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Tag: McDonald’s

  • Madison Media appoints Vinay Hegde as SVP – buying

    Madison Media appoints Vinay Hegde as SVP – buying

    MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency from Starcom Mediavest Group, where he was national trading director.

    Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

    Madison Media & OOH group CEO Vikram Sakhuja said, “I am delighted to have Hegde join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”

    On his appointment Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

    Madison Media Group handles media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.

  • Madison Media appoints Vinay Hegde as SVP – buying

    Madison Media appoints Vinay Hegde as SVP – buying

    MUMBAI: Madison Media has just announced the appointment of Vinay Hegde as SVP buying; reporting into the group’s buying COO Neelkamal Sharma. Hegde joins the agency from Starcom Mediavest Group, where he was national trading director.

    Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

    Madison Media & OOH group CEO Vikram Sakhuja said, “I am delighted to have Hegde join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”

    On his appointment Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

    Madison Media Group handles media planning and buying for blue chip clients including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,750 crores.

  • Sapientnitro India appoints Amod Dani as creative head for north

    Sapientnitro India appoints Amod Dani as creative head for north

    MUMBAI: SapientNitroSM has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region.

    With over a decade of experience in advertising, Amod has worked with brands like Škoda, Citibank, McDonald’s, Cadbury, Asian Paints, Procter & Gamble, Vista Print (Global) and won awards at festivals like Cannes Lions, New York Festivals, The One show, The Clio awards, Spikes Asia, AdFest Asia, Goafest and The Award Australia. At AffinityX, Amod was responsible for spearheading and driving the creative vision for a staff of 1,900 highly skilled creatives to provide white-label creative and marketing services for companies that serve small and medium businesses (SMBs). Prior to AffinityX, Amod played a key creative leadership role at Publicis, Contract and Leo Burnett.

    Reporting into SapientNitro India’s Chief Creative Officer K.V. Sridhar (Pops), Amod will be responsible for driving creative excellence across all clients in the northern region of India, as well as lead and shape the team to deliver work that breaks boundaries at the intersection of technology and story.

    Sapient India CCO KV Sridhar said, “As we continue to build our capabilities and momentum in delivering a unique blend of storytelling with the power of technology, we are delighted to welcome a creative talent of Amod’s caliber to our team. He will not only add more muscle to our creative craft with his industry insights but also bring diverse global experience and leadership skills. Together with the entire SapientNitro creative team, Amod will strongly contribute to help shape our creative excellence and deliver dynamic business results for our clients.”

    On his new appointment Dani commented, “I am absolutely thrilled to join SapientNitro and look forward to be a part of the legacy of creative excellence that is native to the organization. I believe that innovative use of technology and an integrated approach towards problem solving is the way ahead. SapientNitro is leading the change for brand-customer engagement globally and their vision is incredibly relevant in today’s hyper-connected world.”

  • Sapientnitro India appoints Amod Dani as creative head for north

    Sapientnitro India appoints Amod Dani as creative head for north

    MUMBAI: SapientNitroSM has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region.

    With over a decade of experience in advertising, Amod has worked with brands like Škoda, Citibank, McDonald’s, Cadbury, Asian Paints, Procter & Gamble, Vista Print (Global) and won awards at festivals like Cannes Lions, New York Festivals, The One show, The Clio awards, Spikes Asia, AdFest Asia, Goafest and The Award Australia. At AffinityX, Amod was responsible for spearheading and driving the creative vision for a staff of 1,900 highly skilled creatives to provide white-label creative and marketing services for companies that serve small and medium businesses (SMBs). Prior to AffinityX, Amod played a key creative leadership role at Publicis, Contract and Leo Burnett.

    Reporting into SapientNitro India’s Chief Creative Officer K.V. Sridhar (Pops), Amod will be responsible for driving creative excellence across all clients in the northern region of India, as well as lead and shape the team to deliver work that breaks boundaries at the intersection of technology and story.

    Sapient India CCO KV Sridhar said, “As we continue to build our capabilities and momentum in delivering a unique blend of storytelling with the power of technology, we are delighted to welcome a creative talent of Amod’s caliber to our team. He will not only add more muscle to our creative craft with his industry insights but also bring diverse global experience and leadership skills. Together with the entire SapientNitro creative team, Amod will strongly contribute to help shape our creative excellence and deliver dynamic business results for our clients.”

    On his new appointment Dani commented, “I am absolutely thrilled to join SapientNitro and look forward to be a part of the legacy of creative excellence that is native to the organization. I believe that innovative use of technology and an integrated approach towards problem solving is the way ahead. SapientNitro is leading the change for brand-customer engagement globally and their vision is incredibly relevant in today’s hyper-connected world.”

  • Fork Media picks equity in Wi-Fi ad network Spid

    Fork Media picks equity in Wi-Fi ad network Spid

    NEW DELHI: Ad tech company Fork Media has invested in Wi-Fi ad network Spid Info Media Pvt. Ltd to leverage Spid’s technology for advertisers and publishers by offering them one of the largest audience platforms, targeting on-the-go consumers.
     

    The partnership is in line with Fork’s vision of broadening its core offerings.
     

    Spid currently has a bouquet of over 1,200 locations including all major airports, QSRs like McDonalds, KFC, Starbucks, and Costa Coffee, malls and other retail locations. 

     

    According to the company, his number is rapidly growing as it partners with ISPs and telecom providers to help monetise inventory. Fork Media aims to use Spid’s platform to leverage the locational behavior of consumers and target them for relevant advertising. 

     

    Fork Media CEO Samar Verma said, “Having Spid as a part of the Fork Media group is a strategic move for us. We see Wi-Fi as an alternative eco-system – a parallel economy, that’s growing rapidly. With the onset of 4G, a lot of telecom players are investing in Wi-Fi infrastructure to offset the costs involved in setting up 4G. Additionally, the Wi-Fi ecosystem takes location targeting to the next level by not only delivering relevant content to the consumer in and around a certain location, but also offering destination targeting. We are steering Fork Media to be less device-centric and more consumer-centric in our ad solutions. Therefore, this is an extremely important link in the chain for us in the consumer’s journey.”

     

    The acquisition of equity in Spid is a part of Fork Media’s larger expansion plans. It had recently made its foray into international markets with the launch of its operations in Dubai – targeting the GCC region. Through its tie-up with Spid, the company is now better equipped to provide well-timed offers that consumers are seeking. Fork Media is now poised to tap the immense opportunity that exists in the digital marketing space in India.

     

    Spid CEO Harsh Nagpal said, “Our partnership with Fork Media is a marriage of strengths. Fork’s reach and expertise in business development will enable us to leverage this unique proposition, further enabling brands to reach out to relevant audiences. With Samar and the entire Fork team’s collective experience and expertise, we foresee Spid deriving maximum value and growing manifold.”

  • Zomato appoints Rameet Arora as CMO

    Zomato appoints Rameet Arora as CMO

    MUMBAI: Zomato has appointed Rameet Arora as chief marketing officer.

     

    With over 17 years of experience in the field of advertising and marketing, Arora will take over as CMO from this month, and will be responsible for Zomato’s marketing efforts globally.

     

    Zomato co-founder & COO Pankaj Chaddah said, “It’s great to have Rameet on board. He comes with a lot of relevant experience, and we look forward to scaling our marketing efforts in potential markets as well as driving quicker growth in our existing ones.”

     

    A month ago, he had exited from McDonals where he served as a senior director of marketing and  menu management.

     

    “It’s great to be a part of such a fast-growing team. Number one on the agenda is to make Zomato a global synonym for food,” said Arora, who joins Zomato in the midst of its aggressive international expansions and extensive product development.

     

    Prior to McDonald’s, Rameet was Colors marketing head. Over the years, Arora has been associated with the top advertising and marketing companies, most notably Leo Burnett, where he spent over eight years.

  • Milestone Brandcom Takes GoaFest by Storm as it Picks up 9 Awards!

    Milestone Brandcom Takes GoaFest by Storm as it Picks up 9 Awards!

    It is myth that in GoaFest it is only the glamorous agencies which participate. Over the last two years, it can be noted that many new specialised agencies have taken home Abbys for impressive pieces of advertising. Milestone is among this set of newbie winners.

    Milestone kept up with its winning streak and has swept up 9 major awards against a staggering 17 nominations at the prestigiousGoaFest ’14 Abby’s& took home3 Gold, 2 Silver and 4 Bronze awards for its landmark campaigns for ABP News, McDonalds and Viacom 18. Continuing to defy the status quo in industry with their inventive and challenging media campaigns, Milestone placed 3rd overall at the GoaFest which saw over 3000 entries from industry stalwarts.  

    Within 4 years of existence, Milestone Brandcom has creatively altered the conventional face of the OOH Industry whilst challenging the largest of advertising networks with their creativity and delivery. For the second year in a row, Milestone Brandcom created a benchmark in the industry by showcasing some of its finest snippets of authentic work, built purely to benefit the brands.

    The AapkoRakheAage campaign for ABP News won a Silver in Best use of Special Events & Stunts/Live Advertising, two Bronze awards for Best use of Ambient Media – including in theatre {Cinema} and Special Build – Bronze, Media & Publications categories. Bhaag Milkha Bhaag campaign for Viacom 18 picked up a Gold for Experimental Advertising and Bronze for Use of promotional stunts. Milestone Brandcom’s much appreciated McDonalds Double Burger campaign won two Golds for Best Use of Outdoor and Best Use of Ambient Media – including in theatre {Cinema}  and Silver for Best use of Special Events & Stunts/Live Advertising

    Nabendu Bhatacharyya, Founder & MD Milestone Brandcom said on the awards, “This is our second year at the GoaFest and we are happy that our efforts have been recognised in 9 major categories and we had a total shortlist of 17 entries. It is a huge moment for us and we hope to keep up the winning streak. We would like to thank our colleagues, clients, media partners, stake holders & well-wishers for all their support! In less than 4 years, we have gone from strength to strength and there is no stopping us now. When we started out, we aspired to raise industry standards with creative output and maximise industry possibilities irrespective of bottom line restraints. I am proud to say that we at Milestone Brandcom have lived upto that and our achievements are testament to it. We are thirsty for more and hope to raise industry standards further!”

    At a time when the Outdoor Advertising industry is growing at rate of 7% and its size being pegged at 1900 cr, Milestone Brandcom’s success is a noteworthy one where a single entity has managed to prove that strategic and innovative outdoor advertising can deliver much more than conventional streams.
     

    Click here for full report

  • A ‘Milestone’ Journey…

    A ‘Milestone’ Journey…

    GOA: It is myth that in GoaFest it is only the glamorous agencies which participate. Over the last two years, it can be noted that many new specialised agencies have taken home Abbys for impressive pieces of advertising. Among this set of newbie winners is Milestone Brandcom.

     

    Indiantelevision.com asked Milestone Brandcom MD Nabendu Bhattacharyya how it feels to sweep away Abbys amongst many other mainline agencies.

     

    Take a look at what he had to say… 

     

    “Looking back at our four year journey in the dynamic industry that we call advertising, I am filled with pride at Milestone Brandcom’s journey and success. Yesterday at the GoaFest, we won five out of the seven awards that we were shortlisted for and placed third on the table, competing with industry stalwarts. It is a very big moment for us at Milestone Brandcom and we hope to accomplish much more.

     

    I grew up in Kolkata, surrounded by art, football and culture but my first love was always advertising. Two of my brothers were creative directors in advertising agencies so naturally I set the bar high for myself. In 1993, I kick started my career as a summer trainee at Ulka when advertising was just coming into its own. It was obvious that the possibilities in Indian advertising were endless and largely unexplored. I went on to leave my family and girlfriend who later became my wife behind in Kolkata to work at Selvel’s Delhi office where I had my first brush with the OOH industry. After five years at the company, I decided to move on to Emirates Neon in Dubai, hoping to learn more. As I never really fell in love with Dubai, I returned to join Mudra’s JV with Vertigo and a year later I joined Ogilvy in 1999 where the idea of Milestone Brandcom was conceived.

     

    Starting as a senior consultant, my journey at Ogilvy has made me who I am today and has had a considerable effect on Milestone Brandcom’s journey as well. After 10 eventful years at Ogilvy and over 16 years in the industry, I decided to start Milestone Brandcom with four colleagues after the bottom line started to restrain our creativity. Today, we at Milestone Brandcom put creativity and delivery above everything else and the success of our campaigns stand testament to that.

     

    We started with just 25 passionate employees in six offices, our head quarters being a tiny space in Andheri. We had a few clients and many skeptics. We wanted to change industry standards, we wanted to weed out the hurdles that came along with corporate culture and we wanted to deliver. Due to our persistence and knowledge, we quickly went on to win some of the biggest OOH accounts such as Colors, McDonalds, Binani Cement, Axis Bank, Dish TV, Tanishq and Tata Docomo within six months. Through strategic planning, innovative technology and creative solutions, Milestone Brandcom has completely transformed the outdoor landscape to bring about a forward looking, healthy and positive outlook towards the industry.

     

    As I write this, Milestone Brandcom is a game-changer in the industry that employs over 200 employees with offices/representatives in 42 cities in the country and over 100 active brands. The story of the underdog doesn’t end there. We are also the largest OOH agency in India.

     

    I hope we add many more ‘milestones’ in our journey ahead…”

     

    (These are purely personal views of Milestone Brandcom MD Nabendu Bhattacharyya and indiantelevision.com does not subscribe to these views)

  • IAMAI talks digital

    IAMAI talks digital

    MUMBAI: It’s time to take conversations on digital to the next level believes CMOs. At the 10th marketing conclave hosted by Internet & Mobile Association of India (IAMAI) the point of discussions revolved around how brands are and should revise digital business and promotional strategies.

     

    While it is understood that for brands today ‘digital’ is a must have platform in its media mix; marketers are willing to go beyond the traditional line of communication. It is interesting to note how CMOs are thinking digital to push business as not just another medium of promotion, but are now ready to revise digital strategies too.

     

    Today, traditional advertisements are created thinking whether or not it would be shared online. Word-of-mouth now happens more on digital platforms like social and mobile.

     

    According to Taj Group’s director internet marketing Namrita Sehgal, the change will begin when marketers start thinking digital. “Humanising communication and offering personalised experiences is what brands need to start doing on digital. Consumers should be spoilt for choices because today there are multiple windows to cater to.”

     

    There will always be price parity and someone will always give you that extra per cent off believes Pinstrom founder Mahesh Murthy.

     

    Different brand categories have different needs to take care of on digital but the bottom line of every move needs to revolve around the engagement factor. Vodafone Group head- marketing Vodafone Solutions- Emerging Markets advices, “Brands shouldn’t shy away from the changing dynamics of communication.”

     

    MoneyControl.com chief operating officer Rubeena Singh thinks this challenge comes from the ever changing consumer need. Brands need to start looking at integration with more seriousness; if the plan is to make a mark. Valuefirst chief executive officer, Vishwadeep Bajaj is of the opinion that the need of the hour is to make content contextual. On the other hand, Puma India’s head-marketing Isaac John, thinks that brands should focus on putting across content to the point and not bombard them. “The art of storytelling needs to be crafted well if brands want to make a mark on digital too,” added John.

     

    For Sehgal, spotting loyal consumers and building communities on digital media is on his to-do list for the days to come. Singh too believes that content marketing is the way to go. Marketers have started looking at roping in the right talent to enhance digital business and communication. It can also be observed that SMEs are getting it right on digital. For these scale of businesses digital has been like a game changer. Mass brands are impressed by the way these small businesses are hitting the right cord on digital.

     

    To create digital first strategies, brands over time have also transformed themselves to suit the current screen to screen era. McDonalds director marketing & PR Rameet Arora emphasises on the point that today a customer wants everything with just one click of a mouse. “For instance, if a person wants to know how many calories does a type of burger has, we at McDonalds have to give him that. Brands have to make sure that all the criteria’s of a customer’s needs are fulfilled.”

     

    The CMOs feel that the digital model has helped smaller brands to compete and grow as well. Marketing Unplugged CEO Suman Srivastava pointed out the Zomato model.

     

    MTV India digital head Ekalavya Bhattacharya went on say that the need today is not only to get a viewer on board but to also know his/her preference and work according to that so he/she comes to the medium again and again. “If a person listens to a particular kind of a song say on the website or on our app then we should be equipped enough to know that he/she needs to be contacted when say a musician of his/her choice plays in the city.”

     

    An idealist thought indeed.

     

    It is impressive to see how serious marketers are towards digital. For marketers the road ahead on digital looks easy to discover because the communication has definitely gone to the next level. The only thing that might come as a hurdle is the challenge to decode big data smartly and get focused. 

  • Yatra.com welcomes 2014 with McDonalds

    Yatra.com welcomes 2014 with McDonalds

    MUMBAI: With everyone gearing up for the New Year, brands are leaving no stone unturned to catch customer’s attention. From innovative campaigns to special deals, brands are using various methods to be on everyone’s mind.

     In a bid to keep its travellers happy, Yatra.com is celebrating the New Year by offering discount coupons in association with McDonald. Under this offer, customers making a purchase of Rs 25 and above at any McDonald outlet will receive a complimentary coupon having a unique code. This code can be used to avail discounts on flight booking, hotel or holidays at Yatra.com.

    Yatra.com president  Sharat Dhall said, “This is the time for festivity, cheer and sharing gifts and as we all gear up to welcome 2014, we wish to bring a smile on every face through this unique offer and continue creating happy travellers.”

     “Our cards take the guesswork out of gift-giving because this will offer something for everybody,” said HRPL senior director marketing communications and menu management Rameet Arora.  “Plus, in the spirit of the season, this gift card allows us to thank our customers for their support and add an extra sparkle to their eyes as they take away not just a great meal but happy memories too.”
    The offer starts from 27 December and will continue till January 2014.