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Tag: McDonald’s India – North and East

  • McDonald’s India introduces McCrispy burger range

    McDonald’s India introduces McCrispy burger range

    Mumbai: This festive season, McDonald’s India – North and East is enhancing celebrations with the shordaar crunch! The brand is introducing the new McCrispy range, featuring the McCrispy Chicken burger and Crispy Veggie burger, two exciting additions that promise to elevate your festive meals.

    The McCrispy Chicken Burger offers a perfectly fried, whole-muscle chicken fillet patty in a soft, glazed bun, topped with fresh lettuce and creamy ranch mayo. This burger delivers a satisfying crunch and flavor in every bite, making it a great choice for festive gatherings.

    The Crispy Veggie Burger caters to vegetarian customers with a crispy patty made from a blend of seven vegetables, including aubergine, capsicum, corn, and zucchini. It shares the same Shordaar Crunch as the chicken burger and is complemented by the glazed bun and ranch sauce, providing bold taste and texture.

    McDonald’s India – North and East MD, Rajeev Ranjan said, “At McDonald’s India – North & East, we are passionate about understanding evolving tastes and needs of our customers and meeting them through constant menu innovations. This festive season, we’re excited to add joy to the celebrations of our customers with our sensational new offerings – McCrispy Chicken Burger and Crispy Veggie Burger. Truly one of a kind, these burgers with soft glazed bun, fresh lettuce, creamy sauce and “shordaar” crunchy fillet, provide a sublime multi-sensorial delightful experience with each succulent bite delivering a rich Savory flavourful profile leaving the customer craving for more of  its decadent goodness.”

    The McCrispy Burger and Crispy Veggie Burger are starting at Rs 199 & 179 respectively.

  • McDonald’s India launches ‘The Signature Collection’ gourmet burgers

    McDonald’s India launches ‘The Signature Collection’ gourmet burgers

    Mumbai: McDonald’s India – North and East has announced the launch of its new ‘Signature Collection,’ a lineup of gourmet burgers. The signature collection is aimed at tapping the growing premium segment by adding culinary sophistication to McDonald’s iconic menu, setting new benchmarks for quality and flavor in the quick-service restaurant industry.

    Ahead of the launch, McDonald’s launched ‘Imagined in AI’ campaign leveraging the power of AI technology to bring an interactive experience for customers to imagine ‘The Signature Collection’. The campaign combined user-provided inputs with AI-generated visuals, offering customers an immersive experience with the brand along with a chance to avail ‘Signature Collection’ reward card benefits.

    Commenting on the launch of the new Signature Collection, McDonald’s India – North and East MD Rajeev Ranjan said, “We’ve handpicked the finest ingredients to create our Signature Collection of gourmet burgers that offer a remarkable gastronomical experience. Each burger is meticulously crafted to deliver a distinctive organoleptic sensation, engaging all senses to provide a multi-sensorial delight with every bite. This collection promises a truly elevated dining experience, combining gourmet quality with the beloved flavors of McDonald’s.”

    McDonald’s has introduced its Signature Collection in North and East India, offering a new dining experience with gourmet ingredients.

    The Signature Collection features a soft potato bun that complements the juicy patties. The Grand Cheese burger includes a molten cheese patty and a corn and cheese patty, topped with smoky chipotle sauce, lettuce, red cabbage, and gherkins. The Grand Chicken burger features a tender chicken patty with mayo, lettuce, red cabbage, gherkins, and a cheese slice.

    Dining-in customers receive their burgers with complimentary fries on a wooden paddle, and crew members are dressed in Signature Collection uniforms. The Grand Cheese and Grand Chicken burgers are priced at Rs 225 and Rs 229, respectively.

    The new Signature Collection is perfect for a delicious meal on the go, and can be relished at the nearest McDonald’s restaurant, through Delivery (Swiggy, Zomato or Magic Pin), takeaway, or drive thru.

  • McDonald’s India leverages AI to launch ‘The Signature Collection’

    McDonald’s India leverages AI to launch ‘The Signature Collection’

    Mumbai: Ever imagined a McDonald’s burger in AI? McDonald’s India – North and East has leveraged generative artificial intelligence (AI) to launch its new ‘Signature Collection’ of gourmet burgers. The brand has launched the ‘Imagined in AI’ campaign, bringing to life gourmet burgers by combining user-provided inputs with AI-generated visuals, offering customers a unique, interactive experience with the brand along with a chance to avail exciting offers.

    Each McDonald’s customer becomes a culinary expert figuratively, as they use an AI chatbot to imagine a gourmet burger. The chatbot will prompt users to select from a diverse range of ingredients from classic favourites to unique, exotic options, and creative combinations to craft a gourmet burger that brings gastronomical dreams to life. Through this initiative, McDonald’s aims not just to engage customers but also involve them by inculcating their imagination in its upcoming collection much ahead of the official launch.

    Once customers have imagined their signature burgers, they get the chance to join the exclusive McDonald’s Signature Collection Club* and avail exclusive offers.

    How to participate

    . To participate, customers can click the link: ‘Imagined in AI’ to access the AI chatbot.

    .  Start imagining McDonald’s Signature burgers, after agreeing to general T&Cs.

    .  Imagine all ingredients (bun, patty, exotic veggies).

    .  Voila, welcome to the Signature Collection Club.

    .  Customers can collect their reward card from their nearest McDonald’s restaurant (in North and East India).

    The Signature Collection of burgers will be available across select McDonald’s restaurants in North and East India starting 4 September 2024 and will be gradually available across the rest of the restaurants in the region.

    *For limited customers, first-come-first basis.

    *Kindly read the terms and conditions on their website- https://mcdindia.com/terms-conditions/

  • McDonald’s India – North and East repurposes OOH campaign material into school bags for kids

    McDonald’s India – North and East repurposes OOH campaign material into school bags for kids

    Mumbai: – As a commitment to bringing in sustainability and community involvement across each of its functions, McDonald’s India- North and East in its latest initiative has taken a step ahead by repurposing its out-of-home marketing material into school bags for kids. The initiative is conceptualised and executed in collaboration with OMD India with the goal of reducing plastic waste.

    Faced with the global plastic pollution crisis, brands all over the world are working to reduce plastic waste. McDonald’s India North and East leads the way in creating out-of-home advertising and recognises that billboard vinyl, which is made of non-biodegradable polymers, contributes significantly to plastic waste.

    Speaking on this initiative, McDonald’s India – North and East, managing director Rajeev Ranjan stated, “Our sustainability efforts are focused on keeping communities clean, protecting the planet for future generations, and supporting our long-term business resilience. We continuously explore avenues to reduce waste, transition to more sustainable materials, while simultaneously making a meaningful contribution to communities. The repurposing of billboard materials into school bags exemplifies our dedication to achieving both of these goals in an innovative and impactful manner. This endeavour not only marks a significant stride for us toward strengthening sustainable practices but also underscores our dedication to creating a significant positive impact within our communities.”

    Discussing the campaign, OMD India Team CEO Anisha Iyer expressed her delight, “As people’s mindsets increasingly shift from a consumerist approach to one that’s more conscious and intent-driven, advertising’s focus on sustainability gets stronger than ever. We see Happy Bags as not just a campaign but a heartwarming step towards sustainable practices for McDonald’s. Channelling the Indian spirit, we’re pleased to be emphasizing the need for innovative approaches to driving social and environmental impact.”