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Tag: mcgarrybowen

  • DAN acquires stake in Scottish creative agency

    DAN acquires stake in Scottish creative agency

    MUMBAI: Multinational media and digital marketing communications company, Dentsu Aegis Network has acquired 100 per cent stake in a Scotland based creative agency, Whitespace.

    Established in 1997, with a focus on digital and brand design, Whitespace has developed into one of Scotland’s leading and most awarded creative agencies. Currently housed with a talented team of 70 and located in Edinburgh, the agency offers specialised services in brand strategy, digital production, content and integrated campaigns spanning mobile, augmented reality and virtual reality to a diverse portfolio of clients.

    Following the acquisition, Whitespace will remain a standalone agency and will add capability infill in creative services, digital and production to DAN North, in addition to making an important contribution to the Dentsu Group’s business throughout the UK.

    The impact of this transaction on Dentsu’s consolidated financial results for the fiscal year ending 31 December 2018 is expected to be minimal.

    Dentsu Aegis Network, the Dentsu Group’s global business headquarters based in London, is expanding the group’s business worldwide through ten global network brands–Carat, Dentsu (Dentsu Brand Agencies), dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum–as well as through several specialist/multi-market brands.

  • Dentsu buys 95% stake in Swedish analytics co Outfox Intelligence

    MUMBAI: Dentsu, Inc. has announced that its global business headquarters Dentsu Aegis Network has reached an agreement to acquire a 95 per cent stake in Outfox Intelligence AB, an analytics and conversion optimization company in Sweden. The agreement also gives the Dentsu Group the option to make Outfox a wholly-owned subsidiary.

    Established in 2010 in Stockholm, Sweden, Outfox comprises 14 top class consultants, including its two founders, and has steadily improved business performance since its establishment. In addition to being authorized as a Google Analytics Certified partner and a leading sales and service partner for Google Analytics 360 Suite1, Outfox is also a certified partner of Optimizely, earning a strong reputation as the largest corporate authorized reseller in the Nordic region.

    Following the acquisition, Outfox will be integrated into iProspect, one of the Dentsu Group’s global network brands2 with strengths in the digital performance domain. With this new acquisition the Dentsu Group will deepen the collaborative relationship with Amnet, which provides trading desk services delivering more timely digital advertising to more accurate targets, heightening the synergy effects within the Group in the Nordic region.

    The impact of this transaction on Dentsu’s consolidated financial results for the fiscal year ending 31 December, 2017 is expected to be minimal.

    1. Google Analytics 360 Suite is a comprehensive service providing data collection and analysis, decision-making and actions that can be utilised through a Google Analytics 360 certified reseller or by directly contracting with Google. All certified resellers meet stringent requirements, providing the same services as when used directly from Google. In Japan, seven companies, including Dentsu Digital, are authorised resellers.

    2. Dentsu Aegis Networkm the Dentsu Group’s global business headquarters based in London, is expanding the Group’s business worldwide through ten global network brands–Carat, Dentsu (Dentsu Brand Agencies), Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum–as well as through several specialist/multi-market brands.

  • Dentsu to acquire Netherlands based creative agency Achtung

    Dentsu to acquire Netherlands based creative agency Achtung

    MUMBAI: Dentsu Aegis Network is planning to acquire the Amsterdam based creative agency Achtung BV.

    Founded in 2005, Achtung provides services in both the traditional mass media and digital advertising domains to a variety of companies in the information, communication, automotive and consumer electronics industries, among others. Achtung has been named “Interactive Agency of the Year” three times and won a number of Cannes Lions awards.

    Post-acquisition, Achtung will become part of creative agency mcgarrybowen, one of the Dentsu Group’s nine global network brands. This move will further strengthen and expand the mcgarrybowen network in Europe, making it the third creative hub after London and Paris, and enhance the brand’s presence in the region.

    In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that advertising expenditures in the Netherlands grew 2.2 per cent in 2014. Further growth of 1.2 per cent is expected for both 2015 and 2016.

  • Dentsu to acquire Netherlands based creative agency Achtung

    Dentsu to acquire Netherlands based creative agency Achtung

    MUMBAI: Dentsu Aegis Network is planning to acquire the Amsterdam based creative agency Achtung BV.

    Founded in 2005, Achtung provides services in both the traditional mass media and digital advertising domains to a variety of companies in the information, communication, automotive and consumer electronics industries, among others. Achtung has been named “Interactive Agency of the Year” three times and won a number of Cannes Lions awards.

    Post-acquisition, Achtung will become part of creative agency mcgarrybowen, one of the Dentsu Group’s nine global network brands. This move will further strengthen and expand the mcgarrybowen network in Europe, making it the third creative hub after London and Paris, and enhance the brand’s presence in the region.

    In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that advertising expenditures in the Netherlands grew 2.2 per cent in 2014. Further growth of 1.2 per cent is expected for both 2015 and 2016.

  • Dentsu acquires 20% stake in Singapore creative agency Mangham Gaxiola

    Dentsu acquires 20% stake in Singapore creative agency Mangham Gaxiola

    MUMBAI: Dentsu Aegis Network has acquired a 20 per cent share in Singapore based creative agency Mangham Gaxiola in order to expand the mcgarrybowen brand into Singapore. 

     

    The principal shareholders have also agreed to options that would make the agency a wholly owned Dentsu Aegis Network subsidiary in the future. 

     

    Founded in 2012, Mangham Gaxiola was last year voted Singapore’s most desirable independent creative agency in Marketing Magazine’s annual survey of over 1,000 marketers. The agency is known for premium quality creative work that spans the financial, automotive, fashion, electronics, beauty and FMCG sectors. The range of services provided include creative advertising campaigns in mass media, digital media and social media; creative content applications to increase consumer engagement with websites, which are marketing tools in themselves; and designs for the building of brand identities for stores. 

     

    Reasons behind the acquisition of a share in the agency include the growing importance of Southeast Asia as a market, and the increasing tendency of Dentsu Group clients to position Singapore as a regional hub. 

     

    mcgarrybowen, one of the Group’s eight network brands, has already established a presence as a leading creative agency in South America, Europe and China, and the new hub in Singapore will further develop its network across Southeast Asia. 

     

    Mangham Gaxiola will become part of the mcgarrybowen network and will operate under the name manghamgaxiola mcgarrybowen – A Dentsu Aegis Network Company. Leveraging the global human resources and services of the Dentsu Group, the agency will continue to provide innovative, high-quality services to its clients.