ITV

Tag: McDonald’s

  • “The influencer marketing industry in India has witnessed tremendous growth in recent years”: DRIM’s Yulia Aslamova

    “The influencer marketing industry in India has witnessed tremendous growth in recent years”: DRIM’s Yulia Aslamova

    Mumbai: DRIM Global- India’s 1st & only performance-based influencer marketing startup that offers end-to-end management to D2C brands and has over 250k influencers, 200 brands, and nearly 2000 influencer talent managers and develops campaign strategies to help brands like Domino’s Pizza, McDonald’s, Swiggy, Amazon, Snapdeal, and others.

    The brand has developed practical algorithms that ensure 500+ lakhs monthly results to assist businesses. DRIM is the only performance-influence marketing company that works with social media influencers on a CPA (pay-per-action) approach in India.

    DRIM has formed alliances with more than 300k social media influencers on YouTube, Instagram, Telegram, Moj, and Twitch in just two years. The brand is building a women’s community where every single woman from any part of India with no experience gets a chance to work and learn at DRIM.

    On DRIM Global setting apart from other influencer marketing startups

    At DRIM Global, we are revolutionizing the influencer backed performance marketing space in India with our innovative and data-driven approach. Our focus is on driving real results (sales, installs, or high-quality traffic) for brands, and we achieve this by leveraging the power of AI and machine learning to identify the best influencers and channels for each campaign.

    One of the things that set us apart from our competitors is our rigorous influencer selection process and easy scalability and optimisation of the influencer marketing campaign. Selection of effective influencers involves analyzing a massive pool of data to identify the best-performing segments and influencers for each campaign. The in built fraud detection system on our platform weeds out influencers with bots and fake followers.

    Additionally, our proprietary technology allows us to track and measure the success of campaigns based on actual results, rather than just vanity metrics such as likes and followers that do not translate into conversions. Our platform makes it possible to scale campaigns seamlessly with no downtime, so that as soon as the system identifies the winning approach, the campaign is scaled and optimized in no time.

    Our recent collaboration with McDonald’s India (South and West) is a testament to the success of our strategy. By working with a diverse range of influencers and using a cost-per-action model, we were able to generate 27,000+ new orders for the brand. Our efforts have been recognized by the industry and we have won accolades for it.

    On explaining the key services provided in your end-to-end management for D2C brands

    We offer a full range of services as part of our end-to-end management for direct-to-consumer companies, beginning with market research and strategy development. We use influencer partnerships to our advantage, produce engaging content, and customize brand positioning. We refine ways for optimal performance in our influencer marketing campaigns, with a particular emphasis on data analytics. For D2C companies, our end-to-end solution fosters brand loyalty and drives sustainable growth by ensuring a consistent brand experience.

    On your platform identifying and collaborating with suitable influencers for specific D2C brands

    For each D2C company, our platform uses a methodical approach to find and work with the best influencers. We begin by gaining a thorough understanding of the target audience, campaign goals, and brand ethos. We carefully examine the audience legitimacy, engagement rates, content quality, and demographics of influencers using cutting-edge AI-driven data. By using this data-driven strategy, we are able to identify influencers whose values are in perfect harmony with the brand, which guarantees sincere interactions that connect with the target market. Our team of Influencer Talent Managers look after relationship-building and individualized outreach with influencers to create genuine partnerships that have a significant positive influence on the brand’s direct-to-consumer (D2C) initiatives.

    On the process or steps involved when a D2C brand partners with your platform for influencer marketing

    The influencer marketing approach that a D2C brand and our platform work together on is broken down into strategic phases. First, we perform a thorough brand study to determine the target audience’s goals and demographics. After that, we create a customized influencer marketing plan that complements the brand image and defines clear goals. Next, influencers are carefully chosen by us using engagement, relevance and performance metrics. A coherent message is ensured through collaborative briefings with the brand as well as all stakeholders. Once the campaign is launched, we constantly monitor the performance and make necessary real-time adjustments. The campaign is scaled as soon as it becomes feasible.

    A thorough performance analysis is provided after the campaign. This methodical strategy guarantees influencer collaborations that have a genuine impact on the D2C brand’s audience, and has proven to increase brand loyalty and revenue.

    On level of customization you offer to ensure influencer campaigns align with a brand’s specific goals and values

    We prioritize high levels of personalization to guarantee that influencer campaigns are aligned with the distinct objectives and core values of the brand. We hold in-depth discussions to fully grasp target demographics, messaging nuances and brand objectives. Every influencer partnership is carefully crafted, taking into account the campaign goals and brand identity.

    Everything is customized, even the tone of voice and content development rules. This is done without losing the influencer’s authentic style, which is what their audience is used to. Influencer relationships are guaranteed to blend in smoothly with the brand’s ethos thanks to this custom strategy, which also maximizes the impact of reaching targeted marketing goals and connecting with the audience.

    On your platform staying updated with changes in social media algorithms and regulations, ensuring effective influencer marketing strategies

    Our platform remains at the forefront of social media dynamics through continuous monitoring and adaptation. We employ dedicated teams for real-time tracking of algorithm changes across platforms. Regular industry updates, participation in conferences, and collaboration with platform specialists keep us informed. Compliance officers stay vigilant about evolving regulations, ensuring campaigns adhere to legal standards. This proactive approach allows us to swiftly adjust strategies, optimizing influencer content for algorithmic shifts and maintaining compliance with changing regulations. Our teams are regularly coached and given training sessions to stay up to date with the latest developments in technology and on social media platforms.

    By keeping our teams agile and well-informed, we ensure our influencer marketing strategies consistently align with the latest social media trends and guidelines.

    On innovations you foresee in the influencer marketing landscape that DRIM Global India is prepared to capitalize on

    The influencer marketing industry in India has witnessed tremendous growth in recent years. With the widespread adoption of social media platforms and the increasing influence of digital media, brands have recognized the power of influencer marketing in reaching their target audiences effectively.

    One of the key trends we foresee – brands will seek a community of micro influencers to empower brand advocacy.  While macro-influencers with large followings have traditionally been sought after by brands, there is a shift towards micro-influencers who have smaller but more engaged and niche audiences. Also, being able to reach out to regional audiences is key.

    Building a connection and long-term collaboration with micro-influencers have the ability to establish a personal connection with their followers, resulting in higher levels of trust and engagement. DRIM relies on its own network of micro influencers who have time and again proven themselves to bring results for brands across varied segments like food tech, financial services, home interiors and even pharmaceuticals.

    DRIM’s emphasis on ROI rather than just vanity metrics aligns with this trend. We believe that compelling and authentic content and measurable results is crucial for impactful influencer marketing campaigns that justifies the brand’s investment into influencer marketing.

    Furthermore, as the influencer marketing industry matures, we expect to see an increasing focus on data-driven strategies and performance measurement. Brands are becoming more deliberate in their approach to influencer marketing now have budgets earmarked specifically towards influencer marketing campaigns.

    Brands are demanding measurable results and return on investment. DRIM’s forte is delivering results on the Cost Per Action basis, by which brands pay only for the results we deliver. We make influencers a reliable performance marketing channel for brands.

    Practical algorithms play a significant role in delivering monthly results and assisting growth marketing efforts for big brands, helping them optimize their influencer marketing initiatives based on data insights.

  • 4th Indian Creative Women Portfolio Evening 2023 is back!

    4th Indian Creative Women Portfolio Evening 2023 is back!

    Mumbai: To provide women and non-binary creatives a platform for visibility in the Indian advertising and design industry, Indian Creative Women (ICW) has partnered with DDB Mudra Group and D&AD for the fourth edition of Portfolio Evening, sponsored by McDonald’s.

    The event aims to create a diverse creative leadership pipeline in the country and will provide an exclusive opportunity for applicants to have their portfolios reviewed by a panel of senior creative talent from the industry. Two winners will earn an all-expense paid trip to the D&AD Festival in London.

    Call for portfolios is now open with the virtual event scheduled for Thursday, 7 December 2023 and the in-person event is slotted for Friday, 8 December 2023 at the Omnicom House, Mumbai. Application deadline is Monday, 4 December 2023.

    Some of the eminent jurors for this year include FCB India CCO Swati Bhattacharya, Ogilvy India CCO Harshad Rajadhyaksha, Ladyfinger CCO & CEO Tista Sen, PG Aditya, CCO Talented, Clemenger BBDO senior art director Huei Yin Wong,  Amazon sr creative Melbourne & New York Palak Kapadia.

    With limited seats on a first-come-first-serve basis, the event is open to all creatives with an average experience of 0-6 years, including students and freelancers. Applicants who have taken a career break are also encouraged to apply.

    Indian Creative Women founder Sakshi Choudhary shared her thoughts, “Despite the growing focus on DEI in the industry, there’s still not much action on ground. Indian Creative Women is committed to making the Indian ad & design industry more diverse through actionable solutions. Portfolio Evening, supported by D&AD, our local long- standing partner DDB Mudra Group, and sponsored by McDonald’s, serves as a key initiative to nurture a pipeline of strong female talent. It’s time our industry accepted the influence women bring to consumers, brands and the business of creativity.”

    Speaking on the sponsorship, McDonald’s India managing director Rajeev Ranjan said, “As a proud advocate of creativity and diversity at workplace, I am immensely thrilled to witness the transformative journey that Indian Creative Women (ICW) is forging in the advertising and design landscape. At McDonald’s India, we value the pivotal role women play in improving the quality of business outcomes not only by bringing in diverse perspectives and brilliantly executing unconventional breakthrough ideas but also by leveraging and shaping consumer trends and narratives.  Women today represent a significant economic force. The success of our communities in many ways depend on the success of our women associates. The ICW Portfolio Evening is a testament to the brilliance and untapped potential of female creatives across India. We are honored to support ICW in celebrating and elevating the voices of women who are the architects of tomorrow’s most compelling stories and campaigns.”

    McDonald’s India CMO Arvind R.P. said, “At McDonald’s India, we actively foster an inclusive environment, where diversity is embraced as an advantage. The power of diversity and inclusion is especially vital when it comes to fuelling creativity and innovation. In light of this, we are committed to supporting initiatives like ICW that are working to create a more inclusive and equitable advertising industry. This is a unique opportunity for talented women to learn from and make a difference in the creative industry, and we are happy to be a part of this initiative.”

    DDB Mudra Group CCO Rahul Mathew shared his thoughts “We’re excited to partner ICW for yet another edition of Portfolio Evening. This is an important initiative to help the industry move forward. And to have D&AD and McDonald’s join us in this journey makes this edition of the Portfolio Evening, bigger than ever.”

  • MMA Global India launches AI Advisory

    MMA Global India launches AI Advisory

    Mumbai: MMA Global India proudly announces the inauguration of the MMA Global India AI Advisory, a collaborative effort uniting the marketing ecosystem comprising members such as McDonald’s, HP, Microsoft, EY, ReBid, SAS, Netcore, Airtel, Aditya Birla Group, Tata Consumer Products, Bridgestone, CEAT, HDFC Bank, ICICI Bank, L’Oreal India, Mondelez, MakeMyTrip, and many others.

    Why AI Advisory?

    The subject of AI is fast-evolving, and keeping up with the pace can be challenging. The MMA Global India AI Advisory is here to provide the right platform for industry representatives to discuss challenges, engage in knowledge sharing, and drive collaboration for growth.

    “With 3 out of 4 companies already experimenting and scaling, especially in areas like marketing optimization and personalization, our AI Advisory will serve as a compass to enable marketers to harness intelligence and propel innovation. I wish to welcome our AI advisory members and the industry to help shape the future of AI in marketing and together tread the path to AI-powered marketing,” shared MMA Global India country head and board member Moneka Khurana. She further added that “this council serves as a testament to our commitment to fostering collaboration, knowledge sharing, and pushing the boundaries of AI applications in the Indian marketing landscape.”

    Objective of the AI Advisory:

    The AI Advisory at MMA Global India is committed to driving the adoption of AI applications in marketing at scale. It represents a working coalition of leading marketers and thought leaders focused on applying AI to marketing responsibly and effectively.

    What Sets the Advisory Apart:

    With a special focus on the Indian market, the MMA Global India AI Advisory ensures marketers have access to relevant content and resources needed to be at the forefront of technological innovation.

    Ernst & Young, head & partner and marketing advisory Amiya Swaru sharing his excitement for the launch, said, “The MMA India AI Advisory is a significant initiative; and a commitment to drive effective AI integration in marketing. Through thought leadership, the AI Advisory’s objective is to enable marketers to deliver business goals using effective use of AI and technology.”

    Our Experts on the Council Will aim to:

    1   Champion AI-Powered Marketing and Branding Tech

    2   Foster Knowledge Sharing via Thought Leadership

    3   Keep Members at the Forefront of AI Marketing Applications

    4   Establish Authority in Marketer Tech and Be the Go-To Council

    This group is laser-focused on driving conversations at a micro-level for the industry, with visible outcomes in reports, use cases, surveys, and more. Dedicated solely to the Indian market, the MMA Global India AI Advisory guarantees marketers access to content most pertinent to them, ensuring MMA’s members remain leaders in this generation’s most critical frontier of technological innovation.

    “In the realm of AI-driven marketing, the MMA Global India AI Advisory stands as a beacon of industry collaboration. The advisory’s collective mission is clear – to champion AI-powered marketing and pave the way for marketers to not just adapt but lead in this era of transformative technology,” were some strong closing words by another key founding member of the council, ReBid CEO & founder Rajiv Dingra. 

  • Meme Chat ropes in Vivek Satya Mitram as head Of brand strategy & PR

    Meme Chat ropes in Vivek Satya Mitram as head Of brand strategy & PR

    Mumbai: Gurgaon-based leading meme marketing platform Meme Chat has roped in industry veteran and renowned brand communication and PR strategist Vivek Satya Mitram as Head Of Brand Strategy and PR.

    Vivek is a key hire and will be part of the leadership team at Meme Chat. As Head Of Brand Strategy and PR, he will be spearheading the brand marketing, consumer connects, investor relations and public relations (PR) initiatives for the startup that is redefining the digital marketing space by channelising the proven virality quotient and humour connect of memes, to secure unimaginable awareness and unique recall for brands organically.  

    Speaking on the appointment, Meme Chat co-founder and chief executive officer Kyle Fernandes said, “We are truly elated to work with Vivek. His decades of experience in the media and brand communication space, along with a proven track record of shaping multiple successful startups into trustworthy brands, will surely be a value addition at Meme Chat. He will be working on crafting strategies for brand communication, marketing, PR and investor communications. Vivek’s association with the company also reiterates our commitment to build a great team at Meme Chat roping in veterans from industry that can help us accelerate our growth plans and achieve our goals.”

    For over a decade, former journalist, serial entrepreneur and independent brand consultant Vivek has been instrumental in shaping the unique brand identity and hyper-growth for scores of fast-paced startups including WittyFeed, MyOperator, Bobble AI, Winni, Vitto, and Oye! Rickshaw by crafting compelling brand communication strategies. He is known for building impeccable communication strategies that align business goals, the founder’s vision and the growth plans to ensure 360-degree visibility, the right brand positioning, consistent key messaging and the tangible measurable impact on business growth and the brand value.

    Commenting on his latest role Vivek said, “I am thrilled to be part of Meme Chat & its super talented team that has envisioned an innovative brand marketing solution for ensuring massive organic visibility, awareness & connect for the brands among GenZies & millennials by using the enormous creative potential of memes. I am truly moved by the amazing work they have done for so many marquee brands, including Prime Video, Share Chat, McDonald’s, OnePlus, PVR Cinemas, Marvel etc.“

    He adds, “I have always been excited to work with passionate young founders who want to translate their crazy ideas into reality and build something that can redefine the existing norms of the industry. Meme Chat is one such idea that has the potential to bring a paradigm shift in the digital marketing industry. I am looking forward to adding value in their growth journey as a brand custodian, mentor and co-learner.”

    Meme Chat, founded by Kyle Fernandes & and Taaran Chanana has a humongous 5 million base of creators on it’s main app. Besides the main app where users are incentivised to create and distribute memes, the startup offers two other products — MemeChat Keyboard, an integrated keyboard for Android and iOS users to share memes on other messaging platforms, and MemeChat Studio, a fully automated solution for brands and corporates to commission memes en masse and distribute them. Meme Chat is emerging as the fastest-growing meme marketing platform and an obvious choice for brands looking to leverage viral marketing.

  • Madison Digital announces it new creative & social media unit ‘Madison Loop’

    Madison Digital announces it new creative & social media unit ‘Madison Loop’

    Mumbai: Madison World’s digital arm has announced the launch of its creative unit, Madison Loop, to offer social media management, digital creative & solutions, SEO, ASO, website development, technology solutions, influencer management, and content collaborations.

    Madison Loop will be led by Madison Digital vice president Kosal Malladi, who will continue to report to Madison Digital and Madison Media Alpha CEO Vishal Chinchankar.

    The unit has already developed a portfolio of work for clients including McDonald’s, Vicco, Joy Cosmetics, Raymonds, Pidilite, ePay Later, Godrej Properties, Bandhan Bank, Asian Paints, Zee5, Glide Invest, and Zee Bangla, among others.

    Commenting on the development, Madison Media and OOH group CEO Vikram Sakhuja said, “For any creative idea to be successful, it needs to be adapted to the syntax of the platform. In digital, the creative idea needs to be expressed across platforms as varied as in-stream video, break bumpers, display, social media posts, microsites, social messaging, influencers, content, etc. Under Malladi’s leadership, we are very excited to launch Madison Loop, which will not only create a platform for the relevant expression of a creative, but also link it to outcomes using data and tech.”

    “We need creativity now more than ever. This digital multiverse finally allows us to have a dedicated division to cater to all our clients’ creative needs under one roof. The new expansion of Madison Digital under Malladi’s leadership will be a great step forward for the company,” commented Vishal Chinchankar.

    Madison Digital is a part of Madison World, which also has specialist units in advertising, business analytics, out-of-home, PR, mobile, retail, sports, and entertainment, employing over 1,000 communication professionals across India.

    Speaking about his expanded role, Malladi said, “I have been a part of Madison since 2014. I have seen digital evolve from a ‘good to have’ to an ‘absolute must have.’ Today, digital cannot be limited to a single video or banner. Media and creativity need to work hand in hand to tap into the digital consumer. Madison Loop’s focus is on solving business problems by layering creative magic with ‘data and technology’ solutions.”

    “Madison Connect and Madison Automate are tools that have been built by Loop to scale influencer management and creative automation, respectively. I am really excited to scale Madison Loop,” he added.

    Madison Digital has grown 10x in terms of billing in the last three years, to become a 200+ employees’ strong outfit with capabilities in branding, performance & creative solutions.

    Madison Digital has built its own proprietary cloud marketing and automation tools and is one of the few agencies with its own data & tech solutions. Madison Digital was declared the Best Digital & Social Media Agency of the Year 2020 at IDMA 2020. The digital arm of Madison World was also voted Agency of the Year at the Digies Digital Awards 2019 and Mobile Media Agency of the Year at the IDMA Digital Awards 2019, in addition to winning over 150 awards since January 2020.

  • FM Schmidt joins WPP as president in Germany

    FM Schmidt joins WPP as president in Germany

    Mumbai: WPP has announced the appointment of Frank-Michael ‘FM’ Schmidt, who is Scholz & Friends Family CEO, as the first president of its German business.

    In leading WPP’s third largest market, FM will be instrumental in shaping the company’s business in Germany, supporting agency leadership teams, and promoting a strong WPP culture. From 1 January 2023, when he officially steps into the role, he will be responsible for bringing together the best talent and resources from across the company and connecting the capabilities of WPP’s 7,000 people in the market to deliver transformational growth for clients.

    Alongside his new position at WPP, FM will remain in post as Scholz & Friends Family CEO, which is part of the VMLY&R network and whose clients include VW, McDonald’s, Sparkasse, and the Federal Republic of Germany. He will also continue to serve on VMLY&R’s global leadership team, a role he has held since 2021.

    FM joined the WPP network in 1998 at J. Walter Thompson, later becoming the chief strategy officer of its German business. In 2003, he joined Scholz & Friends as CEO in Germany, and in 2008, he was named CEO of the Scholz & Friends Family, which operates across the DACH region (Germany, Austria, and Switzerland). Originally from Berlin, FM studied political science, philosophy, and communication science at the Freie Universität Berlin and began his career as a journalist before moving into marketing and communications.

    Schmidt said, “I am delighted to become president of WPP in Germany, and I see this first-ever appointment as a strong signal of the increasing importance of the German market. It is an exciting task to find common interests and to create common ground between our strong agency brands to unlock the full potential of WPP’s capabilities for the benefit of both our clients and our people. I am very much looking forward to opening a new chapter for WPP in Germany, together with some of the brightest minds in our industry.”

    WPP CEO Mark Read said, “FM’s exceptional track record at Scholz & Friends Family, his valuable contribution to the WPP network over the last 24 years, and his extensive knowledge of the German market make him the natural fit for this important role in our third largest market.”

    WPP COO Andrew Scott added, “Having worked with FM for a number of years, I am certain that under his leadership, our people and agencies will be supported in continuing to deliver outstanding creative work. I look forward to working with him in his new role as we further drive growth opportunities for our clients and for WPP in Germany.”

  • McDonald’s India launches new TV campaign for festive season

    McDonald’s India launches new TV campaign for festive season

    Mumbai: McDonald’s India (West and South) has kick-started this festive season by launching a new film under the campaign titled “Festivals Make Families.” The new heartwarming digital-forward brand film captures the festive celebrations of a family with various moments that bring them all together.

    This slice-of-life film was released on YouTube and other social platforms in Hindi, Tamil, Telugu, and Kannada.

    Shot in a single take, the film showcases a young member of the family (the protagonist) who records various moments of fun, excitement, and rib-tickling chaos in the house during the celebration. The protagonist is seen narrating the level of enthusiasm among each member of the family, young and old alike. From greeting guests to providing finishing touches to decorations, from the choice of flowers to dance moves to the same old music, from attires to cracking the same old jokes, nothing has changed, yet the enthusiasm is always at its peak. However, festivals are the only time when families come together and enjoy special moments over a McDonald’s meal that are cherished. It is one of those special moments that makes the protagonist realise the importance and beauty of festivals.

    Overall, the film highlights that the essence and the memories of festive celebrations never fade away, even if they appear the same every year.

    Speaking of the campaign, McDonald’s director – marketing and communications Arvind R.P said, “Festivals and McDonald’s have one thing in common, they bring families together to celebrate joyous occasions. Through this brand film, we intend to capture how McDonald’s Meals play a pivotal role in making family times memorable. We at McDonald’s India constantly work on strengthening the meal proposition for our customers, especially families, so they can relish their favourites and make McDonald’s an integral part of every celebration. We believe this campaign strikes the perfect chord with families and strengthens their trust and love towards our brand.”

    Talking about the creative side, DDB Mudra creative head – West Pallavi Chakravarti said, “What makes festivals the most eagerly awaited events ever? If you’ve seen one, haven’t you seen them all? Then what gives? McDonald’s set out to explore this train of thought in a festive campaign that is an ode to families across the country – or the world, for that matter.”

  • McDonald’s India – north & east launches specially curated minions menu

    McDonald’s India – north & east launches specially curated minions menu

    MUMBAI: McDonald’s has announced that it is introducing ‘the largest-ever collection of minions toys’ across its north and east India outlets, starting 2 July.

    With every purchase of a McDonald’s Happy Meal, customers will receive a minion collectible packed in a capsule available in 36 different designs. Select minions will have a special golden collectible, the brand said. To celebrate the minions’ favorite food, “BA-NA-NA,” customers can enjoy a variety of banana flavoured across the range of minions-special desserts in a limited time offer, it added.

    “Minions are likable, enigmatic, and most importantly relevant given their global mass appeal. We are excited to bring fun and excitement this summer to our guests. We are sure that the minions range of toys and the minions-special menu items will provide an ultimate fun experience to our esteemed customers,” said McDonald’s India – north and east chief operating officer Rajeev Ranjan. Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in north and east India.

    The customers will be able to order the new offerings through the McDonald’s App, in-store, at the drive-thru’s, or via McDelivery.

  • McDonald’s India – north and east offers special deals for vaccinated customers

    New Delhi: Fast-food chain McDonald’s announced on Tuesday that its restaurants in north and east India will offer special deals to its customers who are vaccinated.

    The announcement is part of its initiative- ‘We Care’ aimed at encouraging its customers to join the fight against COVID-19 and get themselves vaccinated. Customers can avail the limited time offer by uploading their vaccination certificate on McDonald’s mobile app under the ‘Got Vaccinated’ tab, along with basic details. Post this, they will receive a unique code via SMS that can be redeemed through Getmcdonalds.com. Customers can opt for contactless delivery or contactless take away/in-store, wherever allowed by the local authorities.

    Last month, McDonald’s started employee vaccination covering more than 5,000 employees in its corporate office and restaurants across 11 states in north and east India. “Vaccination is an important step in our country’s fight against the pandemic, one that requires all of us to work together and do our part, including encouraging others to get vaccinated. As a brand with a deep connection with people, we are glad to contribute towards the greater cause in our unique way for the people we serve,” said Connaught Plaza Restaurants’ chief operating officer, Rajeev Ranjan.

    Meanwhile, the fast-food chain is continuously making changes under its global Safety+ program. Hand sanitizers are available at all restaurants all the time for everyone to use. Front counters have been fitted with protective screens and contactless ordering, payment, and contactless delivery options are available for customers to minimize human contact. 

  • McDonald’s & BTS partner to offer the pop group’s favourite order

     Mumbai: The golden arches of McDonald’s will shine even brighter thanks to a new collaboration with the 21st century global pop icons, BTS, now featuring on the fast food franchise’s daily menu.

    This one-of-a-kind menu tour has arrived at McDonald’s outlets in north India, where customers may enjoy the band’s signature order at participating restaurants across Rajasthan. 

    The BTS meal includes a ten-piece chicken McNuggets®, medium fries®, medium Coke, and sweet chilli and cajun dipping sauces inspired by popular recipes from McDonald’s South Korea.

    “The band has great memories with McDonald’s. We’re excited about this collaboration and can’t wait to share the BTS meal with the world,” says the Bighit Music, label of BTS.

    Since 2013, BTS has topped music charts and brought people together from across the world through their music and positive messages. In India too, the boy band enjoys a phenomenal fan following, especially among millennials. India ranks among the top six countries contributing to music-video views of the K-pop band.

    Over the next few months, BTS fans in India will find themselves that much closer to their favourite artists, because for the first time since McDonald’s launched its celebrity signature orders program in the USA last year, the BTS Meal is available in India.

    “No matter who you are, everyone has a go-to order at McDonald’s – even international superstars like BTS,” said McDonald’s India – north and east COO Rajeev Ranjan. Connaught Plaza Restaurants operates McDonald’s restaurants in north and east India. “This band is truly a global phenomenon with a fan base that knows no borders, and we couldn’t be more excited to bring the BTS meal to our customers in India,”he noted.

    Customers can now order the BTS Meal through the McDonald app, in-store, at drive throughs or via McDelivery (wherever allowed by the local authorities).