arghya Chakravarty takes over as CEO Times OOH

    Arghya Chakravarty takes over as CEO Times OOH

    MUMBAI: Times Innovative Media has appointed Arghya Chakravarty as its CEO. He will be directly reporting to Times OOH MD Sunder Hemrajani.

    On the new appointment, Hemrajani said, “He comes from a great pedigree and I’m sure that with his rich experience and insightful business acumen, he is sure to take Times OOH to even greater heights!”

    Prior to this, Chakravarty was with Pepsi Co where he was working as executive director, sales and beverages. He has more than 15 years of experience during which he has worked with several organisations such as Asian Paints, Akzo Nobel Coatings and Tata Steel.

    Chakravarty began as a trainee at Tata Steel in 1995 and after completing his post graduation in management from IIM Calcutta, went on to join Asian Paints in 1997. He spent eight years at Asian Paints, and after a short stint with Akzo Nobel Coatings went on to join Pepsi Co where he served in different capacities during his six year stint with them.

  • Viacom18 partners with Peanuts Worldwide in India

    Viacom18 partners with Peanuts Worldwide in India

    MUMBAI: Viacom18 has announced its partnership with Peanuts Worldwide to represent the rights to Charles Schulz’s popular Peanuts characters in India as master licensee.The deal marks Viacom18’s foray into representing brands outside the Viacom portfolio. Viacom18 plans to roll out products by early next year.

    Peanuts has been one of the most  popular and influential entertainment brands for over six decades, and the classic property is now set to launch in India in multiple categories that include plush toys, apparel and accessories inspired by Snoopy,Charlie Brown and the gang. Nick Jr., the popular kids’ channel by Viacom18, will also air the Peanuts series on television in the territory in the coming months.

    Speaking about the partnership, Viacom 18 Media Sr VP – consumer products, Saugato Bhowmik said, “We are delighted to have acquired representation rights to some of the most widely popular entertainment brands across the world. The partnership with the iconic ‘Peanuts’ brand adds another milestone to our portfolio of products that we will take beyond television. We’re confident that the brand’s worldwide popularity will be replicated in India.”

    Peanuts Worldwide and Iconix Entertainment MD Leigh Anne Brodsky said, “Peanuts has immense fan following across the globe. We are thrilled to enter the Indian market with new media and content on the horizon and with a promising partner like Viacom18 that boasts of the best entertainment channel across genres and an expansive range of consumer products.”

    Viacom18 Media is a significant player in the ever growing consumer products space with its diverse portfolio. Through various associations, Viacom18 has cut beyond the conventional categories giving consumers a slice of its brands such as MTV, Vh1, Nickelodeon, Comedy Central and also non Viacom18 brands, spanning across 50 categories with over 60 licensees. Nickelodeon consumer products, has launched more than 5,000 SKU’s touching 10,000 plus retail points since its commencement in 2006. It boasts of a diverse range of products with some iconic properties like Dora the Explorer, SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Ninja Hattori amongst others.

  • Warner Bros launches Kids’ WB stores

    Warner Bros launches Kids’ WB stores

    MUMBAI: Warner Bros Consumer Products (WBCP) has forayed into the stand-alone store space with the launch of its latest retail concept – Kids’ WB. As part of this concept, all Warner Bros licensed merchandise across categories and properties, will be showcased and be on sale under the brand Kids’ WB.

    “The launch of the Kids’ WB Stores is a unique and important initiative for Warner Bros brands in India. We are pleased with the consumer response and look forward to more consumers and fans of our brands being able to experience the stores opening in their cities,” said Warner Bros Consumer Products MD – Australia, New Zealand and India Preston Kevin Lewis, commenting on the launch of the concept in India.

    Consumers will now be able to purchase apparel, accessories, footwear, toys, stationery, home décor, books, infant hardlines, food, personal care and other merchandise featuring world famous Warner Bros properties such as Tom and Jerry, Looney Tunes, Tweety, Scooby-Doo, as well as DC Comics Super Heroes, including Superman and Batman.

    Kids’ WB is a first of its kind initiative by Warner Bros Consumer Products in India. Following a successful launch in Coimbatore, Warner Bros Consumer Products is taking the concept to several other cities across the country – Chandigarh, being the next city to unveil a store launch, soon to be followed by Jaipur, Delhi and Mumbai subsequently.

    “By keeping diverse categories under one roof, the Kids’ WB retail concept is a fun, engaging destination for parents and kids,” said En theos consulting managing partner Nagarajan Subramanian. En theos is the licensing product and retail representatives in India for Warner Bros. Consumer Products.

  • K Sera Sera promotes Rajesh Pavithran as MD

    K Sera Sera promotes Rajesh Pavithran as MD

    MUMBAI: K Sera Sera is promoting Rajesh Pavithran as the managing director of the company. He was earlier the chief operating officer of Twenty Twenty Television, K Sera Sera’s subsidiary company which is engaged in the television content business.

    K Sera Sera’s chief financial officer Amar Panghal is being elevated to the position of additional director. Meanwhile, Parag Sanghavi, a promoter of the company, has tendered his resignation as MD of K Sera Sera.

    “The whole exercise is to professionalise the company. Pavithran will be made the MD while Panghal is being inducted into the board,” says Sanghavi.

    Kacon Sethi will continue as CEO of K Sera Sera’s television business. “It is a subsidiary company of K Sera Sera and she will continue to head it,” says Sanghavi.

    Pavithran, who was COO in Balaji Telefilms before joining K Sera Sera, will also be handling the music channel Lemon. Eternal Dreams, a media company promoted by ex-Sony executive Sapna Chaturvedi, has ended its association with Lemon. It was entrusted with the task of developing the channel.

    “We will no more be associated with Lemon or K Sera Sera in the capacity of consultants for running, operating or managing the channel,” says Chaturvedi.

  • North India leads India’s organized retail growth, even small towns have immense potential, said Vikram Bakshi, MD, McDonald’s

    Day 1 at ‘THE SHOP’ – North India leads India’s organized retail growth, even small towns have immense potential, said Vikram Bakshi, MD, McDonald’s – Young India is gaining confidence and wants change, retailers have to provide their consumption needs, said Sanjeev Agrawal, President-Marketing, Future Group

    New Delhi, June 28, 2006: THE SHOP, the two-day summit on organized retailing, commenced today at the Taj Palace, New Delhi with the inaugural address from Vikram Bakshi, Managing Director of cDonald’ (North & East India), who stressed that North India is leading the growth of organized retail in India. The SHOP is the first ever retail forum focusing on India’s most promising retail zones. The Retail Theatre at The SHOP had international experts, captains of the industry, CEOs of India’s key retail chains across formats and categories addressing key retail issues – presenting Views, Reviews, Trends, Possibilities, Success stories, Vision of marketing Gurus, SWOT analysis and a lot more.

     

    According to Mr. Vikram Bakshi, Managing Director, McDonald’s, “The retail industry in India is witnessing a very interesting phase where different retail formats and categories are emerging and opening up, not just in the metros and larger cities, but also in smaller towns. Northern India is an emerging retail market with all International brands and national retailers targeting the North. Among the northern states in India, Punjab has the highest potential to develop as a key growth market for retailers. McDonald’ s itself has 88 outlets in India, 64% of which are located in the North.”

     

    “The Shop” is the zonal version of the annual “India Retail Forum” event that takes place in September in Mumbai and is the Asia-Pacific’s largest platform for retailers across the globe to come together and discuss the latest trends, visions and ­­­­­­­ challenges of the Retail Industry.

     

    Speaking at the forum, Mr. Sanjeev Agrawal, President – Marketing, Future Group, said, “Retail as a medium is about being inclusive and not exclusive keeping the real India in mind. The ‘Real India’ frame has many more people than we think. It is imperative to recognize the section of consumers one is targeting. And in India the debate is not between aspiration and value but in creating a convergence of both. We at Pantaloon, believe that retail must constitute everything for everyone and through our brands we wish to target every segment of the retail market.”

    Mr. Sushant Dwivedy, Business Head Leed, Microsoft Business Solution said, “Mass marketing is dead and every individual consumer needs to be treated separately. Technology can be used in the Retail Industry to provide better service to consumers and build loyalty factors. The Industry needs more web enabled services. Success for retailers will be driven by smarter operations.”

    ‘The Shop’ introduced new retail formats to retailers and potential franchisees and retail real estate developers and equip regional players with necessary support and systems and learning from masters in the business of retail. Showcasing the best in retail offering, providing an in-depth analysis of retail business trends and formulating a differential winning strategy, THE SHOP saw the participation of the very best retail concepts, successful brands, retailers and distributors from all over India.

     

    Mr. Amitabh Taneja, Editor in Chief, Images Group and organizers of the summit, said, “We will witness retailer

    s who have their own well-merited views and concepts which would change retail thinkers to reset enchmarks in many areas and share their huge aura of experience with the audience. IMAGES is now all geared up to focus on India’s most promising Retail zones with a series of events titled ‘THE SHOP’ felicitating interaction of international and national players with these regions in order to facilitate retail expansion and strengthen sourcing from regional brands and manufacturers.”

     

    Over these two days the forum will witness national and regional retailers
    across formats & categories, shopping centre developers, potential
    franchisees, investors, retail support & systems, vendors, govt officials, trade bodies. Some renowned people like Vikram Bakshi, MD, McDonald’s, Andrew Levermore, CEO, HyperCity Retail, Vijay Menon, CEO, Mobile Next, Sanjeev Agarwal, President, Marketing, Pantaloon Retail, Sushant Dwivedy, Business Head Leed, Microsoft Business Solutions, Sam Matthew , Head- Client Solutions, Total Outsourcing, Wipro, N. Sathiyanarayanan, Senior VP, Lifestyle, Denny Gerdeman, CEO, Chute Gerdeman, USA, Ratan Jalan, CEO, Apollo Health and Lifestyle, Sandeep Ahuja, CEO, VLCC, Tim Eynon, CEO Prozone and Director Provogue, Bipin Gurnani, CEO, Piramyd, Gopalratnam Kannan, Country Manager, Swatch Group India, Partha Datta Gupta, CEO, Barista and many more.

     

    Over the years Images has received global recognition for its bold initiatives to support retail growth in India and Images (that includes Conclaves, CEO meets, Exhibitions and Awards) are known for their impact — attracting industry big wigs with almost cent per cent attendance of the key stakeholders.

    About Images Multimedia

    IMAGES is an industry support platform – specific to the Fashion & Lifestyle, Retail and Retail Real Estate sectors – deriving support from its competencies in Research, B2B and B2C publications, Education & Training, Consulting, and Events and Awards of international standards. The Group has been closely involved with over 1000 key lifestyle brands, retailers, the entire retail support network, and real estate developers from across the globe for over a decade now.

    IMAGES Fashion & Retail magazines enjoy the largest readership in their segments across the Indian sub continent & Middle-East with over half a million readers. IMAGES F&R Research wing has been closely monitoring the trends in the market and has been feeding industry, government and media with vital information for strategy formation in association with world’s top consulting & research organizations like McKinsey, AT Kearney, KSA, AC Nielsen ORG MARG, etc.

    For more information please contact: Bhavya Suri, Perfect Relations,
    9871597740, Reena Varghese, Perfect Relations, 9910234004

     

  • Starcom Worldwide North India & Pakistan MD Anita Nayyar

    Starcom Worldwide North India & Pakistan MD Anita Nayyar

    From a media executive at Interpublicity Pvt Ltd in 1983 to the managing director North India and Pakistan of Starcom Worldwide, Anita Nayyar has come a long way in her career spanning 23 years.

    Based in Delhi, Anita has also had stints with organizations like Sista’s (now Saatchi & Saatchi), Frank Simoes Advertising (now F S Advertising), O&M (now Ogilvy/Group M), Initiative Media, MediaCom and Optimum Media Solutions.

    With an academic background in medicine, she plunged into the media business in 1983 and since then there has been no looking back. “It is always interesting to take on new challenges. I have in effect done that in all of 22 years of my media career. Moving earlier in life from a medical background in academics to advertising and marketing was a huge challenge in itself and I think I’ve taken it on rather well,” says the serene lady.

    If one were to list out the brands that she has handled in her career, it would surely take up most part of this page. From durables, automobiles, engine oils, mobile phones, cosmetics, fast food to digestives, baby food, beverages, credit cards and political parties, there is not one sector that has been untouched by her.

    Anita played a small but significant role on the changing the government at the center by focused targeting both at the consumer and regions/constituency level for the “Aam Aadmi” campaign for the Congress Party. That it is the Congress’ ‘Aam Aadmi’ the Centre and not the BJP’s ‘India Shining’ (managed by Grey Worldwide) says it all. “The aim was to maximize the media impact of each rupee for Congress campaign in May 2004 and we succeeded in giving the “India Shining Campaign” of the then ruling BJP a run for its money, and that too with one fourth of its spends,” says she.

    She has also been responsible for setting up the outdoor (now Landscapes) and electronic cell – at Ogilvy & Mather Delhi during her 5 year stint with the agency in the early nineties. Known for striking the best deals in the market place and also as an ROI (return on investment) sensitive professional, Anita was also at the helm of structuring and systemizing media services at Initiative Media, MediaCom, Mudra and Starcom.

    Under her leadership the Starcom Worldwide Delhi operations have grown by 147 per cent in year one and 50 per cent in year two.

    So what’s on her agenda now? “Working for Starcom it’s but obvious that the agency agenda will be top priority. Growth is a given however, at Starcom, our holistic approach to media is key. The people internally have also been trained accordingly to look at clients issues and find the best possible solution to it rather than taking a mainstream media approach and push TV/print plans down their throats,” Anita says.

    Challenges is what makes this lady tick and one of the things on her priority list was to develop the Pakistan market for Starcom, where the agency’s launch is slated shortly. “Right now, we are in the final stages for setting up the Starcom brand in Karachi, Pakistan. The exercise entailed sourcing, interacting and negotiating with various media services agencies in Pakistan,” she offers.

    For the clients she has worked for in various sectors, Anita is known for introducing the advantages of the concept of media consolidation to GPI, Maruti, LG, Sony and Yamaha.

    Anita is of the opinion that the television industry, which is growing at a slow pace now unlike the boom years, will pick up “because of its attributes being the medium it is.”

    “While media consolidation is key to our business and the clients are the chief beneficiaries, it’s also important to ensure brand accountability. Like in case of full service clients, it is important for both media and creative to be brand custodians so that there is accountability on a brand and everything is being done in the interest of the brand/marketer,” says she.

    This straight forward, no-nonsense woman firmly believes in working on her weaknesses to convert them into strengths. Her family is her biggest support today. Her two daughters and an extremely loving, supportive and understanding husband are what keeps her going in this overtly competitive industry.

    And if you thought that it was just media planning and buying that she was involved in, think again. Anita is a guest faculty at various management institutes like MICA, Amity School of Communication, College of Media and Communication at Rai Foundation and also the Delhi School of Communication.

    On being queried as to which of her qualities helped her being in the position she is today, she says, “I have always put in my best efforts and have had a very focused approach. From being in implementation when I started in 1983 and when media planning was just about seeing the light, to have learned and moved on from there, I think one has come a long way. I could have just been restricted to implementation but have taken up all the challenges in life and given it my best.”