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It is myth that in GoaFest it is only the glamorous agencies which participate. Over the last two years, it can be noted that many new...
GOA: It is myth that in GoaFest it is only the glamorous agencies which participate. Over the last two years, it can be noted that many...
MUMBAI: It’s time to take conversations on digital to the next level believes CMOs. At the 10th marketing conclave hosted by Internet & Mobile Association of...
MUMBAI: With everyone gearing up for the New Year, brands are leaving no stone unturned to catch customer’s attention. From innovative campaigns to special deals, brands...
As an industry, 2011 has seen a creative resurgence last year. Big brands and big agencies did a lot of creative work on big campaigns. There...
MUMBAI: They might not have won many metals at Cannes Lions 2011 but if a new index is to be believed, Ogilvy & Mather Mumbai and...
MUMBAI: Walt Disney is stepping up its localisation drive in India. One major push in this: have five locally produced live-action Hindi shows tailored for Disney...
MUMBAI: McDonald’s, food service retailer in association with National Geographic Channel flags of its latest in-store promotion for kids, the ‘Roboraptor Contest’.e McDonald’s outlets across Mumbai,...
Day 1 at ‘THE SHOP’ – North India leads India’s organized retail growth, even small towns have immense potential, said Vikram Bakshi, MD, McDonald’s – Young...
MUMBAI: Fast food meets music! Fast food major McDonald’s and MTV Networks have announced a global partnership. The collaboration launches with McDonald’s exclusive support...
MUMBAI: Today with intense competition in the food sphere thinking outside the box is becoming increasingly important. Fast food major McDonalds claims to have done just...
MUMBAI: There are less than 100 days to go before the biggest sporting spectacle of the year – the Olympic Games in Athens kicks off. Fast...
MUMBAI: Coca Cola and McDonald’s have got together to give Mumbai kids a rare chance to play with cricketing sensation Virendra Sehwag. As part of...
MUMBAI: Fast food major McDonald’s has announced that Mary Dillon has been named executive VP and global chief marketing officer. She succeeds Larry Light, who will...
MUMBAI: DreamWorks Animation and fast food major McDonald have announced a two-year worldwide marketing and promotional relationship. The first film associated with the tie-in...
NEW DELHI: Fast food giant McDonald’s India today announced the rollout of its premium range of ready-to-drink Georgia Gold ice tea and cold coffee in a...
MUMBAI: According to media reports from China, a McDonald’s television ad that showed a Chinese man begging has been taken off the air in the country...
BANGALORE: Channel [V] will conduct its Bangalore auditoons for the Super Singer contest on 28 October at St. John’s auditorium. Registrations will be conducted between 8am...
MUMBAI: Recently CG centric films like Spiderman and Shrek 2 have given stiff competition to our Hindi heroes. Now, we have Disney’s The Incredibles not competing...
NEW DELHI: The market for entertainment products, including television, films, video games and music, is huge in India and Asia, in general. But for that a...
NEW DELHI: As a part of its global initiative, McDonald’s India is gearing up to launch its new `I am loving it’ television commercial towards the...
MUMBAI: Countdown to the glamorous talent hunt of the year has already begun. After touring six cities for one month and screening over 10,000 aspiring singers,...
After establishing a series of firsts and managing an entry into the Limca Book of Records, ad agency Mudra has scored another first – a book...
Buena Vista Television India (BVTI) has tied up with McDonalds for the first ever McDonalds-Disney Hour Kids’ Awards. The awards are an opportunity for children to...
