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Tag: McDowell’s No. 1

  • McDowell’s No. 1 launches #No1YaariCheers campaign to unite IPL fans

    McDowell’s No. 1 launches #No1YaariCheers campaign to unite IPL fans

    Mumbai: McDowell’s No. 1 has launched a cheerful campaign #No1YaariCheers that intends to unite IPL fans and create delightful Yaari moments. It will add a fun and energetic twist to the regular cricket viewing experience.

    The campaign conceptualized by DDB Mudra, features IPL players such as Virat Kohli from Royal Challengers Bangalore, Yuzvendra Chahal from Rajasthan Royals, Kieron Pollard from Mumbai Indians and many more, to bring alive the stadium action on the screen.

    Speaking about this association Diageo India’s executive vice president and portfolio head, marketing Ruchira Jaitly, said, “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the length and breadth of the country. So naturally, we are delighted to be associated with these 6 iconic teams.”

    “Moreover, this cricket season is the perfect platform to bring alive the special moments when yaars connect and make magic happen, whether while playing or while watching this tournament. To further add to the fun and entertainment, we are excited to give fans a chance to cheer for their teams with inspiring and playful language like never before. McDowell’s No.1 Soda is proud to share the spirit of Yaari with these amazing teams and build a meaningful new partnership,” he added

    Commenting on the campaign, DDB Mudra’s executive creative director- west Neeraj Kanitkar said, “No.1 Yaari, six of the biggest IPL teams and 18 superstars deserve a grand platform. #No1YaariCheers is just that. A new language of Yaari that fuses what yaars do – from showing support to inspiring to teasing to provoking to badgering and everything in between – support, inspire, tease, provoke, badger – with the language of cricket. With the cricketers not having so much activity but simply expressing their Yaari for each other, they brought their style to the cheering/chanting. Making for entertaining shoots and an exuberant bunch of films.”

    DDB Mudra executive vice president and business partner Sujay Ghosh added, “Chants (Cheers) connect people and help form stronger bonds with their group of friends and fans. We took this insight and developed a campaign which can play a role in culture during this cricket season. McDowell’s No. 1 has always stood for bonds of friendship. And cheers have always brought fans together and made their fandoms epic, we mounted our idea based on these two inputs and created a new language for fans and friends to enhance the engagement and celebration for this cricket season across languages and regions.”

    The campaign is currently live across digital platforms such as Disney+Hotstar, YouTube, mCanvas, Facebook and Twitter.

  • McDowell’s No.1 Yaari Jam releases a new single ‘Apni Yaari’ with SANAM on Friendship day

    McDowell’s No.1 Yaari Jam releases a new single ‘Apni Yaari’ with SANAM on Friendship day

    MUMBAI: McDowell’s No.1 Soda through its music platform, “No.1 Yaari Jam” has been synonymous with bringing alive enthralling stories of Yaari through music. To give the spirit of friendship day an extra special boost, McDowell’s No.1 Yaari Jam has partnered with sensational music band SANAM to release an original song – ‘Apni Yaari’.

    This original featuring the band is composed by Clinton Cerejo & SANAM and written by the acclaimed lyricist Amitabh Bhattacharya. The song ‘Apni Yaari’ is youthful, lively, full of emotions and embraces the essence of modern-day friendships. The song has been created by Qyuki Media and the music video has been produced by The Glitch team.

    No.1 Yaari Jam originals has partnered artists from across the country to create music that tells intriguing stories of friendship. With this new single from SANAM, the platform exemplifies yaari among millennials that can be shared with the world through social media but at its core still manages to remain very intimate, endearing and special.

    The song also highlights the real-life yaari among the band members of SANAM and how they connect with their fans. Sanam, Venkat, Samar & Keshav, the band members of SANAM, were friends before forming a band in the year 2010. In the 9 years that they have performed together, they have become one of the country’s most popular band with over 6MN followers on YouTube and some amazing hits to their credit.  Apart from playing music, they hang out, play cricket, video games, work out together and keep their yaari alive.

    Talking about this composition, Sanam Puri, the lead vocalist said, “When we were approached to create an original track with Clinton Cerejo on friendship, we thought it was the perfect opportunity to put into words what we feel about each other. Together with McDowell’s No.1 Yaari Jam, we hope our fans relate to the composition and celebrate friendship day humming this track with their yaars.”

    Adds Samar Puri, Lead guitarist and the founding member of the band, “The journey that we have taken together as friends has been magical. From hitting it off together at Keshav’s garage and composing songs, to winning various competitions together, having each other’s back on off days is what has kept us together. With this track, we had a chance to re-live our yaari moments and bring it out in the best possible way for our fans.”

    Venkat Subramaniyam, the bass guitarist with the band said, “Having known each other since our school days has helped us form bonds that were beyond any boundaries. What this did was that it brought us together to find out each other’s passion for music and understand our strengths. Today, we understand what each of us is thinking without even expressing it out explicitly. Our track is a tribute to such yaaris that do not needs words to express their love for each other.”

    Keshav Dhanraj, the drummer with the hit band adds, “We’ve been friends for the longest time, and now we understand each one’s emotions and can connect deeply. As friends first and band members later, we love that we can put away work and relax when it is needed. Therefore, it is important to have such yaars in one’s life who can help you unwind and enjoy moments in life”

    Khushboo Benani, Content and Brand Advocacy Head for Diageo India said, “No.1 Yaari means something personal and special to every individual. Hence this Friendship Day we wanted to pay homage to all the different friends and their unique yaari through a song which makes you want to say – this is our story. The powerful combination of SANAM, Clinton and Amitabh has helped us create a very hummable song that we hope will be shared among yaars.”

    The song release will be supported by a UGC campaign and the McDowell’s No.1 Yaari Jam platform is looking forward to creating a fan tribute by creating a video of fans singing along with Apni Yaari.

  • Vicky Kaushal celebrates ‘Jashn Yaari Ka’ in McDowell’s No.1 Platinum Gourmet Snacks’ campaign

    Vicky Kaushal celebrates ‘Jashn Yaari Ka’ in McDowell’s No.1 Platinum Gourmet Snacks’ campaign

    MUMBAI: McDowell’s No.1 Platinum Gourmet Snacks, the latest offering from the house of McDowell’s No.1 today launched its all-new campaign “Jashn Yaari Ka”.  The campaign is an ode to Yaars who celebrate another Yaar’s successes and moments of joy. McDowell’s No.1 has always been synonymous with capturing stories of “Yaari” through its engaging and captivating narratives focused on building deep friendships amongst masses in India.

    To add to the campaign, the brand has signed up, the nation’s No.1 Yaar and heartthrob -Vicky Kaushal as the face of the campaign. Vicky will feature in the brand new TVC that captures moments from his life before he became an actor. From memories of tearing up his first engineering job offer to pursue acting to signing his first autograph at Cannes, the TVC beautifully recreates how his Yaars always stood by him and surprised him at moments he did not expect them to. A first for the brand, dabbling in savory foods, McDowell’s No.1 Platinum Gourmet snacks will include a range delicious Baked Ragi Chips, Flavored Almonds and more, making it the perfect partner for a celebration with Yaars.

    Commenting on the campaign, Amarpreet Anand, Executive Vice President & Portfolio Head, Marketing, Diageo India said, "In today's world where we often resort to technology to acknowledge an important moment in our Yaar's life and there are very few who go out of their way to be present in a celebration. Through our campaign for the brand, we would like to encourage people to celebrate moments with their Yaars and McDowell's No. 1 Platinum Gourmet Snacks."

    Quoting on the campaign, The Womb’s spokesperson said, “McDowell’s No.1 Platinum Gourmet Snacks’ needed to be given a modern twist for its launch and sustained ethnographic de-coding of friendships revealed an interesting truth. The urban migrants today need deep Yaaris more than ever but are ironically not investing in them. And what you give, comes back to you. So, the campaign aims to inspire urban migrants to show large-heartedness when it comes to friendships. And what better time to do that than at a Yaar’s moment of joy. The icing on the cake was our discovery of an authentic moment from Vicky’s life, that we converted into a brand story.”

    Agency Credits:

    The Womb

    Kawal Shoor – Founding Partner, The Womb
    Navin Talreja – Founding Partner, The Womb
    Suyash Khabya – Creative Partner, The Womb
    Dhaval Jadwani – Business Partner, The Womb
    Rohit Sharma – Planning Partner, The Womb
    Richa Shah – Business Partner, The Womb

    Production House: Nirvana Films
    Director – Prakash Varma
    Producer – Sneha Iype and Manjeet Bawa

  • McDowell’s No.1 Soda and Star Bharat present NO.1 YAARI JAM

    McDowell’s No.1 Soda and Star Bharat present NO.1 YAARI JAM

    MUMBAI: McDowell’s No.1 Soda and Star Bharat launch the Season 1 of NO.1 YAARI JAM, a unique television show that brings together India’s top musicians for great conversations, fun games and unplugged music.

    Set in a cozy, casual setting that replicates the home and jamming room of an artist, the No.1 Yaari Jam TV show is hosted by musicians Salim Merchant & Anushka Manchanda. Each episode will have musician pairs as guests who are real life yaars like Sunidhi Chauhan & Shreya Ghoshal, Shaan & Sonu Nigam, Amit Trivedi and Amitabh Bhattacharya, Jonita Gandhi & Harshdeep Kaur among others. The show will launch on December 30th and air every Sunday for 10 weeks at 10.00 pm on Star Bharat and VIU App.

    No.1 Yaari Jam will have Salim talking to the guests about powerful bonds of modern day yaari that encourages and aids people in their journey of self-discovery and self-expression. Anushka will be hosting the games section where the guests try to roast their dosts. The chat and games will be followed by some unplugged music.

    The ‘No. 1 Yaari Jam’ show has been created by McDowell’s No. 1 Soda in partnership with Mindshare India and is a co-owned content IP. Qyuki Media is the creative partner for the show and Glitch is the Production and Digital Partner.

    Commenting on the show, Music composer and Singer Salim Merchant said, “Audiences know their favourite musicians by the amazing sounds they create but behind the music there are untold stories of bonding and friendship that range from emotional to hilarious and No.1 Yaari Jam is our attempt to show the amazing connection that these artists have in real life. I had an amazing time shooting for this show as I got to spend time and chat with some of my closest friends and also make some new yaars.”

    Khushboo Benani, Content and Brand Advocacy Head for Diageo India said, “We believe in building brands with purpose and we want to connect with consumers by being a part of their cultural narrative. No. 1 Yaari Jam is not just a TV show or platform, but it is our attempt to showcase some of the most powerful friendship stories from the world of Indian music and tap into one of country’s biggest passion point. Behind the scenes this show has also been our attempt to unlock a forward-looking content and media partnership model with agencies, artists and creators which helps us truly push boundaries for our brands to play in culture.”

    Mac Machaiah, Chief Innovation Officer, Mindshare South Asia, said, “We have created a series of successful McDowell’s No.1 Yaari chat shows across various regional markets in partnership with Diageo, which are focused on film celebrities. We created No.1 Yaari Jam to bridge the gap of similar content in the music industry. Through this, the audience can get to know more about the lives of their favourite musicians, in addition to their musical works. We are elated to have embarked on this journey in partnership with Diageo. This has helped us achieve a major milestone that not only makes the platform more accessible to the masses, but also pushes boundaries on media and creative partnerships.”