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Tag: McDowell’s No1 Soda

  • McDowell’s No1 Soda enters partnership with five IPL teams this season

    McDowell’s No1 Soda enters partnership with five IPL teams this season

    Mumbai: Diageo India’s flagship brand McDowell’s No1 Soda has announced its association with five IPL teams Royal Challengers Bangalore, Kolkata Knight Riders, Mumbai Indians, Sunrisers Hyderabad, and Rajasthan Royals as their ‘celebrations partner’ for the latest season of T20 Cricket.  

    “This year, McDowell’s No1 Soda plans to take the celebrations that arrive with the cricket season a notch higher with its campaign #No1YaariCheers. The umbrella spirits brand will be using this to enhance its engagement and celebration for this cricket season across languages and regions,” the brand said in a statement.

    The brand campaign is ideated and created by the creative team at DDB Mudra. Talking about the creative concept, DDB Mudra executive vice president and business partner Sujay Ghosh said, “McDowell’s No1 has always stood for Yaari and mehfil (gathering). Cricket epitomises both of these. Hence this cricket season, we took the opportunity to create a new way to celebrate. Chants (Cheers) will be the new language of fans and friends this year, powered by the teams and McDowell’s No1 Soda.”

    “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the length and breadth of the country,” said Diageo India executive vice president and portfolio head – marketing Ruchira Jaitley. “So naturally, we are delighted to be associated with these five iconic teams. Moreover, this cricket season is the perfect platform to bring alive the special moments when yaars connect and make magic happen, whether while playing or else while watching this tournament. 

    “To further add to the fun and entertainment, we are excited to give fans a chance to cheer for their teams with inspiring and playful language like never before. McDowell’s No1 Soda is proud to share the spirit of Yaari with these amazing teams and build a meaningful new partnership,” Jaitley further said.

    “Every win is a celebration not because it is a win but because of all the hard work that goes behind it and this year we are delighted to associate with McDowell’s No1 Soda as our celebration partner and hope our 12th Man Army will join us in celebrations and cheer for the team,” Royal Challengers Bangalore vice-president & head Rajesh Menon said.

    A spokesperson for Mumbai Indians stated, “We welcome McDowell’s No1 Soda on board as we go into the fresh season and look forward to creating many opportunities for our fans to celebrate.”

    “Walking into a new season with our first win, we are extremely excited to have the iconic McDowell’s No1 Soda who has always resonated and stood for strong bonds of Yaari join us as our Celebration partners. We are excited for what is in store and cannot wait to cheer along with them and our fans through the season as we battle it out to win the trophy.” commented Kolkata Knight Riders chief marketing officer Binda Dey.

    Talking about this partnership, Rajasthan Royals CEO Jake Lush McCrum said, “We are pleased to be partnering with McDowell’s No1 Soda and have them support the team this season. We are hoping for a very successful season for the franchise, with many celebratory moments for fans to share with friends and family.”

    “Over the last 10 years, we have seen a lot of bonds form amongst our players, both Indian and international, thus making the sport more entertaining for the fans. That is the testimony- that yaars and yaari can truly make things happen. We are excited to have the No1 enabler of friendships, McDowell’s No1 Soda on board this year and forge new bonds through the season,” Sunrisers Hyderabad CEO K. Shanmugam commented on this association.

    The fans of the teams can follow the hashtag #No1YaariCheers and share their fun cheers for their favourite team through the season and win exciting prizes, said the statement.

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  • McDowell’s No1 Soda all set to enable yaars to celebrate and create music at No1 Yaari Jam Pads

    McDowell’s No1 Soda all set to enable yaars to celebrate and create music at No1 Yaari Jam Pads

    MUMBAI: Over the years, McDowell’s No1 Soda has always brought alive the essence of friendship & Yaari through its unique experiences that were expressed through music as a form of expression. Through its No1 Yaari Jam Originals, the brand brought together celebrity musicians to bond, collaborate and create original music. Its experiential platform- No1 Yaari Jam Fest- a music festival that brought friends together to bond over a shared interest of music and take back yaari memories while featuring renowned artists to jam live on stage. This year, it has deep dived into being an enabler of music through No1 Yaari Jam Pads by providing a platform for yaars to come together, collaborate, jam and bond over music.

    With a belief that music has the power to strengthen the bonds of yaari and build new friendships, McDowell’s No1 Soda has associated with Hungama & Hungama Artist Aloud to launch No1 Yaari Jam Pad across 4 cities – Bangalore, Kolkata, Mumbai and Chandigarh. These fully equipped jam pads are one-of-its-kind platform where music enthusiastic yaars can collaborate with likeminded people to create new music and showcase their stories to the whole world.

    The No1 Yaari Jam Pads have been curated to offer facilities for audio recording and music video recording along with access to renowned artists to interact and help them fine tune their music. Original music videos and content from the sessions at No1 Yaari Jam Pads will be driven on digital platforms of McDowell’s No1 Soda, No1 Yaari Jam, Hungama and Hungama Artist Aloud. This year McDowell’s No1 Yaari Jam Pads have provided opportunities to multiple bands like EKA, The Sylvester Trio, Alaap and The Band, Malang, Underground Authority and many more to perform at No1 Yaari Jam Fests across the country with these renowned artists and have performed live in front of thousands of people.

    No1 Yaari Jam Pad is part of the strategic partnership between McDowell’s No1 Soda and Hungama, India’s leading digital entertainment company. Together, McDowell’s No1 Soda & Hungama through No1 Yaari Jam Originals have launched three original tracks “Yaarder Shonge-The Festive Song” by Sunidhi Chauhan and Anupam Roy; ‘Yaari Ka Circle’, featuring renowned musicians Tanishk Bagchi, Darshan Raval and Jonita Gandhi and ‘Yaari’ along with Punjabi sensation – Guru Randhawa and popular music producer Vee. These musical tracks celebrate the spirit of festivities and encourage everyone to open their hearts and enjoy every moment with  yaars.

    The Jam Pads can be accessed through https://www.no1yaarijam.in/ located strategically in each city. These Jam Pads will give artists a platform to grow and showcase their talent .

    Speaking on the launch, Mr. Amarpreet Anand, VP & Portfolio Head, Marketing, Diageo India said, “Through No1 Yaari Jam Pads, we enable bands with fully equipped spaces to come together and create music with each other. Jam Pads are designed to become hotspots to allow deep connections to be established through constant collaboration between not just the band members but the larger artists as well.”

    Siddhartha Roy, COO, Hungama Digital Media, said, “Our partnership with McDowell’s No1 Soda explores the natural synergies between us and No1 Yaari Jam. Deeply entrenched in music, our association has enabled interactions between artists and fans while also providing a platform to emerging musicians. We are glad to have created No1 Yaari Jam Pads and are certain that these will empower bands by providing them a dedicated space for music.”

    Soumini Sridhara Paul, Vice-President, Artist Aloud, Hungama Digital Media said, “Hungama Artist Aloud has established itself as the go-to platform for independent content creators and music lovers. Independent artists are increasingly getting recognized for their talent and their music is fast penetrating into the mainstream. We are excited to offer a space that will enable them to unleash their full potential. The episodes created out of their jamming sessions will help the viewers realize the limitless potential of these independent bands.”